New subcultures: Vanillas, Tamler Girl, Korean Wave. Modern youth subcultures - the benefits and harms of Subcultures 21

Introduction

From century to century, on the way, a person always had problems that he, as he grew physically and intellectually, solved. Man has always solved problems to improve his housing, comfort, work and financial savings. But one problem remains unresolved to this day. This problem was also described by Turgenev I.S. in his book Fathers and Sons. In our such a wonderful, communicative age, this problem also does not find a solution. It often comes from the fact that children grow up, as it seems to them, and they have new friends and hobbies that parents do not understand. And then they look for their supporters, like-minded people on the side, forming into certain groups. This is how subcultures appear, in which their values ​​are determined and names are given. Adolescents also determine the style in communication and behavior, and try to imitate it.

Purpose of the class:

To identify the causes of the emergence of subcultures.

To acquaint students with the features of youth subculture, trends, traditions;.

Form and develop moral values.

Classroom hour

Subject: Subcultures. Problems of modern youth.

Hello, I want to start our class hour.Throughout each decade, new or well-forgotten subcultures have emerged or revived.This phenomenon has not bypassed our country either. Today we will talk about subcultures of the 21st century. But first I want to ask a question, what is a subculture?

Subculture – it is part of a common culture, value system, customs, tradition, inherent in a large social group. In each country, the formation took place for different reasons and circumstances. All subcultures were not formed from scratch, but had their own reasons for the emergence.

Causes of occurrence:

social injustice.

crisis of society and family.

bureaucracy of the state and public organizations (especially educational institutions);

not developed systems of social education;

poor organization of leisure;

disappointment of young people in the moral ideals and values ​​of society;

the formation of views and norms that are in conflict with generally accepted views and norms

Nowadays, there are a lot of different subcultures that are not similar to each other. And now let's talk about the most famous and popular types of subcultures.

Now I want to consider and acquaint you with the most common movements of subcultures. Let's find out who these people are, and their rules, the values ​​of the group.

Types of subcultures.

The most common subcultures of the 21st century are:

Informals differ greatly from each other in their stated goals, values ​​and, as a result, behavior and pastime. For example, they are united on the basis of preference for certain styles of music, dances.

Skinheads - their distinctive symbol is the swastika, a sign that does not even speak, but screams for itself.
Teenagers - skinheads stand out from the crowd with shaved heads, black clothes, trousers tucked into boots. Sometimes there is an image of a pit bull on the clothes. In public places, they try to appear in small groups. You can meet them mainly in the evening, when “their” time comes.



football fans considered a subculture close to criminal. This is aggravated by the fact that fans are one of the most active teenage groups in Russia. For them, emotional release, the ability to yell, rage and mix different attitudes and lifestyles is of great importance.



Ecologists - such youth movements protecting the environment are unpopular and small in Russia (only 4%), even in Chernobyl. The shares of the Russian Greenpeace are mostly ineffective and are an imitation of the West. It is convenient to form such movements within official structures: they cannot exist independently because of material difficulties and legal obstacles.



Bikers - lovers and admirers of motorcycles. Unlike ordinary motorcyclists, bikers have a motorcycle as part of their lifestyle. It is also characteristic to unite with like-minded people on the basis of this way of life.



Hip-hop - a youth subculture that has existed for decades, appeared in the mid-1970s among African Americans and Hispanics. It is characterized by its own music (also called hip-hop, Rap), its own slang, its own hip-hop fashion, dance styles (breakdance, etc.), graphic art (graffiti) and its own cinema. It is still developing, new styles and trends are emerging. Hip-Hop does not stand still and therefore attracts young people and not only.



Tolkienists. The movement was born out of the youth's fascination with role-playing games featuring numerous characters from John Ronald Rowell Tolkien's books The Hobbit, The Lord of the Rings and The Silmarillion. Gradually, the movement became not only youth, but also public. A popular pastime among Tolkienists is "fighting" with wooden weapons. They can also meet for communication, discussing scenarios for the next meetings, but they invariably behave according to the chosen roles, without leaving the image.



