Sales is one of the foundations of a successful business, no matter what it does. Even if the most necessary products for the population are produced, they still need to be sold. And within the framework of the article, we will consider how to increase sales in retail.

general information

1. To begin with, you should take a look at companies that offer goods delivery services. It is quite possible that the supplier sells food products quite expensively and you can find companies on the market with a more pleasant pricing policy. In this case, it will be possible to reduce the selling price.
2. You should experiment with the placement of goods and see what is taken most often together.
3. Considerable attention should be paid to the identified patterns and try to turn them to your advantage.

Non-standard ideas

In this case, the greatest attention should be paid to the following approaches:

1. Sensitivity to trends. Consider an example. When winter ends, the demand for rolled metal products for houses, sheds, fences, and so on increases. For additional effect mutual advertising, gifts and referrals may be used.
2. Exactly the same, but better. The essence of this approach is that there is a choice of goods that are similar in value. In such cases, the highest quality is chosen. Using such a "background" can do a good job.
3. More expensive means better. Many people think that the more a product costs, the better it is. And this is often true. In other cases, they simply profit from it.
4. symbiotic partnership. Consider where is the best place to place a retail outlet? Here are a couple of combinations: a pharmacy and a grocery store, or auto parts and bicycles. Related areas and can help in a very qualitative way in increasing the level of sales.

And if you are interested in how to increase sales in the retail trade in flowers or other fast-moving items, then the latter option will be literally ideal for growth. If you think about it, then find a good place possible almost everywhere.

Automated sales systems

It's a popular way to organize, customize, and improve customer experience when it's done in multiple steps. Let's say we have an online clothing store. Can its performance be improved? How to increase sales in clothing retail in times of crisis and hard times?

An automated sales system will help with this! With its help, you can facilitate the establishment of contact, the clarification of requirements and requests, the formulation of requests, their processing and execution, including delivery. Also, an automated sales system helps in after-sales service and subsequent interactions. Exists a large number of benefits and useful features that they can offer.

Building a sales system

A lively mind, sensitivity to the market and ingenuity provide ample opportunities. But in order to improve performance, it is necessary to attend to the construction of a sales system. It will allow you to understand the structure of goods sold in the picture of the general assortment and analyze intermediate results.

Using an automated sales system as a basis will significantly streamline the available information. In addition, it will be easier to build relationships with customers, from his first call to the issuance of an invoice. The ability to make accompanying notes also helps a lot. In addition, they may have various add-ons such as the ability to send instant messages or emails.

Various tools to increase sales

Let's consider such a case when a retail sale of something is carried out through the World Wide Web. Only we will pay attention not to sites, but to social networks. These are quite popular sites where a large number of people are located, and all of them are potential buyers.

Quite according to opinion a large number people, the presence of a company representative who maintains feedback through social networks, increases the number of sales in the amount of a third of the existing turnover. The various nice bonuses and souvenirs that can please customers with their availability. It may also be an offer to make an additional purchase along with the product.

Consider this case: a person buys a computer, and they offer him a router at a reduced cost, or even give it for free. You should only adhere to the rule that an additional service should not cost more than the main purchase. You can also use the establishment of a certain purchase threshold.

It should be noted that in this case there is no specific model of interaction and you can work here within the framework of your imagination. The general gist is something like this:

1. When the value of purchases exceeds a certain amount, the buyer will receive a gift, a raffle coupon, or free shipping. Although it might be something else.
2. When two goods are bought, the third is given free of charge.

Non-standard models

Overall list various ways can go on for a very long time. Yes, and it would be useful to try to turn on your imagination and come up with something new that will help increase the level of sales. Finally, remember this:

1. Payment of change of goods. This technique can not be called widespread, but it is still quite interesting. So, when the buyer pays for the goods, he receives change not in money, but in some small things. For example - chewing gum, sweets or matches.
2. Multi-colored price tags. This technique is used in cases where it is necessary to draw attention to a particular product and show that it is special. For example, that a food product will soon deteriorate, and therefore it is sold at a discount.
3. Time limited price. It has a strong motivating effect on buyers, literally forcing them to buy the product at the moment.
4. Possibility of return. There is a pretty neat trick here. There is a law that requires you to take back an item if it is returned 14 days after it was purchased. You can play extra on this. It is enough to offer customers that if they do not like the product, they can return it after 14 days.
5. Price hints. In addition to the cost, in this case it is useful to post information about what is taken together in this particular product.

