Printing on T-shirts as a business: an idea for starting a profitable business. Is it profitable to print on T-shirts?

Before opening a t-shirt store, there are a number of things to think about.

Target segment selection

At the preliminary stage, it is important to clearly understand the future concept of the store and determine the target segment. The choice of business direction should be based on marketing research and identifying the most promising niches in the market. For example, a store may be focused on the sale of children's t-shirts, youth t-shirts with bright prints, sports t-shirts, t-shirts for fat people, t-shirts made from natural materials, etc. The success of the business will largely depend on knowing the needs and interests of target consumers. On this basis, the marketing promotion of the store will also have to be built.

Store assortment

In the T-shirt store, you can resell ready-made T-shirts from third-party brands, as well as sell products with your own prints. But it should be borne in mind that the popularity of the store will depend on the originality and creativity of the assortment. And selling generic products produced in huge quantities in China will lead to the fact that your store will simply get lost in a hundred others.

To bring the idea of ​​creating your own t-shirts to life, you need to have graphic design skills, or outsource the image development function to a freelance specialist for a separate fee. You can make your own catalog of images and apply them to order from a specific client. If you are planning to create your own T-shirt store with designer prints, then you need to find a supplier of plain T-shirts of various colors and sizes, on which the design will be applied with high quality.

It is worth noting that only T-shirts are rarely sold in the store, as a rule, this is one of the products in the assortment of clothing outlets. But if you focus on the sale of T-shirts, then they should include a wide range of models and sizes (the most popular sizes should always be available).

Choice of store format

You can sell T-shirts through a regular retail store or online. You can also combine work in both of these formats.

The success factors of a retail store include its location, as well as the availability of qualified staff. The interior of the store is also important, which should meet the interests of the target audience. When opening a retail store, the key criterion for choosing a location for opening is the traffic of the outlet. The downside of a retail outlet is the high cost of renting, repairing the premises and paying for the work of sellers.

The advantage of selling via the Internet is the ability to expand the geography of sales, as well as reducing the cost of renting retail space. To organize online sales, you can create your own online store, or sell T-shirts through free electronic platforms (auctions, bulletin boards, catalogs).

Many people are sure that business- this is what takes up all your free time, and business relating to sales - even more so. Actually it is not. There are a huge number of network companies on the market, thanks to which you can create your own business in sale goods can be purchased very quickly and without large financial investments. But as in any other business Yes, there are some nuances here.

Instruction

Find out if you will receive from the profit of the partner you have attracted. The beauty of the network business and not in running around with, offering goods to everyone you know and not, but to organize a team that will sell these goods. Naturally, you will also be engaged in sales, but the main emphasis should be on those who "subscribed" to you.

After you have weighed all the advantages and disadvantages of network firms, you need to make a choice. You can register in 2 or 3 companies at once, but no more, because in the network business There is a lot of time devoted to personal growth. In order to sell at least something, a consultant must be self-confident and sociable, it is easy to communicate with complete strangers. Alas, not all of these qualities are given by nature. That is why full-time psychologists of network firms will help develop these qualities.

When the contract is signed - it's time to earn money. To get started, visit the seminars offered by the network firm. Take the time to study! If you are trained, you will earn several times more profit than untrained consultants. At the seminars you will be taught to communicate with potential partners, with potential buyers. Don't ignore the coach's advice.

Study all the materials that you received in the starter pack. You should know who created this company, how many millions of consultants and how many branches around the world it has. You need to build a network, and for this you will need to bring a potential partner to . If you see a network consultant who is poorly dressed, buys cheap products, half-starved, but at the same time, he tells you that he makes millions, will you believe it? Bring your

T-shirts have long been an indispensable attribute of almost any guy's wardrobe. They are worn daily, and it is impossible to call this product very seasonal, since it sells well in the winter season. In this article, we will look at how to organize a business selling T-shirts and develop it in your city. And also, we will conclude whether it is profitable to do this or not.

