How to start trading in building materials. Point of sale advertising

Studies of the construction business market have shown that even despite some recession in the economy, the construction market is growing every year by 15-20%. This means that building materials are in growing demand.

Drawing up a business plan

Before starting any business, you need to draw up a competent business plan in order to understand the size of future investments. So, we will draw up a business plan for a hardware store.

Upcoming opening costs:

• equipment from 80 thousand rubles;
• paperwork from 10 thousand rubles;
• payment of rent for the first and last month from 60 thousand rubles;
• purchase of goods from 600 thousand rubles.

So, it is clear that the initial costs will be from 750 thousand rubles. In addition, there are monthly expenses:

• salary of employees from 50 thousand rubles per month;
• rent of premises for a store from 30 thousand rubles per month;
• taxes from 10 thousand rubles per month (depending on the form of ownership);
• advertising from 20 thousand rubles a month.

Monthly expenses will be at least 110 thousand rubles.

When setting a markup on a product, you should take into account the prices of competitors and make sure that your prices are beneficial to buyers. As a rule, the margin is about 45-65%.

Given the margin, the profit should be at least 450 thousand rubles per month. But keep in mind that in the first months the flow of customers will be small - they don’t know you yet. But with good advertising and a favorable pricing policy, the flow of customers will grow steadily. The payback of the store should be expected no earlier than after a year of successful work.

Premises selection

The right place for the location of the store is at least half the success.

Therefore, in order to open a building materials store from scratch, you need to know the main criteria that you should focus on when choosing the location of the future store.

An excellent choice would be the area of ​​new buildings. It is worth paying attention to the lack of competitors nearby, but at the same time, a location near the construction market will be a good place. The presence of parking in the immediate vicinity of the store will significantly increase your popularity with customers, because building materials often have significant weight. Therefore, not only parking is needed, but also good access roads for the passage of large vehicles. A good place would be a place in the immediate suburbs, next to large shopping centers.

Read also: Selling clothes online: where to start, how to find a supplier

There are no specific requirements for the premises for a hardware store. The only condition is the removal of the premises from the housing stock. It is desirable that the area of ​​​​the premises is at least 150 square meters, because a store with a smaller area is likely to become unprofitable.

Special investments in the repair of premises for the sale of building materials will not require. It is enough that the room meets the basic sanitary requirements, is dry and clean.

Required Documentation

For the legality of any business, it is necessary to issue all permits. The most important issue is the issue of registration of ownership.

You can register an individual entrepreneurship (IP) or a legal entity - a limited liability company (LLC).

The choice will depend, first of all, on the scope of the future business. If you are planning to open one small store, then an individual entrepreneur will be enough, and if you are planning to open a construction hypermarket or even a chain of stores, then it is better to choose an LLC.

Having chosen the form of ownership, you need to select the code for the all-Russian classification of types of economic activity (OKVED). For a hardware store OKVED, you should choose from section 47.52 - retail sale of hardware, paints and varnishes and glass in specialized stores. There you can choose one or more codes that match the specifics of your store.

Selection of equipment and purchase of goods

What equipment to choose and what you need to open a hardware store? If the store format is small, then inexpensive showcases, racks and shelves will be enough.

You should buy goods for your store, focusing on the main groups of goods:

• wallpaper and glue;
• dry mixes;
• varnishes and paints;
• floor covering;
• plumbing;
• doors;
• construction tool;
• electrical equipment.

But if your store is small, it is better to choose one of the product groups and present it as widely as possible.

Actually, the choice of equipment and product range directly depends on the format of the future store.

Advertising

Before you open a hardware store from scratch, you need to think over an advertising campaign. It is worth allocating enough money so that potential customers know about the upcoming opening, so you need to start advertising your hardware store in advance, even before it opens.

You need to think over a loyalty program for regular customers in advance, order discount cards. You can time the opening of the store with a free distribution of loyalty cards, and later issue them after a purchase for a certain amount.

Thinking about the topic of how to open a hardware store, and what is needed for this? Such a business can be made profitable if all the details are thought through.

♦ Capital investments – 2,500,000 rubles
♦ Payback – 10−18 months

The proverb "My home is my fortress does not lose its relevance."

