How to open a pharmacy kiosk where to start. Business plan - ready-made example

And so what do you need in order to open a pharmacy from scratch, as well as step-by-step instructions on how to open a pharmacy to your attention on ours. It all starts with registering a company. There are two options here: to take shape as a private entrepreneur and establish a Limited Liability Company, in another way - an Open Joint Stock Company. When implementing the first option, it must be borne in mind that the owner of the institution must have a diploma of a pharmacist or pharmacist. This fact is confirmed by No. 61-FZ "On the circulation of medicines". Based on the second option, you can do without the specified education. What kind of documentation is needed in order to open this institution will be discussed below. And how to open a pharmacy ... and what is needed in order to open a pharmacy from scratch.

There are different types of pharmacies, this is reflected in the decree of the Ministry of Health and Social Development of the Russian Federation “On Approving the Types of Pharmacy Organizations”. Your attention is now provided with step-by-step instructions on how to open a pharmacy.

Types

Pharmacy types:

• Industrial pharmacy, which manufactures pharmaceuticals.
• Industrial pharmacy licensed for the production of antiseptic drugs.
• Such institutions must be registered with the tax office, with the presence of the OKVED code from group 24.42.1 "Production of medicines".
• A pharmacy that sells prepared dosage forms.
• Pharmacy stall (shop).
• Pharmacy point.

In this case, the following OKVED codes will be suitable:

• 52.3 Retail trade in medical and pharmaceutical products, perfumery and cosmetic products;
• 52.31 Retail sale of pharmaceutical products;
• 52.32 Retail sale of medical products and orthopedic products;
• 52.33. Retail trade in perfumery and cosmetic products.

The relevant functions are reflected in the industry standard. They distinguish a pharmacy, a pharmacy and a pharmacy kiosk. The pharmacy has the largest number of functions, the pharmacy stall has much fewer functions.

The difference between a pharmacy and a kiosk is that a kiosk cannot dispense prescription drugs. The pharmacy is free to do so.

The most reasonable would be to first open the pharmacy itself, then distribute branches from it, that is, points and kiosks. It is not rational to establish small pharmacy outlets on their own.

Requirements for the premises

After all the necessary documentation for the initial opening of the institution is completed, you should start preparing the premises for the pharmacy. The industry standard provides a complete list of penalties for the pharmacy premises. We will analyze some requirements for the premises of a pharmacy, how to choose a place for it.

It is necessary to choose a room for a pharmacy rationally - starting from the type of pharmacy being opened. If its opening is carried out according to a premium model (this means that the range of products will be very wide), then periodic consultations of experts in this field are implied. This is top notch service. Accordingly, the premises must be located in the central part of the city, where all active activity is focused.

A large gathering of people is expected here, as everyone expects to get the necessary medicines. Expensive drugs that are sold in large-scale pharmacies will be in demand. But in order to establish such an institution, a huge initial capital is needed.

Pharmacies called discounters have a small selection of products, low prices, average service. And the room is better to find in the sleeping parts of the city. Another institution can be located near a metro station and other crowded places. Its clients will be ordinary residents with an average material income.

Premises for a pharmacy requirement and building rental..

The parameters of the pharmacy premises must be no more than 80 square meters.

Here should be:

• working rooms (with a capacity of at least 65 square meters) - a trading pavilion, a room for the delivery of products, a room for unpacking products and a room designed to store drugs;
• a small office for an accountant and a manager (about 15 square meters);
• a room equipped for employees of the institution;
• dressing room and necessary cabinets;
• additional premises;
• archive.

During the restoration of the pharmacy premises, it is imperative to follow the penalties reflected in the hygiene certificate. To process the ceiling and walls, it is necessary to use those resources that can then be put in order with the help of wet cleaning and disinfectants.

Also, a pharmacy from scratch should contain a sewer and ventilation system, plus a system for supplying electricity, water, and heat. In any of the rooms where medicines are stored, specially designed devices must be present to record the temperature and adjust the humidity of the air.

There should also be separate cabinets, shelves, racks, safes where narcotic and poisonous drugs can be placed. Don't forget about refrigerators.

The pharmacy room must contain a fire alarm, security, light and sound. It should be separated from other neighboring organizations belonging to others. According to the charter, or rather, the instructions on the sanitary regime, any pharmacy equipment must be documented with the Ministry of Health.

The opening of a new pharmacy can be carried out in two forms, by choice:

• Closed pharmacy. Products are behind the counter;
• Open pharmacy. Products are located in the sales area and on the shelves. It is profitable to open such a pharmacy if there are about 10 thousand visitors per day. The sale of goods here, in general, exceeds other institutions by 25-30%.

Penalties against the staff of the institution

Penalties against pharmacy employees are reflected in the industry standard.

If the company is registered as a legal entity, then the manager must have:

• a diploma attesting to higher medical education (pharmacist or pharmacist);
• work experience of this profile, which is at least three years and a professional certificate.

A private entrepreneur must also have a diploma of higher medical education - this is a pharmacist and experience of more than 3 years, or a pharmacist, plus experience of 5 years.

Pharmacy personnel are required to comply with existing requirements when interacting with drugs. Moreover, everyone must periodically, every 5 years, undergo retraining.

Permits and Documentation Required to Establish a Pharmacy

The Regulation on Licensing Pharmaceutical Activities provides a list of permits and documents required to establish a pharmacy.

Permits and documents

In order to obtain permission from the SES, you must present the following documentation and permission for the pharmacy:

• Statement.
• Passport data. If necessary, a power of attorney.
• Original Certificate of registration of a natural or legal person and a copy.
• Extract from USRN.
• Agreement on the lease of premises, or a certificate confirming the right to own this premises.
• Explication.
• BTI planning.
• Agreement for the laundry of the necessary linen.
• Agreement for disinfection.
• Agreement on the elimination of fluorescent lamps.
• Agreement for the implementation of medical examination of personnel.
• Medical cards of staff with a note about the necessary vaccinations.
• Information about the state of the microclimate and lighting in the building.
• Production supervision planning.

