Commercial organization of the dance school conclusion conclusions. Cosmetic repairs and purchase of equipment

Dancing is not easy fashion trend, but also a good way to maintain excellent physical shape, make new acquaintances and just get positive emotions.

In order for the start of this noble cause to reach the desired level of income, a well-written business plan will be required.

Market and competitor analysis

At the beginning of the preparation of the document, you need to determine the level of prosperity of the prospective clients. After all, it is possible to create conditions for both a wide range people of different age categories and income levels, and only for those who are part of the urban elite.

The first ones are unlikely to make any demands, for them the most important thing is that the price is affordable. Dancing for them is entertainment, for them it is not the result that is important, but the process itself. Therefore, drawing up a clear training course- it's a waste of time. But the presence of a VIP client implies the presence of more expensive equipment and qualified employees. This category will most likely require you to specify a specific time after which a particular dance will be learned.

Consumers of such services are people:

• Aspiring to control their own body, to develop plasticity and comprehend the language of dance.
• Those who want to learn modern and beautiful movements.
• Preferring to stand out among their peers.

Currently, people of absolutely any kind are interested in dancing. age groups: children develop plasticity and motor memory, adults replace sports in this way, and the elderly just want to be in good shape.

For information on how to organize such an activity, see the following video:

Production plan

To teach dance skills, you need to find a room that will meet the following fairly strict requirements:

• square at least 80 sq. m.;
• the presence of men's and women's locker rooms of approximately 15 square meters. m each;
• rest room equipped with upholstered furniture;
• in dance class a high-quality ventilation system must be present;
• in the hall there are several large mirrors and ballet machines.

Many of these rooms can be found in a fitness center or a cultural center.

A more complex and costly task is the equipment of the hall. Considerable expenses await the entrepreneur who owns or rents a room in which dance classes have never been held. In this case, you need to be prepared to replace the flooring and equip the hall with mirrors, machines and a good ventilation system.

The most suitable materials for the floor are parquet, board and laminate.

The most impressive expenses will require a high-quality ventilation system, therefore, when choosing a room, preference should be given to where it already exists.

There are no special requirements for lighting, so a pleasant atmosphere and dim light are just what you need.

You will need the following equipment:

• large mirrors;
• furniture for locker rooms and rest rooms;
• reception desk.

The level of technical equipment of the school should stimulate the growth of the number of clients, provide the necessary security, maintain the reputation and implement the long-term investment strategy provided by the marketing policy.

Financial plan

Be sure to allocate space for information about the main expenses:

• Rent, the size of which ranges from 50 to 100 thousand rubles. depending on the population of the city and the location of the school itself. It makes no sense to rent a more expensive room, because then the entrepreneur will not earn anything.
• Payment of salaries to staff- about 120 thousand rubles. monthly. A fixed salary can be set for the administrator and cleaning lady, while the teacher's salary usually depends on the number of subscriptions sold.
• Purchase of equipment(mirrors, machines, flooring) - about 100 thousand rubles. If the entrepreneur manages to rent a room in which dance classes were previously held, then these costs can be avoided.
• Advertising campaign- 30-50 thousand rubles.

organizational plan

When selecting personnel, the owner must start from the main and only criterion - professionalism. After all, the positive impression of clients and their desire to attend this particular school depends on the experience and professional qualities of the teacher.

The minimum staff must include:

• administrator– 2 employees working in shifts. The monthly salary is 15-20 thousand rubles.
• teachers- 6 people with hourly pay, the amount of which ranges from 300-400 rubles.
• cleaner- 1 employee with a salary of 7-10 thousand rubles.

The success of the school depends largely on a carefully designed schedule. educational process. Practice shows that the highest profitability is observed among evening groups consisting of 10-15 people.

Morning and afternoon study hours are good for individual lessons, the yield of which usually ranges from 5 to 20% of the total profit.

You can count on receiving a stable income only if you organize daily classes in at least 3-4 groups.