But any fortress needs to be repaired, strengthened even more. And for this you need building materials.

According to statistics, Russians repair their monastery every 5-7 years.

Of course, these are average indicators, because someone re-pastes the wallpaper every three years and repaints the floors, while someone lives quietly for 20 years and does not suffer from a lack of repairs.

And yet there are a lot of people who need building materials in our country, which should encourage businessmen to ask.

This startup cannot be called cheap: a decent amount is needed for rent, equipment and the first purchase, and the competition in the designated sector is quite high.

But a hardware store can easily be made profitable if you think through all the details.

What kind of hardware store can be opened?

If you decide to do business on building materials, then you need to decide on the concept of the future store.

Depending on the range, they are divided into:

1. Highly specialized.
   For example, you only sell flooring, or you decide that paint is the best business to do.
   Since you have a narrow profile, the range of products in one category should be amazing.
   Highly specialized construction stores can be opened by businessmen who do not have a lot of money for rent and equipment, because such a market does not need large areas.
2. Wide profile.
   That is, in your store you can buy any building materials, from small carnations to natural parquet boards.
   To open such a business, you need to have millions of start-up capital.

Depending on the size, construction stores can be divided into four conditional groups:

1. Small trade pavilions (up to 100 squares), which do not require special equipment. The assortment in such stores has 10-20 positions.
2. Standard hardware stores (100-200 square meters) with a wider range of products (30-50 positions) and nice repairs, because this is one of the ways to attract serious customers.
3. Large hardware stores (200-500 squares) with an assortment range of 50-100 items.
4. Building supermarkets. These are real giants that are located on an area of ​​at least 500 squares, with huge storage facilities and other service areas.
   Here you can buy everything, including construction equipment, because the range here starts from 100 items.

Difficulties that may be faced by someone who decides to open a hardware store

The construction business is quite complicated, because you need to quickly learn how to navigate among a large assortment of goods, find the best suppliers who would offer materials and equipment with the best price-quality ratio, control the work of a considerable staff, etc.

And even this is not all the difficulties that someone who decides to open a hardware store may face.

The pitfalls of the construction business look like this:

1. High level of competition.
   You will have to compete not only with small shops that sell a certain range of goods, but also with construction bases and hypermarkets where you can buy anything you want.
   Think carefully about competitive advantages to stand out from other stores.
   You should also take care of the advertising company, using all resources (media, Internet, presentations, outdoor advertising) to inform as many people as possible about the opening of your construction market.
2. Price policy.
   It seems to not very experienced entrepreneurs that if you raise prices, you can quickly recoup capital investments.
   This is fundamentally the wrong approach, because customers will quickly go to your competitors, who are cheaper.
   The second mistake is to set too low prices, trying to make money on large turnovers of materials.
   This approach is another fast track to ruin.
   The best option is to analyze the pricing policy of competitors and reduce your prices by 1-2%.
3. Range.
   One of the main problems of any business is to form the right assortment of goods, taking into account the tastes of its potential buyer.
   Even if you have a narrow-profile market, for example, you sell flooring, you need to choose the right types of this very flooring, the highest quality brands, the most beautiful colors, and avoid selling low-quality goods.
   At the same time, you need to satisfy the needs of customers of different incomes: both rich and poor.

How to open a hardware store: working with suppliers

Interesting fact about construction:
According to the plan, a block of residential buildings was to be built in the 522 microdistrict of Kharkov, so that from the air they would form the letters of the USSR. However, after the construction of three letters C and a vertical line of the letter P, changes were made to the plan. As a result, these houses can now be seen as the number 666.

There are plenty of manufacturers of building materials in the domestic and foreign markets today.

You should choose suppliers based on the concept of your store.

For example, if you want to sell only high-quality and expensive materials that wealthy buyers can afford, then take Italian, German, French, Finnish and other European building materials for sale.

If your target audience is a less well-off contingent, then you can work with Chinese and domestic manufacturers.

The main problem for those who want to open a hardware store is the ability to find suppliers from whom goods can be taken for sale, paying after they are sold, rather than purchasing materials initially.

