Russian video blogger, TV presenter.

Biography of Nikolai Sobolev

Nikolai Sobolev was born in St. Petersburg in the family of an entrepreneur and musician Mariinsky Theater. As a child, Sobolev studied at the Physics and Mathematics Lyceum, then moved to the gymnasium with an in-depth study of economics and linguistics. After leaving school, Sobolev entered the Faculty of Economics and Management of the St. Petersburg Polytechnic University.

While still at school, Nikolai began to play sports, martial arts until the age of 14, but then he was injured. At the age of 16, he became interested in bodybuilding, trained in a fitness club and achieved excellent physical shape. Music was his other passion. Sobolev performed in a cabaret and even earned as a singer.

Career of Nikolai Sobolev

In 2010, Nikolai registered the first trial video channel on Youtube, but did not develop it at that time. In 2013, at a friendly meeting, he met Guram Narmania. The young people quickly became friends and decided to release a joint video blog called Rakamakafo. Narmania and Sobolev specialized in social experiments: demonstrating people's reactions to unexpected events. The pranks and prank brought about a million subscribers to the blog creators in a year. In 2015, Guram and Nikolai were included in the list of the 50 most famous media people in St. Petersburg according to the Sobaka.ru magazine.

Young bloggers initially invested a little more than 100 thousand rubles for filming equipment in their project.

In 2016, Sobolev opened his own YouTube Life video channel, soon renamed SOBOLEV. In the blog, he talked about the most famous scandals of Runet, including the case of Diana Shurygina, sharply criticizing the latter. In the same year, the blogger wrote and published the book “YouTube. Way to success. How to get trucks of likes and tons of money. By 2017, the number of video blog subscribers reached 4 million people.

Almost all of Nikolai's videos were shot against the background of an ordinary wall. However, they get around 3-4 million views.

In 2017, Nikolai began to appear on various television shows. He starred in the popular show Let Them Talk. In the issue dedicated to Diana Shurygina, he again repeated his opinion on the current situation.

In the same year, Sobolev became a guest of one of the editions of the famous comedy show"Comedy club ". The comedians joked harshly on the blogger, asking what the ardent opponent of television was doing on the recording of the TV show. He also gave an interview to Yuri Dudu on his channel " Vdud».

In 2018 in in social networks there was information that Sobolev would replace the host "Let them talk" Dmitry Borisov. On March 22, 2018, Nikolay confirmed this in his social media accounts, but the official representatives of Channel One and the blogger himself have not yet commented on this statement.

“I was not allowed to disclose any information for a very long time. Now the moment has come. (...) You will see everything for yourself, but one thing is for sure. From Monday, the program “Let them talk” comes out with a new presenter. I will become them! I hope for your support. See you at First.

Personal life of Nikolai Sobolev

It is known that Sobolev meets with a Petersburger Polina Chistyakova, who graduated from the North-West Institute of Management. In January 2018, a photo appeared on Nikolai's Instagram wedding ring, and Polina posted a photo of the fitting wedding dress. Soon Sobolev and Chistyakova spent a joint vacation in the Dominican Republic. Despite this, young people did not make any official announcements about marriage.

After visiting the talk show “Let them talk”, the Petersburger gained 2.5 million subscribers in just a couple of months, becoming the fastest growing blogger in the world. His successes cause the envy of his colleagues, but Nikolai himself, it seems, is never averse to adding fuel to the fire. universal hatred. I found out why Nikolai Sobolev annoys critics and viewers and how he earns millions on universal condemnation.

Kolyan went to success

The success story of Nikolai Sobolev (pronounce need with a unique author's intonation) did not begin at all with the record-breaking increase in channel subscribers of the name of myself and not from the super-rated releases of "Let them talk" with Diana Shurygina, but from a humorous project with social overtones Rakamakafo.

Nikolai considers himself a very versatile person: before conquering YouTube, he was engaged martial arts, swinging, singing on stage and typing on the keyboard at the speed of light.

