How much does it cost to open a game room. We open a paid children's playroom

In the foreseeable future, further development of this business area is predicted, and the entrance for new participants is not yet fully occupied, since this market segment is only 20% saturated.

Now cities with a population of up to half a million inhabitants are considered attractive and most potential for opening children's entertainment complexes. This is explained by the fact that such settlements have a significant shortage of facilities for children's entertainment, and their demand, as well as the level of income of residents, is gradually growing.

How to open your own entertainment children's center, as well as where to start and will be discussed in this article.

Room for a children's playroom or complex

Of course, you should start with the selection of premises that are suitable for this type of business. The best option here would be large shopping centers(Shopping Center) because these places have high level attendance (especially on holidays and weekends). Here, while the children are having fun in game complex, their parents can shop with peace of mind. This is very convenient, the attendance of such shopping centers is increasing, and with it the revenue of stores. In the end, everyone benefits.
The organization of even a small children's entertainment complex requires an area of ​​​​150 m². The amount of the rental fee here will depend on the following factors:

• location and popularity of a particular shopping center;
• floor on which entertainment center will be posted.

Depending on these points, the rental price will fluctuate in the range of 500-5000 rubles per 1 m².

Another option for the location of the entertainment complex for children can be separate buildings in different areas cities. AT recent times tandems "cafe + entertainment complex (game room and labyrinth)" proved to be excellent. There are already several regional retail chains who are actively developing this line of business.

Necessary equipment for a children's playroom

The equipment of the amusement park depends on the size of the rented premises and on the location of the amusement park itself. children's center. To the most popular species modern equipment for such complexes include:

• Labyrinths, trampolines and dry pools are the most popular types of equipment now, as they not only allow children to have fun playing, but also develop their coordination and dexterity.
• Slot machines (video simulators) - such devices have practically no age restrictions and often playing them becomes interesting not only for children, but also for their parents.
• Prize machines - give visitors the opportunity to win various sweets and prizes. The installation of such equipment significantly increases the revenue of the entertainment complex.

The equipment listed above is the main set for a full-fledged entertainment complex for children. However, if the area of ​​the premises allows, then you can add air hockey, attractions and games rooms for the smallest visitors, as well as billiard tables and bowling for adults to this list.

A few recommendations on the availability of equipment, depending on the area

• Area up to 100 m²: it will be enough to install automatic cranes, 5 rocking chairs for children, mini-attractions, air hockey, automatic machines (both video and prize ones). All machines need to be equipped with bill and coin acceptors, or to set up the sale of tokens.
• Area 100-500 m²: here you can place the same equipment as listed above, but it can be increased in number and add a number of ticket machines with the issuance of small prizes in exchange for tickets won there. If the size of the room allows, then additionally install a labyrinth, playground, as well as a cafe for children's parties.
• Area over 500 m²: here you can place the entire range of the above equipment in larger quantities. At the same time, the number of ticket machines must be no less than 15 pieces (one third of all available equipment), and video machines - no less than 25%. In a room of this size, it becomes mandatory to have
• Area over 1000 m²: involves the presence of a full range of entertainment for children and the installation of billiard tables or bowling for adults.

Procedure for registering a children's entertainment center

This type of business does not require licensing. For organization entertainment center you can use IP (individual entrepreneurship) and LLC (legal entity).
In the application for registration, you need to prescribe the code OKVED 92.34.3 « Other entertainment and entertainment activities". In this case, a simplified taxation system can be used. An application for the transition to such a system is written 5 days after the registration of the type of activity (you can write it immediately when submitting a package of documents for registration).

Recruitment

The required number of employees depends on the scale of the future business. At a minimum, you will need an accountant, an operator - 2 people, a technician - 2 people. If a children's cafe is opened, then its administrator and bartenders / waiters will also be needed. Average fund wages employees for a small entertainment complex is 100-150 thousand rubles / month.

