Another interesting story of a business built from scratch on sheer enthusiasm. The heroine of today's business magazine materialIQR a few years ago and had some success, starting a business with little to no initial capital. Today we will talk about how to open a dance studio and how much you can earn.

Why I decided to open a dance school

My name is Maria, I am 30 years old. In the story that I will tell about my attempt to open a business, it takes place in Moscow in 2011. My dance business lasted 2 years.

I was born in a family of choreographers, so the dance genes in me woke up earlier than any human reflexes. Until the age of 3, my mother worked with me, shaping my stretching and elongated feet, then they sent me to a ballet studio, and from the age of 12 I independently chose the dance directions that I had a soul for.

In the early nineties, there was practically nothing to choose from: folk, ballroom dancing and rap that was just coming into vogue. Choreographers staged productions, licking them from foreign clips. At that time, a dream of my own dance school settled in my head, where I could teach a special dance that lives in my imagination, therefore, attending not only classes, but also all kinds of seminars, I absorbed everything like a sponge.

My dance experience

By adulthood, having received a very decent experience, I began to work as a choreographer in a small town. Things were going well, I liked the work, my team constantly participated in city competitions and won prizes, but, unfortunately, my work was not appreciated.

In the depths of my soul, I understood that in a more developed city this occupation would be more in demand, but there was no way to escape to the mainland.

And when I had a family and children, I had to completely leave the dance sphere - at that moment I said goodbye forever to choreography, and to the stage, and to dreams. But at one fine moment, life turned to me as a fifth point, and I had to remember the dance certificate and go to the casting - there was a possibility of getting a vacant place as a Go-Go dancer. It was scary to go into this business at the age of 25, and even after giving birth, because younger competitors were taken to the clubs, but since there were no options, I took a chance.

How did I decide to start my own business?

After dancing for a couple of months in a nightclub, weighing all the pros and cons of this profession, finding out everything about it from the inside, I went to conquer the capital. A serious argument in favor of this decision was the fact that earnings for night dances far exceeded the salary for the main day job. In the capital, things were not going so smoothly, because, despite the abundance of clubs, the competition among the dancers was high, but I still found my niche. Further, I decided to attend a couple of Go-Go dance classes for the purpose of self-development, after all, this is Moscow, and there are many opportunities to improve my skills here. But, oddly enough, the level of skill of the teachers was not high for the capital, it was at that moment that my dreams of my own dance school came to life again. So to say, a second wind opened up, because I really understood that as a dancer I was at a high professional level.

But to bring the idea to life, both funds and connections were needed, so I began to storm various studios, classes, find out who works how, make the necessary acquaintances. As a result, on the advice of many choreographers, it was decided to informally recruit a group, rent a hall and earn money by teaching people the art of dance.

dance studio business plan

Promotion of the studio - how I was looking for clients for my services

In social networks, I posted announcements about my classes, looked for those who wanted to and, along the way, a place for conducting lessons. Renting the hall was not difficult, since no one asks questions, are you an entrepreneur or a private trader, the only condition is not to damage the property, otherwise pay and dance until you drop.

How much does it cost to rent a hall

To rent a dance hall in Moscow for an hour at that time cost an average of 500 rubles, naturally, I was not eager to go to the center, but the option was not considered near the Moscow Ring Road either. My very first hall was in Medvedkovo, within walking distance from the metro, which is important for the capital, its rent cost 400 rubles per hour. Just imagine what a space it is for earning money at minimal cost: a normal lesson lasts 1.5 hours (I paid for two at once, so that we could calmly study and solve organizational issues), the hall is equipped with mirrors, necessary equipment and musical equipment.

Profit and profitability of the dance school

At first, I took 350 rubles per lesson from each person who came to the lesson. 7 people came to the first lesson, respectively, for the first lesson held in Moscow, I earned a little more than one and a half thousand rubles of net profit. The girls brought their friends to the next lesson, asked to increase the number of lessons per week, and a month later I already had 4 groups of 10 people. We worked with each of the groups in the direction they liked: somewhere it was strip plastic, somewhere it was an incendiary club disco, someone asked for a belly dance, and in one group the girls were only interested in stretching.

Sometimes the composition changed (people get sick, go on vacation, get lazy), but there were practically no empty seats, since new ones always came to replace those who left. Thus, in a couple of months I began to reach an income of 50,000 rubles, and this is with employment of 8-10 hours a week. Of course, for Moscow this is not much money, but I had a huge incentive to develop in my dance field, plus there were material goals that warmed the souls and forced me to move forward. I set myself a specific goal - which, according to my calculations, should have happened in a year (I’ll make a reservation right away that the purchase of housing was planned far outside the capital, but the apartment at that time cost a little more than a million rubles).

Why I left the business

Of course, I have often thought about the need to legalize my activities: open an individual entrepreneur, pay taxes, rent a hall for a long time, but my income has not yet reached such a level as to become a real business woman, so I continued to look for halls in other areas, make a schedule that is both convenient and financially profitable.

After about six months of being in the dance business, my day was so packed that sometimes I spent classes until late at night. Usually there were 6 lessons per day with short breaks. In addition to group classes, individual classes began to be held, which in terms of money were valued much higher than usual. At individual lessons, the girls were asked to learn options for private dances to perform before their other half, there were also a huge number of orders for staging wedding dances.

