How to open an electrical goods store. The market of electrical goods in Russia

You decided to start selling electrical goods, but the questions arose: What to sell in an electrical store? What range should be to start? Which items are constantly kept in stock, and which items are ordered? What is in high demand among experienced electricians and ordinary buyers? In this article, aspiring entrepreneurs will find the answers to them.

An electrical goods store as a business is a rather specific area of ​​​​entrepreneurship. Unless, of course, you do not engage in consumer goods: lazybones, antennas, TV cables, and so on. Profitability in this niche is not regular and depends on many factors.

Among them:

• Seasonality. At the beginning of the year, demand is low. Since spring it grows and at the end of the year it is maximum.
• Buildings in your city. It's simple: construction is underway, purchases are underway. It does not matter that you will not be the main supplier for some large development. There is a high probability that you will be approached for a certain position. So it needs to be available. For example, a rare cable. It's simple: we found it here, we'll come here again.
• Customer base and personal contacts.
• Are there many competitors in the neighborhood?

Open your store

Who opens an electrical store? Former employees of such offices and those who invest in new topics. The former have experience and knowledge, but a minimum of funds. For 3 - 5 years, a manager or storekeeper has personal acquaintances, and he can easily go into free swimming. A fat plus is to work and spin in the area where you plan to start selling. Even if some of the clients go to this manager, this will be a good start in terms of work. Everyone already knows each other.

The second have means, but have no experience. In most cases, this area of ​​activity is new to them. The main thing is capital and it needs to be invested in something. Further on the template. They hire people who know how to do it. Perhaps even luring a high salary from other similar offices. But soon everything falls apart. People run away. Something is missing? The next area is next. Fortunately, you can sell not only sockets.

How much initial capital do you need to open a small electrical store in a city with a population of about a million people? According to my modest estimates - at least 700 thousand - 1 million rubles.

We will assume that you already have a certain capital and a burning desire to open your own store. The choice fell all the same on electrical goods. You have no experience, but you can distinguish a switch from a switch. It's already something. Why not try to work for yourself? When the field of activity is defined, then at a certain stage the question will arise: What to sell?

Range

In this part, we will look at a specific product that you need to have and maintain in stock during the first time the store opens. Even if it is in a minimal amount.

1. Automata, differential automata (Difa) and RCDs. It is better if there are several manufacturers: cheap, medium and expensive. Cheap is all of China: TDM, Decraft, EKF, Sassin, Chint, IEC, Energy. Middle: KEAZ. Expensive: ABB, Schneider Electric, Legrand, Muller. One brand from each price niche will be enough. Necessarily machines for sealing with plugs. Here we can highlight the TDM series 47-29, EKF, KEAZ VM 63 and Schneider Eesy 9.

2. Combs. Any brands and manufacturers. Pin and fork. Short for 12 modules and long for 54 (63 and 100A). For gourmets, you can keep famous brands.

3. Dowels, staples, clamps. For fasteners, Rosdyubel is not bad.

4. Calls. Wired and wireless. Mainly China. Exotics later.

5. Insulating materials: colored electrical tape, adhesive tape, various insulators. SafeLine electrical tape goes with a bang.

6. Tool. To begin with, a little: crimps, insulation strippers, screwdrivers, multimeters and testers. There will be demand, expand the range.

7. Cable channels. White and under a tree (pine, oak). TDM manufacturers, IEK (Elecor), domestic Ecoplast. The running sizes in all colors are: 10x7, 15x10, 20x10, 25x16, 40x25, 60x40, 100x60. It is also worth keeping the floor box (70x13 and 50x13). Legrand and Shneider are expensive now, but there are always lovers of quality.

8. Distribution and installation boxes. Distributors Hegel and Ecoplast are in good demand. Adjusting, they are also socket boxes: Schneider's 35100 are best suited for vmazki and 35150 for drywall. You can also note the Tuso series Ruvinil.

9. Lamps. In 2018, it is better to keep LED and incandescent (LON). Fluorescent only for raster fixtures: 18 and 36 W in white. They are taken mainly for offices and for production, so yellow ones are rarely required. At 58 watts at a minimum.

10. Wire marking. Refers to small consumables. Mainly for marking single-core wires PV3 and PV1.

11. Metal hose with and without insulation. Oversized item. Therefore, it takes up a lot of space. If the warehouse is small, then you can keep a bay of each size. The most popular diameters: 15, 20, 25 and 32. The rest are in demand to a lesser extent. These are 8, 10, 12, 18, 22, 38 and 50 diameters.

12. Couplings cable. Cables are often cut off during any excavations, leaving entire neighborhoods without light. Then they urgently look for something to connect. Therefore, it is useful to have end (KvtP) and connecting (Stp) couplings available. There is a chance that they will contact you.

13. Tips and sleeves. Must be kept in stock. Small things, which is required always and by everyone. The running positions are as follows. Tinned copper tips TL: starting from the smallest TL 4-6-3 and ending with large TL-240. Running TL-10, TL-16, TL-25 and TL-35. Aluminum tips (TA), as well as copper (GmL) and aluminum (GA) sleeves can be kept to a minimum. They are required less often.