You should not limit yourself to one direction of dancing, as each visitor comes with his own preferences. So, one wants to learn how to move beautifully in rhythm classic types dance: waltz, square dance, mazurka, charleston, cha-cha-cha, etc. Others like temperament Latin American dances: Argentine tango, rumba, bolero, salsa, samba. The third are attracted by the femininity of the East - belly dance, and the fourth give modern rhythms: break, hip-hop, etc.

Launch Schedule

The grand opening is usually preceded by the implementation of the following steps:

Marketing plan and advertising

An analysis of the market situation makes it possible to understand that the number of potential consumers does not have time to increase at the same rate as the number of dance schools is growing. Therefore, it is impossible to do without an effective advertising campaign, because only in this way will the potential client become aware that these services can be found at your place.

• on the territory of schools, kindergartens, universities or any other educational institutions;
• in the printed edition;
• in a specialized magazine or on the website - this method allows you to reach the audience of interested customers as much as possible;
• on your own website and in social networks.

The main method of promoting services is hiring a highly qualified specialist, after classes with which any client is satisfied and brings a few more of his friends or acquaintances with him. Another way to demonstrate to students that they need to continue learning at school is to hold a demonstration dance evening.

In general, the dance school is a highly profitable and promising business, and even the tougher market situation will not become an obstacle if the organization is entrusted to professionals.

Risk Analysis

This type entrepreneurial activity largely depends on:

• on the level of professionalism of the teaching staff;
• from the convenient and advantageous location of the school itself;
• on the level of capitalization of the initial investment;
• from objective financial and economic events.

A novice businessman must understand that the implementation this project will require willpower, great dedication, a high level of knowledge and careful organization.

Opening of the dance school - real chance for an entrepreneur to organize a profitable and highly profitable project. Initially, a dance studio can be highly specialized or a wide profile - the choice of one or another option depends on the capabilities of the entrepreneur and the demand for the services offered. In order for a business to become profitable and pay back the funds invested in it in the shortest possible time, it is necessary to draw up a competent business plan that reflects all the nuances and strictly adhere to the developed algorithm.

organizational plan

Since at the beginning of the studio’s activities there will be few students in it, it is enough to hire three employees to teach different types dancing. The school will work in the evenings and weekends, later the schedule will change to a longer one. In order for the work of hired employees to be of high quality, it will be necessary to draw up instructions. Before an employee can start work, he will need to pass an exam on knowledge of their official duties and general rules installed in the studio.

Personnel search

In order for the school to work fully and recruit new clients, you should hire:
1. Administrator.

The administrator's work schedule depends on the workload of the school, and his salary consists of a salary and a certain percentage of the profits received. His duties are:

• opening and closing of dance halls; checking the premises and the operability of the equipment;
• maintaining a customer database;
• enrollment of students;
• sale of subscriptions and collection of fees for them;
• scheduling classes;
• taking calls and looking for new clients.

2. Director (his duties are most often assumed by the business owner, since the position allows you to better understand the features of the business and learn how to competently delegate authority to subordinates).

The leader forms the rules of conduct in the team, coordinates the work of the studio. He:

• determines the direction of development of the studio;
• develops job descriptions and school rules;
• controls the quality of work;
• distributes wages, bonuses and fines;
• introduces additional most demanded specializations into the range of services provided;
• recruits a team;
• distributes the budget;
• contributes to the development of the school and the dissemination of information about it.

3. Teachers. Their responsibilities are:

• familiarizing clients with the terms of compliance with safety regulations before the start of each lesson;
• conducting lessons;
• establishing individual control over each student;
• helping students;
• independent improvement of the qualification teaching level;
• expanding the clientele base.

In order to encourage teachers to search for new students, a special procedure for paying him is introduced. For example, with a group of up to 10 people, the teacher will receive 300 rubles for each, and with a group of 15 people or more - 500 rubles per hour.

In addition to the above employees, the staff may include a cleaning lady and a security guard. But, their presence is not necessary, since such duties can be performed by hired employees - teachers (they are responsible for the order and cleanliness in the halls) and the administrator.

Marketing plan

In order for a dance studio to become popular and recognizable, you need to choose a sonorous and capacious name for it, as well as create a unique logo. This data is placed on a signboard, business cards, leaflets and any promotional materials.