After a couple of months, I realized that I could no longer cope with such a volume of work alone - after all, I had classes in several Moscow districts: Medvedkovo, Altufyevo, Prague, and then Tulskaya. Therefore, I decided to look for an assistant to conduct choreographic classes. For a nominal fee, she offered to teach her own student, entrusting her to conduct stretching classes for beginners. By the way, this girl teaches lessons to this day, although she already cooperates with clubs, preparing dancers for them.

But back to my story. My business, although not entirely legal, lasted 2 years. Perhaps he would still bring me an excellent income, but my plans for life changed, I moved from Moscow to the north, took care of my family and raising children.

But I did not leave empty-handed: I bought and renovated an apartment with the income from my dance business. So, having achieved my goal, I left, leaving this occupation young and energetic.

Real figures for income and expenses of a dance school

For those who are interested in this field of activity, I want to give real numbers so that you can evaluate the pros and cons.

Expenses:

1. Hall rental - 500 rubles per hour.
2. Cost of 1 rug - 600 rubles (if they are not in the hall, which is extremely rare, but if you get it, then for a long time).
3. Damage to property - from 500 to 15000 (the rug was torn, the mirror was broken, the equipment was broken - I have not had such cases).
4. Payment for assistant choreographer - 100 rubles from each student in the lesson.

Income:

1. The cost of one lesson - 500 rubles for 1.5 hours.
2. Individual lesson - 1500 rubles for an hour and a half.
3. Wedding dance performance - 2500 per lesson (usually 2-3 lessons are required). The average group is 10 people. One group has 2-3 lessons per week. A day - 6-7 lessons.

Dance studio profitability

Net profit for one lesson is about 4,000 rubles, respectively, per day with 6 lessons - 24,000 rubles. When working 5 days a week, 5 lessons a day (we subtract travel expenses and unforeseen expenses), the net profit is 80,000-100,000 rubles.

This calculation is for one choreographer, if you take an assistant, then the number of groups will increase by at least 2, and when you deduct the assistant's payment, you will receive a net profit per week of about 130,000 thousand.

If you are inspired by my story and want to follow in my footsteps, then I want to warn you that this is not an easy job. There will be almost no time or energy left for personal life, as well as for some business, so it is extremely difficult to hold out in this mode for a long time. Here you need to have excellent health and nerves of steel. Do not be afraid to seem intrusive, pester everyone with questions of interest, do not pay attention to what they think of you, go clearly to your goal, bring it to life, believe in yourself - and you will certainly succeed.

Today, a variety of dance shows that are shown on television, few people are left indifferent. Human psychology is such that many viewers involuntarily imagine themselves in the place of the heroes of the programs, which means that people have a desire to learn how to dance. Lessons may be required for both adults and children, as dancing has a positive effect on health - they form the correct posture and beautiful gait.

Now it has become fashionable to engage in your own body through sports. However, not everyone is ready to go to the gym, and the dance studio is a great alternative to improve not only the figure, but also the mood. Dancing for many becomes a pleasant hobby that keeps fit and brings a lot of positive emotions, therefore, the demand for professionals who can teach the science of movements is constantly growing. That is why many aspiring businessmen are thinking about opening a dance school. We will discuss the main stages of the implementation of such a project, as well as the business plan of the dance studio.

How to open a dance school?

First you need to analyze potential competitors, study and consider the main nuances regarding the opening of a dance school. One of the main steps will be the choice of a priority direction. Who will your dance studio target? Only for adults? Children? Before starting the activity, it is important to correctly, since this aspect will later affect many organizational issues - the choice of premises, repairs, recruitment, etc. Of course, it is not at all necessary to narrowly choose any one style, since this can significantly reduce the number of clients.

Important: usually dance classes are opened by those people who belong to the world of plasticity, music and movements, know how and love to dance. Often the organizer himself becomes a teacher, which is a huge plus, because it allows you to assess the situation from the inside and make timely adjustments to your activities. If you have not previously been involved in dancing, then keep in mind that it may be difficult to find teachers.

Business registration

In the conditions of modern Russian reality, no business is possible without proper documentation, that is, your business must be registered. To do this, you should choose the organizational and legal form. Some businessmen prefer to become individual entrepreneurs (IP), the choice of others may be a limited liability company (LLC). The latter option is often just indispensable if you are organizing a business with someone - for example, there are two founders or more.

Important: at the stage of reflection, which is closer to you - an LLC or an individual entrepreneur, it does not hurt to think about possible debts. Unfortunately, no one is immune from failure, so the risks should be assessed in advance - in other words, it is better to spread the straw in advance. Individual entrepreneurs are liable for debt obligations with their property, that is, it is quite easy to “dance” an apartment or a summer house if the circumstances are unfavorable, and luck has insidiously turned away from you. No one will deprive the founders of an LLC of their native living space, since a legal entity (in the absence of property) risks only its authorized capital, its minimum amount today is 10 thousand rubles.

Having decided on the form, you can prepare papers for registration - the list will vary depending on what you prefer. Also at this stage, it is necessary to open a bank account and select the appropriate OKVED codes according to the classifier. As a rule, in the case of a dance school, the following are suitable:

• 93.29.2 - Activities of dance floors, discos, dance schools;
• 85.41.2 - Education in the field of culture.