Conclusion

It is impossible to say exactly how effective these measures will be. Here much depends on the practical implementation and many different aspects. But the fact that the result will be is without a doubt. The main thing is to build a strategy. No need to put everything in a heap and pile one on the second. In which case, you can always use one first, and then something else. In addition, various special moments can be timed to coincide with dates such as the New Year, the summer season, etc.

But in pursuit of the number of sales, do not forget about the minimum required price. For the client, of course, is a valuable person, but it is not worth working at a loss. Therefore, it is necessary to look for the golden mean. And if one person leaves, you should not be sad, but you need to concentrate on the rest of the people who are in the status of a potential client.

Such store formats are popular not only due to pricing policy, but also due to the possibility of complex purchases.

Goods presented in hypermarkets - food, household chemicals and cosmetics, dishes, children's goods, clothes and shoes, products for recreation and sports.

The organization of the work of a hypermarket is associated with high costs due to the need to maintain a wide range of goods, stocks, staff salaries and utilities. Therefore, in order to increase the number of customers and the size of the average check, hypermarkets organize various events promotion and sales promotion.

What marketing moves does the hypermarket use to attract customers?

The marketing promotion strategy depends on the type of hypermarket (a network of trade enterprises or local placement of one store), pricing and assortment policy.

• ATL-advertising (television, radio, press, outdoor advertising);
• BTL advertising (sales promotion, promotions, POS materials, trade marketing, direct marketing, exhibitions and fairs, development of loyalty programs, event marketing, database management, etc.).

ATL advertising

To improve the image of the hypermarket and increase sales, it will be effective to use the following communication channels:

• commercials on the regional television channel and radio stations;
• placing an advertisement in the regional print media;
• advertising on billboards installed within a radius of up to 1 km from the store;
• advertising on transport, the route of which lies in the hypermarket area;
• advertising at public transport stops near a trading enterprise.

BTL advertising

If with the help of ATL advertising tools, stores attract potential buyers to outlets, then BTL advertising helps them complete the purchase, makes it possible to highlight one or another group of goods, "detune" from competitors with the help of unique offers. BTL advertising involves communication with a narrower segment of the target audience, with the personification of an advertising message, individual work with each target group. Such methods allow hypermarkets to be closer to their consumer, since the self-service system, which is most often organized in large stores, is "soulless" and does not allow customers to get high level service and attention of sellers.

Sales promotion and promotions

Sales promotions can be organized as short-term incentives to make a purchase, or as long programs, focused on repeat purchases of goods. With the help of incentives, you can increase the volume of sales, the frequency of purchases and the average check.

The main tools that are used to stimulate sales in hypermarkets:

• Discount programs. Using cards with a cumulative discount increases the possibility of repeat purchases. The amount of the discount received using a discount card can be written on the check so that the buyer knows how much he saves.
• Price reduction for a product/group of products. This method is optimal for achieving a short-term effect, when promoting a new product or a sale. It is best to indicate the old price and the amount of the discount (in monetary or percentage terms) so that the consumer can appreciate the difference. In addition to discounts, you can offer price reductions when purchasing a package of goods or a set of related products. It is effective to provide an additional quantity of goods for free at the old price.
• Price cuts in certain time(for example, for home-made products - pastries, salads, semi-finished products - "from 19.00 to ...").
• Special prices for a certain category of consumers (students, pensioners, disabled people).
• The use of "psychological" prices. A product that costs 200 rubles, when the price drops to 199.99, is already perceived as more economical.
• "Product of the day/week". A very low price is set for a product (a group of products) to attract customers to the store, who will undoubtedly purchase a whole list of products they need.
• The offer of a unique product (among competitors in the area). It can be fresh pastries, branded salads, freshly squeezed juices, "live" beer, etc.
• Aromarketing.

When conducting promotions, the following methods are used:

• Free gifts, distribution of samples and samplers, tastings. Promotional tools such as tastings or samplers are effective in bringing new food, cosmetics and perfumes to market. You can give gifts during a variety of promotional events - when buying a certain amount of goods, in holidays, "every hundredth buyer", etc.
• Games, lotteries and contests. Both children and adults willingly join the game activities encouraged by prizes.

In order for sales promotion and promotion activities to be effective, it is necessary to inform potential buyers about them in advance using ATL advertising tools (television, radio, print, outdoor advertising), as well as through the distribution of flyers that can be posted on mailboxes, distribute at public transport stops. When designing promotional layouts that communicate price cuts, it is important to include the old price so that potential buyers can evaluate the benefits of making a purchase.