Having become a blogger, Sobolev, by his own admission, decided to fight the indifference of Russians to others, although his co-author Guram Narmania advocated only funny pranks passers-by. As a result, the duo alternated funny pranks with picturesque “beatings” of girls and ostentatious heart attacks on the streets of St. Petersburg and Miami.

Many videos of Rakamakafo really made you think about the morals prevailing in society, but the attention of the audience, of course, was attracted by the video "Domestic Violence", or rather, the mystical appearance and disappearance of slippers on the feet of a courier who allegedly accidentally caused the girl to be beaten. Sobolev and Narmania chose not to pay attention to criticism and simply re-uploaded the video, cutting out the ill-fated fragment with slippers.

At the end of 2016, despite the growing popularity and love of 2.7 million subscribers, bloggers closed the show in order to own projects. Driven by the most noble intentions, Nikolai Sobolev plunged headlong into criticizing his colleagues and discussing the most hype conflicts of bloggers, and Guram became interested in producing porn actresses on the YouTube channel Popcorn Studio.

Savoring scandals

Sobolev's signature greeting today (more correctly still Nikolai Sobolev) sounds weekly to 2.5 million subscribers. In each video, a handsome young man with a well-delivered speech meticulously analyzes another scandal in the world of video bloggers, going through several YouTube stars at once.

“Tell me, please, which of them is trying to convey at least something to people? Raise the topic of education, for example. Why shoot a blog from a museum or talk about Alexander Sergeevich Pushkin, if you can just throw a condom filled with water on your head?” - resents Sobolev, hinting at the "creativity" of the popular blogger Yango (2.9 million subscribers).

Under the fire of criticism, any words and actions of colleagues in the shop run the risk of falling, for some reason arousing his righteous anger. Even better, if everything that happens is of keen interest to the Internet community. Sobolev is ready to discuss nude photos and harassment of Internet star Maryana Ro (4.8 million subscribers), lawlessness of participants in the social project "Lev Against" (799 thousand subscribers), tomfoolery of idols of 12-year-old schoolchildren from the HalBer channel (1.3 million subscribers) and the behavior of the most popular Runet blogger Ivangay (11.2 million subscribers).

And he's not at all ashamed of his reputation." yellow press in the world of bloggers. Moreover, according to rumors, Sobolev is actively developing public "YouTube Life"(569 thousand subscribers), where the hottest news, rumors and, of course, viral videos of top Runet bloggers are published daily.

glory through the show

At the end of February, following his clear plan to “cut videos on newsbreaks”, the author of the book “YouTube: The path to success. How to get trucks of likes and tons of money” makes a strong-willed decision to make an acutely social video about the suicidal game Blue Whale. How to resist the temptation to click on a title like this: "The whole truth about the death game Blue Whale. Why do kids wake up at 4:20? List of tasks, communication with the curator, full information about new deadly games. Is it time to stop child suicide? Cutting frames from the news and retelling several articles in the media brought Sobolev a record eight million views.

Nikolai quickly realized that he had stumbled upon a real gold mine, and therefore gladly agreed to take part in filming a talk show "Let them talk", where, in his own words, he “took away the microphone in time” from other guests and clashed with main character issue - 17-year-old resident of Ulyanovsk Diana Shurygina.

The blogger allegedly tried to help the convicted rape of a girl, but in the end he shot as many as five videos about Shurygin and his attitude to the talk show, collecting three to four million views under each of them. Moreover, participation in “Let them talk” made Sobolev the fastest growing blogger in the world: in just a month and a half, the number of his subscribers tripled.

Inspired by success, Nikolai rushed to conquer new horizons, having already managed to complain about illiterate schoolchildren in "Evening with Vladimir Solovyov" and distributing tips on educating youth at a closed meeting with bloggers in .

logical truth

Sobolev is well aware that not all YouTubers have warm feelings for him, and knows how to turn any scandal in his favor. For example, when a well-known director of pranks took up arms on Rakamakafo, he is AFONYA TV (1.6 million subscribers), Nikolai immediately shot a separate release with the exposure of the adversary's videos.