In addition, the entrepreneur will need to develop marketing strategy thanks to which the studio will become famous and visited. Developed marketing plan based on the wishes of the clients attending the classes.

What do most students expect from classes and how to satisfy their requests? For example:

1. Most people want to keep their bodies in good shape, so it's a good idea to advertise that dance classes are the best alternative to fitness.
2. Many attend dances to get positive emotions and get rid of the stress experienced in Everyday life. To convince clients in advertising, you can indicate that the studio holds meetings-parties where students communicate with each other, relax and get to know each other better.

In order to as much as possible more potential clients learned about the existence of the studio and became interested in it, it is necessary to create accounts in all social networks. These pages contain school news, class schedules, photos from parties and events held, as well as other posts that motivate subscribers to become studio clients.

For advancement the best way fit Instagram, thematic group Vkontakte and YouTube channel.

The current way to attract students is to distribute flyers, the presentation of which allows you to attend one lesson for free. Also, students and teachers can participate on behalf of the studio in events held in the city - such self-promotion is very effective. For maximum rapid advance schools should use all possible means at the same time.

Conducting a SWOT analysis

To plan the most promising way of business development and calculate the real capabilities of the enterprise, a marketing tool is used - SWOT analysis.

First of all, the business owner should decide on the target audience:

• children - in this case, it is worth organizing lessons in choreography, rhythm, dance gymnastics;
• young girls - pole-dance or belly-dance lessons are suitable for them;
• male teenagers - break-dance classes are organized for them;
• people under the age of 40-45 years - classes are organized for them social dancing(for example, Latin American), most of these students come to classes to have fun and communicate, including with the opposite sex.

In addition to determining the main target category, it is required to identify competitors, to study their advantages and disadvantages. Based on these data, a strategy is drawn up. own business. According to statistics, there are at least 100 dance schools in a city with a million inhabitants. But it is not necessary to consider them all as competitors, since only schools that teach the same areas or focus on a similar target category are competitors.

A comparative analysis of the market is carried out on the basis of certain criteria by which the client decides to start training in this particular studio. These include:

• location - the school should be opened near bus stops, educational institutions, business centers;
• class schedule;
• events held by the studio - reporting concerts, performances at holidays, participation in competitions, organization of parties, and so on;
• The qualifications of the teaching staff is the main factor that influences the choice of a particular school, so only professionals should be hired.

Most students appreciate social connections that appear in dance group which can be identified as an important competitive advantage. Mention in the advertisement about the trusting atmosphere in the studio, the friendly attitude of students and teachers - this will attract customers. Other customer acquisition benefits include:

• the possibility of purchasing a subscription to attend a different number of classes;
• bonus discounts for regular students;
• participation of students in both local and outdoor concerts, performances, events and competitions;
• regular parties.

Teachers should not only have documents on their education and advanced training, but also treat students well, be able to find individual approach to everyone.

Financial plan

So that the dance studio being opened does not become a loss-making enterprise, the entrepreneur should calculate in advance the necessary initial and monthly costs. This business, like any other, needs to be registered - the owner must register with the tax office as a legal entity or individual entrepreneur, choose a taxation system, submit applications to the Pension Fund and the Social Insurance Fund.

As a rule, about 20,000 rubles are spent on paperwork, and the cost of monthly tax deductions will be about 30 thousand.

Selection and rental of premises

For dance classes need a well-equipped and spacious room in 235 square meters, consisting of:

• bathrooms with showers with an area of ​​15 square meters;
• 2 locker rooms - 30 sq m;
• pairs of dance classes with a total area of ​​150 sq m;
• staff rooms - 20 sq m;
• hall - 20 sq. mm.

Video. How to open a dance school

The average cost of renting a square meter of space is 1 thousand rubles a month, respectively, the monthly rental costs will be 230,000.

In addition, indoors will require repair work, their cost is about one and a half thousand rubles per square meter. Based on these data, the monthly expenses include rent (230,000 rubles), and repairs worth 345,000 are included in the initial costs.