It is also necessary to obtain a sanitary passport to open a new pharmacy, and permission to locate the facility. This permit must confirm that the premises correspond to this type of medical activity.

In order to establish a pharmacy institution, you need to obtain permission from the fire special service, having presented the following documentation in advance:

• Company registration certificate.
• Documentation confirming the presence of means for fire protection and fire alarms. You also need evidence of their correctness.
• Fire safety declaration.
• A protocol reflecting the measurements of the insulation resistance of the wiring.
• Obtaining a pharmaceutical license in Roszdravnadzor.

Following the established law "On Licensing Certain Types of Activities" and the "Regulations on Licensing Pharmaceutical Activities", it is necessary to obtain a license in order to establish a pharmacy institution. It takes 30-40 days to register.

Documentation that must be present when obtaining a license:

• Statement.
• Certificates of company registration.
• A copy of the documentation confirming the presence of a legal entity in the Unified State Register.
• The original certificate (in the event that the copy is not notarized), indicating registration with the tax office.
• Documentation confirming the payment of the license fee.
• The original document, if there is no notarized copy, of a professional manager's certificate, or a certified copy.
• A tenancy agreement, or a certificate of title to the property.
• Original documents confirming the availability of proper staff education, or copies certified by a notary.
• Employment books or their copies documented by notaries.
• .Original documents - permits for the right to use the relevant equipment or documented copies.
• Original documents, which reflect the sanitary and epidemic conclusion, Gospotrebnadzor and the conclusion of the fire service. You can present copies documented by a notary.
• Planning scheme and characteristics of the licensed object.

What sanitary norms and rules are subject to the pharmacy, what must be observed?
Is a license required to open a pharmacy?
How much money do you need to open a pharmacy, how much does it cost?

Organization:
Location, where to open a pharmacy - premises and its rent, how to choose a premises?
Pharmacy equipment and equipment
Personnel for the pharmacy business

Marketing:
Sales of products
Advertising

Financial plan:
Investments (calculations for opening, equipment, personnel, purchase of goods, taxes)
Payback, is it profitable to open a pharmacy?

Franchise pharmacy opening option, pros and cons, investments, payback

Prospects for the development of the pharmacy business:
1) Opening of our own laboratory for the production of tablets and medicines
2) opening a veterinary department in a pharmacy
3) opening a small pharmacy in the countryside

Opening a pharmacy business requires awareness of this direction. Today, there are many pharmacies, as well as grocery stores.
Therefore, in order to somehow stand out, you need to have good advertising. But, at the same time, this business will never lose its relevance. Since there is always a demand for medicines, as well as for food.

Who can open a pharmacy, what education is needed? Is it possible to open a pharmacy without pharmaceutical education?

According to state law, the owner of a pharmacy, as well as the staff, is required to have a pharmaceutical education. The diploma is a confirmation of the completion of higher or secondary special education. Additionally, the manager must have a relevant continuous work experience as a pharmacist for at least 3 years. In the case of secondary vocational education, such experience must be at least 5 years. In addition, you must have a certificate of a specialist. These rules are provided by licensing requirements for those who wish to start a pharmacy business.

But there is another option. You can open an enterprise for a third party to manage the pharmacy. For example, to establish an LLC and hire a person with a pharmaceutical education to be the director of the company.

Sanitary norms and rules for a pharmacy.

In the process of carrying out pharmaceutical activities, all pharmacies and pharmacy points must be guided by the relevant sanitary norms and rules. Failure to comply with these requirements is punishable by law. Responsibility for the implementation of the following standards rests directly with the head of the organization.

There are sanitary requirements for the arrangement and placement of pharmacies, requirements for equipment and decoration of premises, requirements for the improvement of the premises, as well as for the cleaning and hygiene of employees of the organization.

Sanitary requirements for the device and placement of pharmacies provide for the following points:

The pharmacy can be located both in a separate building and on the first floors of residential buildings;
- it is obligatory to have two entrances: separately for visitors and separately - a service entrance, for unloading and loading operations;
- the presence of a platform for the entrance of motor vehicles;
- the presence of several areas in the room: for customer service, staff workplaces, a room for storing and unpacking medical products, an area for storing drugs that require special conditions, a restroom with the obligatory presence of a washbasin, a utility room where staff items can be stored or reception can be carried out food.

Sanitary requirements for equipment and decoration of the premises:

Finishing the flooring should provide for the possibility of frequent wet cleaning with the use of disinfectants;
- if the showcases or windows of the room are located on the sunny side, then special protective devices (awnings or blinds) must be provided;
- vents or window openings that are necessary for ventilation of the room must be equipped with special nets to prevent dust, dirt or insects from entering;
- a prerequisite is the presence of special bactericidal lamps in order to carry out regular disinfection of the premises.

Requirements for the improvement of the premises include the following aspects:

Mandatory presence of central heating;
- it is preferable to equip the room with special, smooth-walled radiators, which are the easiest to carry out the cleaning process;
- the possibility of airing the premises in the summer, winter and spring-autumn period with the help of vents or window openings;
- during the heating period, the air temperature should not be less than 18 °C;
- Mandatory presence of artificial lighting in the pharmacy;
- when organizing lighting, preference is given to fluorescent incandescent lamps;
- it is obligatory to have a water supply in the room with a supply of cold and hot water;
- the presence of sewerage, to remove the runoff of water, and garbage bins, to remove solid waste;
- disposal of solid waste should be carried out at least twice a day.