Glamor - one of the most controversial subcultures. The fact is that it was in our subculture that this trend took shape quite recently, although before that it was present in everything connected with club and social life. Encyclopedias still do not define this word as a cultural trend, although it has already become more active with the beginning of the new millennium.



Goths. The subculture is ready is a modern trend that is characteristic of many countries. Her figurative system and cultural preferences clearly demonstrate a connection with the ideals of Gothic style literature dating from the nineteenth century.



emo . Emo people are well known for their style and ideology, which is quite clearly expressed in the corresponding music. The basic concepts of emo: sadness, longing and love are expressed in musical performance using specific techniques, such as screaming, which puts the audience in the right mood. In a broader sense, being emo means being sad and writing poetry.



Anime - This is primarily the name of animated films that are produced in Japan. The widest segment was teenagers aged 12-15, that is, at the age when the psyche is most receptive to external pictures, and the imagination helps to recreate the necessary pictures. This is how the anime subculture appeared in something similar to Tolkienists who have already become almost native. Namely, the fact that they are trying to recreate in real life what they saw on the screen.

Conclusions:

I would like to sum up our class hour.

Subcultures have a large number of disadvantages, but also have their small virtues.

To begin with, I would like to briefly say about the merits, they consist in the fact that each subculture has its own ideas, values, rules and behaviors. And each person in their groups can show their creative ideas.

But these are only minor advantages.

And now let's recall the shortcomings, which are much more than positive aspects. When teenagers form into their groups, they will not voluntarily, unconsciously start a game, from which some do not leave. And some flirt, and this becomes their meaning of life, and then they fall out of the social cell of society as individuals. Young people become weak-willed, do not have their own word, because they follow the laws of their subculture.

From all of the above, I would like to conclude that in order to become a full-fledged person of society, it is better to attend cultural and sports, circles, go to libraries.

Subculture is behavior patterns, life styles, specific values ​​and their symbolic expression of any social group.

Not only age cohorts and special sections of youth, but also professional groups have their own subcultures. Subcultures Doctors, cosmonauts, actors, television people, teachers have it ... The usual teacher words “window”, “hours”, “rusichka”, “extension” are far from clear to all representatives of other professions. And try to decipher the slang of TV journalists: “brick”, “canned food”, “live”, “ruler”, “parquet” ...

youth subculture – these are behavior patterns, clothing styles, musical preferences, language (slang), specific values ​​and their symbolic expressions, typical for groups of young people (12-25 years old).

Youth subcultures have existed for a long time, at least since the second half of the twentieth century. In our country, they attracted the attention of society and the media in 1980s. In those years, the bearers of such special cultural practices were usually called members of informal youth associations. The most famous examples are hippies, punks, rockers, metalheads.

The main socio-psychological feature of informal youth associations is the symbolization of appearance, lifestyle, behavior, in particular, clothing, speaking style. For example, long hippie hair is not only long hair, but also a symbol of freedom; the English-language layer of hippie slang is an orientation towards Western patterns of behavior; an apartment where informals gather is not just a room, but a flat, where everyone is their own, united by an unpretentious style of everyday life.

Types of subcultures

Alternatives - formed in the first half 90s. It included representatives rappers, metalheads and punks. Of all youth musical directions, they stand out for their friendliness towards representatives of any subcultures. Unlike all musical movements, Alternative combined several styles at once, which made it possible to create a completely separate subculture. Based on the style hard core, were later involved Grunge and Industrial.

Toward the turn of 2000, the new style hit within mainstream and began to spread massively around the world. A huge impetus in the development of its popularity was provided by such groups as: Linkin Park,Korn, Limp Bizkit.