14. Light signaling fittings. Small bulbs and switches for panel builders.

15. Circuit breakers. Grandma's plugs are still in use (STEAM)

16. wires. They ask both GOST and TU. Connoisseurs pay attention to cutting. It is better if there are only high-quality wires, and not with an underestimated section. Manufacturers: Kolchugino, Kaluga Cable (KKZ), Allure, Concord and Rybinsk (Rack). They make decent products.

• Power cables VVG-ng (LS can be used): 2x1.5, 2x2.5, 3x1.5, 3x2.5, 3x4, 3x6, 4x1.5, 4x2.5, 5x1.5, 5x2.5, 5x4 and 5x6
• Flexible PVC (white): 2x0.75, 2x1.5, 2x2.5, 3x1.5, 3x2.5, 3x4, 3x6, 4x1.5, 4x2.5, 5x1.5 and 5x2.5
• Wires for lamps ShVVP 2x0.5 and 2x0.75
• Colored single-core PV-3 for wiring in cabinets
• Be sure to have a heat-resistant wire RKGM for rooms with high temperatures. Sections from 1.5 to 6 mm2
• Flexible cables brand KG in rubber braid: 2x1.5, 2x2.5, 3x1.5, 3x2.5, 3x4 and 3x6.
• TV cables: cheap RG; more expensive SAT 50 or 703.
• Weakness: KSPV 2x0.5 and 4x0.5
• Twisted pair: UTP and FTP, it's nice to have outdoor and with a cable.

17. Starters, modular contactors. You can keep in stock cheap Chinese KMN denominations of 9, 12, 18 25 and 32 amps. In the body and without. More expensive ABB under the order.

18. Relay. To get started, take the most popular ones. For example, voltage relays, intermediate relays REK and daily timers (electronic and mechanical). Producer "Evroavtomatika".

19. Fixtures. Extensive topic. It is better to decide on a minimum, but running assortment and carry them. Otherwise, you'll get confused later. For example, spotlights for GU 5.3 and GX53 lamps, household LEDs. LED panels are selling well.

20. Clamps, terminal blocks, clips. Everything you need to connect wires. Keep "nuts" U-731, 733, 734 and 739 in stock. Be sure to use Wago terminals, preferably German, reusable (221-412, 221-413) and with paste (2273-242, etc.).

21. Remedies. Dielectric mats and gloves.

22. Counters. Most love the brand Mercury. Others do not recognize. Although there are still such as Energomera, St. Petersburg Neva. This is marketing. Be sure to have single-phase and three-phase. For example, 1-ph counters of Mercury: 201.5 and 201.7. Three-phase: 231 AM-01, 230 AM-01, 230 AM-02 and 230-AM-03. If with a modem, then this is CLN. For example, 230 AM-02 MCLN.

23. transformers. Lowering YTP. Lowering with a tire (TTN-Sh) and with a hole for the tire (TTN, TTI, etc.). You can bring modular.

24. Pipe, corrugation: PVC, HDPE. Heat shrink. Corrugation is a large-sized product, but a hot commodity. You should always keep in stock 16, 20, 25 and 32 diameters. Smooth three-meter pipes: 16, 20, 25 and 32 diameters.

25. Cabinets, boxes. A large subsection, which distinguishes: plastic and metal, modular and tailored, in a niche or outdoor installation, with or without increased IP protection. Manufacturers: budget - TDM, Energy, IEK; price/quality - KEAZ, Tekfor; premium segment - ABB, Schneider

In good demand, especially in the summer season, are cabinets for light wood (pine).

26. Wiring products. This category includes sockets and switches, as well as other electrical control mechanisms. Hundreds of manufacturers. What can be advised? Sell ​​three categories: cheap China, Turkey; medium Ecoplast; expensive - Legrand (Valena, Etika, Allure), ABB (Basic 55).

What is in constant demand?

Finally

The electrical trade is a vast topic, so it is impossible to cover all the issues in one article. There are a lot of pitfalls that emerge during the operation of any store. The electrical store is no exception. For each, you can write a separate post.

Today I have given the basic assortment that should be in an electrical store in the first 6-12 months of its operation. Gradually, it should be expanded and the amount of goods in the warehouse increased. There will be new posts about new positions that should be imported.

More and more entrepreneurs are exploring the issue of how to open an electrical goods store. If you take care of the details, you can quickly make the business self-sustaining.

♦ Capital investments – 750,000 rubles.
♦ Payback – 6-10 months.

Electrical goods are needed by everyone and always.

Shops selling light bulbs, lighting fixtures, cables, sockets, voltage stabilizers and other things are visited not only by electricians or professional builders, but also by ordinary people who make sure that their homes are lit.

The constant demand for this group of goods has led to the fact that more and more entrepreneurs are studying the issue,.

They are not afraid of either the high level of competition, or the relatively low margin on goods sold in electronics stores, or the many nuances of this business.

Experienced businessmen know that if you take care of the details, you can make a business self-sustaining quickly enough.

Two options for businessmen who want to open an electrical goods store

As already mentioned, the level of competition is very high in this sector, so even at the stage of writing a business plan, you need to take care of creating competitive advantages and thinking through all the details (location, product range, staff), and the concept of your store.

The concept of an electrical goods store largely depends on what kind of customers you are going to target:

1. For wholesalers, professional electricians and builders who buy everything they need to complete an order in one store, from cable to power plants.
2. For retail customers who do not leave large amounts in the store, but take goods (light bulbs, sockets, flashlights, etc.) quite often.