Sanitary requirements for cleaning and hygiene of employees include:

Every day, the room should be wet cleaned using special disinfectants;
- once a month, wet cleaning of windows, vents and window openings should be carried out using soap or disinfectants;
- during the thaw period and during the warm period of time, wet cleaning of windows outside the premises is carried out;
- at least once a week, cabinets and shelves where medicines are to be stored are wet cleaned;
- sinks and latrines must be disinfected daily using separate cleaning equipment (special markings must be provided to distinguish);
- employees of the premises must wash their hands before starting work, have special clothes (robe, hat, if necessary, gloves and a protective gauze bandage on the face). It is forbidden to leave the pharmacy in overalls;
- at the workplace of the employee there should be no foreign objects, as well as in the pockets of overalls;
- each employee of the organization should have a special book in which data on the results of a medical examination should be regularly entered. This document gives the right to work in an organization of a similar direction;
- employees who have diseases that do not allow them to work in the pharmacy field should be sent for treatment. And only after confirmation of their recovery, admission to work is resumed.

What documents are needed to open a pharmacy?

To open a pharmacy, you must contact the sanitary and epidemiological service and provide the following list of documents:
- a document confirming the identity and identification code;
- statement;
- the original and a photocopy of the "Certificate of registration as a legal or natural person";
- Extract from the USRN;
- a document that confirms the right to ownership of the premises, which will be intended for the pharmacy;
- BTI plan;
- contract for disinfection, laundry and the possibility of destroying fluorescent lamps;
- a document confirming the possibility of conducting an inspection of employees;
- medical books of employees;
- production control plan;
- data with the performed measurements of the microclimate of the room.

By submitting the above documents, you must receive in return a sanitary passport that allows you to open a new pharmacy, as well as a special permit to locate an economic activity.

The next step is to contact the fire department for a special permit.

To do this, you must provide the following list of documents:

Documents that confirm the availability of funds for the implementation of fire safety;
- certificate of state registration;
- Declaration on fire safety;
- a document with prescribed measurements of the insulation resistance of electrical wires;
- pharmaceutical license.

Is a license required to open a pharmacy?

To carry out pharmaceutical activities, it is mandatory to open a license. This procedure takes about a month on average. The following documents are required:

Certificate of registration of the enterprise;
- statement;
- extract from USRN;
- a document confirming registration with the tax service;
- receipt of paid tax collection;
- certificate of a specialist of the head of the organization;
- a document confirming the right of ownership;
- work books of personnel;
- a document confirming the right to use the equipment;
- permits obtained from the SES and the fire service;
- characteristics and plan-scheme of the object of economic activity.

How much money is needed to open a pharmacy?

The answer to this question depends on several aspects. First of all, the chosen type of pharmacy plays a role. There are several such: a pharmacy, a store or a kiosk, an industrial pharmacy, a pharmacy of finished drugs. Additionally, it is worth assessing the size of the organization and its location.

The funds that will go to the start of the business will be spent on the following: the purchase of display cases, cabinets, racks, medicines, safes, furniture, refrigeration equipment, computers, software, rental of premises, execution of all necessary documents and marketing activities.

For example, opening a pharmacy kiosk in a residential area of ​​the city may entail an amount of 10-12 thousand dollars. The opening of the same pharmacy kiosk, only in the central part of the city will cost about 17 thousand dollars. If we talk about a pharmacy store, then the amount will be much higher. For a sleeping area, you will have to pay about 20-27 thousand dollars. A store in the center will cost $30,000 or more, depending on the size of the premises.

Organization and arrangement of a pharmacy.

Location and premises.

After receiving all the necessary documents, you can start choosing the location of the pharmacy. First of all, it is important to focus on its size, type and potential buyers. For example, if you want to open a small pharmacy with a standard range of products (essential medicines and the most popular medicines), then you should choose a residential area of ​​​​the city. It is better to choose a place near a stop, grocery stores or in places with a large congestion of people. If you have opted for elite and expensive products, you are going to offer the consumer exclusive and expensive drugs, then you need to opt for the city center or its business district. When choosing any place for pharmaceutical activities, it is best to focus on places where a large number of people will pass every day: the market, metro, transport stops and other similar areas.

You can rent a room both in a separate building and on the first floors of residential premises. But for an elite pharmacy, it’s still better to opt for a separate room in order to prepare a separate and comfortable entrance for visitors, as well as to brand the room itself under the style of a pharmacy.

When choosing the premises for a pharmacy, it is necessary first of all to focus on the quadrature. For a medium-sized pharmacy, there should be at least 80 sq. m. It is also necessary to focus on sanitary standards: the presence of heating, water supply, sewerage, electricity, air conditioning.

Repair and equipping of the premises should be easy to give in to regular cleaning. Another positive point will be the presence of a fire and security system. At the same time, an important condition is the moment that the pharmacy should be separate from the premises of any other organizations.

For the normal operation of the pharmacy, a minimum amount of equipment is required. It includes:

Cash registers and special software;
- racks, show-windows and counters for storage of medicines;
- closed cabinets and refrigerators (for medicines that require special storage conditions);
- safes (in the event that there is a need to store drugs with a narcotic effect);
- computers, tables, chairs and other indoor furniture.

Only if you have all of the above equipment, you will receive a license to create a pharmacy business.

Staff.

After purchasing the necessary equipment, you can start recruiting. Requirements for pharmacy staff are quite high. All pharmacy workers, with the exception of a cleaning lady or a security guard, must have a higher pharmaceutical education. Some workers require a certain amount of work experience. For example, the head of the organization must work as a pharmacist for at least 3 years. This rule also applies to his deputy. In addition, once every 5 years, a procedure for improving the qualifications of all personnel should be carried out. Since modern drugs are being improved every year, and people often come to the pharmacy not only to buy medicines, but also for advice. Therefore, it is important to retrain pharmacy workers.

The number of staff directly depends on the size of the pharmacy itself. If we take into account a medium-sized pharmacy, then for the normal operation of the enterprise you will need:

Head and acting head;
- receptor-controller (responsible for receiving goods);
- chemist-analyst (responsible for product quality);
- defector (responsible for the storage of goods);
- assistant (engaged in independent production of preparations);
- pharmacist or handist (sells medicines).

If the pharmacy is small, then the staff may be smaller or one person may perform two positions.