Business Format

If we talk about the format of building a business, then in the age of modern technology it has changed significantly. And this is not a common phrase, since t-shirts are the perfect item to sell online. At the moment, offline stores that rent retail space create online stores and groups on social networks. With the help of contextual advertising and search engine optimization, as well as through the use of SMM techniques, the T-shirt trade reaches a new level of sales and allows the owners of such stores to earn substantial amounts. A large number of orders come from other cities and popular courier services are used for their delivery, the price for delivery in which is very small.

The second point in this business is that in addition to buying ready-made factory goods, you can sell T-shirts with prints that are applied using special equipment. We will talk about this direction a little lower. This expands the assortment of the store and is the main solution for working through the Internet. The person chooses the print and color of the T-shirt, after which you apply the image and send it to the client through the delivery service.

Room search

For a T-shirt business, you will need to find a location in a mall or clothing market. If the main focus is on online sales, then you can generally work in a small office somewhere on the outskirts, but for a store, it is better to find a pre-owned area of ​​​​15 sq.m.

From the trading equipment you will need:

• special racks for hanging an assortment of T-shirts and T-shirts.
• hangers;
• cash machine;
• staff furniture.

From additional:

• packages for packing goods;
• gift wrap.

This equipment is suitable if you only sell factory goods, but if you want to start a business selling printed T-shirts, you will need to purchase equipment for printing images on textiles.

There are several technologies for applying patterns to textiles:

• digital direct printing;
• silk screen printing, silk screen printing;
• computer embroidery;
• thermal application, thermal transfer;
• sublimation printing.

From the equipment to start you will need:

• DTG printer - cost about $11,500. We consider good models for doing business.
• ink - the average cost is $ 230 per 1000 ml.
• pre-treatment liquid - $55 per 1000 ml.
• polymer coating - about $ 50 per 1000 ml.

Consumables for printing on T-shirts:

• print heads;
• ink supply system;
• protective paper;
• cleansing swabs;
• pipettes and more.

As you can see, if you decide to open a business selling T-shirts with a pattern, then the amount of investment will not be small. The amounts were considered for equipment from PolyPrint, a Greek manufacturer of printing equipment for business.

Range and suppliers

In order to fill the shop windows, you will need to purchase the required volume of goods, which in turn has a certain classification. So according to their purpose, they are divided into men's, women's and children's.

In form it is: T-shirts, T-shirts, polo, sweatshirts.

You should have t-shirts in various colors in your assortment.

Also, often goods are classified according to the print that is applied to textiles: images of brands, games, TV shows, holidays and other things. The catalog is usually huge, but in fact there are several dozen running options.

From the additional assortment in winter, you can sell sweatshirts, caps, etc.

Advertising

To promote a T-shirt store, you can use various methods, including the distribution of leaflets, a bright sign, and discount banners.

An excellent channel for attracting customers can be an online store, which will present your range of products. This site can be promoted using search engine optimization or contextual advertising.

T-shirts are usually not expensive and sell well through communities, such as Vkontakte.

What start-up capital is needed?

We will indicate the main sources of costs when opening a T-shirt store. Focusing on them, you can recalculate the costs for your business.

• Room rental - $200 - $250
• Taxes - $150
• Salary to the seller - $ 200
• Initial purchase of goods - $4000 - $6000
• Purchase of equipment - $800 - $1000
• Advertising - $450 (+ Internet advertising)
• Purchase of equipment for printing on T-shirts - from $ 13,000

How much can you earn?

Earnings will depend on many factors, this is the range and, first of all, the quality of T-shirts and their price. There is still seasonality in this business, and during the spring-summer period, you will receive maximum profit.

The average markup on T-shirts is 60% - 90%.

Conclusions. A business selling T-shirts, including printed ones, is a good start, but still, if we talk about drawing, then you will need to not only invest a lot of money, but also learn how to do all the work and also maintain all this equipment.

What can you say about this business? We are waiting for your answers in the comments.