Suppliers, of course, are not very happy with this, so many of them will offer you such a compromise: by buying the product right away, you can earn much more on it by setting a margin of 50-70%, while by taking the product for sale, you can earn only 30% more than the purchase cost of materials.

Decide for yourself which option suits you.

Experienced owners of building materials markets recommend using a mixed method of working with suppliers: buy some immediately, take some for sale.

How to open a hardware store: calendar plan

When launching a startup, it is very important not to delay the implementation of the stages.

If you were able to open a hardware store two years after your idea arose, then the numbers indicated in the business plan lose their relevance.

If you have enough money to implement the project and are ready to control each of the stages, then you can open a hardware store in six months.

What does it take to open a hardware store?

If you decide to do this type of business, then you should start with.

The more detailed you describe all the stages of launching a startup (registration, equipment of premises, staff, assortment, suppliers, etc.), the more specific your financial calculations are, the easier it will be for you to open a building materials store from scratch.

Registration

Regardless of the size of the market, you can register both as an individual entrepreneur and as an LLC.

But with the method of taxation is more difficult.

Since it is not easy to open a hardware store on 50 squares (if we are not talking about narrow-profile trade pavilions), then the most suitable form of taxation for you is the simplified tax system.

The OKVED code for shops engaged in retail trade in paintwork, hardware and other building materials is 52.46.

You also need to be registered with the Pension Fund and the Health Insurance Fund.

In addition to registration procedures, you will need the conclusion of the Fire Service and Rospotrebnadzor that the premises of your store meet all their requirements.

Location

Choosing a location for a hardware store is a rather difficult task.

The city center, although attractive in terms of high traffic, is not suitable for you because:

• rent prices are too high here;
• it is difficult to find a large enough room (at least 100 square meters) with a convenient entrance (to unload goods without problems) and a large parking lot;
• Too few available spaces to rent.

The outskirts also have their advantages, such as low rent, but not all customers will want to go so far to buy building materials and equipment.

Only those who need a lot of building materials will buy from you, and even then at low prices.

The ideal place to open a hardware store is sleeping areas to be closer to your potential customers.

The main thing is that there are no other hardware stores, markets and hypermarkets nearby.

room

It has already been said that a building materials store needs a fairly large room, at least 100 square meters.

Smaller areas are suitable only for highly specialized markets selling, for example, building tools, or paints, or wallpaper, etc.

If you decide to open a small department store, then a room of 100-150 squares is the best option in order to place a trading floor, a warehouse, an office and a bathroom in it.

Serious finishing work in the store is not necessary.

Your customers will not be too interested in the color of the walls or the quality of the flooring.

The exception is a hardware store focused on wealthy customers, for example, selling French wallpaper or Italian plumbing.

But what you need to take care of without fail is the ventilation and air conditioning system.

You will have to invest from 350,000 rubles in the repair and equipment of a building materials store.

Equipment

Despite the specificity of the goods sold, the hardware store does not require the purchase of some kind of super-expensive and rare equipment.

It is enough to purchase standard racks, shelves, podiums, stands in order to present your goods to the buyer as profitably as possible.

Focus on the specifics of the product, for example, bags of cement can be placed directly on the floor, paving slabs can be placed on the podium, building a beautiful pyramid out of it, but for selling wallpaper you need a separate rack.

All hardware stores will need such commercial equipment (calculations are very conditional, because the number of racks, showcases and other things depends on the size of your market):

Item of expenditure	Amount (in rubles)
Total:	250 000 rub.
Metal wall shelving	35 000
Double-sided shelving	35 000
Closed glass showcases	30 000
Showcase counter	20 000
catwalks	10 000
Cash machine	10 000
Computer with printer	25 000
Other	85 000

Staff

In order for the hardware store to function normally, you will need a manager / administrator, two salespeople, a loader, a cleaner, an accountant.

For business, it is better if the hardware store is open seven days a week, so it is best to hire 4 salespeople (two per shift).

A cleaning lady can come every day (with the exception of Sun) for several hours - it's still difficult to achieve perfect cleanliness in a hardware store.