Marketing and sales of goods.

To determine the most necessary items of commodity items, one should monitor and get acquainted with the medicines that are in the greatest demand for a given period. Another profitable option for purchasing goods is direct cooperation with hospitals. In this case, you will provide the buyer with exactly the product that the doctor will prescribe for him. But such agreements require additional investments. To maximize profits, you can offer related products: cosmetics, baby food, accessories, orthopedic products, and more. At the same time, you can set a margin on such goods absolutely any.

In order to somehow stand out, a small pharmacy needs to constantly pursue an active advertising policy. The main factors that attract buyers are advertising and flexible pricing policy. Of course, you can carry out active marketing activities and use all advertising tools: newspapers, magazines, the Internet, radio, television. But not always such activity can entail a lot of buyers and bring the desired profit. To date, there are enough pharmacy points and people often do not have a question about: where to find a pharmacy. Therefore, sometimes it is better to use simpler actions. They don't cost as much.

For example, if you decide to locate a pharmacy in a residential area. Then it is best to orient people with signs, signs that will be visible and will be able to guide consumers. You can also reach the audience by handing out leaflets or through mailboxes. You can also distribute discount cards and set a small discount percentage, create an Internet site for ease of use with the ability to order or reserve goods. Additionally, you can offer customers high service, good advice. All of the above actions will subsequently turn out to be more effective and less costly.

Financial plan.

There are major costs that will entail the opening of a new pharmacy. It is on their basis that it is necessary to calculate the financial plan.

For a medium-sized pharmacy, the following expenses may be required:

Renting premises for 2 months - from 1.5 to 5.5 thousand dollars;
- carrying out repairs (if necessary) - up to 3 thousand dollars;
- purchase of commercial equipment - up to 7 thousand dollars;
- purchase of refrigeration equipment - 400-700 dollars;
- purchase of cash registers - 150-300 dollars;
- additional equipment if necessary - about 1.5 thousand dollars;
- documentation and taxes - 150-400 dollars;
- advertising and outdoor signs - about 2 thousand dollars;
- other expenses - $600;
- wages of employees - from 700 to 1.2 thousand dollars per month;
- purchase of the necessary goods - from 10 thousand dollars and more.

Starting a medium-sized pharmacy business can cost between $27,000 and $31,000. Having invested such an amount of money, it is important to understand the profitability and possible risks of the business.

The profits of a pharmacy will depend on many factors: where you decide to locate the pharmacy, the size of the area or population, competition, as well as rent and pricing policy. According to experts, opening a pharmacy or pharmacy is quite profitable, even under conditions of high competition. For example, the turnover of a small pharmacy will be approximately $30,000. Considering monthly expenses, we get a net monthly profit of 3-5 thousand dollars. In this case, you can recoup the initial investment in 1 year. A large pharmacy can make a profit of $150,000 or more. But her monthly expenses are much higher. Therefore, with the correct and competent organization of work, you will pay back the invested funds in six months, a maximum of a year.

But even if the payback of the pharmacy is slower, opening a pharmacy still remains a profitable business, given the growing demand for various medicines from year to year and the active development of this industry. Most often in the Russian Federation, the profitability of pharmacies fluctuates around 10%. Of course, this is not an impressive amount. But, if the development of a pharmacy is in the hands of an experienced businessman, then you can get a much better result. For example, it is pharmacy chains that give the highest profit. Since they have good advertising, are located in many areas of the city, have an attractive discount system, as well as a low pricing policy.

Opening a pharmacy franchise.

Large pharmacy chains often invite businessmen to start their pharmaceutical business in partnership with them. For this, a franchise agreement is used. This method of cooperation remains one of the easiest ways to start your own business. The meaning of this agreement remains as follows: the possibility of using an already well-known brand to create your own pharmacy. This agreement obliges to plan your business in accordance with established rules. This is a certain size of the premises, type of services, work schedule, features of the organization and more. Given the above points, we can highlight the positive and negative aspects of developing your own business under a franchise agreement.

Positives include the following:

Minimum expenses for marketing activities;
- reduced risks of unsuccessful business;
- assistance in promotion;
- low pricing policy and competitive prices for medicines;
- reliable and trusted suppliers;
- advertised and recognizable products;
- training in the basic norms of doing business, trainings;
- assistance in obtaining a license to open a new pharmacy.

Separately, it is worth highlighting the negative aspects of doing this business. First of all, it is important to note the high price of buying a franchise of a well-known brand. It is also important to note the restrictions on the conduct of various activities, which excludes the possibility of independent development. In addition, it is necessary to independently look for premises, in accordance with the requirements of the contract, as well as hire the stipulated number of personnel and the agreed equipment.

It is important to note that each network can dictate its own rules and offer unique conditions for cooperation. For them, as for you, it is important to develop and make a profit. But still, it is possible to allocate average investments for organizing a pharmaceutical franchise business on the following conditions:

Lump sum - from 1.5 thousand dollars;
- royalties - from 2 dollars;
- the amount of investment, taking into account the opening of one pharmacy on an area of ​​​​more than 80 square meters; m - 20-30 thousand dollars.

At the same time, franchising can provide the following conditions: ensuring the supply of goods from leading distributors, staff training, organizing advertising activities for a new point, support at all stages of creation and development, as well as other points that may differ for each pharmacy chain.
According to experts, even taking into account the large initial investment, this business can pay off in a one-year period. But this figure is influenced by many factors. Additionally, in the franchise pharmacy business, it is worthwhile to correctly select the working staff. This is, first of all, not education and work experience, but the ability to find an approach to each buyer - communication data. Professionally organized customer consulting is the key to running a successful pharmaceutical business.

Prospects for the development of the pharmacy business.

The pharmaceutical industry, like any other, can be developed to increase the profits of the enterprise and, accordingly, the greater interest of potential customers. When opening a new pharmacy, you can think about the development of the following areas:

Opening of own laboratory for the production of medicines;
- additional opening of the veterinary department;
- Opening of an additional pharmacy store in a sparsely populated area.