Most viewers were hardly interested in who was really right, but loud statements gave Sobolev 1.4 million views and dealt a serious blow to Andrei's work. "Afonya" in the corporate style managed to sentence the enemy to "lifetime dislikes", but views under his video have been systematically decreasing since then.

But the duel of rap clips with YouTube star Sobolev lost to smithereens. Trying to break into the Versus Battle project, Nikolai fell victim to one of the main musical hits summer. Larin, who borrowed the motive from "Patimaker", collected 17 million views and mocked his opponent, and the well-aimed nickname "Kolya-hater" seems to never come off him now.

Answer Sobolev became the record holder for the number of dislikes on his channel and naturally led to a wave of trolling in social networks. True, the blogger still attracted the attention of the audience, and therefore probably did not grieve too much because of the constant jokes. immediately began to bombard the blogger with uncomfortable questions, several times tried to catch him in contradictions and, along the way, elicited that he earns either two or three million rubles on his videos every month. Moreover, Sobolev, not at all embarrassed, literally in two sentences described the purpose of creating videos.

“I need to live on something. Every move, every step was calculated from the very beginning, I realized that this was the right format. Issues can come out frequently and it's easy to embed ads in them. This is my business project, and it is successful, ”he admitted and instantly removed all the questions of ill-wishers.

He does not hide the fact that he is saving money for a three-room apartment in Moscow and wants to transfer from Mazda to a more fancy car. That is why it is foolish to criticize him for promising officials to bring culture to the masses, and immediately removes video clip about the worst clips of bloggers. After all, while competitors like BadComedian watch tons of bad comedies, they come up with funny jokes and collect 1.5-2 million views, Sobolev once every few days criticizes everyone against the background of the wall and collects 3-4 million.

And it's not his fault, but the audience's. Who will watch his video with equal pleasure and write in the comments “Kolya-hater”. Because it's fashionable.

Nikolai Sobolev carried out a large-scale hoax: first he announced the beating, and a day later - about the production. Not just for the sake of the hype: the main Runet blogger admitted that he wanted to show how easy it is to spread fake news in our time. The idea is noble, but it seems that this is just a screen to pay off past sins.

On June 3, a note appeared on Nikolai Sobolev's page: "I'm going to record a video in the studio." The news is actually atypical: the king of Russian YouTube never makes such announcements - if a blogger is going to record something, no one knows about it.

After a couple of hours, muddy videos are scattered across the Internet: they do not clearly show how aggressive young people attack Nikolai, accusing him of hype. After some time, a new post crawls out on Sobolev's page: the creator of the most famous author's program admits that he was beaten. The incident allegedly took place near famous studio, in which the same brick wall is located: Purulent's diss "lit up" the location, and it was not difficult for ill-wishers to track down the star of the Russian "YouTube".

The Internet has exploded. Someone condoled with Sobolev: to beat is the last thing, no matter what the person is. Someone openly sneered. Someone doubted aloud: too minor injuries, like makeup. However, no one remembered two important things. The first - Sobolev walks with two guards, who are not on the video. The second - once this person gave the Russian language the words "prank" and "staging".

A day after the incident, a new video is released on Sobolev's channel. The hero of youth appears in black: the face is closed sunglasses, on the body is a severe suit, and that very wall is not even visible - it has disappeared into the darkness. Sobolev crucifies himself for a long time, as he became a victim of a beating, periodically takes off his glasses, showing his bruised face. And by the middle of the video, he admits: yes, no one beat him. The blogger wanted to check how easy it is to deceive people, and in general, this whole story is just an introductory chapter to a general investigation into mystification and the spread of fakes in the media.

"The purpose of this experiment was to clearly show how easy it is to make a false stuff in our time. How easy it is to make a fuss from scratch. In addition, I really wanted to check: who from the media will work out the newsbreak and who will conduct a real fact-checking?" - said Nikolai Sobolev about his imaginary beating.