An entrepreneur can reduce the amount of costs if he finds an already renovated premises. For example, if he rents a place where a similar organization was previously located.

Studio equipment

For equipment dance school you need to purchase high-quality inventory and equipment. You will definitely need:

• mirrors with a height of 2 meters or more - from 160,000 rubles;
• air conditioners (2 pieces, one per room) - 65,000;
• plumbing, lockers for locker rooms, hangers - 98,000;
• machines for choreography - from 55,000;
• furniture (sofas, benches, shelves, interior items) - 130,000;
• music centers (2 pieces), a computer (3 pieces - one for the reception and each of the halls), related accessories - from 120,000.

In total, 628 thousand rubles will have to be spent on equipment.

These costs are included in the initial costs. In the future, smaller amounts will be needed - for the repair of equipment, the purchase of office supplies and other trifles.

Other expenses

Among other expenses, one should include a fee for utilities paid together with rent payments and amounting to 10-15 thousand rubles. It is also important, especially at the stage of starting a business, to organize the promotion of the studio correctly and on a large scale, advertising in the media, printing flyers and invitation cards, creating a logo and maintaining groups in social networks will cost 130,000 rubles.

An important item of monthly expenses is the payment of salaries to employees. The final amount varies depending on the number of employees and the workload of the school, and on average the salary of each staff unit is:

• 20,000 for a cleaner;
• 25,000 for an administrator;
• from 35,000 for teachers.

If the studio has 1 cleaner, 1 administrator, 3 teachers, then the minimum salary for the team is 150 thousand rubles per month.

Important! In accordance with this financial plan, the initial costs will amount to 1,123,000, and monthly - 420 thousand rubles.

Calculation of profitability and payback

To find out how much profit a dance studio will bring in a month, it is worth making the following calculations:
in the first month, 110 subscriptions worth 6,000 rubles were sold, respectively, the profit after deducting monthly costs will be 660,000 - 420,000 = 240,000 rubles.

In the following months, the number of season tickets sold increases, but it may be necessary to additional expenses to hire dance teachers of other directions, those who are not yet in this school.

Video. Opening a dance school from scratch

A decline in customer activity is observed during the summer months, as most people prefer to be on fresh air or goes on vacation, and in January, because of the New Year holidays.

Despite this, a dance studio is one of the most profitable business options, since its payback takes about a year, and the break-even point is already passed in the first month of doing business. The profitability of such a business is high - more than 60%.

A businessman who wants to open a dance studio should draw up detailed business plan, study the services provided by competitors and develop your own business development strategy. The advantage of this type of activity is that dances are in demand among people of absolutely all ages, which means that you will not have to experience a lack of clients.

Running a dance school is an interesting and exciting business. To such commercial activity brought profit to the entrepreneur, you need to draw up a business plan for a dance school correctly.

initial investment

To open a dance school from scratch, you need to spend about $ 9,000 in initial funds:

• Cosmetic restoration of the premises - 1000 dollars.
• Arrangement with furniture, sanitary equipment - 5000 dollars.
• Simulators and sports equipment - 1500 dollars.
• Marketing, website development - 1000 USD.
• Business registration and other expenses - $500.

Taxation

In order to register a dance school business plan, we chose sole proprietorship. The applicable tax collection system is the simplified tax system (7% of the yield). For this type of activity, a cash register is not required, a competent BSO report (strict reporting forms) is sufficient.

On the this moment deserve more attention following directions dances - street dances, which are practiced by representatives of informal youth, modern, as well as social dances, which are rarely included in the hobby of today's young public.

1. street styles- breaking, krump, dancehall and many others.
2. Modern dances- Tectonic, Melbourne shuffle, trance, strip dance.
3. social dances- this is a waltz, Argentine tango, salsa, samba and many others.

The dance school will employ professional teachers with vast experience in their field.

In the future, when the dance business gets good feedback, as well as income, it will be possible to invite famous dancers as teachers and make a dance school as a higher educational institution with a profile slope. All this will help to expand the direction in dancing, students will be able to gain deeper knowledge in the art of dance.