To increase sales, various psychological techniques are also used:

• competent display of goods;
• the use of large carts (the buyer subconsciously tries to fill the empty space in the basket, respectively, purchases more goods);
• placing pallets with products directly in the way of buyers;
• placement of staples away from the entrance to the store.

Direct Marketing

With this type of marketing, direct communications between the store and the end consumer are established. E-mails or postal letters are used. Information about the contact details of buyers can be obtained when filling out questionnaires (for obtaining discount cards, when participating in lotteries and contests). Effectively send letters of congratulations on birthdays, with national holidays, to inform about large-scale promotional events.

Development of loyalty programs

The formation of customer loyalty is the key to increasing sales and forming a circle of regular customers in the long term. The main methods of loyalty formation are:

• Quality control of the presented goods (in any price segment). The results of numerous studies show that a customer who is dissatisfied with the quality does not return to the store, while telling his friends and relatives about his negative experience, therefore, quality control of all goods should take place at the level of choosing suppliers for a trading enterprise.
• Staff work. In self-service stores, the speed of cashiers, their courtesy and competence are very important. Availability in trading floor consultants will help customers understand a wide range and easily find the product they need.
• Advertising communications (image articles in the press, competent dissemination of rumors, etc.).
• Additional services. Additional services include, for example, assistance in packing goods (especially important on holidays, when queues gather near the cash desks), as well as the placement of terminals for replenishment mobile phones, ATMs. In the premises of the hypermarket, it is also possible to organize a "children's zone" with animators so that parents can leave their children while they are shopping; cafe or fast food restaurant; you can place film rentals, small souvenir sales or gift wrapping. Ordering groceries over the Internet has become a current trend, so you can organize a home delivery service in the store.
• Extended work schedule (optimally - around the clock). Shopping in a grocery store on weekdays is most active in the evening.

Event Marketing

To attract new customers to hypermarkets, it is effective to conduct various situational marketing activities- holidays, competitions, fairs, flash mobs. It is necessary to inform the target audience about the planned events in advance through the media.

POS materials

• draw attention to a certain group of goods;
• form the opinion of buyers about the goods and the hypermarket itself.

Placed near stores or in shop windows, advertising materials attract additional visitors.

Types of POS materials that can be used for hypermarkets:

1. Dynamic objects (with elements of movement, flashing, etc.). They can be located in front of the entrance to the store, on showcases, on the trading floor.
2. Refrigerators and showcases branded in the corporate style of the products placed in them.
3. Advertising racks / displays (work well in the checkout area, for making impulse unplanned purchases).
4. Wobblers, shelf talkers - pointers that are attached to the rack and highlight a certain group of goods, are used for vertical layouts.
5. Mobiles are figured non-standard designs that are attached to the ceiling above the advertised product.
6. Posters and posters. With the help of print advertising, you can advertise a specific product, or announce planned promotional activities.
7. Flags and garlands. Effectively highlight the place of display or department, can be used during sales, seasonal promotions.
8. Polyethylene bags with the application of the logo and contacts of the store.

Audio and video advertising on the trading floor

• advertising audio clips;
• public address announcements;
• the use of LED plasma screens to promote goods and services.

Assortment management

All submitted trading company goods can be characterized by the following indicators: breadth of assortment (number of product groups), depth of assortment (number of products in a group), balance (optimal combination various groups goods, taking into account the store format, pricing policy and the needs of the target audience).

The formation of an assortment for hypermarkets involves the provision of a large number of commodity items (tens of thousands). Assortment management is one of the most important tools for increasing sales and optimizing warehousing and storage costs. When forming a product range, it is necessary to analyze competitors and the needs of your target group in order to differentiate your product offer. Traditionally, the range of supermarkets is divided into three price segments - economy (50%), business (40%), premium (10%).