The appearance of Alternatives immediately catches the eye, those. They are easy to distinguish from representatives of other subcultures. They wear wide clothes and piercings. This subculture did not have a special ideology, everything rested on a musical experiment that radically changed the development of world music.

anime people- came from japanese anime series, which began to be filmed on a large scale in the twentieth century. Followers and adherents are easy to identify by bright things, symbolism. As a rule, Anime people do not hide this, but on the contrary put it on display. As for ideology and philosophy, within the framework of this subculture, it is completely absent. This movement is well developed in large cities, which cannot be said about settlements with a small number of people.

Of all the existing, modern youth subcultures, this name is the most harmless, not carrying any danger, both for society and for its followers. The main thing that Anime people do is watching Anime in large quantities and discussing it in their circle.

Bikers- the subculture goes far to the roots in about 60-70s It was then that this direction began to take shape. The members of this class are usually men in their 30s who cannot imagine life without the following things: motorcycle, beer and rock music. All these three elements are inextricably linked.

Distinctive features bikers is from other types of subcultures - this motorcycle, long hair, skin, beard and beer belly. As a rule, they travel in groups, it is rare to meet them alone. Every self-respecting biker is a member of the club. You can determine in which one by the stripes on his clothes. This is the main sign of how the representatives of this class distinguish themselves from each other.

From other representatives of various subcultures, they are distinguished by a more or less calm character (relatively), they are the first to not get involved in fights, they live on their own, but if you touch a motorcyclist who is in a biker club, nothing good will come of it.

Today, the biker movement has also added scooters. They, as a rule, are ridden only by the younger generation, who do not have the money to buy a good motorcycle. Now they are already accepted into clubs, moreover, there is a separate movement in individual clubs.

Vanilla Girls or Vanillas- this is a new subculture that was born quite recently (compared to all youth subcultures, just a few years ago). Moreover, this direction covered only girls. The main distinguishing feature from other youth movements is carrying a camera all the time, (by and large mirror), in all places. Also, such girls are distinguished by increased emotionality and sensuality. With the help of a camera, Vanillas convey their emotional mood, and this is the only way they can do it.

Glamor - is one of the youngest subcultures of our time. It was formed on the basis club life and secular parties. The most important feature that distinguishes Glamor from other subcultures is unquestioning adherence to the latest fashion trends. You spend a lot of money on your looks. What do glamor people wear? are global brands Adidas and others. Moreover, both a woman and a man can get into this subculture. Each gender has its own dress code.

Gopnik - subculture arose in the last years of the existence of the USSR. In their ideology and behavior, they are extremely close to hooligans. From other youth subcultures, Gopnik stand out prison slang, increased violence and low IQ. The term Gopnik itself originated from the word "GOP stop"- sudden robbery. Attitude towards other subcultures is aggressive, i.e. long hair makes the gopnik aggressive. They are wearing tracksuits and short hair.

Goths- like any modern trend of youth originates from music. In their appearance, they are distinguished by the predominance (monotonous) black in clothes and cosmetics(if we are talking about girls), and also symbols related to death - teeth, crosses, inverted crosses, pentagrams, and so on. Throughout the existence of this Goth subculture, its adherents have not developed their own ideology, which should be followed. The only thing that remains unchanged and eternal among the representatives of this movement is a gloomy look and a predominance of decadence in the mood.

According to established traditions, a favorite place where people who adhere to this subculture gather is cemeteries(urban, rural, suburban, etc.).

Also, after 2000, another, more modern, separated from the Gotha subculture - Cyber ​​Goth.

grungers- one of the oldest subcultures, they arose under the influence of the musical direction grunge, from where they actually stood out as a separate culture in about 1990-1991. Her ancestors group Nirvana who were able to promote not only their style to the masses, but also give rise to a whole generation of their followers. In appearance, the Grangers are easy to distinguish from representatives of other subcultures, as a rule, they dress like their idol. Kurt Cobain, those. plaid shirt, sneakers and long hair- these three elements completely form the image and image. Moreover, preference is given to worn out clothes. Often, such things are bought in second-hand stores to form an image, style and image.