Dependence of business profitability on the size of investments

For this type of business, there is such a feature that with a high attendance of the entertainment center, the profitability of the business will be the greater, the more investments were made in the project initially. After all, with the growth in the number of types of entertainment provided by the complex, its popularity with customers and attendance is growing, and hence the amount of daily revenue.

conclusions

This type of business, as the organization of entertainment complexes for children, has a seasonality. A noticeable decline occurs during the summer holidays. Almost all of the proceeds in these months will go to rent payments and salaries of employees.

It follows from this that the opening of an entertainment complex for children should be planned for late autumn or early spring. This will help to return a significant part of the investment in the first months of your business operation.

Very often, parents cannot take the child with them, but also leave it at home unattended, for this, a children's playroom is just right. There, the children will be supervised all the time and will be able to actively spend time with other children, while the parents are busy with their own affairs. When parents have time for children, they send their children to children's playrooms to please their child, there will always be a demand.

What you need to open a children's playroom

To open a children's playroom, it is imperative to have all the necessary permits and documents, a specially prepared room that meets the requirements.

• Registration individual entrepreneur and choice of form of taxation;
• Definition of OKVED codes - activities for the organization of recreation and entertainment;
• Registration in the pension fund;
• Registration of the cash register and strict reporting forms;
• The room must meet the requirements of Rospotrebnadzor and fire safety;
• Employees must have medical books;
• Wet cleaning, cleaning of toys, etc. should be carried out daily;
• Develop a work schedule that all visitors to your room should see;
• Compliance with the requirements of the sanitary and epidemiological inspection.

Profitability of the children's entertainment center

The profitability of a children's entertainment center mainly depends on the size of the premises and its location.

The minimum playground area is 30 sq.m., a small labyrinth can fit here, and the capacity is up to 20 children at the same time. Opening such a small playroom will pay off in about six months.

In a larger room, you can install attractions for children. different ages and the capacity will be up to 70 children. The cost of equipping such a site will be about 1 million rubles, monthly maintenance - up to 80 thousand rubles. rub., respectively, income will also grow. If you set flexible pricing policy, such a playroom will pay off faster than in 6 months, because there will always be fullness. If parents can leave their child for 30 minutes, and it will cost less than the cost of an hour in the playroom, they will make that choice.

Consider also that in summer period there will be fewer children, therefore, it is worth considering " happy hours» work or seasonal promotions. The maximum fullness of the game room falls on the time from 16:00 to 21:00. The average cost of an hour in a children's playroom is 60 - 120 rubles, give discounts or subscriptions to regular customers.

Also, offer the organization of children's holidays with animators and an entertainment program.

Keep in mind that open a nursery game room is not hard, and therefore the competition in this market is quite high, you need to innovate all the time and offer unique services. You can, for example, style your room with specific genre cartoons or children's games.

Location selection

The choice of locations for the children's playroom affects the level of attendance, and is a major factor in profitability.

The site should be located in crowded places where people relax or shop. Shopping centers are well suited (parents leave the child, and they themselves go to the mall), cinemas, nearby fast food restaurants (fast food always attracts children). In small towns, a room in the city center, or next to a park, is suitable.

Equipment for children's entertainment center

Part of the cost of equipping a children's playroom is the biggest item in the budget when opening such a business. You can’t save money here, all toys, labyrinths and other attractions and devices must be of high quality and tested, the health and life of children depends on this, as well as your freedom, since you bear all responsibility.

All equipment must first of all be safe and not cause allergic reactions. In any case, a sanitary check will point you to low-quality goods. Consumer Supervision will check the safety of your rides.

From the equipment for the children's playroom you will need:

• Labyrinth. There are different configurations and sizes, made to order. Minimum size- 15-20 sq.m.;
• Trampolines. Have different sizes. Must be equipped with safety fences;
• Dry pool with balls. The size depends on the size of the site and the space allotted to it;
• Chairs, cabinets, tables for personal items;
• Sofas or soft chairs for parents;
• Drawing sets, constructors and board games, for a relaxing holiday. Children will not be able to actively move all the time, and they will not want to;
• Equipment for workers - tables, chairs;
• Computer attractions and consoles;
• Stuffed Toys.