The manager or administrator can work according to a standard schedule, for example from Mon. - by Fri. from 9.00 to 18.00.

In order not to hire a separate accountant, you can conclude an agreement with an outsourcing company.

Hire men as salespeople because buyers believe that men are better at building materials than women.

How much does it cost to open a hardware store?

Opening and maintaining hardware stores requires a large capital investment, so this business is not for everyone.

Launching a startup requires at least one and a half million rubles.

The smart move is to create a financial plan that includes rent, staff salaries, taxes, and other expenses for the first three months, until you have enough customers to cover the mandatory monthly expenses.

You need at least 300,000 rubles a month to maintain a hardware store.

That is, intending to open a hardware store, you should have a capital of 2.5 million rubles.

And this is assuming that you are targeting a relatively small building materials store: 100-150 squares.

If your goal is a hypermarket where you can buy any goods for repair and construction work, then the mentioned amount increases several times and amounts to tens of millions of rubles.

For those who are seriously thinking about launching this startup,

The following video will also be helpful:

Possible profit from a hardware store?

Experts estimate the profitability of this business at 17%, which is a very good indicator.

The average markup on a product is 50%, which will allow you to earn at least twice the amount spent on the purchase.

The disadvantages of this business include its seasonality: sales peaks fall in the second half of March - the first half of May and - the first two months of autumn.

In summer, sales figures fall by 25-30%, and in winter - by 50%.

This means that in the most profitable months, you need to make a cash reserve in order to survive the unfavorable period.

Popular construction stores of small sizes (about 100 square meters) with a wide customer base rent a cash register of 20,000-40,000 rubles in the evening.

With such indicators, the amount of monthly revenue will be 600 thousand - 1 million 200 thousand rubles.

Net profit after paying salaries, rent, taxes, purchases and other expenses will remain with you from 200 thousand rubles. - up to 800 thousand rubles.

It is quite possible to make a self-sustaining building materials store in 10-18 months of work.

If you do not fully understand even after studying the theoretical base, how to open a hardware store and what to do so that it brings good profit, then perhaps you should look at another startup or attract a partner who is well versed in the construction business.

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In recent years, the population of our country has been actively building and no less actively repairing new and old apartments. Many cities are now experiencing a construction boom. And so everyone needs building materials. The sale of materials and other components needed for construction and repair is a profitable business. Many entrepreneurs have understood this, so there are many stores of the corresponding orientation. But there are still unoccupied niches and attractive opportunities in this business. Consider how to open a building materials store.

Store Format

Building materials and related product names are sold in different ways. In construction markets, in small stalls, in warehouse stores, in building supermarkets and in ordinary building materials stores. Before starting this business, you need to figure out what types of hardware stores exist. And which of these types suits your capabilities. Or maybe you will study what is there and come up with something of your own. So, the conditional division of building stores:

1. Small shops, from 20 to 50 sq.m. plus a warehouse of approximately the same area. In such a store, one or two groups of goods are usually presented, from 30 or more items. For example, wallpaper. Or paint. Or floor coverings. Along with the main group of goods, related products may be sold. For example, wallpaper and wallpaper paste of several names, suitable for the types of wallpaper that are present in the assortment of the store.
2. Larger stores, up to 200 sq.m. total area, the area of ​​the trading floor in this case can be 100-120 sq.m. In such a store, several dozen groups of goods can be presented. There may be wallpaper, and paint, and several types of flooring, and plumbing, and board, and pipes. The total number of articles of goods can reach up to 5-6 thousand items.
3. Large building stores with sales area from 1000 sq.m. and extensive storage facilities. Such a store usually has at least ten departments, where you can find almost everything that may be needed for repair and construction. Groups of goods number in the hundreds, and names in the thousands.
4. Store-warehouse. There is no division into warehouses and a trading floor. The goods are presented to customers in the volumes and quantities that are available in the store. On average, the size of such integrated trading enterprises ranges from 2,000 to 3,000 sq.m. But there are also small stores, warehouses, where goods of one or two directions are sold.

Required Documentation

First you need to register in the Unified State Register as a legal entity. After that, you can receive a certificate of registration with the tax authorities.