You need to choose a concept based on the location of the future store, the range of goods that you are going to sell in it, and the pricing policy.

If you are going to form prices that will be slightly lower than those of competitors and open a mini-supermarket where all kinds of electrical goods are sold, then you can focus on wholesalers.

According to experienced entrepreneurs, it is better to combine these two options: look for outlets for companies that will make wholesale sales with you, but do not forget about retail.

How to open an electrical goods store: competitive advantages

The period of its self-sufficiency, the speed of forming a customer base, profit and much more depend on how competently you form the competitive advantages of your electrical goods store.

Those businessmen who decide to open an electrical goods store will have a difficult time, given the high level of competition in this sector.

Competitive advantages that will work for you can be:

1. Good location: in an area with high traffic and away from direct competitors.
   So, your potential customers simply will not have a choice where to purchase electrical goods: they will go to you.
2. Low prices.
   Even if you set prices for your products ten rubles lower than in other stores, you can increase the number of customers.
3. Different payment methods: cash, card, recalculation, etc.
4. Qualified and extremely polite sellers.
5. The presence of a website with a list and cost of electrical goods that are sold in your store.
6. The possibility of home delivery if the client purchases products for a large amount.
7. Issuance of discount cards to regular customers, etc.

How to open an electrical goods store: advertising

Interesting fact:
In the small American town of Livermore (California) there is a handmade 4 W incandescent lamp. This lamp has been burning since 1901. People call it the "Centenary Light Bulb".

In order for as many potential customers as possible to know that a new electrical goods store has opened, you need to actively advertise your market.

You can do this with:

• flyers and leaflets;
• ads in the media, social networks, public transport, specialized forums;
• banners and posters.

Make sure to order a large and bright sign that can be seen from afar.

So you can be sure that none of the buyers will pass by your store.

To make the sign as effective as possible, you should think about how to name the electronics store.

The name should be short, memorable and easy to use for promotional items.

How to open an electrical goods store: calendar plan

Opening an electrical goods store is not too different from opening a grocery or hardware store.

The registration procedure is the same.

You also need to take care of a favorable location, renting premises at an affordable cost, hiring smart sellers, beneficial cooperation with suppliers and other nuances.

If you do not come across unexpected obstacles on your way, then you can open an electronics store in 5-6 months.

Stage	Jan	Feb	Mar	Apr	May	Jun
Registration and permissions
Premises for rent
Purchase of equipment
Recruitment of consultants
Purchase of goods
Advertising
Opening

How to open an electrical goods store: a phased implementation of a business plan

Before you start launching a startup, you need to write a competent business plan backed up by real numbers, and only then take on its implementation.

If you do not prepare this springboard for starting a business, you will not be able to avoid unpleasant surprises, for example, you may not have enough start-up capital to implement an idea or you will forget about something very important.

Before you open an electrical goods store, you need to study the market in order to understand what is most profitable to trade, what are the prices for products in the shops of your direct competitors, what mistakes other businessmen make when setting prices or the range of goods, etc.

Registration of an electronics store

Having chosen one of the two forms (IP or LLC) and having dealt with the taxation system, start collecting documents for obtaining permission to open an electronics store.

Permission must be given to you by the SES, the Fire Service, Rospotrebnadzor, the City Council and other organizations.

This process is quite lengthy, so you can entrust it to a law firm, and do other important things yourself: finding premises, concluding contracts with suppliers, equipping a store, conducting interviews with job seekers, etc.

Premises and location of the electronics store

Much depends on the choice of location for opening an electrical goods store.

The only time you don't have to worry about which neighborhood to launch a startup in is if you're going to sell a unique product that no one else sells in your city.

There are plenty of markets selling lamps, light bulbs, switches, cables and other electrical goods in any city, so you should find a strategically advantageous place for trading: the central part, densely populated sleeping areas, markets, etc.

Make sure that your direct competitors are not located in the immediate vicinity.

But the requirements for the premises of the future electrical goods store are not too high. To open a store, an area of ​​​​30-50 squares is required.

You can do without repair at all if the condition of the room is satisfactory.

Commercial equipment for an electrical goods store

When buying commercial equipment, remember that you will be selling goods of various shapes and sizes, and you need to demonstrate each sample in the most favorable light.

The number of racks, shelves, showcases and other things directly depends on the sales area and the range of products that you are going to sell.

To open a small electrical goods store (up to 30 square meters), you need at least a minimum set of commercial equipment:

Item of expenses	Qty	Price	Amount (in rubles)
Total:			200 000 rub.
glass showcase	3	8 000	24 000
open shelving	3	10 000	30 000
Showcase counter	1	30 000	30 000
Display stands for small goods	5	5 000	25 000
Suspension fixture for luminaires	1	15 000	15 000
sconce stand	1	6 000	6 000
Shelves	5	4 000	20 000
Cash machine	1	15 000	15 000
A computer	1	20 000	20 000
Sales Chairs	2	5 000	10 000
Other			55 000

Electrical goods store personnel

When hiring sellers, consider the gender and age of your potential customers.

About 70% of buyers of electrical goods stores are adult men, so you should take men as sellers: they inspire more confidence in your customers, and they will navigate the product much better than the fair sex.