1. Introduce bonuses for the number of meetings for managers above the average.

2. Strengthen the visualization of sales results with the help of chips, buttons, squares, pictures

3. Introduce negotiations for managers once a month.

4. Launch a test drive of your product, service, service, etc. For a few days, a week, a month.

5. Place stickers on your products with information about the special offer.

6. Buy an expensive coffee maker for clients.

7. Post a director's video greeting on the main page of the site.

8. Send memorable postcards to clients.

9. Implement an interactive map in the contacts section.

11. Correspond with clients via WhatsApp.

12. Place a cheerful corporate newspaper in the public domain.

13. Make a beautiful PDF design proposal and use it in business correspondence.

15. Create an original greeting that the client hears during the call.

16. Introduce letter templates for managers for all occasions.

17. Implement cloud CRM.

18. Create a script for successful negotiations and monitor its implementation.

19. Launch 2-3 new marketing campaigns every month.

20. Hire a sales assistant and shift to him the maximum paper work from managers.

21. Monthly bonuses to an employee for best idea to increase sales.

22. Appoint one of the employees as the head of information about competitors.

23. Launch remote sales without opening an office in all key regions.

24. Take another employee on cold calls.

25. Compare your site to 10 competitors in your industry - maybe it's time to refine it.

26. Make a selling price list.

27. Work out with managers 3 options for presenting your company: in 1 minute, in 10 minutes and in 30 minutes.

28. Convene a strategic sales session with consultants and all executives.

29. Work out a system of guarantees and returns without any conditions for customers.

30. Analyze the sources of information about potential customers.

31. Teach managers to quickly determine what is most important for a client - price, quality, speed of solving a problem, completeness of a solution, reliability.

32. Delegate more authority to managers to provide discounts and bonuses.

33. Find several assortment positions for which it is painless to raise prices.

34. Work on the company's social media presence.

35. Move to an open-space office.

36. Add 3-4 lead generation channels.

37. Order a professional photo session for all employees and place it in the reception area.

For the last six years I have been selling myself and teaching others how to sell.

At one time, I was lucky to develop a sales department at IPS (Isaac Pintosevich Systems), close space checks in the Amazon Chamber of Commerce, and now I build sales in the LABA educational platform.

We sell our products in Ukraine, Russia, Belarus, Kazakhstan, Germany and the Baltic countries. It's pretty difficult process which requires the coordinated work of the entire team.

What happened in those six years?

In the first week of work as a sales manager, I signed 3 contracts for a total of $23,000

Year held the first place in sales among thirty people

Personal record - 372% of the plan

For a year of work, he went from trainee to acting. head of the IPS sales department with thirty sales managers subordinate

Signed contracts with thirty unfamiliar clients in one day of the conference

Doubled the turnover of the LABA educational platform in the first month of operation

I am constantly learning, I have been trained by the best specialists: Belfort, Adizes, Cialdini, Ferrazi, Gandapas etc.

Another personal record - sales of a product of a budget price category for $62,000 per month

I sold a lot, experimented with different schemes and made enough mistakes until I came up with the formula for the perfect sale. This formula can be used to increase the turnover of the ENTIRE sales department, not an individual manager.

Myths that are often found in novice sales managers.

A salesperson needs to be born

That's what most people think people, especially those who are just starting their journey this direction. In fact, selling is an accessible formula that anyone can master.

If you're juggling or driving a car for the first time, chances are you'll make mistakes at first.

But if you have good teachers, over time, you will learn how to do it easily and with minimal errors. Sales are no exception!

Selling is vaping

You are unlikely to distinguish 97% of salespeople from each other. These inept managers from the very beginning of the conversation are trying to tell as quickly as possible that they are the best, they have best company, best delivery, conditions etc.

They do not know and do not try to find out what the client needs at all. With this approach, it is really vparivanie. What benefit does such a salesperson bring to the client and what is the probability that the client will buy your product and be satisfied?

Selling is bad

Every day we all sell something. Going to the cinema, what dish to eat for dinner, an idea for clients or management, services, etc.

When selling a quality service or product that can help the client, this cannot be bad. If you help a person, what's wrong with that?

In fact, selling high-quality, sought-after goods is prestigious, and most importantly, they pay very well for it.

Myths of Sales Executives or Business Owners

A good sales manager is easy to find

Now I'll probably upset you. Good sales managers don't look for work - work finds them. There are practically no good sales managers on the market. It's not enough to just post a job and sales geniuses will come to you.

A good sales manager has long since sold his competencies and of course has highly paid commissions. Not in your company.

Practice has shown that it is necessary to look for potential employees who are ready to learn and grow real “sales wolves” out of them. It is difficult, requires certain knowledge and effort. But it definitely works.

Sales managers will actively sell themselves, as they want to earn more

Alas, no matter how well-thought-out system of material motivation you have, it is not enough to keep the fuse of your employee at the highest level.

A sales manager is a person with his own inner beliefs, fears, interests and priorities. Only thanks to the right approach to the management of each employee, you will be able to keep your sales department at a high motivational level.