Usually, owners of hardware stores choose one of two legal forms of doing business - (IP) or (LLC). IP is convenient if you do not have a very large store, and you are its sole owner. An LLC is usually used for a larger business and if there are co-founders.

You will need to choose a taxation system. This choice may depend on local laws, laws on this matter may vary in different regions.

A convenient tax is UTII (), in most regions of the country, all retail trade enterprises, which include a building materials store, fall under it.

If in your city UTII is not provided for this kind of activity, then you can choose the simplified tax system -. This tax is 6% if the object of taxation is income, and 15% if the object of taxation is income reduced by the amount of expenses.

Since 2014, a new taxation system, patent, has been introduced. It consists in acquiring a patent for each type of activity. This system of taxation is possible only for individual entrepreneurs.

You should receive a notification from the State Statistics Committee that your enterprise has been assigned codes according to OKVED (All-Russian Cadastre of Economic Activities) that correspond to your business activities.

In addition, you will need to obtain permissions from the following authorities:

• City Administration.
• Chamber of Commerce.
• Fire inspection.
• GAI (when organizing parking).

Shop space

Criteria for choosing a location for a building materials store:

• The proximity of a busy highway with a constant flow of cars.
• New building area.
• in the major construction market.
• Close to similar stores that do not duplicate your store.
• In the area of ​​the industrial zone of the city - there you can find a suitable room at a bargain price.
• The premises must be in a non-residential fund, so firefighters will not allow the sale of flammable substances, which make up a significant part of the assortment of a hardware store, in a residential area.
• There must be ample secure free parking next to the store.
• Convenient access roads should lead to the store.
• For a large warehouse-shop selling large quantities of bulky goods, it is desirable to have access railway tracks.
• The store must comply with the requirements of the SES and the fire inspection for the conditions of storage and sale of goods.

The next question to be solved is renting or buying out the premises? Owning a property is, of course, convenient, but it requires large investments that will not return soon.

Therefore, if you already have your own suitable premises, great. This will solve a lot of problems. If there is no premises, and you do not have a solid initial capital, then it is better to rent a room for a store. Perhaps it will be a lease with a subsequent purchase if your store does well and you have a stable high income.

Store equipment

The set of equipment is standard and simple and includes:

• One-sided racks attached to the walls for the layout of goods.
• Double-sided racks, which are placed in the central part of the hall.
• Display cabinets with glass doors to accommodate small-sized goods.
• Show-windows counters for some departments of shop.
• Trading nets for hanging goods.
• Fasteners and hooks for placing goods on the walls.
• Packing table.
• Cash register, one or more.
• Shopping carts and baskets.

Product range

Choosing the groups of products that should be in your store should be after considering the following questions:

• Store size. If you have a large supermarket, then you can have a wide and varied assortment. If your store is small in size, then you need to choose one direction.
• Availability of similar stores in your city or area. If you want to sell floor coverings, make sure there is no similar store nearby.
• Buyers' needs. Study the building products market, find out what is lacking and what products are in abundance.

In any case, your store should have a wide range of products. The modern buyer is spoiled by the abundance of goods and is unlikely to return to the store with a meager assortment. If the area does not allow you to exhibit a large number of goods, you can work according to catalogs, under the order.

We list the standard product groups for a building materials store:

Suppliers

Suppliers can be searched personally by visiting all the wholesale bases of the city, or via the Internet. The first method is convenient because it is easier to agree on conditions with personal contact, the second one is that you don’t have to go anywhere and go anywhere, just look at the catalogs of the right companies and compare prices.

Don't limit yourself to suppliers based in your city, especially if your city is small. Look for suppliers in nearby major cities. This is usually more beneficial.

Often, large bases deliver goods to neighboring cities for free with a sufficiently large order. In many cases, you can not only make an application for a product, but also conclude an agreement with a supplier via the Internet.

Store employees

To open a hardware store and ensure it flourishes, you must find experienced employees. Your store should be managed by a person who has worked in this field for more than one year. After all, the assortment of goods, contacts with suppliers, and personnel management depend on it.