The process of registering a business includes the choice of tax regime. Usually, businessmen who open dance classes stop at the simplified taxation system (STS). There are options here:

• USN "Income" - the tax payment is 6% of income;
• USN "Income minus Expenses" - the tax rate is 15% of the amount of income, reduced by the amount of expenses.

If for some reason the “simplification” does not suit you, you can think about the general taxation system. However, it is worth considering that in this situation you will have to pay value added tax, although today there are many legal ways that allow. Choreographic activity currently does not require a special license, which, of course, will brighten up the life of an entrepreneur - extra paperwork has not yet made anyone happy.

Important: if you are renting a room in a business or fitness center, then most likely no additional documents will be required. Otherwise, you will need a number of papers: permission from the fire department, SES, etc.

Room search

If you want to create a dance studio from scratch, the first thing you need to do is to find the right place. Where to get a room? Options are possible here: rent, buy or even build. It is clear that the acquisition of space or the construction of a building involves significant start-up capital, and not all newcomers have it. Therefore, we will consider in more detail the simplest and most budgetary option - rent. What is worth paying attention to? We can highlight the main aspects that are important to consider when choosing a room for a dance school:

• Large footage - the dance class, where classes will be directly held, should be spacious and bright. The optimal area is usually 80-100 square meters. Meters are the last thing they save on when creating a studio, because dancing implies lightness and freedom, and crushing walls and low ceilings will not contribute to this in any way.
• Air circulation - it is best if the room is equipped with air conditioning, you should also remember about good ventilation. No one wants to learn how to dance in a stuffy room in a T-shirt sticking to the body, so it is important to create the most comfortable atmosphere for visitors, which is impossible without fresh air.
• Availability of comfortable locker rooms - people who come to dance at your place need to change clothes somewhere and leave their things. This means that you will need two locker rooms of 15-20 sq. m. (male and female). It is good if there is a passage to the bathroom with showers directly from there.
• Administrator's Corner and Lounge – If customers have arrived earlier and the locker rooms are still busy, they can be offered to read a magazine or watch TV in a specially designated room (about 20 sqm). In the same place, as a rule, there is also an administrator's desk, which will answer questions from visitors and deal with organizational issues.

Thus, to open a dance studio, you will need to rent a rather large area - at least 160 square meters. Such a room should be sought in a variety of fitness centers or cultural centers. Of course, you can also find an ordinary building that meets all needs, but most often this option is distinguished by expensive repairs - since it will be necessary to significantly alter the premises (allocate changing rooms, showers, etc.).

So, if everything is clear with the requirements for footage and composition, then the question remains - which area to prefer? City center or outskirts? It is believed that dance studios located in the center are more popular and prestigious, however, the rent can scare you with its size. If you prefer a residential area, then the rent will be significantly lower, and competition, most likely, will not arise there. But... it is not a fact that the number of students will suit you - after all, not everyone will want to go to remote places even for the sake of dancing.

Purchase of equipment

When the premises are successfully found, the thought arises - how to equip it? It's great if you make at least a facelift that will be aimed at creating an individual style for your dance studio. Particular attention should be paid to the following points:

• Floor covering in the classroom. Are you thinking of getting off with little blood and just pouring concrete on the floor? Leave this thought, as this is unacceptable due to the fact that the concrete floor is very cold. High-quality parquet is best, and you should not save on it, as poor coverage can cause injuries.
• Lighting. The peak of activity in the dance school is usually in the evening - this is logical and understandable, since most students work during the day. The intensity of natural light at this time is not enough even if there are a large number of windows. Therefore, it is worth taking care of the artificial lighting of the studio, while it is desirable to choose sources that give the softest and most diffused light in order to avoid the formation of many shadows.
• Mirrors in the dance hall. It is intuitively clear that dances involve the presence of mirrors, this is a kind of traditional element that cannot be dispensed with. In this case, you can be guided by the option - "the more the better." As a rule, all vertical planes are made mirrored so that students can observe themselves and evaluate whether it is good to repeat the movements of the teacher. And then, there is another interesting nuance here - seeing themselves dancing, people get aesthetic pleasure, which helps to retain customers.
• Dance machines. Usually wooden ones are mounted, because metal ones, although they look more solid and beautiful, however, classes with them for students may turn out to be uncomfortable - if the temperature in the hall is low, then the machines will become cold and it will be unpleasant to touch them.
• Acoustic systems and sound amplifier for playing music. There is no need to trifle here, since many dancing people are also music lovers, so wheezing and booming music can make them simply run away to another school. It is also possible to purchase a projector, with which you will show interesting recordings of dances to customers.

This is a certain minimum, but you are unlikely to get by with them, since everything depends on the chosen direction and the composition of the classes. For example, if you plan to conduct pole dance lessons (pole dance), then, of course, you will need the poles themselves. Some dance school owners also offer yoga classes, which require mats and sometimes special hammocks.

Do not forget about furniture, as well as other equipment. For example:

• Lockers, benches and mirrors for locker rooms;
• Plumbing equipment for showers and bathrooms;
• A set of furniture in the rest room - sofas, chairs, tables;
• Rack and chair for the administrator;
• Office equipment for the administrator - telephone, computer, printer, etc.

It can be seen from the list that the arrangement of the studio will cost a pretty penny, although at first glance, not so much equipment is required directly - a good floor, mirrors and machines. This set is not comparable to . But many novice businessmen who dream of opening a dance school are afraid of a lack of money. However, do not be discouraged, because this issue can be resolved if you try.