The age of consultants is not too important, you can easily hire men from 25 to 55 years old.

Absolutely green youths should not be hired.

To provide normal customer service even for a small market, you need to hire at least two sales assistants per shift.

If you are thinking about how to open an electrical goods store with several departments, then you need to look for a consultant for each department and a cashier.

It is better for your store to work seven days a week with a schedule from 8.00-20.00, which means that you will have to form two shifts of sales assistants.

Also, for the normal operation of the market, you need: a cleaner, a part-time accountant and a manager.

If you open a small electronics store, then take on administrative and accounting functions.

The staff of a small (up to 30 square meters) electronics store that works seven days a week should be as follows:

Electronics store assortment

Electrical goods is a very broad concept, which includes lighting devices (from chandeliers to hand-held flashlights), a variety of lighting lamps, tools, power plants, extension cords, heaters, related products (sockets, switches, overlays, fuses, electrical tape, batteries) and much more. other.

Before forming a range of electrical goods in your market, analyze:

• what exactly is in demand among buyers;
• which manufacturers are trusted by customers;
• expensive or cheap products are more in demand, etc.

Well, of course, remember that the richer the range of electrical goods, the more likely it is that the purchase will be made from you.

About what types of light bulbs are and how to choose them,

video tells:

How much does it cost to open an electrical goods store?

The amount of capital investment that is needed to launch such a startup depends on the city in which you open a store (in megacities - the same prices for rent and staff salaries, in small provincial cities - completely different) and the actual size of the market itself.

If we are talking about developed regional centers, then it is quite realistic to meet the 700-750,000 rubles, and this is even taking into account the annual lease.

Naturally, in Moscow you will have to pay much more for launching a startup.

To secure your business at first, invest in capital investments the amount necessary to maintain an electrical goods store for 3 months, which is approximately 100,000 rubles:

How much profit can an electrical goods store bring?

The payback period, the percentage of profitability, the potential profit of the open market depends on how many people will make purchases from you and on the amount of the average check.

The mark-up for electrical goods can range from 30–200%: for cheap samples, the mark-up should be maximum, for expensive ones - minimum.

It is very important that the trade is uninterrupted, so try to keep a two-month supply of goods in stock.

To do this, you need to remove the remaining products once a month and replenish the shortage.

According to the data provided by the owners of electrical goods shops, it is quite realistic to make a cash register in the amount of 5–10,000 rubles a day.

If your market makes at least 7–8,000 rubles a day, then you can earn 210–240,000 rubles a month.

A little more than half will go to the maintenance of the business, taxes and replenishment of inventories, the rest is your profit.

If you are seriously thinking about how to open an electrical goods store, but you lack the courage to implement a business plan, then perhaps a serious argument for you will be the fact that successful electronics markets become self-sustaining within 6-8 months after opening.

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The production of electrical goods is one of the most popular today, so opening an electrical store is a very profitable and promising business.

At the same time, it should be borne in mind that the interest of buyers is most often riveted to new products released annually by the most famous brands. Before opening an electrical store, a thorough business plan should be made. In order for such a business to bring good income, you must always be aware of all the features of the goods of each branded manufacturer, you must be able to navigate all modern electrical goods, this applies to both old and new designs. Such a task is quite difficult, but it is quite solvable if novice entrepreneurs approach it properly.

It is a very profitable business, largely because such goods are extremely in demand by the population. Thus, the entire amount that was spent on organizing this business can be returned in the shortest possible time. There are a lot of nuances in such a business, but the main one is the following - you need to offer the client high quality products at the most affordable price. It should be noted that the turnover of small goods can bring much more profit, since such products are always purchased in very large quantities, this will provide a good profit to the owner.

Opening an electrical store

When a business project is drawn up for opening an electrician store, a certain kind of priority should be observed. The first step is to focus all efforts on finding a suitable room, and this task is not the easiest. If funds allow, then you can buy a suitable room, but most often start-up entrepreneurs do not have such an amount, so they rent the room. At the same time, it is possible to agree that the premises are taken for rent with subsequent redemption. This option is the most acceptable, since in case of failure a large amount is not lost, and instead of spending money on buying premises, it is better to use them to purchase quality goods. As for the location, it is best to open an electrical store in the most visited area of ​​the city, it must be located close to large retail outlets. If possible, it is best to open an electrical store on the first floor of the building, which has a number of advantages: not all buyers reach the upper floors, and it is much more convenient to unload goods on the first floor.

Next, you need to make every effort to get acquainted with the offers of suppliers of goods. Recently, it has been very convenient and profitable to cooperate with large online stores that offer wholesale deliveries of quality goods at affordable prices. At the same time, it should be borne in mind that it is unlikely that it will be possible to conclude an agreement with a manufacturing company at the first stage of business development, since the manufacturing company considers only a developed enterprise as a dealer center. When a contract is concluded with manufacturers, it is necessary to check the availability of certificates, they must comply with all GOSTs.