Sales consultants must have all the information about the product, in addition, they must understand the construction and repair process itself in order to give advice or advice. If your store has several departments, then each should have at least one consultant who thoroughly understands the product of this department.

In addition to sales assistants and management staff, you will need cashiers, room cleaners, a warehouse manager and loaders.

The remuneration of store employees should be stimulating: a salary and a bonus, the amount of which depends on the quality of work and the quantity of goods sold. With this approach, employees work most efficiently.

Building materials store business plan

Opening a small building materials store with an area of ​​about one hundred square meters, according to experienced entrepreneurs working in this business, costs 300-400 thousand rubles.

The average turnover for one month is 200,000 rubles. This is with a trade margin on goods of 20-30%.

Most of the turnover is spent on settlements with suppliers (about 70%). That is, 60,000 rubles remain. And still need to pay salaries and taxes. There will be a very small amount left.

Therefore, it is profitable to open a small store only if you have the opportunity to purchase goods inexpensively from suppliers and make a mark-up on it in the store by more than 30%. In addition, it is necessary to agree with suppliers on the supply of all goods without prepayment, for sale. And one more thing - the room. If the rental price is high, your business may become unprofitable.

Conclusion: it is profitable to open a small-format building materials store if you have inexpensive premises (best of all, if you own it) and favorable working conditions with suppliers.

Opening of a store with an area of ​​about 200 sq.m. will require an amount of 1.5 million rubles, including the full cost of payment for the goods. Monthly turnover of funds - 800-900 thousand rubles, net profit after taxes - 50-60 thousand per month.

Supermarket of building materials, occupying 1500-2000 sq.m. will require investments in the amount of 8-10 million rubles. The turnover of such a store is approximately 3 million rubles per month, and the net profit is about 150,000 rubles.

This trading option is the most profitable for the business owner and the most convenient for the client, because he can purchase all the main and related products for repairs in one place.

Building Materials Store Promotion

Since the competition in this business is high, and the location of the store may not always be successful in terms of marketing - often such stores are located on the outskirts of the city or in industrial areas - advertising becomes of paramount importance.

By the time the store opens, it is necessary to prepare advertisements in the local press, if possible, on radio and television. You can also install advertising posters and banners on the streets of the city, announcing the opening of a new store, its benefits and discounts for first customers.

Be sure to start your website on the Internet, because now they are looking for everything that they might need. The site should be made with high quality, it should attract attention, give an idea of ​​your assortment and prices. It should contain information about the time of your work, options for the delivery of building materials, your contact numbers. Don't forget to update it regularly.

Another effective form of advertising is cooperation with repair and construction companies and teams. They will bring their clients to you and buy materials from you if you give them the opportunity to receive discounts or percentages on the sales of new clients they have attracted.

You can attract sales representatives who will offer your product to firms involved in interior design, repair and construction. This way you can find profitable regular customers who will purchase large quantities of goods from you.

Be sure to issue discount cards, simple or accumulative, to regular customers. Don't forget to run promotions when new types of goods appear. Invite design consultants or builders to participate in these promotions. Organize Internet and SMS newsletters of your store to regular customers.

If we compare the Western building materials retail market with the Russian market, we can conclude that in Russia it is just beginning to develop.

Development is active. The annual growth rate is about 20%. It's easy to explain. Man constantly built something, builds and will build. Big cities are growing, the countryside is developing, and so on. All this requires a large amount of building materials. Therefore, the production and trade of this group of goods will always be popular. Many entrepreneurs are thinking about how to open a hardware store from scratch. This is quite a promising segment of the market. With a properly calculated business plan and subsequent competent management, a building materials store will bring its owner a good and stable income.

Stages of opening a hardware store from scratch

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Register a building materials store

This can be done both as an individual entrepreneur (individual entrepreneur) and as an LLC (limited liability company).

If it was decided to register a store selling building materials as an individual entrepreneur, then the following documents will need to be submitted to the tax office:

• paid receipt of the state duty for registration of IP (800 rubles);
• an application in the form P21001, certified by a notary;
• if accounting will be kept according to the simplified taxation system, then it is necessary to write an application for the transition to the simplified tax system in the form No. 26.2-1;
• a copy of all pages of the applicant's internal passport

Consideration of a set of documents for opening an IP is a week.