All toys and equipment must comply with GOST standards and be tested. The amount of equipment may vary depending on your area, needs and financial situation.

Organization of the work of the children's room

• The staff of your children's room must undergo a medical examination, be able to communicate with children and organize their recreation;
• The children's room is usually open from 9 am to 9 pm. On weekends, the service fee is more expensive, parents who accompany children are charged an additional fee;
• The rules should state that the time spent by one child in the playroom should not exceed four hours;
• When taking a child to your room, the parent must provide a passport, and all data is entered in a separate registration book;
• Children who show signs of illness are forbidden to be allowed into the room so as not to infect other children. Your reputation directly depends on this;
• Consider the seasonality of the business, and offer discounts during hours when there are few visitors;
• Organize contests, holidays, hobby groups. In the future, you can also open a children's cafe. Always think about the business perspective.

Opening a children's playroom is very simple, but the organization of work requires constant monitoring, the lives of children depend on your work and its quality. When joy shines on their faces, they are passionate about the game - it means that you did everything right, this is your main goal, but do not stop. Go further, bring even more joy to children's hearts, and this will return to you many times over.

Opening a children's playroom is a profitable business option. The cost of services is quite acceptable for parents who want to leave the child under the care of a teacher for a short time.

In turn, the kids enjoy the entertainment. Subject to certain conditions, the flow of customers will always be constant. How to organize a children's playroom from scratch, taking into account all the nuances? What to choose the room, location, equipment? How to calculate profit? Let's deal with each question in order.

Where is the best place to organize a playroom for children: location

The profitability of this business directly depends on the level of attendance.

When choosing a place, you must be guided by two criteria:

1. Large flow of people.
2. The purpose of visiting a specific destination. As a rule, this is recreation, shopping and entertainment. That is, people with children come somewhere to relax, have fun or buy something.

Thus, a profitable children's playroom can be opened in the following places:

• In large shopping and entertainment centers.
• In hypermarkets and cinemas.
• resorts and boarding houses.
• AT sports clubs and beauty salons.
• Close to cafes and restaurants offering fast food.
• For small towns ideal location in the central part locality or near the park area.

While the parents are busy with their own affairs, the children will enjoy frolicking under the vigilant gaze of the teacher. In this situation, everyone will be satisfied, including.

Basic requirements for the premises and equipment of the children's playroom

Any parent strives to create the most comfortable conditions for their baby. It should at least be light, warm and dry.

Therefore, a number of special requirements are imposed on the room used for children's games:

1. Good lighting and high ceilings.
2. Excellent ventilation, but without access to drafts.
3. Required to have a bathroom and lockers for shoes, outerwear and bags.
4. An important nuance is the non-slip floor covering, which excludes injury.
5. The transparency of the walls and partitions separating the game room from other rooms is desirable. In this case, parents will be able to watch their children.

The recommended minimum square footage of the room is 30 m² . The capacity of the room (including equipment) is calculated based on how much space the child needs for games. Based on data obtained empirically, this parameter does not exceed two "squares" per child.

It turns out that for a room with a capacity of 15 people, you need a room of 30 m². Much depends on the level of permeability. For example, in the shopping center of a million city average value patency of people for the weekend is 110 people, for weekdays - 35 people. Undoubtedly, a real businessman will want to independently determine the expected flow of customers. He will certainly go to the shopping center and conduct a survey of customers or sellers. This will help you understand what size room is needed in each specific location.

If everything is more or less clear with the room itself, then we turn to the equipment of the children's room. How to choose it? The main requirement is the safety of everything with which the child plays. This is ensured by high-quality and environmentally friendly material.

The rules for buying equipment come down to a very simple list:

1. Give preference to well-known manufacturers of children's toys and various equipment.
2. Purchase only certified products.
3. Personally check the availability of appropriate certificates for each type of purchased product.

The implementation of the above rules, of course, does not reduce the financial costs for equipping the room to a minimum. However, it provides complete security for small customers and protects the business owner from all sorts of claims from parents in the future.

