Advertising video philologist. Who starred in the Megafon-Philologist commercial? Examples of oxymorons in Russian

– Is 50% a drop or another drop?
“Probably a fall,” the father replies.
- Can it be called grandiose?
– I think it is possible.
“I think a different epithet is needed. For example, fantastic or stunning.
- Or maybe a flying fall?
No, that would be an oxymoron.

In advertising, the image of a child prodigy began to be used quite often. Usually it is used to send "even a child can do it ...", which looks rather primitive, but acts on the consumer in the right way.

Oxymoron, oxymoron (ancient Greek οξύμωρον, lit. - witty-stupid) - a stylistic figure or a stylistic mistake - a combination of words with the opposite meaning (that is, a combination of incongruous).

It is as “witty-stupid” or “combination of incongruous”, most often, that other sources explain the meaning of this word. In the Megafon commercial, they talked about the "flying fall" (prices). Well, yes, the word "flying" (or rather, the noun "fly" from which this adjective comes), in a certain sense, is associated with the desire to rise. And the "fall" is clearly tied in meaning to the loss of height.

Therefore, from the point of view of a philologist (even a future one), “flying fall” is an obvious oxymoron. With this figure of speech (oxymoron) we are not so rare, regardless of whether we are familiar with this term or not.

Oxymoron in literature

Often, it can be found in the titles of works, and quite well-known ones. Here for example:

• L.N. Tolstoy "The Living Corpse"
• Yu.V. Bondarev "Hot Snow"
• N.V. Gogol "Dead Souls"
• V.V. Vishnevsky "Optimistic Tragedy"
• A.S. Green "Running on the Waves"
• A. Asimov "The End of Eternity"
• B. Vasiliev "Tomorrow there was a war"
• D.E. Galkovsky "Endless Dead End"

Also, the use of an oxymoron is resorted to in order to create an unusual, vivid and memorable image for the reader.

It is not uncommon to find the use of this figure of speech in ordinary speech. We, at times, do not even think about the paradoxical combination of words when we hear or pronounce such phrases ourselves:

• silent cry
• screaming silence
• ordinary miracle
• complete emptiness
• new tradition
• more half
• virtual reality
• terribly beautiful
• pleasant pain
• drink to health
• unique banality
• premier boyan
• cultural boor
• little giant
• loyal dictator
• conscientious freeloader
• chilling ardor
• burning cold
• falling up
• squalid luxury
• young old man
• honest robber
• huge babe
• honestly lie
• sweet tears
• long moment
• dull shine
• true lie
• controlled chaos
• sworn friend
• wavy surface
• careless concern
• genius sucks
• real imitation
• spacious cage
• believing atheist
• afterlife

Now, you will be able to recognize an oxymoron and take a fresh look at the word combinations that have become familiar. Or maybe invent your own oxymorons. Just do not forget that this should not be just a combination of words that are opposite in meaning, but, first of all, a deliberate combination of contradictory images into a whole.

In the new advertisement of the cellular operator Megafon, a well-known actor plays, his name is Evgeny Stychkin, he has a rich filmography, so many viewers recognized him. But his little partner is played by Vitaly Kornienko.

A sweet, charming heroine is played by a young actress Vita Kornienko. She is only five years old, was born on 05/18/2010, but has already managed to appear in 16 works. Who watched the series Lie if you love I remembered a little heroine named Marta, this was Vita's first big role. Prior to this work, she starred only in episodic role in two pictures.

E daddy was played by Stychkin Evgeny. The essence of the video is that the daughter asks very smart questions to her father and answers them herself.



But the role of the daughter was played by a very young girl named Vitaly Kornienko. She was born in 2010 on May 18 in the capital of Russia in the city of Moscow. She has already managed to play roles in 16 films, though episodic, but still.



Indeed, a funny ad turned out. The girl asks her dad questions and at the same time she answers them like an adult. One phrase Oxymoron brings a smile. So who starred in this new and at the same time funny Megafon video? it famous actor Evgeny Stychkin(filmography) and small (but precocious) Vita Kornienko. It's not for nothing that advertising is called a philologist.