The business plan of the dance school is ready to carry out work at any time of the year, and also regardless of weather conditions. Since the demand for dancing for young people is very low in summer, income from school work will appear only at the beginning of September. In the future, with the development of popularity, dance activity will increase in December, as well as at the end of February until the beginning of summer.

Dance classes will be held for three hours every week, according to this schedule, each newly arrived group is engaged. If we recruit enough students, then the income of the dance school will go up.

Payback period ready business dance school plan will start from 8 months of work. The profit from students studying in individual areas will be about 50 - 70 thousand dollars. The salary of highly qualified teachers will increase to 8 thousand dollars a year.

Business Description

The dance school is a line of business that is part of the so-called sphere additional education. We will find an approach to each client, no matter how good he is at dancing. Small children, as well as adults, pensioners or just older people, will be engaged in different groups according to the degree of skill.

A sample dance school business plan contains a list of lessons in the following areas:

The higher the demand for dancing, the more more groups we will create. Depending on the level of preparation of our students, the number of groups will change each time.

At the first stage of implementation finished example business plan of the dance school, two groups are formed for each type of dance, but in the future we will expand and already increase this figure by 2 times. Thus, there will be 4 groups.

Description of services

Individual training services with a highly qualified teacher will cost 3 times more than a regular group lesson. To make it more convenient for our students to study, we will introduce special subscriptions at the school, which will slightly reduce the cost of attendance.

The subscription for dances will be valid only for 1 month, after which you will have to purchase again. The subscription includes about five, ten lessons per month. Only one person can purchase one subscription and it will be valid only for one visitor, for whom it is reserved.

A general list of services with prices created for a dance school business plan:

All 4 subscriptions are intended for only one dance style, they will be assigned to certain teachers who will teach this direction.

The universal subscription has other qualities. It provides an opportunity to visit a variety of areas for 8 lessons, as well as choose an individual highly qualified teacher.

If, for example, a school student for some reason cannot attend classes, but also does not want to lose the money spent, he is provided with a so-called travel subscription. It is valid for two months, but unfortunately, they can only redeem one dance direction. It costs much more than group classes, but cheaper than an individual subscription. Thus, the money spent is not lost, and the client remains at the school.

If a school student for some reason cannot attend classes, but also does not want to lose the money spent, he is provided with a so-called travel subscription. It is valid for two months, and they can only pay off one dance direction. It costs much more than group classes, but cheaper than an individual subscription. Thus, the money spent is not lost, and the client remains at the school.

The first subscription will be with a discount of more than 12%. With the involvement of a friend or close relative, the discount will be more than 16%. Thus, we will try to increase the demand for these types of services, as well as attract more and more customers to our institution, which will increase income and realize ourselves as a popular dance school.

The dance school will become an area for creativity, so the society must be different. Dancing is a hobby that is inherent different ages, as this kind of art can be practiced by both children and the elderly. That is why our audience will be different and may depend only on the direction of the dances that prevail in the school: modern or classical.

Dance styles beldly-dadnce or pdole-ddance are mainly chosen by young girls who have not yet married from 18 to 35 years old. And such a direction as break-dance will gain popularity among the age category of young boys and guys from 15 to 25.

For the public component, the audience consists of the following categories:

Girls and boys from 21 to 36 years old. These are people who have already taken place in society, but 90% of whom are not yet legally married and are in an active search for "their soul mate." In addition, these people are those who do not mind making new acquaintances and easily make contact.

The main purpose of this kind of activity is - a break from everyday routine and home life, the desire to create an atmosphere of festive mood around you. They have no special preferences in how the hall will be decorated and equipped. Their main goal is to communicate dance parties that occur within the assembled group. It is also important for these categories of people where the school is located, it is more convenient for them to visit it when it is closer to home.

• Description of products and services
• Room selection
• Recruitment
• Marketing plan
• Financial plan
• Step by step plan to start a business
• Dance school equipment
• What documents are needed to open
• Permissions to open
• Dance teaching technology
  • • • Similar business ideas:

Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.