Opening of own laboratory for the production of tablets and medicines.

Opening your own laboratory for the production of medicines is quite a promising direction. Not every pharmacy can offer such a range of services, especially if we talk about a sparsely populated area. It often happens that a consumer who wants to buy medicines of a similar direction is tormented in search of a point where they are produced.

Therefore, opening your own laboratory, you can safely count on an additional flow of customers, and, accordingly, a large profit. Additionally, it is important to note that such medicines can compete with advertised foreign analogues. Therefore, it is important to conduct an advertising campaign so that the consumer knows about the new opportunities of your pharmacy. Additionally, it is worth contacting hospitals, medical centers to talk about the new strategy for your business. And also, if possible, talk with doctors so that they advise your pharmacy to people in need of such medicines.

The only point, it is important to calculate the entire cost of the equipment, which is better: to buy it or rent it. It is also important to take into account the additional expenses for renting a special room, working staff, equipment for storing medicines, necessary inventory. Most often, this industry entails large expenses, but, according to experts, this proposal remains quite profitable and cost-effective. Full payback, in case of correct and competent development of the direction, can pay off in a six-month period.

But, before you make the final decision to open your own drug production laboratory, it is important to monitor the market in order to know exactly which specific drugs may be in high demand. On average, this direction can raise the revenue side up to 30%.

Opening a veterinary department in a pharmacy.

The additional opening of a veterinary department may also result in profit. According to the results of the survey, about 20% of the inhabitants of our state have pets, which are your target audience. This means that almost every fifth buyer has a pet and can buy the necessary medicines for him. It is important to note that even in times of crisis, people continue to take care of their pets. Therefore, the veterinary department can generate a stable income over a long period of time, since any animal, just like a person, needs to be regularly maintained in health.

This department can be opened on the territory of the pharmacy. Since all the necessary equipment, as well as inventory for storing veterinary medicines, is already present, it remains to connect additional staff to the work, as well as purchase racks and a display case. Accordingly, it will be necessary to purchase veterinary drugs. You can also contact your distributors for the supply of medicines for people on this issue. According to experts, all investments can be recouped in 1.5 years if the advertising company is properly organized.

Opening a small pharmacy in the countryside.

Opening a small pharmacy in a rural area can become a stable income for quite a long period. In the main turn, it is worth highlighting the main positive and negative points. The advantage is that most often in rural areas there is no competition. Villagers have to go to the nearest regional center for medicines. If you open a pharmacy in a village, then all its inhabitants, and possibly also people living in neighboring villages, will immediately contact you. Additionally, it can be noted that it is your pharmacy that will dictate the pricing policy for medicines, which allows you to set the maximum margin on the product. But, it is worth noting the negative point - this is a narrow circle of potential buyers.

But the sale of essential medicines and the most popular drugs can bring significant profits. But this direction can be developed a little by offering customers goods for children, cosmetics or household products. Investments in this business will not be as large as compared to opening a pharmacy in a big city. But the payback period may be at least a year, due to lower turnover.

Business results.

The pharmacy business, even with a slow payback period, is worth the effort and money invested in it. Since the constantly stable and high demand for medicines are the basis for running a successful pharmaceutical business!

Video how to open a pharmacy:

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Pharmacy chain "SOVIET PHARMACIES"

Not only health workers and pharmacists dream of opening their own pharmacy, but also people who have nothing to do with this area. It is understandable: medicines and food products are two segments that will be in demand at all times.

True, a number of serious questions arise before the potential owner of such an institution. Well, at least this one: "What do you need to open a pharmacy?" We must agree that this is not a tobacco or grocery store, and the requirements for such an enterprise are much tougher. The article consistently outlines the algorithm for opening and establishing a drug sales business.

Who can open a pharmacy

It depends on the legal form of ownership. If the choice fell on an individual entrepreneur, an individual entrepreneur can register a pharmacy or pharmacy kiosk in his own name, but only if he has a higher pharmaceutical education.

If the owner registers an LLC, CJSC or OJSC, he can do without a diploma of a pharmacist or pharmacist, but then he needs to hire a head of the enterprise with the appropriate education and work experience in this field for at least three years. We must not forget that even ordinary pharmacy employees are required to have a higher or secondary medical / pharmaceutical education, know the assortment of a pharmacy and understand medicines. In addition, personnel must be re-certified every three years.

Documents for registration

The formal side of the issue in this case may seem much more complicated than when opening any other company, due to the specificity of the business. Rather, this procedure can be called not registration, but licensing. Below is a list of what you need to provide to the licensing authority to open a pharmacy:

1. Copies of documents confirming the right to entrepreneurial activity (constituent documents, extract from the USRIP or USRLE).
2. An application for a license, which indicates: a) the scope of activities, listing the functions that the institution will perform; b) full information about the licensee - the name and address of the legal entity, the location of the pharmacy.
3. Receipt of payment of the license fee.
4. Documents for the right to use or own the premises for the licensed activity.
5. Certificate of tax registration of the licensee (copy).
6. Certificate for the right to carry out pharmaceutical or pharmacy activities.
7. A copy of the conclusion of the sanitary and epidemiological service on the suitability of the premises for this type of activity.
8. A copy of the conclusion of the State Fire Supervision.

What are pharmacies

All pharmacies are divided, first of all, into those that are simultaneously engaged in the manufacture and sale of medicines, and those that sell exclusively goods. The former are still popularly called "state pharmacies", although they may be commercial.

The usual window with a pharmacist, preparing medicines according to a prescription - all these are attributes of the good old Soviet pharmacies, hence the name. To open such a pharmaceutical production, during registration, you must specify the OKVED code 24.42.1 - “Production of medicines”. And those institutions that only sell finished drugs and other means for the treatment and care of patients, in turn, have several gradations:

• pharmacies;
• pharmacy kiosks;
• pharmacy points;
• pharmacy stores.