Everyone has T-shirts in their wardrobe; they have long become an integral attribute of everyday life. Demand for a product cannot be called seasonal, as people are constantly interested in them. Starting a t-shirt business is a profitable business that often does not require large expenses.

Format selection

First of all, you need to decide on the format of the store. For example, it can be a store selling women's T-shirts of various types: sports, casual, polo.

T-shirt example #1

And in the development perspective, you can make an item for printing on T-shirts. It all depends on the initial capital and the end user. To do this, you should analyze the market in advance.

As for the purchase of goods, there are several options. Some entrepreneurs go the simplest way - they buy goods in China and sell them in Russia at a premium.

But there are also Russian brands from which you can buy goods at affordable prices, and we are sure that the quality will be better in this case.

For example, wholesale women's t-shirts can be purchased here: https://www.shilco.ru/catalog/futbolki_i_mayki/. These are trusted partners who always have a wide range and a large size range of goods.

Market analysis

If you approach the matter correctly and develop your strategy, then you can ignore competitors. Consumers are attracted by unique and high-quality products. And if everything works out for you, a small interested audience will appear in the first months.

To get started, familiarize yourself with the range of competitors, pay attention to prices and other features. Try to understand what is missing or what is superfluous and come up with a unique product.

Also, marketing research will not be superfluous to make it easier to determine the price segment of the audience and needs. All these are an important part when opening a T-shirt shop.

Product range

Most shops sell generic t-shirts, so if you decide to go this route, be prepared for some high competition.

The best option is the sale of branded products or the independent production of goods with interesting prints or other design.

T-shirt example #2

The popularity of the store directly depends on the unusualness and uniqueness of the assortment.

To debug your own production of original t-shirts, you will need skills in the field of graphic design.

It is also possible to hire an employee to handle this, but this will incur additional costs.

It is better to compile a catalog of images and provide it to the consumer.

So the person himself will be able to choose the color of the T-shirt, the picture and its size. That being said, it is important to find a wholesale supplier of unprinted t-shirts.

Do not forget that opening a store that specializes in selling only T-shirts will require the creation of a wide range of models and sizes. A poor assortment will not interest buyers. Most often, retail outlets sell other clothes in addition to T-shirts.

Retail or Internet?

There is a significant difference between regular retail and selling through an online store.

If necessary, both options can be combined.

T-shirt example #3

For a regular store, you will need to find a favorable location and hire qualified employees.

Also, indoor environment plays a big role.

Among the disadvantages of such trade can be noted the cost of rent, maintenance and repair, as well as the wages of employees.

If you sell T-shirts in an online store, then there are many more advantages.

You do not need to spend money on paying rent, you can also not hire anyone and do the implementation yourself. Another plus is the wide geography.

Orders are easy to send by mail to any corner of the world.

Income

Profit directly depends on which store format is chosen. Many people buy T-shirts in bulk and sell them at a 100% markup. When selling goods with your own print, the margin increases significantly.

A T-shirt without any patterns costs an average of 100-200 rubles. After applying the print, the price can increase by 5 times or more. But such a store will initially require a certain budget for equipment and supplies for printing.

Therefore, if you have a small start-up capital, you can first sell the finished product and, if you wish, over time, independently apply a pattern on T-shirts.

Conclusion

For any aspiring entrepreneur, such a business is a great start. You can immediately do without the huge costs of equipment, rent and staff and open a store with minimal investment.

Over time, it is easy to organize the sale of printed t-shirts and earn much more income. Just keep in mind that the cost of doing business will also increase, since the equipment will require maintenance costs. It all depends on your desire, approach and capabilities.

Clothing is in demand no less than food, so this type of production will always be in demand, and business will bring a stable income. Despite the seasonality of T-shirt sales, you can not be afraid for sales. It is during the season when this type of clothing is in demand that the main sales volumes will be carried out. In order to correctly calculate your capabilities, it is necessary to study in detail the technology of production and marketing of finished products, as well as to study the market.