They are completely harmless to others. The grunge subculture is also distinguished by its conservatism, unwillingness to change its foundations of life, norms, philosophy or value system. As for age, there are no restrictions. Among the grungers you can meet both at the age of 15 (youth), and fully formed and established people (for 25-30 years). As mentioned above, this is the safest and most non-aggressive social movement in our time.

graffitiers - emerged from street art graffiti, in the end 1960s. At that time, this direction was called modern avant-garde. Later from USA graffiti began to spread rapidly throughout the world. As a rule, young people are involved in this movement, i.e. quite rarely you can meet adults with a spray can of paint. Choose different places for graffiti. Graffiti artists willingly draw both on abandoned buildings and on subway cars; it is not uncommon that works by contemporary artists can also be found on the central streets of large cities.

Cyber ​​Goth - is the youngest and most developing subculture. Tentatively, the origins of the birth fall on the 1990th year. The origins themselves were taken precisely from the Gothic movement, but in a short time they were completely reoriented. Like most subcultures, Cyber ​​Goths were formed due to musical trends in particular style. Noise, and Industrial, which was radically different from other existing styles of that period of time.

As the main hairstyles are used: dreadlocks, hair dyed in different colors, not uncommon among representatives of this movement and Iroquois, but with the punk subculture, they have nothing in common. The color range ranges from green to black, but bright ones are predominantly used. Word Cyber, is used for a reason. If you take a closer look at their appearance, you can see microchips, involved as an element of fashion design, i.e. own style.

Since this is the most modern subculture, the passion for computers is considered here by default. 90% of representatives of this informal direction are well versed in today's computer technologies.

Metalworkers- the subculture was formed at the beginning1960s. This direction was bornmusic style metal, or to be more precise, the styleheavy metal. The term metalworkers denotes all adherentsheavy rock musicand all kinds of metal, ranging from classicalHeavy Metal to Thrash Metalother more difficult areas. From this subculture, another one subsequently separated -satanists , which completely separated itself and became an absolutely independent current. Modern metalheads, however, like the founders of the direction, love a free life, living for their own pleasure. In these circles it is generally accepted to drink alcohol and attend heavy rock concerts, as for drugs, this is not accepted, although there are individual cases. The main component of this subculture is teenagers, aged 16 to 20, as well as “Old” (old) representatives of this trend, often metalheads aged 45 or more come across.

From the image metal worker the following can be distinguished: leather clothes(mostly black) a lot of metal on the body(chains, spikes, bracelets, etc.), big boots, piercing(usually in the left ear), bandanas. From symbolism, often found skulls. Adherents of this direction introduced into use, the most popular informal gesture, called "Goat".

New Age -its essence lies in spiritual self-improvement. Hereread books, and it is considered thathigher intellectual and spiritual level of a person, the higher his status within the given subculture. Differences from ordinary people lie not only in this, it also touched on religion. The standard religions, Islam, Christianity or Buddhism are completely rejected by them. On the basis of world teachings, each member of the New Age creates his own current, interfering with the teachings of mystical vices with the rites of manism, neo-paganism or occult currents.

Punks- how a separate subculture began to form back in 1930, at that time there was no such thing as rock music, but it was then that the lifestyle and appearance of adherents of this direction began to become. The place of occurrence of Panks (homeland) is England. The first punks were people from the poor areas of the city of Wales. Their entertainment was robberies, hooligans, fights, debauchery. At that time, in these circles, the so-called Black Jazz. As for their ideology, almost all ideas and worldviews come down to ordinary anarchy, i.e. the existence of people without laws and state control.

Iroquois- a symbol of the punk movement, leather jackets on the naked body or torn T-shirts, massive facial piercings and neglect of the bath and shower- all these are the hallmarks of this subculture.