Personnel attraction

Often, many people go to study not even in a specific dance school, but to a specific teacher. Therefore, the staff (namely teachers) plays a major role in the success of the dance business. Most often, studios focus on several areas, such as ballroom dancing, oriental, latin, etc. This means that you will have to invite several choreographers and coaches (from four people) to work.

Important: when you are looking for a good teacher, it is not enough to find a person who dances beautifully, since the worker must also be able to teach others. Not everyone can explain and show the sequence of movements - this requires patience and talent. Most clients want a personal touch, which is understandable, since people pay money for which they want to get something - a good mood, a toned figure, dancing skills, etc. Therefore, a professional teacher usually focuses both on the group as a whole and on each individual, trying to take into account his needs.

Not to do without additional staff:

• Administrator - he answers calls, communicates with clients, draws up and coordinates schedules, accepts payments, etc. If the school will work from morning to evening, two administrators (working in shifts) will have to be hired.
• Cleaner - dance studios have busy schedules under favorable circumstances, so cleaning should be regular, preferably after each class, which means you will need at least one cleaning lady.
• Accountant - it makes no sense to hire such a specialist, since it is quite possible to get by with the services of a person working remotely or coming.

Important: when recruiting personnel, do not be too gullible - of course, now all potential employees pass as standard, but many entrepreneurs perceive this as a formality. You should not treat the questionnaire like this - it is best to carefully check the data, because it may turn out that you were misled and instead of a super-professional choreographer, whose idol is Mikhail Baryshnikov, you will get a teacher who has not even completed his studies.

dance studio advertisement

In order for the business to be profitable, it is necessary to attract students, therefore, you will need high-quality advertising for a dance studio. You can do it yourself or turn to specialists. It is important to come up with a memorable name for the dance school - often the organizers, who are dancers themselves, use their own name. For example, in Moscow, the Evgeny Papunaishvili Dance School is very famous. It seems to be a simple name, but in this case the name speaks for itself.

Thinking through a marketing strategy should be approached responsibly, as it is directly related to future success and income. Consider the main directions for conducting an advertising campaign:

• Creating your own website and groups in social networks. They post information about dance directions and teachers, photos taken in the classroom, as well as pictures of the interior of the studio. Social networks today allow you to advertise your business almost for free or for little money, and the effect is not long in coming, because in our time people most often use the Internet to search for information.
• Mass advertising through television and radio. An effective way to express yourself, but also expensive. The advantage is the ability to shoot a commercial showing dancing in your studio. Such things usually attract much more words, since it is better to see once than to read or hear a million.
• Directed advertising in organizations, universities, kindergartens and schools. Not everyone can decide to go and learn to dance in splendid isolation, it is easier for someone when there is a company. So, this psychological moment should be used - invite, for example, students, offering them a discount. Or employees of some large company, forming a special group for them, where only “their own” will dance.
• Flyers, banners, streamers, advertisements placed on public transport. There are a lot of options, and all of them will bring results if they catch the eye of a large number of people. According to marketers, advertising on buses and trolleybuses is very effective, since, for example, people standing at a bus stop automatically store information in their memory.
• Holding open days, reporting concerts, etc. Being engaged in any activity, I want to see the results of my labors in the end. Therefore, your students will be pleased to put their knowledge into practice, that is, to speak to the public, showing their skills. This moment is also good because such events allow not only to retain and delight regular customers, but also to attract new ones - who would not want to try to go to dance classes, seeing how great friends or relatives are doing.
• Discount system and subscriptions - you can offer people a choice: pay for each lesson separately or purchase a subscription. The point is that the longer its term, the more profitable the final cost of the lesson for the student. And everyone loves discounts ... Your advantage in this case will be the appearance of regular customers.
• Free first lesson. A wonderful move that attracts visitors like a magnet. But here everything depends on the quality of your work - it is important to be able to interest a person so that he wants to learn dancing in your studio.

There is another unusual moment - if you think about it, many people go to dance schools in the hope of arranging a personal life. Usually there is a shortage of men in the studios, but you can try to purposefully attract them. How? Conclude an agreement with any organization where representatives of the strong half of humanity work mainly. Within its framework, the employees of the company will be provided with a free opportunity to study, and the company will pay, wishing, for example, to rally the team. By stimulating men to go dancing, you can emphasize that this makes them more attractive in women's eyes. Here you can recall a fragment of the famous song of the BI-2 group:

Where would one find such courage?
To enroll in a dance school.
And win your favor
Speaking in the language of movement...

You can also hold dance evenings where people can get to know each other and dance with each other at ease. American singer James Brown said that “any problem in the world can be solved by dancing”, and there are so many difficulties in the life of every ordinary person now that dancing is often an outlet, an opportunity to plunge into another world created by music and movements. Therefore, only teaching people is not enough, you need to give them a chance to realize their skills.

dance studio business plan

Any business undertakings are impossible without preliminary calculations, as they allow you to understand whether you have the necessary investments and whether the business will be profitable? Drawing up a business plan for a dance school involves an analysis of possible income and expenses.

Expenses

The initial costs of opening a dance school include:

• Business registration (LLC) - 15,000 rubles;
• Renting a room for 1 month (180 sq. m. for 600 rubles) - 108,000 rubles;
• Cosmetic repairs - 100,000 rubles;
• Equipment and furniture - 400,000 rubles;
• Advertising campaign - 100,000 rubles;
• Other expenses - 50,000 rubles.