The event is truly unique. There were staged beatings before Nikolai, but he became the first who not only publicly admitted this, but also managed to use it for his own benefit. But the main thing is that six months ago it was Sobolev who was one of the main drivers of the spread of a false rumor about hundreds of deaths in " winter cherry". "The authorities are hiding?" - asked the most scandalous video blogger, in which the YouTuber frankly assured that there were not 67 dead in the Kemerovo shopping center, as it seemed then, but more, much more.

As we know, the rumors were not confirmed - there were 60 dead. Sobolev drowned in dislikes and accusations, including from Purulent. It was, perhaps, the strongest reputational damage in the career of the co-founder of "Rakamakafo" - the blogger deleted the video and apologized for a long time afterwards. However, it is not so easy to erase people's memory: if the hysterical Khovansky could get away with this, then such actions are clearly contraindicated for the luminary of Russian YouTube, the main intellectual and truth-seeker.

Now Sobolev has declared war on what he himself got himself into not so long ago. Is there a subtle note of hypocrisy here? Or does the hypnotist simply want to remind about his person once again, but under a plausible screen? We understand.

Fake to fake

Colleagues did not fully appreciate Sobolev's zeal. In their opinion, he is exactly the person that the masquerading aggressors called the blogger - a hype. They also doubted the methods of Nikolai - it is somehow strange to fight fake news through the production of fake news. For example, Varlamov said that "Sobolev made our life a little more dangerous." And a well-deserved veteran of the YouTube scene, Ruslan Usachev, made a video "Sobolev is wrong, and that's why," where he explained why Nikolai's provocation was a bad idea.

"The question is who can be trusted - the media or bloggers, it is complex and even philosophical. This is not something that can be sorted out with one prank or a social experiment, no. And Sobolev's performance, at best, has not changed anything. And at worst - only spoiled it, "- a blogger about the alleged beating of Sobolev.

But, as much as one would like, the co-founder of "Rakamakafo" is not as simple as it seems. The beating prank is not just an attempt to catch up on the hype. Although this too.

fake beatings

For the first time, Roma Zhelud, who is now completely forgotten, resorted to this method: the “Russian Justin Bieber” pretended to be beaten by posting a minute video. In the video, an unhappy and profusely made-up young man wept, saying he was "sorry." The Internet was not so sophisticated and cynical then, so they believed the blogger, even launching the epoch-making hashtag #Romazhivi. After some time, they began to perceive him exclusively sarcastically, but, believe me, at the initial stage, thousands of guys and girls (mostly girls, of course) quite sincerely put these words after the bars. Who knew that the Acorn, which is losing popularity, is simply "breeding the signature."

Since then, whoever has played fake beatings - from Purulent to Pug, but Firamir did the best: the Novosibirsk child prodigy pretended to be pursued by Ukrainian bandits, Russian security forces and just haters. The guy even broke his arm almost in live(while he was streaming). True, the bandage right hand now and then migrated to the left. Yes, and the overall level of performance clearly made it clear that the whole story with the attack was covered with white threads. A little later, in an interview with Life, producer Firamira admitted that they simply launched a reality show without warning anyone. Therefore, the level of shock in the then YouTube was prohibitive: just a man was quietly streaming Minecraft, and now he is being killed on the air every week.

The imaginary beating brought Sobolev its dividends. Not to say that things were not going well for the blogger, but the videos began to gain less: over four million views, only the tracks and the very ill-fated issue about Kemerovo stepped over. Even heavy artillery in the form of Shurygina and the blocking of the "Telegram" did not help. But the video about the attack on Sobolev collected the coveted four million clicks in less than a week. And again spurred interest in the prankster.