With a positive decision to open an IP, the entrepreneur is issued:

• OGRNIP;
• extract from the USRIP (single register of IP);
• notification of tax registration;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat a certificate of issuance of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 2 thousand rubles).

If it was decided to register a store selling building materials as an LLC, then the following is provided to the tax office:

• application form 11001;
• charter of LLC;
• if there is only one founder, the decision to establish, if there are several founders, then a protocol on the creation of a legal entity is provided;
• paid receipt of the state duty (4 thousand rubles);
• notarized photocopies of passports of all founders;
• if accounting will be kept according to the simplified taxation system, then it is necessary to write an application for the transition to the simplified tax system in the form No. 26.2-1.

The term for consideration of the application by the tax authority is one week.

In case of a positive response to the application, the tax inspectorate issues:

• LLC registration certificate;
• registered charter of LLC;
• certificate in the form 1-3-Accounting;
• extract from the Unified State Register of Legal Entities;
• notification of registration with the Pension Fund of Russia (PF);
• certificate of registration with TFOMS (territorial fund of compulsory medical insurance);
• notification of the issuance of statistics codes from Rosstat.

It will take a few more days to register with the FIU, the FSS and Rosstat. It will take two days to make the seal of the organization. Opening a bank account takes an average of three days. The authorized capital of an LLC must be at least 10 thousand rubles.

After your business selling building materials is registered, the next step is to buy a cash register and then register it with the tax office. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

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Renting premises for a building materials store

The competition in this market segment is quite high. Large chain stores also operate in the building materials market, which sell not only building materials as an intermediary, but also have their own production, whose products are subsequently sold in their stores at the best market price. Therefore, opening your own business in the format of a supermarket with a large retail space is not very profitable. It is better to give preference to opening a small store selling building materials in the “near home” format. When choosing a location for such a store, the requirements will be as follows:

• The leased area should be from 40 to 100 sq. m;
• the store should be located in a residential area of ​​houses or on the ground floor of a residential building and be within walking distance for customers;
• in neighboring houses there should not be competing stores selling building materials;
• the rented premises must fully comply with all the requirements of the SES and the Fire Inspectorate.

When compiling a business plan, we write that the monthly rental costs will be about 30 thousand rubles. A more accurate amount will depend on the location of the store and the leased area.

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Purchase of necessary equipment for a building materials store

To open a store in the “near home” format, you do not need to purchase any special equipment. It is quite possible to get by with a standard set of showcases, racks, podiums, counters, etc.

The cost of purchasing equipment will be approximately 100 thousand rubles.

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Recruitment for a building materials store

A building materials store must be open seven days a week. Opening hours - 9.00-21.00. Therefore, based on this graph, the store will need at least 2 salespeople. They have to work in shifts, according to the schedule two in two, for 12 hours. It is very important to find competent sellers. Since, in order to help the buyer in choosing a particular product, to advise him, you need a specialist who will understand building materials.

The cost of wages for salespeople will be 40,000 rubles a month (the salary of 1 salesperson is 20,000 rubles).

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Product range and supplier selection

The assortment of a small hardware store within walking distance should consist of 300-400 items. The most important thing should be the goods that you may need at any time. For example, the wallpaper has come off, but there is no wallpaper paste in the house. Because of this, it is unlikely that anyone will specifically go to the construction supermarket.

An example of an assortment of a small building materials store:

• various building mixtures;
• expendable materials;
• mounting adhesive;
• various wallpaper adhesives;
• mounting foam;
• nails, bolts, etc.;
• various tools for construction work;
• related products.

In the process of work, the necessary assortment of goods will become clearer.

To select suppliers of goods, you need to study wholesale companies that operate in a particular region. Some of them have their own production. The choice is very large. The production and trade of building materials has recently become a very popular type of business. Experts advise giving preference to those firms whose contracts state that they agree to replenish the range of goods at any time.

We write in the business plan that it will be necessary to spend about 700 thousand rubles to create a commodity stock when opening a store selling building materials from scratch.