The total initial investment will be approximately 773,000 rubles. In addition, monthly expenses are also necessary, the lion's share of which will be staff salaries and rent:

In addition to the costs indicated above, at the end of each quarter, it is necessary to make tax payments from the profits received. Since you provide services, it is more profitable to choose the tax regime of the simplified tax system "Income" or UTII.

Income

Let's analyze the sources and the amount of possible income. To do this, you need to decide how much group and individual lessons will cost - usually the price of one lesson in a group ranges from 250-400 rubles, one-on-one lessons with a dance teacher cost from 800 rubles. The optimal group size is 10-12 people. In order for your activity to be profitable, you need to try to have at least 5 groups visiting the studio per day.

You can also offer services such as staging a wedding dance. As a rule, many future spouses want to impress the guests at the wedding with a beautiful dance, so you are unlikely to feel a lack of clients. The average price for a course of classes, the result of which will be one learned dance, is 10,000 rubles. If your dance school starts to bring in a good income, then in the future you can think about it, since these types of businesses may overlap. For example, dancing requires beautiful outfits that can be sold in the salon, notifying the students of the school about this.

If you are planning to hold dance evenings, then they can also bring a good income, since traditionally a cash contribution is taken from each visitor. Thus, the estimated income for 1 month will be:

• Group classes (price 300 rubles, 5 groups of 10 people, 30 days) - 450,000 rubles;
• Individual lessons (90 lessons for 800 rubles each) - 72,000 rubles;
• Dance evenings (2 times a month) - 20,000 rubles.
• Production of a wedding dance (2 couples) - 20,000 rubles.

Thus, the monthly income is from 562,000 rubles. Income tax: 562,000 * 0.06 = 33,720 rubles. Profit for 1 month: 562,000 - 374,000 - 33,720 = 154,280 rubles. If we talk about payback, then, given the initial costs, it will come in about six months.

Important: You can also expand your business by bringing custom-made accessories, shoes, and outfits for students to dance.

What dances are the most popular today?

Any businessman who opens a dance studio expects that his offspring will flourish, but for this it is important to analyze what trends in the dance world are in demand at the moment? What do people want to learn? The following most popular types of dances can be distinguished:

• Sports ballroom dancing. They have always been relevant, but now especially - this is due to the fact that in recent years a lot of programs have appeared on television that dismantle ballroom dancing. And stunning outfits and unique movements leave no one indifferent. Ballroom dancing is divided into two programs: European (slow and Viennese waltzes, tango, quickstep, slow foxtrot) and Latin American (jive, samba, paso doble, rumba and cha-cha-cha). As a rule, it is Latin that is popular in dance schools.
• Oriental dances (belly dance) are interesting in their color, they immerse in the culture of other countries. The good thing is that they can be practiced at any age and it is always good for health, posture and coordination of movements. Oriental dances are easy to learn and do not require a partner. What beautiful costumes...
• Street dancing (street dance) - the name of the style is very eloquent, it was born on city streets, squares and busy lanes. Today, young people like street dance due to its looseness and the ability to express themselves through movements that do not have a strict sequence - since everyone is the master of their own body and is free to dance from the heart, and not according to the choreographer's algorithm. Street dancing has elements of breakdancing, hip-hop, RnB, disco, and more.
• Pole dance (pole dance) - is a mixture of elements of sports acrobatics and erotic dance. Many confuse this direction with striptease, but you don’t need to undress in pole dances. On the contrary, unusual costumes are their invariable attribute. Due to the deceptive ease of movement, it seems that pole acrobatics is available to everyone, but this is not so - such dances require endurance, flexibility, coordination and good stretching.
• Strip plastic - this direction, as a rule, is preferred by young girls who want to be liberated, gain self-confidence and become relaxed. Those who want to get not only dancing skills, but also a beautiful figure, light gait and gracefulness that attract attention go to strip plastic surgery.
• Club dances are a kind of eclecticism based on such dance styles as RnB, hip-hop, jazz-funk, house, go-go, etc. Due to the variety of directions, club dances are suitable for both beginners and experienced dancers.

The list is endless because many trainers develop and teach their own styles. Zumba, twerk, salsa, contemporary and dancehall are also very popular. When opening a dance studio, it is not enough to focus only on the demand of the population, because you still need to find a teacher who can make the dreams of students come true.

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Thus, the dance school is an excellent business that allows you to get a stable income, as people will always dream of learning how to move beautifully. If you want to organize your business in such a way that everything goes at the pace of a waltz, that is, “one-two-three”, without pitfalls and delays, then special attention should be paid to drawing up a competent and thoughtful business plan for a dance studio.

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Everyone at least once in their life thought about starting their own business. And dance art in this case is quite an acceptable option. How to open your own dance school? How profitable can such an activity be? What documents are needed for this? These questions are of interest to many aspiring entrepreneurs.

Modern dance school: how profitable such a business can become

Naturally, every person, before starting his own business, is interested in the question of its profitability. And the dance school is a great option for those people who cannot afford a large investment.

This area gives the entrepreneur a lot of opportunities. After all, according to statistical studies, even in large cities, dance training is a non-competitive business. On the other hand, there is always a demand for such lessons. Profitability in this case is about 20-60%, which, you see, is not bad. With the right approach, the cost of opening a dance studio pays off after 1-2 years.