The most terrible myth that can destroy your sales team

Once everything is set up, everything works fine and it will always be so.

I think each of you at least once thought or hopes that this is possible.

The sales department is the link that should bring most finance to the company. And it should be constantly worked on and improved.

Once every three months, it is necessary to improve and revise the strategy in the sales department.

Set new bonuses for certain indicators, change teams or projects on which they worked, set plans for a month, three and six months.

Sales managers are storm troopers by nature and the usual routine affects them negatively - motivation is lost, indicators begin to fall, there are fewer satisfied customers.

Therefore, you must constantly keep your finger on the pulse of your sales team and, if it begins to weaken, take prompt action.

7 tips to increase the turnover of your sales force

RIGHT PEOPLE

The right people are the backbone of any sales force.

How often do you conduct interviews? How often do you manage to find a good sales manager?

Most companies conduct face-to-face interviews. This approach works in the selection of top management, but not for the sales department.

Competitive interviews are required. So you can save your time and, no less important, emphasize the value of the vacancy in the eyes of the applicant.

If your new employee not just passed the interview, but openly fought for his position with competitors, he will appreciate it much more.

One of the most important skills of a "salesperson" is purposefulness. Make the competition so that it can show this quality. The selection process should take place in several stages.

It is important that each stage is much more difficult - so you can understand how goal-oriented a potential employee is.

ADAPTATION SYSTEM

In many companies, in the first days of work, an employee in the sales department encounters such problems:

• they do not know what and how to do, so they walk, drink coffee and interfere with other employees;
• they try to sell before they have all the tools and just burn leads or, even worse, ruin your reputation.

You must have a clear system of adaptation. It is necessary to equip the employee with all the knowledge about the product and scripts for working with the client. This will allow you to get rid of the turnover and quickly introduce the manager to the position.

NEW TECHNOLOGIES

Surprisingly, most companies do not use the most important tools for the work of the sales department, even though they are quite easy to master - CRM, IP-telephony, voice recording system, etc.

Implementing a CRM (Customer Relationship Management System) will help you see the picture of your relationship with each client. Here you can enter the client's phone number, his full name, position, city and many other data into the database.

With the help of such a system, it is convenient to keep track of invoices, prepayments and completed transactions - this will allow you to quickly respond to any changes in sales.

The introduction of such a system usually increases turnover by at least 15%. And cloud solutions do not require large budgets.

In the LABA educational platform, we write our own software product that meets all our sales analytics needs. We will definitely devote a separate article to this product, it is worth it).

SALES TOOLS

Many people know what scripts are (algorithms for talking with a client), but few people use them. Managers understand that such a toolkit increases sales in the company, but for some reason they give their managers the opportunity to improvise in a conversation with a client.

Improvisation is the worst case scenario in a conversation when a manager needs to understand the needs of the client and correctly explain all the benefits of the product.

The script needs to be developed, and this, believe me, is not the easiest task you have encountered. It constantly needs to be tightened up and tested in conversations - this is a permanent process.

However, the game is worth the candle - the introduction of such a tool can increase the manager's sales by 30% after the first month.

Don't forget the food book. This is your company's product catalog, which every manager should know by heart. Every detail and detail, every feature of your product. A seller who knows his product perfectly, customers consider a professional - this is an axiom.

AUTOMATION

At this point, it is important to note that your sales department should work automatically. How Swiss Watches- without interruption.

To do this, you need a technical specialist - administrator. This employee will monitor overdue tasks from managers, unloading potential customers. It is also his task to ensure that telephony accounts do not run out of money.

It is very important to constantly work with the customer base. The administrator of the sales department will be able to control clients that take a lot of time. At the same time, the result from such clients is zero.

Create a black pool where you will bring in customers who have not bought anything for a long time or a lot of contact with them.

• strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/handlers/views_handler_filter .inc on line 0.
• strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/handlers/views_handler_filter .inc on line 0.
• strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator .inc on line 0.
• strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/j/juliagbd/site/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 0.
• strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/plugins/ views_plugin_row.inc on line 0.
• strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/plugins/ views_plugin_row.inc on line 0.
• strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
• strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
• strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
• strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/j/juliagbd/site/public_html/sites/all/modules/views/handlers/views_handler_argument .inc on line 0.
• strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
• strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
• strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.

As you know, three conditions are necessary for anyone who wants to conduct trade in good order: money, an account and order.