Which of the mentioned varieties to attribute this or that enterprise to depends on the standards required by the premises for the pharmacy, and the list of medicines allowed for sale.

Requirements for opening a pharmacy

The first thing you need to open a pharmacy in full format is a room with an area of ​​​​at least (or more) 75 square meters. m. Of these, 60 m 2 should be occupied by production areas: a trading floor, a place for storing medicines, for receiving and unpacking goods. At least 13 m 2 is allocated for administrative premises - workplaces for the administrator, accountant, and staff. And at least 2 m 2 will be required for the placement of sanitary equipment and a toilet room.

Mandatory conditions for a pharmacy of any level are centralized water supply and sewerage, centralized technical connection to power grids, air conditioning and ventilation systems. It is also necessary to have a security and fire alarm. Wall decoration should allow for wet disinfection care.

Pharmacy kiosk (stall): features

This institution may be a small subdivision of a medical institution or a pharmacy, or it may be a separate business facility, opened under a license from Roszdravnadzor and having an independent business plan. Pharmacy kiosk must meet the following requirements:

• area - 10-38 m 2;
• equipped area for receiving goods;
• a glass partition-showcase with a place for a dispensing pharmacist, providing a good overview of products for visitors;
• special cabinets, shelves and a refrigerator for storing medicines;
• fire and security systems;
• water supply and sewerage.

A pharmacy kiosk can be located in a separate building, as well as on the territory of other buildings - hospitals, railway stations, residential multi-storey buildings. What can be sold in the stall? A pharmacy kiosk is created for the non-prescription sale of medicines and prophylactic products, herbal raw materials in packaging, hygiene products, medical cosmetics, etc.

Pharmacy

Most often, a pharmacy is opened from a functioning head pharmacy. But the legislation does not state that any legal entity that is not tied to any pharmaceutical institution does not have such a right. An entrepreneur can obtain a license for this type of activity, subject to everything that is needed to open a pharmacy (“Regulations on Licensing Pharmaceutical Activities”, paragraph 4). True, with one condition: in the presence of a pharmaceutical education.

When opening your own business, and even more so, opening it in the pharmacy field, you need to have an idea about the future scale of activity. may have a different concept, which depends on what you plan to open: a pharmacy kiosk, a pharmacy, a mini-market pharmacy or a classic pharmacy look. Can't decide on the direction of the pharmacy business? Then let's look at the following:

• Pharmacy points and classic pharmacies, including mini-markets, can sell all permitted medicines on the basis of a license;
• Pharmacy kiosks cannot obtain permission to sell medicines;

Thus, when thinking about how to open a pharmacy, you should immediately put aside the kiosk option, since a business with a minimum number of drugs will not be able to compete even with small organizations. A large role in opening a pharmacy business is played by the premises, namely its location within the city and internal repairs. According to the legislation, serious requirements are imposed on pharmacies, which predetermine the area of ​​​​the premises, its equipment and location in the city.

Starting a business - the beginning

For an unprepared and inexperienced person in the pharmacy field, opening this kind of activity will be a very difficult stage. To a greater extent, this is due to the difficulty in obtaining documents, licenses and permits for the sale of products and equipping the premises. Today, you can enter this market segment by registering even as an individual entrepreneur, although in our country they are less trusted, which may affect the receipt of trade permits. A standard pharmacy has the organizational and legal form "Limited Liability Company". When registering a company, you will have to create a charter for your organization and deposit at least 10,000 rubles on your balance sheet.

After registration, you will need to search for premises for a pharmacy, its reconstruction or repair, otherwise you simply will not be given a license. If earlier, a pharmacy could be located only in a certain area, today there are no strict limits, but, nevertheless, it will be necessary to work on the repair of the premises.

According to regulatory documents, the area of ​​the premises, the height of the ceilings, finishing materials, the number of rooms is determined based on the types of medicines that you plan to trade. That is why the pharmacy business is not the easiest segment of the market, which is suitable for beginners. It is worth noting that special attention should be paid to the equipment installed in your pharmacy. It should include inverter refrigerators, air conditioners, etc. Without competent preparation of the premises, you will not be able to obtain a license for certain groups of drugs.

How to open a classic pharmacy

So, having received licenses and permits for the sale of medicines, the next stage, when creating a classic pharmacy, is the selection of personnel. Pharmacy staff should have a special medical education, not taking into account technical employees and security guards, if any. It is important that the main staff include at least two pharmacists and one pharmacist, otherwise, your activities will violate the law.

Having recruited a cohesive team, think, as a leader, where to direct your positions for maximum revenue. As a rule, a development strategy is created on the basis of specific cases. Recommendations include the following:

Financial plan

So how much does it cost to open a pharmacy ? I would like to note right away that entry into this segment is quite expensive, where an ordinary pharmacy can be valued at 600,000 rubles, and a classic pharmacy at 4,500,000 rubles.

Do not forget that the pharmacy does not bring huge profits, since an approved mark-up of 10-15% is set for 20-30% of all medicines. Despite this, a successful average pharmacy brings 750-900 thousand rubles a month. I don’t want to scare future businessmen with the return on sales, but on average it varies from 4 to 20%.

Investments in the pharmacy business, or what is needed to open a pharmacy?

• Room rental (>50 sq.m.) - 75,000 rubles / month;
• Reconstruction and repair of the premises - 400,000 rubles;
• Equipment - 240,000 rubles;
• Refrigeration equipment - 50,000 rubles;
• Cash registers - 40,000 rubles;
• Pharmacy software - 75,000 rubles;
• Additional expenses - 70,000 rubles;
• Registration of licenses, permits and documentation - 150,000 rubles;
• Signboards and outdoor advertising - 35,000 rubles;

Total: 1,135,000 rubles.