How much money do you need to open a dance school

According to the business plan, the opening of a dance school will require at least 900 thousand rubles:

• Cosmetic repairs of the premises - 100 thousand rubles.
• Arrangement of the premises (showers, flooring, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
• Sports equipment and inventory - 150 thousand rubles.
• Advertising, including the creation of a website - 100 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Description of products and services

Our school will teach dance lessons for both adults and children from 3 years of age. Dance directions for children and schoolchildren: ballroom dancing, disco, variety choreography, baby dance, circus gymnastics, gymnastics, classical choreography, Indian dances, children's yoga, Latina, hip-hop, Break-Dance. Directions for adults: Eastern dance, modern jazz, stripplast, hip-hop, strip dance, zumba, latina, solo latina, club latina, ZOUK, KIZOMBA. Classes at our school will be held both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. it average level prices, which can be observed in other dance schools in our city. According to our calculations, the organization will reach the planned revenue indicators only after 8-9 months of work. In the first months (May - July 2015), the number of regular customers of the school will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of customers will grow to 150 people.

Download dance school business plan

What OKVED code to indicate when registering a dance school

As organizational form it is planned to register ordinary individual entrepreneurship. The OKVED code for our activities is as follows: 92.34.2 "Activity of dance floors, discos, dance schools."

What taxation system to choose for a dance school

As a taxation system, a special UTII regime was chosen - a single tax on imputed income. UTII exempts from the obligation to pay income tax, property tax and VAT. There is no need to install a cash register and submit monthly reports. Licenses to exercise similar business not required.

Room selection

It is planned to rent a room with an area of ​​156 square meters for conducting classes. This space is sufficient for holding several group classes at the same time. different halls. Lease payments will amount to 60 thousand rubles. per month. The room complies with all safety standards, is equipped with ventilation, water supply, electricity and heating systems. Repair is not required (only cosmetic). The most important thing in the room is high ceilings, which is very important for classes of any level of complexity. The main means of preparing the dance school for the reception of visitors will be associated with the purchase of equipment and inventory. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the rest of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells and so on.

Recruitment

Particular attention will be paid to the selection of school personnel, namely teachers dance directions. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not just good dancers, winners of various competitions and competitions, but real teachers. People who are able to work with people (especially with children), teach them, notice and find the reason why something does not work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Settlement with employees will be carried out according to the piecework form of remuneration or as a percentage of the proceeds from the training group of funds (30%).

Marketing plan

Our school will be located in a fairly populated residential area city, on the ground floor of an apartment building. In addition to a bright sign above the entrance to the building, after the opening, it is planned to hold an extensive advertising company: make a short report for a local newspaper, distribute booklets in mailboxes, offer cooperation to schools (attend class meetings), create a website and a group on social networks. According to our calculations, this will allow us to form several groups of students already in the first month.

Financial plan

Fixed monthly expenses

• Rent - 60 thousand rubles.
• Utility payments - 15 thousand rubles.
• Advertising - 20 thousand rubles.
• Tax (UTII) - 10 thousand rubles.
• Outsourcing of services (accounting and cleaning) - 15 thousand rubles.

Total - 120 thousand rubles.

Monthly income

• Subscription for one person - 2200 rubles.
• Number of people in the group - 15
• Total number of groups - 10
• Revenue per month - 330,000 rubles.
• Payment of teachers - 30% of revenue
• Monthly income - 231,000 rubles.

How much can you earn by opening a dance school

Hence the net profit: 231,000 - 120,000 (fixed costs) = 111,000 rubles. The profitability of the business is 48%. With such calculations of the business plan, the dance school pays off in 10 - 12 months of work (taking into account the time to promote the business).

Recommended download dance school business plan, from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The article discusses the main aspects of compiling dance school business plan. Dancing throughout years are a popular and current art form. Such an activity contributes to the development of flexibility, endurance, a sense of tact and discipline. In this regard, training services are in demand by both adults and children.

However, opening such a business requires great work at the planning stage. For this, it is created business plan where information is structured and necessary calculations. The document also describes in detail the concept of the future dance studios.