At rock concerts, Punks act aggressively, arranging Slam drinking alcohol in large quantities.

Pedovki (or another name for Pendovka) appeared very recently, about 2008 - 2009 year, this term was firmly included in informal hangouts. They call faggots girls(as a rule, youth age up to 20 years, to be more precise, from 12-17 years old- this is the peak of the age at which the wave of this youth movement is brought). In their appearance, demeanor, they try to combine the “positive” aspects of different subcultures, for example ready, emo, punk, and others. In particular, they create an image for themselves glamorous girl, trying to attract as much attention as possible with their appearance. Of all the youth subcultures, they are one of the youngest and most despised.

In appearance, it is easy to distinguish them from representatives of other movements of directions, for example, they wear modern clothes for 12 months a year. skate shoes and clothes from specialized stores (board shops), brands are preferred Fallen. The arms are hung with various cheap bracelets purchased in McDonaldze, Euroset or Svyaznoy, as well as a large abundance icons. Also drawing on your own body, with a black marker, various expressions or “pictures”. Among this movement is actively distributed piercing, and everything that is possible is pierced.

Rastafans- the subculture was formed around 1920s. The culture itself began to spread from African territories, later covering caribbean. ideology is built around cannabis cult(cannabis), excessive consumption of this natural product and listening to songs recorded in the style reggae.

The appearance is very simple, but at the same time very catchy, i.e. ordinary T-shirts and the image or symbolism of hemp, manually linked hats or hoodies, dreadlocks. The color scheme in clothing, paraphernalia and symbols consists of three colors: red, yellow, green. It is not uncommon for different objects to be woven into the hair: balls, thread and so on. Majority Rastamans, wears long dreadlocks emphasizing their attitude to their subculture. The meaning of the Rassman subculture is as follows: smoke marijuana, expand your consciousness, comprehend the meaning of life, do no harm to others, promote reggae to the masses.

Ravers - subculture is an endless night parties at which they perform top djs, and from the speakers comes out electronic dance music. Ravers - party-goers subculture. The source of youth priorities is dance music, and their way of life originates from idols - musicians. "Rave" translates as a mass disco where DJs perform.

rockers- subculture appeared in 1960s year on the territory England. It was originally applied to young people who rode motorcycles.

The image of the rocker subculture is practical, in principle it has survived to this day. They are wearing leather jackets (leather jackets), decorated with various stripes, iron buttons and other paraphernalia. Of all the subcultures, rockers stand out for their kind attitude towards others and the complete absence of aggression towards representatives of other youth trends. The only negative traits of rockers is a strong addiction to drugs, alcohol and nakatina(cigarettes). In our time, this subculture has practically ceased to exist, as other musical directions and subcultures have replaced, such as alternatives and metalworkers.

rappers- the most common of all existing youth areas in Russia. Mass fashion, which came from the United States, is firmly entrenched in our country.

In appearance, it is quite simple to identify Rappers, they are wearing clothes on several sizes larger, i.e. she just hangs. Accepted in rap circles pathos, i.e. the more pretentious a person is, the steeper his surroundings treat him. Modern rap dictates the rules for its followers - the main focus is on sex, violence and toughness.

Among this youth movement is widespread basketball, beatbox, graffiti, break dance and other areas.

Skinheads- are one of the youngest directions. They got their name due to their appearance - bald voice(shaved). Moreover, the first followers did not come from Nazi Germany, as is now accepted. It began to actively emerge in Germany in 1960. Skinheads began to actively spread throughout the globe, by the year 2000, completely capturing the whole world.

Separately, it should be mentioned that, in general, the skinhead subculture is aimed at preservation of the nation, and the modern political system is trying to mix all peoples and nations. This is the main reason why skinheads fight so hard for the purity of the blood of their people. The swastika began to be used after the era Adolf Hitler, as a symbol of the movement of their ideology. In the early 1980s, members of this movement frequently adorned their bodies with swastika tattoos.

dudes- was considered the Soviet movement of the second half 40s – 50s years. At this time, on the busy streets of cities, one could see young people dressed obscenely in defiant clothes. Supporters of the movement of that time were distinguished by cynicism in their judgments and indifference to Soviet norms of behavior and morality.