The final part of the business plan

Thus, in order to become a successful manager of your own pharmacy, you need to gain knowledge in the field of pharmacy business, know what drugs are allowed and what types are divided into, whether they are licensed, etc. Obtaining a license for the right to sell medicines, finding and reconstructing premises, making repairs, purchasing equipment and recruiting staff is half the battle when opening a pharmacy. The main component of success lies in the marketing policy, which is somewhat different from our usual trade.

The payback period of a classic pharmacy depends on the amount invested and the success of the implementation, which directly depends on the actions of the management. The average payback is from 1 to 2 years, which is acceptable for a low-margin market segment. One way or another, having taken up the opening of a pharmacy, you can be sure that if your business survives a 2-year period, then success and prosperity await you in the future.

Once upon a time, the pharmacy business was a family business, passed down from generation to generation, and becoming a participant in the pharmacy market was quite problematic. Today, this type of income remains one of the most profitable after the sale of alcohol and tobacco products, and starting your own business in the field of selling medicines has become much easier. With enough funds to start and the skills to organize workflows, you can begin to collect information about what you need to open a pharmacy from scratch. Like any other type of business, a pharmacy requires the development of a certain algorithm of actions, following which will allow you to rationally organize business processes.

Features of the pharmacy business

From the point of view of versatility and the possibility of expanding the business in the future, it is necessary to open a pharmacy of finished drugs. So you can sell prescription drugs, and in the future make the pharmacy the main office of a network of drugstores and kiosks. To carry out such activities during registration, you must select the OKVED code 52 (52.3, 52.31–33).

Step-by-step instructions on how to open a pharmacy necessarily contain a list of permits, the collection of which can take 1–1.5 months. What documents are needed to open a pharmacy:

• License for retail trade in medicines;
• Permission of the sanitary and epidemiological service to use the selected premises;
• Pharmacy health passport;
• Fire department permit.

Many entrepreneurs are interested in the question: "Is it possible to open a pharmacy without a pharmaceutical education?". Answer: “It is possible”, but in this case it is necessary to create a legal entity. But businessmen who have a license to carry out medical or veterinary practice can conduct business by registering individual entrepreneurship.

Another feature of the pharmacy business is that the prices for goods are regulated by the state, and not by consumer demand, and the trade margin is no more than 30%. In this regard, entering the market as a single player is very difficult, due to high competition, it is necessary to initially aim at the network business.

Some seasonality of the pharmacy business should also be taken into account. During the warm season, sales of medicines usually decrease by 20-25%, and from October to April, the demand for medicines increases. In this regard, it is better to prepare in the summer, and start in September-October.

Experienced pharmacists advise, before opening a pharmacy, to carefully select a product range that should contain parapharmaceutical products along with drugs. The latter brings more income, and the margins on it are not regulated by the state. In addition to medicines and medical devices (thermometers, heating pads and blood pressure monitors), natural cosmetics, hygiene products, nutritional supplements, baby and diet food should be offered to customers.

The sale of low-quality and expired products in the pharmacy business is strictly prohibited. Therefore, a novice entrepreneur who is considering how to open a pharmacy from scratch should take a responsible approach to building contractual relationships with suppliers. At the initial stage, you can team up with nearby pharmacies to collectively order goods from reliable wholesalers with the possibility of getting good discounts.

Advantages and Disadvantages of a Pharmaceutical Sales Business

The disadvantages of opening your own business selling medicines include a large number of complex organizational issues. In addition to bureaucratic obstacles in obtaining permits, the difficulties include choosing a suitable isolated or detached premises and bringing it into line with the requirements. The area of ​​the premises should be at least 80 square meters, 2/3 of which will be occupied by the trading floor, 12-15 square meters. - an office, the remaining area is divided into a utility room and an utility block (at least 2 sq.m.). The room must be connected to the water supply, flow-exhaust ventilation, equipped with security and fire alarms, and the warehouse for medicines must have sensors to monitor air parameters. To fulfill all the requirements for the premises, you will need to invest a lot of money, and this does not include the cost of equipment for the pharmacy. Another disadvantage of the pharmacy business is a rather low rate of profitability. However, this disadvantage is leveled in the case of opening the network.

The next disadvantage of opening a pharmacy business is the inability to independently set prices for goods, because they are subject to regulation by the state.

Despite such an extensive list of difficulties in organizing a business, it has a significant advantage - a stable demand for medical products and, accordingly, a stable, albeit not very high, income.

It will not be possible to open a pharmacy franchise without investments. To purchase a franchise, you need at least 1,200,000 rubles. The advantage of starting a franchise business is that the risks in this case are reduced significantly. The amount of royalties varies depending on the prospects of the region and is 3-6%. The payback period for a franchised pharmacy is 6 months.

Taking into account the fact that online shopping has become an integral part of the life of a modern person, it is worth considering how to open an online pharmacy from scratch. An online store can be part of your pharmacy business. In the case of selling medicines only on the Internet, you still have to rent a specially equipped warehouse in order to obtain a license, hire transport to deliver orders, and develop a website that is convenient for buyers. The disadvantage of opening an online pharmacy is not a very high level of people's trust in the quality of the medicines sold in this way. In order for the sale of medicines online to be successful, you should offer round-the-clock delivery of goods and democratic, but not low prices.

Business plan

Having decided to go into the pharmacy business, you should first of all develop a business plan for opening a pharmacy. Items that must be present in it without fail:

1. Analysis of the target audience and competitors;
2. Institution format;
3. Location;
4. Selection and arrangement of premises;
5. Obtaining permits;
6. Selection, motivation, retraining of personnel;
7. Advertising campaign;
8. Financial investments;
9. Risk analysis and predicted profit.

A thorough study of the needs and purchasing power of potential customers will allow you to choose the right format of the institution and assortment. An analysis of the activities of the closest competitors will tell you which business approaches are successful.

In order to open a pharmacy, documents must be collected long before the expected start date, since the implementation of this activity requires the fulfillment of a number of requirements and standards.