Well, everyone recognized Yevgeny Stychkin. The actor starred in a cool advertisement for Megafon. Yes, and everyone liked Evgenia's partner - young Vitaly Kornienko, who plays an inquisitive daughter. Doesn't have cameo roles in films, but a wide range she is unfamiliar to the audience.

Evgeny Stychkin starred in 101 projects.

Of course, everyone recognized dad right away. He is played by Evgeny Stychkin, whose filmography is not even worth listing, because many people love him. But, who still does not know this charming actor, you can go here. But of particular interest is a girl who is smart beyond her years. And also so funny. The daughter of Vitaly Kornienko, a young actress, whom we will hear about more than once, plays.

Is fried ice cream an oxymoron? Oxymorons are often used in advertising and not always in good faith. And before advertising, I thought that the emphasis on o was Oxymoron, and the girl speaks correctly - oxymoron. April 1, 2016. Residents of the Middle Urals became 25 times more likely to be interested in the meaning and pronunciation of the word oxymoron.

After the ad aired on television, philologists and language-sensitive members of the telecom industry criticized the company for illiteracy. This prompted Megafon to re-voice the video with the correct accent. We were sure that two types of pronunciation were possible, we chose an oxymoron with an accent on the last syllable as the most familiar.

According to her, misleading advertising spurred people to turn to search engines to find out how to pronounce the word "oxymoron" correctly. Am I the only one who got fed up with a megaphone commercial where a little girl was harnessed to play some kind of indigo kid bludgeoning an adult?

"MegaFon" re-voiced an ad about an oxymoron for the sake of Grammar Nazis

UPD. Yeah, here the previous comrades supported me - everyone is sure that it is the oxymoron that is correct. In the new video “Philologist”, a father and his precocious daughter talk about the intricacies of the Russian language and try to find a suitable epithet for an advertising slogan.

An oxymoron is a type of figure of speech (a phrase, usually consisting of two words), which is “all so contradictory” (just like a woman) that it takes to the quick. No, really. In oxymoron (it is permissible in Russian to spell it on a par with oxymoron - the emphasis on the letter Y) seemingly incompatible qualities and essences are combined. This is what makes these figures remarkable.

Oxymoron - what is it, examples in Russian, as well as the correct stress and difference from oxymoron (or axemoron)

So what is an oxymoron (sometimes incorrectly spelled as an axemoron in queries), if you try to define it? These are all examples of oxymorons, but there are more and more of them, because they are great to catch and attract attention. And here it turns out very briefly (only two words) and at the same time so capaciously ...

Advertisers, on the other hand, use oxymorons (smart nonsense, if the word is literally translated from Greek) also because such phrases are very well remembered (literally eaten into the mind). I am waiting for your examples of illogical, but such charming phrases ala oxymoron...

Moreover, it just might seem incompatible little child advertising script. In the concept of `Oxymoron`, it seems to me, there is also a subjective component. Oxymoron. Fried without dependent words, without a prefix it is written with one -Н-. Marina Viktorovna, it's okay.

But then it turned out that only one is permissible - on the second syllable. We re-voiced the advertisement as soon as possible. Now we, like millions of viewers, will know exactly how to pronounce this word, ”the head of the operator’s press service, Yulia Dorokhin, told Lente.ru. Such requests were included in the top 10 topics of the penultimate week of March in Yandex search.

Examples of oxymorons in Russian

The new tariffs are valid for trips within Russia, include more minutes and messages, and they are noticeably cheaper in price. This helps to always stay in touch with family.

Well, how could it be done like that? But even this lag in advertising with dad and daughter is garbage compared to what was happening when the ad first appeared on television. As a result, the megaphone, hoping to attract attention with a not very common term, used it out of place and incorrectly. Although it is clear that the loot is driving, the Russian language is mutating ...

I thought making a decision in favor of this or that operator is simple: *once, dick - when I bought the first SIM card and could not change the number (no longer relevant) *the whole family on one operator; *stupidly cheaper. Here is the vyser!!! This is the flight of the poet’s soul! TS, if you knew how much time and ordeals go from an idea to making a video (with all approvals and checks) ... And, yes, proof with accents, come on! And, yes, I would put a dot in your title put between the first and second three words.

Oxymoron - stylistic device, built on a combination of words with the opposite meaning. An oxymoron is also often used to create some kind of drama - for example, "cruel kindness" or "deafening silence."