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The nuances of opening an electrical goods store

Before you open an electrical store, you should take into account that the competition in this area is rather big, therefore, in order to succeed, you need to try to stand out from the competition. In order to achieve this, you can come up with all sorts of marketing moves: in this regard, you need to focus on the name of the outlet, which should be clear, concise and memorable. It should be borne in mind that only a light and bright name can be remembered by buyers. After the name has been thought up, attention should be paid to the creation of a memorable slogan, an active advertising campaign should be carried out, and then the name of the store will be on everyone's lips. Attention should be paid to the collection and execution of the necessary documentation.

In order to open such a store, you can get by with an amount of 15-10 thousand dollars, which by modern standards is not a large amount. As for the markup on goods, it averages 25-30%, you should take into account the payment for renting the premises (and this can be about 6-7 thousand dollars a month). Now you need to pay special attention to the selection of personnel. At the same time, you should not try to save money by hiring employees without work experience, as this will negatively affect the quality of the store. When recruiting sales consultants, you need to give preference to those who have experience in this business, are well versed in technology and will always be able to tell customers what is best to buy. It should be noted that with a good sales assistant, not a single buyer can leave without a purchase.

In order to stand out among your competitors, you should offer not just the sale of goods, but also consultations, delivery, installation. All this will be very popular with customers, which will affect the level of income. When choosing a room for an electrical store, you need to take into account the availability of access roads and convenient parking, if there are railway tracks, this greatly increases the possibility of delivering goods.

In addition to the financial side of organizing such a business, there are a number of factors that affect profitability:

• the place where the electrical store is located;
• the territory of the trading floor;
• relationships with supplier partners;
• advertising policy of the company;
• level of staff qualification and focus on high performance;
• organization of the trading process, how skillfully the exposition was created.

Hypermarkets, offering their visitors a wide variety of goods, are very popular among the population. An increase in the number of such outlets leads to a decrease in the attendance of stores with a narrow specialization. However, according to experts, highly specialized retail outlets will not disappear from the market in the coming decades. This suggests that opening a store specializing in the sale of a particular product group is still profitable. Below we propose to talk about how to open an electrical goods store from scratch.

Electrical products are one of the most sought after products today.

Tips for businessmen opening an electrical goods store

Each sector of the market has its own characteristics. One of the features of the sale of electrical goods is fierce competition. When preparing to implement the idea of ​​creating your own store, the future merchant needs to develop a strategy that will allow you to distinguish your advantages from competitors. The preparatory stage is one of the most important. The financial well-being of the entrepreneur himself depends on the quality of collecting information about the selected market segment. Before starting to develop step-by-step instructions, a businessman needs to choose a format for his store.

To date, all stores specializing in the sale of electrical goods can be divided into two conditional groups. Shops from the first category are focused on working with wholesale customers. Most often, construction teams, electricians and other people who use electrical appliances in their work purchase various parts in such outlets. In such stores, various goods are in high demand: from electrical cables to professional soldering stations. Stores belonging to the second group specialize in retail trade. These outlets offer their customers sockets, plugs, lighting fixtures and other equipment.

When choosing a concept, there are many different details to consider.. The location of the outlet, the number of goods, pricing policy and the quality of service have a direct impact on the height of income. The opening of a supermarket, where the main part of the assortment will be represented by electrical goods, requires a detailed analysis. Competently formed prices allow not only to “survive” in the competition, but also to get the most efficient business. Novice traders are encouraged to combine the above concepts.

Having regular customers who buy large quantities of products will reduce the payback period of investments, and retail sales will improve the image of the store.

Opening an electrical store is a very profitable and promising business.

Competitive business advantages

In commercial areas that are characterized by fierce competition, it is very important to develop a methodology for dealing with similar stores in advance. The content of the entrepreneur's proposal determines the speed of creating a customer base and the amount of average monthly revenue. Having decided to work in this direction, an entrepreneur must be ready to spend a lot of time and effort on developing his business.

During the preparatory stage, it is necessary to highlight a number of advantages that will distinguish the created outlet from other stores. It can be both a better location and a low cost of the presented products. Choosing a location for a store is one of the important nuances. Opening a point in the area of ​​new buildings, where there are no competitors, allows the entrepreneur to cover the maximum percentage of the consumer audience. The use of various payment methods allows you to establish cooperation not only with retail customers, but also with wholesale buyers.

One of the competitive advantages that a novice entrepreneur can take advantage of is the quality of service. Experienced employees who are able to carry out competent advice are one of the main advantages of such stores. An equally important role is played by additional services in the form of the ability to order goods at home via a website or a phone call.

How to open an electrical goods store

The business plan for an electrical store should include a separate section on solving organizational issues. Having a financial model with accurate calculations will greatly simplify the process of creating an outlet. The absence of a detailed business plan can cause difficulties at each stage of preparation. Errors in calculations, unforeseen costs and other nuances can cause a temporary freeze on the project.

Before proceeding with the implementation of his idea, the entrepreneur needs to study the chosen sector in detail. The availability of information on the pricing policy of similar stores, a complete list of popular products and other minor details help to create a complete picture that corresponds to the current market situation.

Registration and legal aspects

To begin with, the future merchant needs to collect the documents necessary for registering a business. When filling out the registration form for the tax office, a businessman needs to indicate the organizational structure of his business. The creation of a private company with the status of an individual entrepreneur allows you to reduce the financial burden by reducing the cost item. At this stage, it is important to correctly choose one of the available tax calculation systems.