Key features of the dance studio school business plan with calculations

Stages of drawing up a business plan for a dance studio

For creating business plan dance business you will need to go through the following main steps:

1. Conduct an analysis of the market - consumers, competitors, pricing procedures;
2. Describe the chosen model in detail;
3. Determine the need for resources - personnel, premises, equipment;
4. Calculate the forecast of key performance indicators, draw up a financial model;
5. Determine the effectiveness of the project and the payback period;

Identify the main risks and ways to overcome them.

Description

Files

Main service dance studio is dance training. You can select one or more directions. The most popular are:

• Classical - ballet, waltz;
• Latin American - rumba, tango, salso;
• Modern - hip-hop, breakdance, house;
• Belly dance.

Both individual or pair lessons, as well as training in small groups can be provided.

Depending on the chosen direction dance school in business plan the target audience is determined, which may include:

• School-age children;
• Young couples;

Women and men of different ages who consider classes as a hobby.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of a dance studio school with calculations

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Dance studio school sales plan with calculations

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of a dance studio school with calculations

7 - Conclusions

The business plan of the dance studio school with calculations is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Tariffs

Feedback from our clients

Feedback on the business planprivate kindergarten

Bought on the website Plan-Pro.ru ready business plan, adjusted it a bit and got a loan from the bank. Received 30 million rubles we will spend on opening a private kindergarten for 100 places. Many thanks to the specialists from Plan-Pro.ru for the excellent work done!

Olga Veronkina, director of the private kindergarten

Feedback on the business plan of the dance studio school

To open a dance studio, we needed investments and private investments. The result exceeded our expectations - the document turned out to be exemplary, and we managed to get an investment in the amount of 5 million rubles. Thank you very much to the specialists from the site for the excellent work done!

Irina Petrenko, Nikolaev

Feedback on the business plan of the educational training center

To launch and mid-term planning of the training center, a business plan was required, and we bought it on the websiteplan— pro. en. The plan turned out to be very informative. The financial schemes are understandable, it is possible to substitute any numbers into the formulas, just make any changes. Special thanks for the beautiful design.

Natalia V.Sh., Deputy Director of the training center

Feedback on the business plan of the dance studio school

To attract investment in the opening dance studio it took business plan. We chose a ready-made business plan in PlanPro. The first thing they noticed after downloading was the professional approach. Everything is beautifully designed, information on the case, a convenient financial model, which we independently adjusted to fit our concept. Investors were also satisfied, they managed to attract almost 3 million rubles.

Schitkovsky Eduard, Head, Naberezhnye Chelny.

Market Research in a Dance School Business Plan

When analyzing a market, it is important not only to determine your target audience, but also to identify their preferences. This can be done by conducting a survey among representatives and determining:

• The most popular dance directions;
• Factors influencing customer satisfaction;
• Critical moments that are crucial when choosing a particular studio;
• Optimal lesson time;
• Staff requirements, etc.

Based on this, within business plan form the competitive advantage of the future dance schools, which can be:

• Pricing policy, availability of discounts and bonuses;
• Qualified teaching staff;
• Convenient location;
• Pleasant interior, spacious room;
• Conducting master classes and competitions;
• Organization of performances for pupils;
• Issuance of a certificate of completion;
• Convenient class time, etc.

Justification of the chosen concept of the dance studio in the business plan

After defining the target audience and competitive advantage you can begin to describe the concept dance school in business plan. For this it is necessary to formulate:

• Service list;
• The cost of both a single visit and subscriptions;
• Working hours and class schedule;
• The number and required qualifications of employees;
• Requirements for the premises;
• List of required equipment;
• Required documents;
• The form of doing business, the system of taxation.

It should be noted that this activity does not require mandatory licensing, so it will be enough to pass an inspection by the fire service and the inspection of sanitary and epidemiological supervision.

Another line of business in this area is the opening art school. For a successful project launch, it is worth considering. Check it out to accept the right decision in matters of pricing, choice of services, cost planning, etc.

The procedure for opening a dance school in a business plan

For organization dance studio opening you need to go through the following steps business plan:

1. Register as legal entity or individual entrepreneur;
2. Tax registration and choice of taxation system;
3. Opening a bank account;
4. Search for premises and repair;
5. Purchase of the necessary equipment;
6. Selection and hiring of personnel;
7. Carrying out marketing activities;
8. Opening organization.