Subculture dudes- it's kind of protest against standard stereotypes of behavior, uniformity in dress and style. After two decades of alienation of the USSR from the West, in the 1940s, the “window” to the new world was finally opened. Fashion magazines and jazz records began to be brought from Europe, and the first foreign films were shown in cinemas. Therefore, the contrast reflecting the “Western way of life” in films has become a model of behavior for post-war youth.

About where the newfangled word at that time came from "dude" it's hard to understand now. According to one version, it was "born" on the pages of the popular magazine "Crocodile"(1949). In it, the falletonists so called the dressed up dudes "listening to jazz and hanging out in restaurants." A few years later, the word "dandies" came into use and, in fact, became the name of a new youth movement.

The style formed by the 50s was significantly different from the communist ideology. men wore tight pants(famous "pipes"), long double-breasted jackets, brightly colored shirts paired with colorful ties, pointed boots and dark glasses. For girls it was typical: sewn bows and the predominance of a large number of trinkets. Light costumes were complemented by all sorts of accessories (sticks or belts). Particular preference was given to colors in a cage, peas or large stripes.

straight age(sXe) - formed from a subculture Punk, gradually separating as a separate direction over time. Short for straight edge, spelled and sounds like sXe. The ideology of this youth subculture is very simple - a clear, not hidden call for a healthy lifestyle, the rejection of meat and alcohol, that is, the preservation of one's health, not only physically, but also spiritually. The date of origin (formation) is considered to be 80s.

« Food instead of bombs”, so the followers of straight edge interpreted themselves until 2000, however, after this milestone, their ideals did not change much, except that a different musical preference was given than ordinary punk or hardcore.

From clothes and symbols, they are distinguished from other representatives of various subcultures only Cross (X) or use the shorthand abbreviation ( sXe). Later, the symbolism became the subject of tattoos.

Tolkienists- the direction appeared at about 1960, its idea, it is fully obliged writer D. Tolkien. The first sources were formed in the United States. As a rule, all works and the movement of Tolkienists are scientific and research works, in which the languages ​​of the created fantasy world, the intricacies of writing a series of books and controversial moments in the plots that appeared as they were written are studied. It was from the Tolkienists that a new direction went - roleplayers(role-playing, not to be confused with a sexual term). They completely imitated with their appearance the image of their fantastic character - orcs, elves, hobbits and other inhabitants of the Mediterranean. They completely got used to their image, and sometimes to such an extent that they practically lost touch with the real world.

The main feature that distinguishes them from other subcultures is passion for literature, and this is manifested not only in reading, but also in writing my own books dedicated to the themes of its legendary writer.

Trash models- sees the goal of fighting against glamor. Thus, trash girls, through their appearance, tend to litter the glamorous style that is fashionable today, to create ironic and cruel caricature. In order to stand out from the crowd, the youth of this trend will do everything possible - they will combine absolutely incompatible things: leopard print with cartoon T-shirts, lace and military, checks and stripes, rhinestones and spikes, creepy skulls and cute flowers, as well as butterflies, tiaras , anarchist and satanic symbolism ...

Also widely and universally used tattoos, piercing(including, " tunnels"- wide holes in the ears and not only in them), "snake language". Apart from bright makeup, false eyelashes, painted eyebrows(or their complete absence) the glamorous world of trash models is challenged by uneven asymmetrical hairstyles(ala "I fell off a dump truck..."). At the same time, the desire to surpass the rainbow is clearly expressed in the hair color. Among this trend, both traditional colors (acid pink, purple, yellow, arctic white) or mixed with each other, as well as "raccoon tail" and "exotic raccoon tail" (black and white or any other colored striped hair) are popular. For complete chaos, sometimes added to all this dreadlocks or afro braids.