However, Sobolev's approach is radically different. If Acorn pretended to the last that he was beaten, and Firamir immediately began to play the fool, then Nikolai made a kind of squeeze out of two ways: first he played the drama professionally, and then pretended to be an experimenter. The blogger, of course, is not the first time, and it is not surprising that the production turned out to be plus or minus reliable. And we would not have paid attention if he started this business just for the sake of hype. However, Sobolev has taken on the mission of "highlighting the problem of fake news", and there are several questions here.

Who will save the watchmen

When the journalist Arkady Babchenko played his own death for the amusement of the public, the International Union of Journalists acted in the spirit that he should be punished: they say, he makes us fools. So it is: today any media, even the largest and most respected, can run into fake news, safely posting it. And it's not about laziness or unprofessionalism of today's journalism - it's just that the world is too big, you can't check everything. Sobolev took up this super-relevant topic and, perhaps, as a YouTube master, he really could say something important.

But the youtuber went the way least resistance, just catching up with views and drawing attention to his already fed up person. Sobolev did nothing new and relevant. Okay, I identified the problem, and then what? How to solve it? Does Nikolai have any suggestions or at least thoughts?

No, of course not - the blogger took the mouthpiece, yelled into it and left, deciding that his job was done. Everyone can scream loudly - thanks, we are aware that there is a distribution problem false information. Thank you for reminding me about the viruses from Samburskaya, Svetlakov and the same Acorn. Thank you for reminding me about the interview with the "line ambulance doctor" from Kemerovo, whom you, Kolya, quoted so happily. Thank you for saying the obvious. But what to do next? Sobolev has no answer, moreover, he does not think for a second about finding this answer. After all, this will not bring likes, bells and subscriptions. Why bother then?

But even in this area - drawing attention to the problem - the blogger managed, as they say, to "get bored". Agree, it is strange to shout about the spread of fake news when you yourself are the source of this news. In pursuit of popularity, Sobolev did not hesitate to replicate idiotic rumors about those who died in Kemerovo - and now he is ready to take on cleanliness on the Web. Seriously?

It turns out that the "fighter with fakes" is an ordinary hypocrite: having burned out in Kemerovo, he undertakes to put out fires, which he himself provokes. It's okay, a public figure needs to somehow wash off shame. However, there is another point. The boy who had been yelling about wolves for a long time ended up waiting for them. We sincerely hope that this fate will not visit the prankster, but still: do not pretend that you are being beaten. Because if (when) it really happens, no one will come to the rescue.

The blogger exposed himself as a funny liar, to whom likes are more important than people's emotions - well, please. We will survive another fake and another viral video - but Sobolev is probably gone. It will evaporate like tears in the rain while the rest of the "fake" world moves on.

Nikolai Sobolev is a famous Russian video blogger, performer of his own songs, prankster. On the Internet, he is very recognizable and is gaining a lot of views every day on his YouTube channel. The video blogger was born in 1993 in St. Petersburg. He gained his great popularity thanks to the project - Rakamakafo.

Today he is promoting his channel SOBOLEV, which analyzes the most extensive topics and the latest events of Runet.

Girl Nikolai Sobolev

Nikolai Sobolev does not hide his personal life, he meets with Polina Chistyakova, beautiful girl from St. Petersburg, who is a model. Polina is 3 years younger than her boyfriend, many Internet users believe that new girl Nikolai Sobolev is very similar to his ex-lover Yanu Khanikeryan.

The video blogger first met Polina on the set of one of the stories for the Rakamakafo channel. The girl herself approached Kolya and asked to be photographed with him, and then their casual communication grew into a strong love relationship.

On vacation in the United States, Sobolev invited Polina to become his beloved wife, and told reporters that he had already achieved a lot in life and wanted to start his own family.

For the future wife, Kolya bought a white gold ring with diamond inserts, but the couple is still postponing the planned celebration.

Now Polina Chistyakova and Nikolai Sobolev regularly delight their subscribers with new photos on Instagram. We wish the couple Great love and understanding!

The biography of Nikolai Sobolev is interesting for its diversity and originality.