At each stage, it is necessary to keep in mind the concept developed in the framework of the business plan. We have prepared for you dance school business plan, which included all the necessary information. It also contains calculations and a financial model, which allows you to attract additional funding from banks and investors. In addition, such a document will good tool to organize the control of revenue, profit and costs.

Investments in opening a dance studio - calculation in a business plan

AT business plan for organization dance school opening investments are provided in the amount of 5 to 50 million rubles, which are divided into the following main items:

• Search and rental of premises - xxx rubles;
• Repair work - xxx;
• Purchase of equipment - xxx;
• Compilation of training programs - xxx;
• Advertising - xxx;
• Stock Money- xxx.

Dance studio equipment and facilities

Particular attention should be paid to the selection of premises, which must meet the following requirements:

• Location. It is best to consider the city center due to good transport accessibility for residents of all areas and passing traffic. If this is not possible, then you can choose a large sleeping area.
• The area must be at least 100 sq.m. and be sufficient to organize a reception area, locker rooms with showers and sanitary facilities, coaching, dance halls, administrative premises.
• Good lighting, water supply and sewerage systems are required.

Take care of an interesting design, especially when opening children's dance school within business plan.

To equip, you will need to purchase the following equipment:

• Furniture - reception desk, wardrobes for locker rooms, machines and racks for the hall, tables and chairs for administrative premises;
• Plumbing for showers and sanitary units;
• Computers for administrative staff;
• Sports equipment - balls, mats, dumbbells;
• Mirrors;
• Air conditioners;
• Video surveillance system;
• Fire fighting system;
• Security alarm.

Marketing activities provided for by the business plan of the dance school

For advancement dance studio in business plan The following marketing activities may be envisaged:

• Organization of master classes;
• Distribution of leaflets in schools, universities, shopping centers;
• Advertising on radio and television;
• Create a site with detailed description services and groups in social networks;
• Performances at major city events, etc.

dance school business plan financial plan

basis financial plan business plan is the forecast of income and expenses dance studio on which the financial model is based.

Dance school expenses in a business plan

To ensure normal operation dance school in business plan Monthly operating expenses are provided for the following main items:

• Rent - xxx rub.;
• Utilities - xxx;
• Salary to employees - xxx;
• Advertising and marketing - xxx;
• Expenses for performances and master classes - xxx.

The total cost will be from xxx rub. depending on the services provided and the scope of activities.

Dance school income in a business plan

The main revenue is generated from the fees charged from customers for services rendered., Its amount varies from xxx rub. per month. Income from the organization of various dance events can be from xxx rub.

Based on this in business plan profit is calculated dance studio, which can reach up to xxx rub. per month.

Hiring staff for a dance school

AT dance school business plan the following positions are available:

• Director;
• Administrator;
• Accountant;
• Account Manager;
• Marketer;
• teachers;
• Security guard;
• Cleaning woman.

From 10 people in total.

Payback period in the dance school business plan

The payback period of the investment provided dance school business plan- 3-5 years. indicators. Each of the parameters of the financial model can be changed manually.

The cash flow statement is the most important document of any business plan. Contains comprehensive information on operating, investment and financial receipts and outflows of the company, and also allows you to evaluate big picture company results.

Download a ready-made dance school business plan with financial calculations and an Excel financial model

In spite of high level competition, the relevance and demand for the services of a dance school, as well as the increasing number of people wishing to engage in this type of art every year, allows the business owner to receive significant profits.

To do this, you need to think through everything and take into account many nuances at the planning stage. A business plan will help with this. We have prepared ready dance school business plan with all calculations and the availability of the necessary information. Download link below. Such a document will allow attracting investors, getting a loan from a bank, and not wasting time on working through all the nuances on your own. Once you download it, you can immediately start implementing your idea. At your request, we can draw up an individual turnkey business plan, where we will take into account all the features of your project.

The main task of an entrepreneur when opening a dance school-studio is to study the preferences of consumers, find suitable premises and hire qualified employees.