Market analysis

Currently, there is no shortage of this type of clothing on the Russian market. A large number of domestic manufacturers, as well as imported Chinese products, made it possible to fill the T-shirt market by 100%. This does not mean that the new manufacturer will not find its niche, but before proceeding with real actions, it is necessary to determine which products are in demand and try to predict fashion trends.

You can analyze the T-shirt market on your own. To do this, you need to visit clothing stores of different price categories and get acquainted with the range of these products. If you plan to produce clothes in large volumes, then it would be most appropriate to conclude contracts for the sale of goods in large chain stores.

To have an idea about the conditions for placing goods, you should personally communicate with the managers of such stores. Wholesale markets will also be interested in accepting goods for sale, so prices for T-shirts in this area should also be monitored. If there is no time or desire to collect and analyze information, you can entrust the work of marketing research to specialized firms.

Registration and organization of business

Registering a business is the simplest step in organizing a T-shirt production. To do this, it is enough to prepare a package of documents:

1. Application of the established form.
2. Copies of passport and TIN
3. Receipt for payment of state duty.

If you want to transfer a business to a simplified taxation system, then the most correct option would be to write an application, when drawing up documents, about switching to this option of paying taxes at the stage of registering an individual entrepreneur.

If for one reason or another it is not possible to deliver the documents to the tax authority on your own, then this can be entrusted to the person for whom it is necessary to issue a notarized power of attorney.

In this case, the initial registration costs increase significantly, but a considerable amount of time is saved.

Premises and equipment

Even when organizing a small production, you will need to rent a room with an area of ​​at least 50 m2. You can significantly save money if you place a production workshop outside the city, where the price of rent per 1 m2 will be much lower. The premises must be electrified, must have water supply and sewerage, and comply with fire safety standards. Raw materials and finished products must be stored in a warehouse, which is located separately from the production workshop.

For the operation of the T-shirt production workshop, you will need to purchase the following equipment:

• ring twisting machine - 1,200,000;
• knitting machine - 400,000;
• sewing machine 10 pcs. — 1,500,000;
• overlock 2 pcs. — 100,000;
• additional equipment - 100,000.

The purchase of equipment will cost a novice businessman 3.3 million rubles.

Raw materials and suppliers

The main, constant item of expenditure for the production of T-shirts is the purchase of raw materials. When choosing suppliers of raw materials, preference should be given to direct supplies from the manufacturer. If this option of purchasing raw materials is not possible, then you should be very careful in choosing suppliers who will play the role of intermediaries between the raw material manufacturer and the T-shirt production workshop.

The main raw material for the production of T-shirts is cotton, the price of which increases year by year, so a small workshop will need to spend at least 0.3 million rubles a month on the purchase of raw materials.

Staff

For the production of T-shirts, it will be necessary to hire at least 10 people with experience in the clothing industry and with specialized education. Payment to employees can be fixed or linked to the number of products produced. Often, settlements with employees are carried out according to a combined scheme, when the seamstress receives a basic salary and additional payments for the number of T-shirts produced. For the full functioning of the sewing workshop, you will need to hire a cleaning lady and a night watchman.

Sales market

The places of sale of finished products are very different from the volume of goods produced. With a small production in the amount of 50 - 100 T-shirts per day, you can effectively sell products to the markets.

The most correct option in this case is to rent a trading place and hire a seller who will sell the goods at a market price. If the product produced has excellent characteristics, then the outlet can acquire regular customers over time. With this option for the implementation of T-shirts, it is necessary to diversify the range of products as much as possible. If the productivity of the sewing shop will be in the hundreds of T-shirts a day, then it will be necessary to attract wholesale buyers. It will be very difficult to do this, due to high competition due to products from China and Turkey, but with a properly organized advertising campaign and cost optimization, you can count on success.

The financial component of the business

Demand for this type of product will always exist. T-shirts, even those made from top-notch materials, wear out over time, and fashion for a particular color, style, or cut can change every year. Therefore, the T-shirt business will always bring a steady income, but at first it will not be easy to interest a buyer.