A few words about the variety of toys and equipment. Some kids prefer active games, others like to sit still. Both of them should be interested in spending time on the site.

The fidget sector is equipped with:

• Trampoline and labyrinth.
• A pool filled with balls.
• Slide and swing.

Another sector is provided for rest and change of activity. Tables are placed there, at which children will draw, sculpt, make an application - create.

The question arises: what should parents do if they have fulfilled their plans, and the child is still busy playing. For them, you need to provide several benches or sofas.

Another nuance is the installation of video surveillance in the game room.

How best to design a children's playroom: interior design ideas

AT children's interior important right choice colors. It is better to abandon monotony, while not overloading the space with abundance. bright colors. This often annoys the kids.

The best option is the neutrality of the background, on which there are bright color accents:

• Cartoon (book) characters.
• Eye-catching pictures.
• Children's art work and so on.

Saturated bright color, as a rule, has the equipment itself. This is quite enough. The main thing is to decorate the room in such a way that the little client wants to stay in it. So, something must attract him. What will it be: a picture of your favorite cartoon character, a bright swing, a table with paints and an album, or something else? A question for connoisseurs of the child's soul. The future entrepreneur will do well to study the tastes of modern children.

What kind of staff is needed for a children's playroom?

To understand what staff will be needed, it is necessary to understand what the employee of the room for children's games is obliged to do. :

1. Maintain order.
2. Check the health of the equipment.
3. Organize children's leisure time - introduce them to the equipment located in the room, sculpt, draw, play and read books with them.
4. Ensure the safety of babies.
5. Carry out continuous supervision of young visitors to the site.

In other words, he entertains them and is fully responsible for the safety of children's health. It is better if the employee has the appropriate education. Still, a teacher with experience will quickly orient himself in different situations- will separate the fighters, calm the offended, find suitable entertainment, and so on. Although such work is quite within the reach of pensioners and students.

The main conditions for the selection of personnel:

• Responsible approach to the performance of duties.
• Having the ability to communicate with children.
• Medical permission to work with children, confirmed by a completed medical book.

In fact, the employee of the children's playroom performs the work of an educator kindergarten, and if necessary becomes an animator.

In fact, the staff of children's playrooms consists of 3-4 people: an educator (one per shift), an animator (in most cases invited from outside) and a cleaner.

What documents and permits are required to organize a children's playroom?

The process is standard:

1. IP is made.
2. The tax scheme is selected: simplified, patent or unified.
3. The cash register is registered.

A license, permits in Rospotrebnadzor and the fire service do not need to be issued. Although, when preparing the premises, it is important to follow the sanitary and fire regulations for children's institutions.

What services does a children's playroom provide: an approximate price list

The main service of the children's playroom is babysitting. The average cost of one hour for weekdays is 100 rubles, for weekends - 170 rubles. Price may vary. For example, in the morning or afternoon hours of working days, when there are few visitors, it is wiser to make discounts.

The game room is a great place for a birthday or other celebration. Customers are happy, the entrepreneur is an additional profit. An hour of work of an animator costs an average of 1,800 rubles. In this case, it is important to take care of free space and additional equipment for competitions.

Another view additional income- conducting classes (on drawing, modeling, and so on). Here you will also need a separate place. The price of this service is mostly negotiable.

We draw up a business plan for a playroom for children: calculation of costs and payback periods

Business plan for a 35 m² playroom equipped with a labyrinth and other developmental equipment:

1. Costs at the start of 846,000 rubles, of which:

• Registration of a package of documents - 1000 rubles.
• Purchase of equipment - 800,000 rubles.
• Repair work - 45,000 rubles.

2. Monthly expenses will amount to 109,000 rubles, of which:

• Payments for renting the premises - 75,000 rubles.
• Salary of employees (two people) - 24,000 rubles.
• Taxes - 10,000 rubles.

3. Profit part for the month:

By simple subtractions, we get an income equal to 117,000 rubles. Payback of business 8-9 months.