Increasing sales: 101 tips for the seller

The most important of these is cash and different kind other values ​​without which it is difficult to trade ... The second condition of trading is to be able to correctly keep books and quickly calculate ...

The third and last necessary condition is the conduct of one's affairs in due order and as it should be, so that all information about both debts and claims can be obtained without delay.

L. Pacioli

Starting your trading activity, every company, whether successful or not, dreams of how to do it in order to sell more.

After all, an increase in sales is a 100% increase in the company's profits. And it only brings benefits, as it appears more money, the company is expanding, the salary of employees is increasing, starting from an ordinary seller, ending with the director of the company.

Everyone knows the saying that money is never superfluous. It is not easy to make them bigger, but by taking certain steps towards increasing sales, even a novice entrepreneur will succeed.

Indeed, most often failures overtake not because a person does nothing, but because he does not know what to do. The problem is always relevant. So what should be done to significantly increase sales? What methods and tools should be used?

Are there specific tools to increase sales?

In such a business as increasing income from trade, there is not so much technology. There are so-called tools used to increase sales, which, if properly implemented, increase work efficiency:

Although there are not so many methods, but with constant application they are guaranteed to increase sales growth. It is worth taking a closer look at them, and learning how to correctly apply them.

Methods for increasing retail sales

Everyone wants more. And the increase in retail sales is based on methods that have already proven themselves positively:

• Cross selling. When buying one thing, the client is offered to provide the appropriate service. For example, having bought an aquarium, the buyer orders the service of its installation and maintenance. And all in one place. The store only needs to have agreements with such companies, attract customers and receive a percentage of this.
• Upselling. An offer for an additional purchase to the main product. For example, when buying a phone, it is immediately offered to buy a SIM card for it, or the purchased bouquet is packed for an additional cost. It is only necessary to adhere to the rule that the cost additional service should not be higher than the main purchase. In such cases, an increase in sales can bring 30 percent profit.
• Determination of the purchase threshold. There is no specific model here, only the store owner's imagination. The general gist is this:

1. When making a purchase, the value is above a certain amount, the buyer receives free shipping, a raffle coupon or a gift.
2. Buying two items, the third is free.
3. Making a purchase of three goods, the buyer receives them for the price of two.

The list can be continued for a long time. Each store is trying to come up with something different, looking for new ways to increase sales:

• Payment of change of goods. This technique is not so widespread, but quite interesting. The buyer, paying for the goods, receives change not with money from the cash register, but with goods from the store, for example, matches or sweets.
• Yellow and red price tags. This method has long been recognized. In many supermarkets, products that are past their expiration date and no one buys them are sold at discounted prices, which is what the price tags of different colors indicate.
• Limited time for price or discount. This formula for increasing sales strongly motivates buyers, forcing them to make a purchase at this particular time.
• The ability to return the product if you do not like it. Moreover, there is a law that still obliges you to take the product back if it is returned within 14 days after the purchase was made.
• Price hints. Information is placed on the price tags that both another and a third are bought with this product. The client, seeing this, will definitely acquire something in addition to what he wanted to buy.

These methods will allow you to increase retail sales in any point of sale several times. They also guarantee that the buyer will return to this store for the next purchase, as he was offered so many different things there that it makes no sense to look elsewhere.

Methods to increase wholesale sales

In addition to retail, there is also wholesale. It is the sale of large consignments of goods that gives a significant increase in wholesale sales. Every leader strives for this. To achieve the best results, it is required, as in retail, to apply various methods and tricks:

• Emphasis on staff professionalism. Indeed, often, it is from the seller or manager that a lot depends. And in order for professionalism to be developed, employees should be regularly trained and given the opportunity to practice the acquired skills in practice.
• Only high-quality goods at the most affordable prices. The optimal ratio of price and quality attracts wholesalers more than other indicators. By selling such goods constantly, a positive reputation is increased and consolidated, and this gives a significant increase in sales efficiency.
• Create your own transport department. This gives additional advantages in the uninterrupted supply of orders. Of course, significant financial investments will be required, but after a certain time they will pay off and will bring additional income.
• Building a good marketing department. Its specialists must explore the market for the products sold, look for new opportunities, fully optimizing all processes.

All these methods are exactly what you need to increase sales. By following them, an entrepreneur can be sure of the success of his business.

10 tips for negotiating price with a client during a sale?

Determining the price of goods - Right way for sale. But you still need to present it to the client and convince it of its fairness. Not just the ability to bargain, but a constructive dialogue can lead to a result. What keys can be used to successfully negotiate a price?