Advantages and disadvantages of such an enterprise

Before exploring the question of how to open your own dance school, it is worth understanding the advantages and disadvantages of such a business. As already mentioned, this area is not too competitive and does not require too much investment, which is undoubtedly a plus.

On the other hand, there are some pitfalls that you should definitely pay attention to. Indeed, according to the same statistics, many dance schools close during the year. Why? To begin with, the reasons include problems with finding suitable premises.

In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities, and, of course, have the necessary knowledge and experience.

How to open your own dance school? What documents are needed for this?

The official registration of the enterprise, of course, is a necessary part of your own business. And if you are drawing up a business plan for a dance school, then you are probably interested in a package of necessary documents.

Fortunately, for a dance studio, the number of official papers is much less. Of course, you will need to register with the tax office - it is best to do this as an individual entrepreneur and work under a simplified taxation scheme. However, there is always the possibility of creating a limited liability company, especially if you do not work independently, but with partners.

As for everything else, you just need to comply with the requirements for the premises, in particular the rules of fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent a room in a fitness club.

Decide on the target audience and teaching style

Of course, first of all, you should decide what kind of dance style you will teach and what category of clients your school will focus on. For example, are you going to teach children or recruit an older group of clients?

Of course, classical ballroom dancing will always be in demand. But do not forget that such a dance is a pair dance, and not everyone will be able to find a partner. Therefore, it is worth making sure that the school offers this service.

A hip-hop dance school can become quite profitable. This modern style is becoming more and more popular and doesn't require every student to have a partner. Again, such energetic dancing is more suitable for the younger generation. Women will certainly be interested if a belly dance school opens in the city, because such a passionate and beautiful dance has been popular at all times.

In a word, you need to decide on the list of dance styles that will be taught in your institution, and select the appropriate teachers. In addition, you need to draw up a work schedule - for sure, most of the clients will come to you in the evening, since in the daytime everyone is at work or school.

On the other hand, some people will find it much more convenient to attend classes in the morning or afternoon - perhaps, as the business develops, it will be necessary to add several lessons in the afternoon to the schedule.

Where to rent a room

Of course, in this case, the search for premises is extremely important. In most cases, entrepreneurs are inclined to two options - you can rent a room for a school in a fitness club or a house of culture. Both options have their advantages. For example, a fitness club next door will provide you with an additional number of clients. In turn, your dancesport school (or any other) will increase the list of services offered by the center.

Naturally, you can build your own club or rent a room in any other place in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop near the school).

When looking for a suitable room, you should take care of the convenience of students and teachers. To begin with, remember that there should be enough space in the dance studio. In addition, the school should have an entrance hall, which will serve both for meeting clients and for waiting for classes. It is imperative to equip a locker room with hangers and lockers, as students need to change clothes and leave their things somewhere. And of course, showers and toilets are needed.

How to furnish a room

In fact, the design style can be almost anything. The main thing is that the students feel comfortable. In the reception area, set up a workplace for the administrator and arrange several sofas or chairs.

In the locker room, it is best to arrange lockers that can be locked - customers will be able to leave their belongings without fear.

The main requirements for opening a dance school are set directly to the classroom. The plan (project) of the dance school must necessarily include the cost of equipping the hall.

It is extremely important to make a suitable floor (for example, use parquet or laminate), as well as equip a powerful ventilation system. And of course, you will need several large mirrors.

Is additional equipment needed?

In fact, the list of additional equipment depends on what services you are going to offer. Most likely, you will need dancing machines. Make sure that the hall is equipped with speakers and a player, because music is simply necessary for dancing.

A dance school will help you spend time with health benefits and pleasure. How many people after studying, work would gladly spend their free time on such a pleasant activity. Parents are happy to take their children to dance clubs, because moving to music not only has a positive effect on physical fitness, but also on the formation of personal qualities.

It takes a little effort to open such an institution, but a love of dancing is required. An excellent option would be the presence of pedagogical experience behind him in this area. A previously completed dance school or at least a short experience as an instructor will greatly facilitate the choice of the future direction of your studio.

Initial Costs

• Renting premises from 70,000 rubles;
• employees from 140,000 rubles;
• equipment and repairs from 60,000 rubles;
• advertising and website creation about 50,000 rubles.

To open your own dance school, you will need a total of spend about 320,000 rubles.

One lesson depending on where the school is located on average it costs 300-500 rubles.

Estimated monthly income in the region of 350,000 rubles.

Net profit will be about 150,000 rubles.

Dance school profitability

The profitability of a dance school directly depends on the number of clients. The number of groups required to obtain a stable profit should be three or four daily. The optimal number of students in each group is 15-20 people. You can also organize individual lessons that can bring up to 20% of the total profit.

Possible Problems of the Dance Business

Of course, a pleasant environment, convenient access to the school, high-quality equipment, and the original name attract customers. But teachers are the determining factor. However, all good masters have already opened their schools and have been working for themselves for a long time. It is quite difficult to find a professional in their field, the main problem of the dance business is this.

To recruit capable instructors to your school, you will have to work hard - go around many such institutions, trying to lure the best, call ads or find out from dancers about their favorites.

The next problem may be the recruitment of customers, especially if there are already similar establishments in the area. To interest future dancers is possible only by deed.

You can develop own training program the main thing is that after a few sessions a person feels and sees a positive result, development. This will be a great advertisement, customers will naturally recommend your school to their friends.