Their favorite pastime is to take pictures of themselves from a very close distance in order to appear in all their shocking beauty. The main rule of the trash movement is the absence of any rules. They do not drive themselves into the framework of any particular subculture. It's more of a lifestyle.

Freaks(Freak) - a subculture formed in XX century, within the territory of North America. Until now, her followers adhere to one main idea - stand out from the crowd of people around. To do this, they use not only clothes, but also use a different behavior and philosophy. The term Freak itself comes from the English word freak, which means - a strange man. Each follower of this direction creates his own image and in no case adheres to social standards.

Often creative people enter this subculture musicians, actors, artists, writers and other representatives of creative professions.

fans(or football fans) - the subculture was formed at the beginning 1930s, after Football became a popular game around the world, the number of followers of this direction has increased exponentially. It so happened that each football club had its own staff of fans who supported their favorite team at games and tournaments. The main feature that distinguishes this subculture from others is minimal idealism - anyone can become a football fan, and no significant effort is required from him.

Fans are especially active after major football matches, when in the nearest areas of the stadium, literally everything is carried. This movement spawned a network beer bars focused specifically on a particular group. Subsequently, they became a kind of headquarters and a gathering place for regular fans.

hackers- is one of the youngest directions of our millennium. As a rule, these are people (young men and persons under 30) who proficient in computers. By their appearance, it is difficult to identify them on the street. Most of them prefer to sit at home at the computer, rather than spend time in the company of their peers on the street or in entertainment venues. First of all, these are the people who can hack programs or entire websites, they can easily bypass any security systems. Do not confuse hacker with programmer. These two directions differ significantly from each other, although they have much in common with each other than it might seem at first glance. It should be said right away that not every programmer, maybe Hacker. As a rule, not all of them reveal their identities. On the net they hide behind fictitious and names called Nicks.

Hippie- a subculture originated in the territory America during the period 1960s years. In general, it was an integral youth movement of white people. Its main difference was a separate concept of society and social foundations. They were also distinguished peacekeeping position(pacifists), they hated nuclear weapons and any force on people. In parallel with the political context, Hippie made a great contribution to the development minor religions, promoting them to the masses through their movement. Moreover, they have had a huge development in the distribution of drugs among young people, motivating this as an expansion of consciousness. Among the drugs, it was common to use marijuana (cannabis) and LSD, as a rule, this was done for meditation. Appearance subculture The hippie stood out loose clothes, a lot of baubles on her hands and long hair.

Hipsters - the main contingent of adherents of this direction was taken from the audience jazz music. The scope was later expanded to include indie styles, alternative music, films of the genre art house and modern literature. Hipster age ranges from 16-25 years old, mostly they are representatives of the middle class who are looking for new forms and ways of social self-expression.

It is quite easy to recognize such people on the street, they are wearing T-shirts with prints(massively common nowadays) sneakers, notebook, SLR camera,iPhone (or tablet computer).

They are passive to politics, riots, protests or other forms of youth expression. Complete apathy towards the entire social world is an invariable feature of this subculture of the stratum. They like to take a lot of photos, posting them in most cases on social networks, for general viewing. They like to keep online diaries, on such popular blog services as LiveJournal(LJ) Blogs Mail, Twitter.

Emo boys- the most beautiful representatives of the male half harm all adherents of rock. Many girls are attracted to bright tight T-shirts, torn, sloping bangs and black eyeliner. Today it is not uncommon to meet an emo boy on the street with black polished nails. Excessive neatness in clothes and a well-groomed appearance (which is quite rare among ordinary teenagers) attracts the attention of girls. Emo boys just like girls lead a healthy lifestyle. At present, there are many around the world emo bands. Many won the love of their fans not only with the lyrics, but also with the beauty of their voices.