Cost of opening and maintaining

The cost of opening this type of business will consist of the following expenses:

1. Purchase of equipment - 3.3 million rubles.
2. Room rental - 50,000 rubles.
3. The salary of employees is 300,000 rubles.
4. Purchase of raw materials - 300,000 rubles.

The opening and operation of the shop within 1 month will require at least 3.9 million rubles. In the future, it will be necessary to invest at least 850,000 rubles a month to maintain the business and keep the enterprise fully loaded with work.

Size of future income

Income from a T-shirt factory can amount to millions of rubles a month, but such a profit is only possible if a large-scale production is opened and sales are established in large chain stores. A small workshop is capable of generating up to 1.5 million rubles of revenue per month, but only half of this amount will be net profit. When selling T-shirts at a price of 800 rubles, about a third of this cost will be the margin of the trading organization. The manufacturer will receive about 500 rubles, so the monthly revenue of 1.5 million rubles is possible only if at least 100 T-shirts are produced daily. Production volumes should be expanded if real demand for manufactured products is revealed. An increase in the level of production can be achieved not only by expanding the workshop, but also by opening additional production facilities in another area of ​​the city. In some cases, it is more expedient to transfer the work of the sewing workshop to work in 2 shifts.

Payback period

This type of production pays off within 6 months. During this time, the distribution channels for finished products and the supply of good quality raw materials at reasonable prices are being established, which allows you to optimize costs as much as possible, as a result of which the profitability of the sewing workshop will increase significantly.

The production of T-shirts can be started without a large number of hired personnel and equipment - many individual entrepreneurs are engaged in the production of small batches of goods, but they make exclusive products of the highest quality that not everyone can afford. A great business idea is to print images on T-shirts.

is a relatively new trend in the print service. A thing with the image of a loved one is always a nice gift for any occasion, by the way, this is quite an affordable and unhackneyed option.

One has only to choose the color of the thing and find it. All of the above theses are a look at digital printing on T-shirts from the point of view of the consumer. How to open your own business without investing too much?

T-shirt printing is profitable

Every novice businessman always doubts his decision until he is sure of the guarantee of a good profit. Surprisingly, one of the most profitable activities is printing on T-shirts.

A business of such a plan is always valuable: young people always want something interesting for their wardrobe, however, as you know, things from the store are designed to do exactly the same. Printing makes it possible to somehow stand out from the crowd with an unusual inscription or a funny drawing.

In addition, very often among those who want to print something on a T-shirt there are young parents who want to take away something other than memories from a trip. Top facts about T-shirt printing:

• T-shirt with an unusual print is one of the most common, original and useful gifts;
• to start a business, you do not need to be Jobs - the initial contribution is 500-750 thousand rubles;
• advertising of your company is done in two ways: social networks and leaflets;
• entrepreneurship does not require a large area: a corner in a supermarket or an apartment of 10 square meters is perfect;
• print printing on T-shirts as a business is a highly competitive business, but you still won’t be able to stay without work;
• business profitability is estimated by leading experts at 100%;
• if printing on T-shirts as a business does not drag out, you can always return part of the money spent by selling the equipment.

Official registration

UV printing on T-shirts is, of course, a good thing, but this is a business that requires official registration. It is better to register as an individual entrepreneur, because the registration of an LLC will cost many times more, which at first will play at a loss. You also need to register with the tax office and it is best to consult with a specialist before that.

T-shirt printing as a business: choosing a location

The payback of such a business as printing on T-shirts directly depends on the location of the enterprise. Of course, the more people in this place, the better. In addition, for those who want to order a print on a T-shirt, the first thought is to go to a shopping center, and not to a lonely kiosk. Also a good option is the location closer to hotels and attractions.

If a person considers printing on T-shirts as a business, the plus point is that you do not need to rent a large area. It is necessary to allocate a small corner for the table and a couple of shelves where the necessary materials would be stored. It is not necessary to store all the raw materials at the workplace; it is much more convenient to allocate several drawers in the closet for this.