Opening of a dance school business is profitable and incredibly exciting. This is an opportunity to show yourself, teach people to dance, hear music and move correctly.

Now dancing is gaining more and more popularity, and with the relatively low cost of one lesson, there are enough people who want to try it. Pleasant communication with like-minded people, the fight against complexes, keeping the body in shape, control - these are all dances.

To carefully study the market, identify the most popular dance styles in your area, find and convince professionals to work for you, and then you will be provided with stable income.

How to open a dance school? Watch the following video for tips:

Running such a type of business as a dance school can become not only a bright and interesting occupation for life, but also a full-fledged commercial project that brings regular income to its owner.

First of all, you need to choose which dance classes will be taught at your school. When choosing dance directions, attention should be paid to modern dances, street dances, as well as social dances.

Modern dancing- tectonics, go-go, strip-dance, pole-dance, jazz-funk, etc.

street dancing- break-dance, hip-hop, house, street-dance, etc.

social dances- salsa, bachata, reggaeton, rumba, brazilian zouk, rueda, merengue, etc.

Initially, a dance school can be created as a highly specialized one (for example, only in paired social dances) or a general one. It depends not so much on the general demand of the population, but on the qualifications of the teachers who will work in your school.

It is better to attract well-known and talented teachers in similar areas and position the school as a specialized one. This, in turn, will increase the average check, since a narrow specialization implies the acquisition of deeper skills.

The reputation of a school is closely related to the reputation of the teachers working in it. Therefore, in order for teachers to be attentive to students in a group and constantly improve the quality of teaching, it is necessary to maintain healthy competition in the team. This is achieved by increasing the percentage of sales when a certain number of people are recruited into the group.

This business plan considers the opening of a social dance school.

The dance school can be developed in two ways:

1. The presence of one large center with 2 - 3 halls;
2. Development of a branch network in different districts of the city.

In the first case, the coverage of the target audience is somewhat less, but there is a significant saving on administrative costs.

However, no matter what development path you choose, the first hall should be rented in the city center in close proximity to the metro station and public transport stops.

The full equipment of the dance hall consists of two fully mirrored walls, choreographic machines, musical equipment, air conditioning, and stretching mats. For specific dance directions, the installation of additional equipment is required. For example, for a pole-dance class, you need a pylon (pole). In this example of opening a social dance school, no additional equipment is needed.

The dance school business has a pronounced seasonal character. As a rule, the maximum demand is reached during the period from September to December and from February to May. During the summer months, people prefer to spend more free time in nature or go on vacation. As a result, demand drops sharply.

In winter, demand also decreases by 20-30% due to long holidays and school/student holidays.

The amount of initial investment is 460 000 rubles.

The break-even point is reached in the first month of work.

The payback period is from 8 months.

2. Description of the business, product or service

A dance school is a type of business in the field of additional education and leisure. You provide clients with the opportunity to learn how to dance in a specially equipped hall under the guidance of an experienced professional. It does not matter the level of training and age of the student. Groups are divided according to the degree of skill. However, as a rule, children and the elderly are engaged in separate groups.

In the considered school of social dances, lessons are presented in the following areas:

The number of groups for each direction is determined depending on the demand for this type of dance and the level of training of the group. As a rule, over time, 3 groups are formed in each direction: beginner, continuing and senior.

At the dance school there is an opportunity to study both in a group and in individual lessons. The main difference lies in the cost. Individual training costs 2.5-3 times more. For each type of training, you can purchase both a separate lesson and a subscription. The Standard Membership is valid for one month and includes either 4 or 8 lessons. The subscription is nominal in nature and applies only to the person for whom it is registered.

A complete list of services with an indication of the cost you can see in the table:

All subscriptions, except for the universal one, apply only to one direction of dance and are assigned to a specific teacher. This is a necessary measure in order for the group to have a permanent composition and develop steadily. A universal subscription is an opportunity to attend 8 classes within one month in any direction and with any teacher. The only limitation is the compliance of the student with the level of physical fitness of the group.

A travel pass is valid for 2 months and applies to one dance direction. At a cost, such a subscription is more expensive than a group one, but cheaper than 8 one-time classes. That is, if a client is forced to go on a business trip for work, then he does not lose his classes, and the school retains the client.

If a student regularly attends classes during a month, then he can purchase a subscription for the next month with a 10% discount. If a client brings a friend who buys a subscription, he (the client) receives a 15% discount.

This flexible payment system allows you to retain customers and increases demand for services.

3. Description of the market

Target audience of the dance school

The target audience of a dance school can be very diverse. Everyone loves to dance: children, adults, and even the elderly. Therefore, a more detailed definition of your audience will directly depend on what areas of dance you will develop in your school.

For example, if for such directions as belly-dance or pole-dance the target audience will be unmarried girls from 18 to 30 years old. And break-dance classes are mostly attended by young guys aged 15 to 25.

For a social dance school, the target audience would be described as follows:

Men and women aged 20 to 35 years. As a rule, these are already working people who are not married. 80% of dancers are in search of a "second half". In addition, these people are open to communication and well socially adapted. The main purpose of visiting dance classes is to take a break from work and at home, to plunge into the holiday atmosphere. They are loyal to the design and equipment of the hall. For them, the main thing is the communication that takes place within the group. An important criterion for finding a school is location, contingent, regular dance parties.