List of documents for obtaining a license:

• Application for opening a pharmacy;
• Certificate of registration of activity;
• A copy of the document confirming the registration of the legal entity in the Unified State Register;
• Original or notarized copy of the document on registration with the tax service;
• Confirmation of payment of the license fee;
• Original or notarized copy of the manager's specialist certificate;
• Lease agreement or confirmation of ownership of the premises;
• Originals or notarized copies of educational documents of all pharmacy employees;
• Originals or notarized copies of personnel work books;
• Originals or notarized copies of the conclusions of the Gospotrebnadzor and the fire service;
• Plan-scheme and characteristics of the object of licensing.

Requirements for pharmacy staff: a pharmacist must have a work experience of 3 years, a pharmacist - 5 years. Every employee must have a health certificate. Personnel must be fully aware of and strictly comply with the requirements when working with medicinal products. Every 5 years, employees undergo mandatory retraining. Employees should be motivated in a timely manner, which will help maintain a high level of sales. The item on retraining and encouragement of personnel must be included in the pharmacy business plan in the sample with calculations. Recently, pharmacies where you can get a little consultation and measure pressure are in demand. You should use this "lure" to attract customers. Quality service and competent advice will significantly increase the chances of turning an occasional visitor into a regular customer. Another important question, is it possible to open a pharmacy without medical education? - It is possible, but the head of the pharmacy must be a pharmacist with at least 5 years of experience.

A rather costly item in an example of a pharmacy business plan with calculations for 2019 will be advertising. A well-thought-out name, a prominent signboard, banners, flyers, promotions - this is not a complete list of what needs to be used at the stage of opening a pharmacy. It would be useful to launch a cumulative system of discounts for regular customers. In general, advertising costs will amount to about 100,000 rubles, which should be indicated in the example of a pharmacy business plan with calculations.

Financial investments will strongly depend on the region in which the project is planned to be launched, since the cost of renting a room can vary greatly. How much does it cost to open a pharmacy in Moscow? - at least 2,000,000 rubles, and in a small town at some distance from the capital, you can meet 1,400,000 rubles.

To predict risks, you should analyze how free the niche is and whether the new pharmacy will be able to gain a foothold in it. Estimated profit according to ready-made examples of pharmacy business plans is 100,000-150,000 rubles.

Institution format

Deciding on the format of the institution is what you need to open a pharmacy. Today, there are two main models in the pharmacy business: a discounter and a premium pharmacy. The first option is designed for the average buyer in a residential area, the second one sells expensive medicines and is located in the city center.

There are also several forms of trade: closed and open. You can combine these forms. For example, place medicines behind the counter, and near-medical goods on the trading floor. Experts say that the pharmacy supermarket format increases sales by 20-25%, however, in this case, it will be necessary to allocate more funds for security.

Pharmacies are of the following types:

• Manufacturing (manufacturing prescription drugs);
• Finished dosage forms (sale of prescription drugs is allowed);
• Pharmacy kiosk;
• Pharmacy.

The last two types of pharmacies have a limited set of functions. They should be opened as structural subdivisions of a pharmacy of finished dosage forms.

Location selection

If you want to open a pharmacy and think about what is needed for this, it is a good location. When looking for a suitable premises, one should pay attention to such an indicator as traffic - the number of people passing near the entrance to the pharmacy per unit of time. The more traffic, the better the location. Optimal traffic - 200-300 people per hour is observed in shopping centers, near intersections, metro stations.

Is it possible to open a pharmacy in a residential area? For such a location, other methods are used to calculate the feasibility of placing an establishment. The number of people living within a radius of 500 meters is taken into account. The optimal figure is 2000 people.

Today, in large cities of Russia, and especially in the capital, competition in the pharmacy market is very tough, so when deciding where to open a pharmacy, you should think about starting a business in remote regions of the country.

Interior

A certain combination of light, color and sound impressions that surround a person and set him up in a certain way is called an interior. This is an important point to which attention should be paid at the stage of repair and arrangement of the premises. Despite the fact that the pharmacy is usually visited by the need to buy drugs to eliminate health problems, customers should still feel comfortable. This may encourage the customer to make more purchases. This behavior is facilitated by soft light, pleasant color of walls and furniture, and comfortable room temperature.

In order to use the retail space as efficiently as possible and attract customers with an interesting interior and a pleasant atmosphere, you should entrust the interior design to professionals, and make the furniture to order.

• Blue and white - coolness and purity;
• Yellow and bluish-green - coolness and peace;
• Green and white - coolness, restraint, purity.

Pharmacy equipment

The purchase of the necessary set of equipment that is needed to open a pharmacy will cost the entrepreneur approximately 300,000 rubles. List of required items:

• Cash machine;
• Showcases;
• counters;
• Shelving;
• Closed cabinets;
• Safes for storing narcotic drugs;
• Refrigerators;
• Computer and office equipment;
• Furniture for the hall and office.

Financial investments

Already at the stage of drawing up a business plan, you can first say how much money it costs to open a pharmacy from scratch. The amount of financial investments depends on the region where the business will be opened, and on the format of the pharmacy. The amount required to start a business is 1,400,000–2,000,000 rubles. includes costs for:

• Rent (from 300,000 rubles);
• Equipment (300,000 rubles);
• Purchase of products (600,000 rubles);
• Repair of the premises, installation of security and fire alarms (120,000 rubles);
• Advertising (80,000-100,000 rubles).

Profit

A small pharmacy can generate a profit of 120,000–150,000 rubles. per month, during the autumn-winter period. In summer, the figure decreases by 20%. Payback of business 1-2 years. The stability of income from the sale of medicines makes the pharmacy business quite attractive.

Profitability

Due to a number of features, the pharmacy business has a very low rate of return compared to other types of activities - only 10%. But experienced entrepreneurs answer in the affirmative to the question: “Is it profitable to open a pharmacy?”. The introduction of advice from those who have been involved in the pharmacy business for a long time in their own business will allow not only to successfully develop the business, but also to make it a network one.