Print technology

Hiring a worker to print is too expensive, especially for a novice businessman, so you will have to independently study information on how to prepare T-shirts for printing and apply an image. There are several types of printing on fabric:

Direct - used for replication, however, special equipment must be purchased for it, which is not suitable for other types of printing. It can be explained as drawing a pattern layer by layer.

Plus: the drawing lasts a long time and can be used when printing images of any complexity.

"Thermotransfer" - the image is printed on the media, and then with the help of a high temperature device, it is transferred to the fabric like a sticker. This method is the most common.

Plus: cost-effectiveness, brightness of drawings, the ability to work with photographs, the thing is not afraid of washing and is not subject to fading.

Minus: can only be used when working with synthetics.

Equipment

One of the most expensive items in the T-shirt and mug printing business is the equipment. It includes:

• a computer;
• inkjet or laser printer;
• replaceable cartridges;
• thermopress;
• t-shirts;
• mugs.

If you calculate everything by cost, then the following will come out:

• two computers about 80 thousand rubles;
• printer - 30-35 thousand;
• thermopress - 20 thousand rubles;
• cartridges, 5 pcs. - about 15 thousand;

This is just an initial list of the necessary raw materials and equipment; later, if the business is promoted, you will have to buy additional equipment. The most important in this list is for printing on T-shirts. You can buy both a used and a new device, most likely, a used printer will do at first.

If your goal is to be fast and if you prefer direct football logo printing, then you will most likely need to buy two printers at once and get an assistant. Sometimes carousel-type equipment is used. On each "carousel branch" there is a container with paint of a certain color.

Printing a pattern on a T-shirt is carried out as follows: the product is placed in the middle and by rotating the structure, an image is applied to the fabric. Such a unit will help to create from 50 thousand to 150 thousand T-shirts! The cost of such equipment is quite low, and the quality of products is perfect.

To apply a design to a mug, you will need an electric grill, which, using the media, will print a photo on the mug and fix it so that even when washed in a washing machine, it will not be erased. It costs about 20 thousand rubles.

Experts advise not to skimp on the equipment of official companies so that there are no unwanted downtimes in work, moreover, most likely, it will last much longer than cheaper equipment.

Be sure to buy comfortable furniture so that customers can wait for their order in comfort. A complete set of furniture will cost about 150-200 thousand.

Tabular business plan

Any business requires a serious approach, as well as printing on T-shirts. A business plan is what should be drawn up by a future entrepreneur in the first place. It should look something like this:

Stage	May	June	July
Registration	+
Rent	+
Equipment		+
Hiring workers		+
Advertising			+
Opening			+

Here is a simple plan that will help at least distribute the load and remember to do something.

Staff and prices

After a few months pass, and you get on your feet, you can open several printing points in the city at once. This will bring a good income and help you rise to a new level. To do this, it is necessary to hire workers who would be able to understand technology and perform their duties with high quality. The average salary of such an employee can vary from 20 to 35 thousand rubles. You can pay extra for overfulfillment of the norm, for example, 1000 rubles for every 50 units of goods sold.

Setting prices for goods is another difficulty, because you do not want to sell too cheap, but also not to overprice, so as not to frighten off buyers. About 300 rubles + an extra charge of 200-300 rubles are spent on one T-shirt. Bottom line: printing one T-shirt will cost customers 500 - 600 rubles.

The cost of a mug is around 150-200 rubles, if purchased in bulk. Bottom line: the cost of printing on a mug is 300-350 rubles.

Conclusion

Now there are quite a lot of people who want to stand out from the crowd, and the T-shirt printing service is especially relevant. In terms of initial investment, this business can be classified as a business with minimal investment. Yes, unfortunately, 700 thousand rubles by the standards of entrepreneurship is not enough.

But from the point of view of payback, this is a rather profitable business, and it is worth paying attention to printing on T-shirts. The business idea is not serious at first glance, but you will understand how difficult and interesting it is, and most importantly, profitable only in the process of work.