After completing the registration, a businessman needs to move on to collecting permits from various authorities. To open a store, you will need permits issued by local authorities, Rospotrebnadzor, the fire inspectorate and the sanitary and epidemiological station. Collecting the necessary documents can take several months. In order to reduce time costs, you can contact one of the private firms providing legal services. Employees of such firms undertake the obligation to prepare all necessary permits. However, turning to intermediaries will significantly increase the item of organizational expenses.

Opening a store selling electrical goods is a very profitable business, largely because such goods are extremely in demand by the population.

Choosing a store location

A competent choice of location for a specialized store is the key to the success of the project. This rule can be neglected only if there is a scarce and demanded product. In other cases, you need to carefully analyze each urban area in order to choose a place that is successful for trading. It can be either a district of new buildings or the central market of the city. The main criterion for selecting real estate objects is the degree of remoteness from competitors' stores.

A number of criteria regarding the real estate itself deserves special attention. To accommodate a highly specialized store, an area ranging from thirty to fifty meters in size is sufficient. If you want to save your capital, it is recommended to rent those objects that do not require repair and interior decoration. Another important requirement for a rented object is the presence of a parking zone. Lack of parking can "scare off" wholesale customers who want to make a large order.

Shop equipment

When choosing specialized equipment for trade, you need to focus on important subtleties. Racks and showcases must be selected taking into account the dimensions of the goods that will be displayed on the trading floor. It is very important that the selected units emphasize all the advantages of the presented assortment.

When selecting commercial equipment, the area of ​​the rented premises should be taken into account. The size of the product range is used as additional selection parameters. To create a small shop, it is enough to purchase several open windows, racks and special shelves. This set can be supplemented with special demonstration stands designed for installing sconces and lamps.

Range

Electrical goods is a large category that includes various products. In such stores, you can purchase both specialized tools and various consumables. It is consumables that are in high demand among ordinary buyers. Visitors to such outlets often purchase batteries, switches, sockets, electrical tape and other similar products.

Before you start creating an assortment, you need to carefully analyze the needs of your customers. When conducting a comparative analysis, you should choose those suppliers that can provide products from popular manufacturers with a good reputation. . It is necessary to emphasize that a well-formed assortment should include both expensive goods and budget products.

It is believed that it is best to open a retail store with the ability to carry out wholesale sales.

Staff

When looking for hired workers for the position of sellers, you must be guided by the portrait of potential customers. The fact is that most of the consumer group are men over the age of thirty. Such customers prefer to purchase goods only from experienced sellers who know all the features of the products presented in the store. This means that salespeople are best hired by men with technical skills and education.

The age of applicants for the position of sellers is not of fundamental importance. As a rule, people aged twenty-five to fifty work in highly specialized stores. In order to provide each client with a quality service, you will need at least two sales assistants acting as consultants. When dividing the trading floor into several different zones, you will need to hire a significantly larger number of sellers. When opening a store, an entrepreneur can take care of administrative issues and accounting. Independent distribution of finance and work with suppliers will significantly reduce the amount of initial investment.

In the era of the popularity of construction hypermarkets, not the last place for potential entrepreneurs in this area is the question: will a highly specialized store, for example, selling electrical goods, be popular? Statistics show that this is possible. But under certain conditions. In order not to miscalculate when starting such a project, we recommend that you read our electrical store business plan. We are sure that this example will be a good help in the process of preparing your own planning.

Project Summary

There are several options for such a store:

• Sales outlet in the local construction market.
• An area in a shopping center specializing in construction and home and office products.
• Shop in a separate building.
• Shop on the ground floor of an apartment building.

In the process of studying the city for the most successful placement of a retail outlet, it was revealed that two large electrical goods stores already exist in the local construction market. Direct competition with them in this case will be an extra risk that should be avoided.

In one of the districts of the city, a zone was found in which there are no such stores. The zone includes 10 blocks (multi-apartment buildings built in the 1960s-1980s with a height of 5 to 16 floors) and the private sector. According to a rough estimate, at least 20,000 people live in the direct coverage area. There is also the potential to capture the market of the entire region, in which about 80 thousand people live.

The target audience can be described as follows:

• Different age categories (young families with and without children, middle-aged families with children, elderly people).
• In terms of income, families are classified into the following categories: 20% - low income (less than 15 thousand rubles per person per month), 55% - below average (15-25 thousand rubles per person per month) and 25% - average (25- 50 thousand rubles per person per month).

The need for electrical goods of this target audience is estimated as quite high. Houses older than 35 years of age have occasional problems with internal wiring, and the increased demand for electrical appliances requires a complete renovation.

Thus, it is planned to close the need of people for electrical wiring by offering a wide range of goods in the "economy" and "middle class" categories. Preference is given to products of Russian, Chinese and Turkish production.

Decor

To register a business, it is planned to obtain the status of an individual entrepreneur. The preparation of documents for the tax is carried out by the entrepreneur himself, respectively, you will have to spend only 800 rubles of state duty.

You do not need to obtain a license to operate.

Among the mandatory measures, a bank account is opened (1,000 rubles) and an IP seal is ordered (1,500 rubles).

Also, for work it is necessary to install modern cash equipment (15,000 rubles) and a terminal for accepting bank cards (10,000 rubles).

As a result, 28,300 rubles should be spent for these purposes.