Nikolai Sobolev - biography

Young and ambitious, 23-year-old Nikolai Sobolev is a master's student at St. Petersburg Polytechnic University.

Currently, a well-known prankster and video blogger in the Russian-speaking space, one of the creators of the popular Rakamakafo project (Pranks show), tells how it all began:

“We met and got to know each other, Guram and I at the birthday party of a mutual friend and became friends. Over time, we realized how similar we are in our views on life and sense of humor.

Once we watched videos on YouTube and noticed foreign pranksters, we really liked this idea. We discussed and decided to create a similar project.

I doubted it very much and thought that many people are already doing this. And we were lucky, not all. At the time when we started making videos, there were no worthy examples of pranksters in Russia.

We decided to concentrate and chose the topic of social experiments, because. it is very unusual and fun.

We thought for a long time and planned to shoot the first video, what idea and topic to start with, but as soon as we launched it on YouTube, it went like clockwork.”

Nikolai is a very versatile person, he has always been an active life position and loved public performance, sang, performed in a cabaret, and in school years played in the theatre.

He was engaged in bodybuilding and weighed about 120 kilograms. Maximalist who strives to achieve the maximum in everything, not tolerating intermediate results.

Nikolai never had anything to do with sociology, let alone social experiments. Launching my own video channel was a spontaneous decision.

There was an interest in the topic of practical jokes and experiments, besides, after analyzing the Russian-speaking space, the choice of a niche was determined. Only 3 were found in Russia similar channels and they are not popular at all.

Filming and the beginning of the prank show: is it really so difficult

Sobolev received an offer from a friend to unite in a team, later called "Rakamakafo", and despite the creeping doubts, Nikolai could not refuse.

On March 8, 2014, Nikolai, together with his partner Guram, created his own prank channel on YouTube, which gathered more than 1 million subscribers in a year. And in 2 years, the views of their videos have exceeded 120 million views.

The first video was filmed in winter, in 20-degree frost. It was a video of a more humorous nature, friends approached passers-by with an indecent proposal.

The shooting lasted fifteen days, the guys who were not accustomed to this lifestyle were simply shy and overcame their fear of the upcoming situation.

Despite the fact that the video received only 800 views, Nikolai was confident in the future success of his project.

Through the main idea of ​​"Rakamakafo" - Nikolai calls not to be cruel, indifferent and inhuman, showing and revealing the pressing problems of modern society.

People respond well to social projects Sobolev. Although his opinion at the very beginning was different.

Nikolai was sure that he would simply be crushed by a negative reaction.

But after the expiration of time, especially for the first seven months, the guys did not meet any negativity at all.

A year later, Nikolai Sobolev, together with his friend and partner, became the winners of the "TOP 50" of the most famous people Petersburg in 2015.

How much does Nikolai Sobolev earn?

According to WhatStats, the Rakamakafo channel brings in $2,900 - $3,700 a month, and if you divide this amount by 2, it turns out that Nikolay earns $1,450 - $1,850 a month.

In addition to this channel, Nikolai Sobolev is also the host of the Life YouTube channel, which, according to SocialBlade, brings in about $ 2,500 a month.

According to our conservative estimates, it turns out that Nikolay earns from 3900 to 5050 dollars and this is only from an affiliate program.

Charity Mission

It is very difficult sometimes to watch the "divorces" that were invented by Sobolev and his friends. The video "Baby in the Trash" makes the heart beat faster, cry and think about the indifferent trill of youth.

The bottom line is that children's life in our time is not valued and only a few rush to defend it. Nikolai is trying to stir up society, he shows cruel truth, those are the realities.

He receives money from his project, but important point is to convey to people the idea of ​​how everything is running.

You need to be more receptive to other people's problems, especially since everyone is able to help. Sobolev focuses on the fact that a person does not succumb to the syndrome of the crowd, but in any situation remains himself.

great idea with developing production — new center for orphans. It exists not only in words, but is also confirmed by actions.