Based on the described criteria, we can conclude that the main attention in the service should be directed to establishing "friendly" relations with the client. Educators should devote extra time to holding activities that promote team building - weekly parties and organizing outdoor events. As for the external positioning of the dance school for potential clients, a friendly, well-organized team, consisting of both beginner students and experienced teachers, will stand out as the main advantage.

Competitor analysis

Competitive advantage of the dance school

4. Sales and Marketing

5. Production plan

Any entrepreneurial activity must begin with the state registration of the organization. When opening a dance school, the best solution would be to register as an individual entrepreneur. The indicated OKVED code is 92.34.2. Activities of dance floors, discos, dance schools. The taxation system used is the simplified tax system (6% of income). Since the individual entrepreneur provides services to the public, a cash register is not needed, it is enough to issue strict reporting forms (BSO).

After registration, you need to choose a room for the school. The room should consist of a main hall, two dressing rooms - separately for men and women, a bathroom, a reception room (reception), a staff room. The hall must be at least 50 sq.m., have a rectangular or square shape and even walls. Thus, the rented premises must be at least 100 sq.m.

Location selection criteria:

• City center;
• Proximity to transport interchanges, metro stations and bus stops;
• Availability of parking.

1. Wooden flooring (parquet or laminate);
2. Large mirrors on the surface of two walls;
3. Good lighting;
4. Floor mats, water cooler.

A reception desk is installed in the reception area, 3-4 chairs for clients. There are benches and lockers in the locker rooms. The staff room is equipped with a table, chairs, wardrobe. This is a place for teachers to relax.

While you are setting up your work space, you need to start looking for teachers. You can search for them online by browsing the websites of famous dance schools in your city, and then the personal pages of teachers on social networks. You can look for employees at dance forums and festivals, at master classes in areas of interest. However, be prepared for the fact that all experienced and in-demand teachers are already working. You need to not only analyze the market and identify the best dance gurus, but also offer them more favorable terms of cooperation. You will have to use all organizational skills to create a close-knit team of professionals.

After you have formed a staff of workers, you can begin to conduct the first trial lessons, after which you will sell subscriptions and form the first groups of students. In parallel, disseminate information about your school on the Internet and in print format.

6. Organizational structure

To start the work of a dance studio, it will be enough for you to work with 3 teachers in different directions. In addition, to work with clients, you need to hire an administrator. Since the flow of customers will be small at first, the school will fully function only in the evenings on weekdays and during the daytime on weekends.

For the well-coordinated work of the team, you need to write down detailed job descriptions for each employee. Before starting work at the school, each employee must pass an exam on knowledge of their job description, as well as the general rules for interaction between employees within the current organizational structure of the school.

Administrator

Administrator duties include:

1. The opening of the hall half an hour before the start of the lesson;
2. Checking the working condition of musical equipment;
3. Checking the condition of the premises (cleanliness of the hall, availability of additional equipment);
4. Pre-registration of clients for classes;
5. Maintaining a client base;
6. Meeting students, familiarizing everyone with the rules of the dance school;
7. Sale of subscriptions and acceptance of payment;
8. Accounting for class attendance, maintaining the rating of teachers;
9. Drawing up a schedule of classes for each month, taking into account the wishes of clients;
10. Answering calls, consulting on all school services and work schedule;
11. Looking for new clients;
12. Cleaning the room after class
13. Closing of the dance hall.

Depending on the number of employees in the administrator position, the schedule and rules of the work of your school, the items of the job description will change. However, even before starting work, you must make sure that the applicant for the vacancy is familiar with all the responsibilities, since it is the studio administrator who is the face of your school for each client.

The salary for an administrator consists of a fixed and percentage part (7,000 rubles + 3% of the amount of revenue). The administrator's work schedule also depends on the workload of the studio. As a rule, the administrator works from Mon. by Fri. afternoons and full day Saturdays.

Teacher

Dance instructor responsibilities include:

1. Timely start of each lesson;
2. Familiarize students with safety at the beginning of each lesson;
3. Maintaining order in the hall during the lesson;
4. Individual approach to each student - control of achievements and consultation on any issue related to classes in this area of ​​dance;
5. Continuous independent professional development in the chosen area of ​​teaching;
6. Improving the reputation and expanding the base of regular students.

The teacher's salary depends on the number of students in the group and is determined as follows:

Thus, each teacher is personally interested in increasing the number of people in the group and developing the demand for the dance school.

If the teacher himself comes with his client base, then you can offer him to pay for the rent of the hall (300-500 rubles per hour) and 30% of the amount of revenue from the classes of this teacher. The teacher's work schedule is flexible. In fact, he is only at school a few hours a week.

Director

Salary fund

*Note - the payment of the teacher depends on the hours of work. In 1 and 2 months of work, there are about 7 classes per week per teacher. The maximum rate is 500 rubles per hour.

7. Financial plan

The most costly in opening a dance school is the equipment of the dance hall. This item of expenditure accounts for at least 262,000 rubles. The total investment amount is 460,000 rubles.

Investments in the opening of a dance school

*Note - office expenses are considered, as well as expenses for hosting dance parties and other events

Dance school income

The income of the dance school depends on the number of subscriptions sold per month. At the same time, the number of classes may not increase, since initially the groups are only half filled. Then, after the number of students in one group becomes more than 15 people, the next group is formed.