Since the sales area exceeds 50 sq. m, UTII will be impractical, the USN (income minus expenses) is chosen as a form of taxation.

OKVED: 47.53 "Retail trade in household electrical goods in specialized stores"; 47.59.3 "Retail sale of lighting fixtures in specialized stores".

Room search

The room is selected on the first floor in the first line of houses on a well-traveled street in the area. Since it is planned to open a store with a wide range of products, a sales area of ​​at least 100 square meters will be required. m. The cost of such premises in this area is estimated at 75 thousand rubles. A lease agreement is concluded for 3 years with a lump sum payment of 150 thousand rubles for the first 2 months.

The room is zoning:

• Trading room (65 sq. m).
• Warehouse (15 sqm).
• Technical room for staff (8 sqm).
• Manager's office (7 sq. m).
• Bathroom (5 sqm).

Cosmetic repairs are being carried out in the trading floor: floor coverings, suspended ceilings are being installed, walls are being painted, electrical wiring is being carried out. 200 thousand rubles are allocated for these purposes.

Racks for storing electrical goods and equipment are purchased for the warehouse. It will take 20 thousand rubles.

For the staff room, lockers for storing uniforms and personal belongings (3 pieces), chairs, a table, a microwave, a kettle are purchased. For these purposes, 50 thousand rubles will be required.

The manager's office is being refurbished and furniture is being purchased (a table, a chair, a filing cabinet, a computer, a safe for storing cash and important documents). For these purposes, 100 thousand rubles will be required.

To equip a bathroom, 30 thousand rubles will be required.

A sign is purchased for the facade - 20 thousand rubles.

In total, upon launch, 570 thousand rubles will be required to rent and prepare the premises.

Purchase of equipment

The advantage of an electrical goods store is that there is no need to purchase any special equipment. You can get by with simple shelving and display cases. This allows you to save on this part.

In total it is planned to purchase:

Such a selection of equipment will be enough to implement all trading tasks.

Recruitment

The selection of qualified personnel will be one of the serious problems in organizing this type of business. The fact is that the work of a manager involves the ability to understand a wide range of electrical goods. The advantage of specialized stores over general hypermarkets is often the higher level of sales assistants.

In the provinces, it is not easy to find sellers who already understand electrical goods. Therefore, it will be a big advantage if the creator of the business himself has serious experience in this area (in sales of electrical goods). In this case, you can hire just sellers and train them in the assortment in the process.

At the first stage, it is supposed to hire three salesmen who will work two by two, 10 hours a day, with floating days off.

The schedule will look like this:

	Seller 1	Seller 2	Seller 3
Monday	08:00-18:00	10:00-20:00	Day off
Tuesday	Day off	08:00-18:00	10:00-20:00
Wednesday	10:00-20.00	Day off	08:00-18:00
Thursday	08:00-18:00	10:00-20:00	Day off
Friday	Day off	8:00-18:00	10:00-20:00
Saturday	10:00-20:00	Day off	08:00-18:00
Sunday	08:00-18:00	10:00-20:00	Day off

With such a schedule, you can achieve the most useful use of working time. When planning your own, it is recommended to calculate for the month and adjust the work schedule so as to avoid overwork (and, as a result, the need to pay employees extra).

The optimal mode of work is formed according to the results of the analysis of attendance in the first months of work.

Remuneration system: official salary (10,000) + bonus (1% of revenue on each day of work). On average, each seller will earn 35 thousand rubles per month, excluding payments to funds.

An employment contract is concluded with all sellers. The salary is paid in white. A month for these purposes will require 105 thousand rubles. The amount for the month ahead is planned to be included in the starting costs.

The entrepreneur himself will take over the administrative and accounting work.

In addition, an agreement is concluded with a security agency for the installation of an alarm button and the protection of the store.

Starting purchase

Since the assortment of an electrical goods store requires a lot of items, it is planned to expand it gradually, directing a certain percentage of the profit for this purpose.

The following items are purchased at launch:

Position	Consumption
TV cable and accessories for telephony	3 000
Automation	15 000
Plugs, connectors, adapters	500
Electrical products and devices	8 000
Terminals, sleeves, tips	500
Cable channel, corrugation, pipe	5 000
Mounting cases and accessories	3 000
Lamps	10 000
wire and cable	25 000
Socket boxes and other mounting equipment	5 000
Chandeliers and lamps	40 000
Surge Protectors	15 000
Heaters	30 000
Extension cords	5 000
Various electrical equipment (meters, sensors, bells, fan, etc.)	30 000
Wiring kits (sockets, switches from popular manufacturers)	20 000
Batteries	2 000
Total	212 000

Note that the first purchase includes approximately 30% of the planned assortment of the store. The rest will be purchased during the first half of the year from the profit.

In addition, it is planned to supply under the order electric floor heating systems according to the catalog.

Advertising and marketing

Thanks to the chosen location, investments in advertising will be minimal. Most residents of the surrounding neighborhoods learn about the store in a short time on their own.

Potentially, the store can capture the market of the entire area, since it contains only electrical goods stores with a small assortment, respectively, there is an opportunity to lure away their clientele. Promotion to the market of neighboring areas is not necessary. There is a construction goods hypermarket with a wide range of electrical goods and a construction market.

BTL campaigns are held at public transport stops in the area to attract customers to the new store.

In addition, the following discount programs are planned to be launched:

• Bonus program. With a one-time purchase in the amount of 10 thousand rubles, the client receives a card with a 5% discount on the entire range.
• Special conditions are offered for electrical installation teams for purchases in the store in the amount of 5%.

Income and expenses

Starting expenses

Let's calculate the starting costs in the table:

Since the required amount is not available when starting the enterprise, it is planned to use 500 thousand from own funds and take 660 thousand rubles on credit from a bank at 20% per annum for 3 years. The monthly payment will be 24,500 rubles (calculated by the online loan calculator).

Monthly expenses

The main costs in the first months will be rent and wages. It is also planned to allocate 70,000 rubles a month for the first six months to expand the range of key items in addition to replenishment to replace what was sold.

Income

For a more accurate picture, revenues are estimated at indicative data after a year of operation, when there will be no expansion costs, the initial purchase will be exhausted and sales will be considered fully taking into account the costs of paying suppliers.

The specifics of the work of an electrical goods store is that the average check must be calculated for several positions. First, small purchases are considered (this includes sales of batteries, light bulbs, goods for minor repairs, etc.). Secondly, large purchases are considered (chandeliers, heaters, fans, etc.). Thirdly, purchases of goods for the complex repair of rooms, apartments and houses are considered.

Consider income in the table:

Note that this table presents the weighted average indicators for the year. The electrical goods store operates with a noticeable seasonality. In the cold season, the number of repairs is reduced to a minimum, and accordingly, the number of sales for the items necessary for them also decreases. However, during this period, the number of sales of heating electrical appliances is growing. In autumn, the demand for underfloor heating systems increases.

The number of sales on small checks at any time of the year is about the same.

Another feature of the calculations is a rather high margin. On average, the margin on electrical goods, depending on the position, ranges from 15 to 100%. The lowest mark-up is observed for heating appliances (on average, 15-30%), the highest - for small goods (light bulbs, terminal blocks, sockets / switches), from 100 to 300%.

Marginality is exactly the opposite. It is more profitable to sell one chandelier than several dozen sockets or other small items.

Let's calculate the costs for suppliers, based on an average markup of 70%:

445,000 x 0.3 = 133,500.

After this payment, 311,500 rubles will remain.

Subtract the fixed costs and calculate the net profit:

311,500 - 239,500 = 72,000 rubles.

Let's calculate the profitability:

(72,000 / (239,500 + 133,500)) x 100% = 19.30%.

This profitability can be considered quite good for the first year of operation. It is planned to increase it by eliminating credit payments from expenses and further stimulating the number of sales and increasing the average check. 30% is considered normal for the industry. He is able to provide the entrepreneur with a good profitability.

Starting from the 7th month, it is planned to use part of the profit for early repayment of the loan. It is planned to repay it ahead of schedule, and the full payback period will be 16-20 months. After that, you can count on a weighted average monthly income for the year in the region of 150 thousand rubles.

Risks and their overcoming

Working in sales of electrical goods is associated with the following risks:

1. Erroneous calculation of the number of the target audience (level - low). Prior to the launch of the project, the entrepreneur personally conducts a marketing research of the city and selects the most suitable place for work.
2. Wrong selection of goods for the primary purchase (level - low). The entrepreneur has the necessary competence in the field of selling electrical goods and knows what the assortment of such a store should be and how much they should be purchased.
3. Unsuccessful choice of supplier (level - medium). The risk lies in the presence of marriage and counterfeit products, inflated prices for it, a small assortment, poor-quality logistics. It is planned to study the available information about suppliers, compare several commercial offers and choose the potentially best one. If necessary, you can change the supplier.
4. The emergence of competitors (level - medium). Since the area is large enough, it is possible to open a construction hypermarket in it with a competitive assortment at lower prices. This risk cannot be predicted. As a priority measure, intensive work will be considered to optimize the assortment with the elimination of obviously losing positions from it and the addition of goods that will not be in the hypermarket. The last resort would be to move the store to another area of ​​the city.

Business Outlook

Highly specialized building stores are not in demand in the franchising market, so you should not count on entering the markets of other regions. At most, you can open branches in another area of ​​the city.

An increase in business profitability is possible by expanding the range of related products:

• Electrical appliances (welding equipment, perforators, angle grinders, etc.).
• Household goods (ladders, watches, etc.).

Subject to an increase in retail space (if the building allows), it is possible to open departments of goods in other areas (hardware, plumbing, etc.).

It is also possible to open your own electrical installation department, but there is no fundamental need for this. These are additional difficulties, and one should not count on a significant expansion of the clientele under the current conditions.

In the future, it is possible to open an online store of electrical goods with delivery throughout the city.

Eventually

The business of selling electrical goods will be an excellent choice for an entrepreneur who himself understands this area and knows the range well. Otherwise, the risk of erroneous selection of goods for the primary purchase will increase significantly, and this is unacceptable in this case. Without having the required competence, it is not worth taking on such a thing. If you doubt your abilities, you should first go to work as a hired sales manager in a hypermarket in the electrical goods department or another similar store.

If you are familiar with this field of activity, go for it! Our electrical store business plan with calculations will answer the main questions to consider before entering the market, or help you create your own plan.