Take the material from the site http://cbs.omsk.muzkult.ru

Goths and punks are remembered by everyone, and many were them themselves - then, in our forever lost 2007. And what about today's teenagers? We tell who else, besides hipsters, sets the tone in the generation of the 2010s.

How are we different?

Youth subcultures as we know them emerged after World War II, when teenagers finally had the money and time to search for self-identity. In the 50s and 60s, there was a real boom in subcultures, many of which still exist today in one form or another (for example, or).

But with the advent of the Internet, a lot has changed. If earlier a real rocker remained a rocker always and everywhere, now the subculture is a mask that you can put on and take off. Tonight you discuss Palahniuk's latest novel with hipsters - and tomorrow you put on a leather jacket and berets to go to a rock concert in a basement bar with punks - and no one condemns you, because fragmented entry into the subculture is now the norm.

Information about subcultures has become available to everyone, and often their image becomes the subject of parodies.

And the Internet is blurring age boundaries. Previously, it was possible to “get sick” with a subculture in the ten-year interval between the end of childhood and the final beginning of adulthood. Now even a child has practically unlimited access to information and can choose for himself the model of behavior that is close to him, and adults do not want to give up their usual images. As a result, the subculture includes not only teenagers, but also children and very mature people.

New subcultures do not correspond to the list of features that defined subcultures before. This even gives some researchers reason to say that subcultures no longer exist and have been replaced by "cultural mixes". Nevertheless, let's try to figure out what has not yet died out.

Vanillas (vanilla)

This specific subculture appeared in the early 2010s and is distributed mainly among teenage girls. The name came either from a love for vanilla-colored clothes, or from a love for sweets, or it goes back to the title of the movie Vanilla Sky. Their worldview is based on three ideas. Firstly, it is an emphasis on femininity, tenderness, weakness (love for lace, pastel colors, heels and light makeup). Maybe it was a reaction to imposing the image of a strong woman on girls. Or maybe the girls who grew up in Soviet-style families (where the mother first worked on a par with her father at the factory, and then cooked borscht at home for the same amount), felt that the new time gives them the opportunity to live a life different from that of their mother.

A common image of a "vanilla" girl

The second feature is love for depression, hidden tragedy. Any subculture in one way or another rebels against society, but for vanilla it is a “quiet rebellion” - withdrawal into oneself, removal from society. And finally, the vanilla ones choose a special type of clothing. Often this is a print with the British flag or the inscription "I love NY", more glasses, a sloppy bun of hair. It is believed that vanilla is the forerunner of the well-known hipsters.

The word "vanilla" has become a household word and means everything sugary-tender. And the vanilla itself is the constant subject of jokes on the Internet.

Tumblr girl (web punk)

They are called “Tumbergirl” because they copy their style and distribute it on Tumblr. Black crosses against the background of space, thin black collars, flat high-soled shoes, short black sun skirts, wide-brimmed hats - you have probably seen more than one similar picture. Unlike the subcultures of the past, they don't have to bother with sewing clothes by hand or getting them from exotic places - there are many VKontakte themed stores at the service of tumblr girl. And since webpunk is all about blending the real and the virtual, the photo should be decorated with pixel art, glitter, unicorns, rainbows, and Windows backgrounds.

If vanillas believe they emphasize their “otherness” with depressiveness, then web punk says: depression is an absolutely normal state in this world full of pain. You can (and should!) joke witty about your depression. All your talents come down to eating pizza, watching TV series and sleeping? Great, you've been accepted into this company.

Of course, like any subculture, webpunk is stereotyped, and you will most likely not find really witty jokes, interesting images and deep thoughts there. In addition, tumblr girl is often criticized for romanticizing passivity, laziness and other bad things.

Tumblr girl's manner of making pictures with captions on a beautiful background has become the subject of countless parodies on the Internet.

korean wave

The Korean Wave is a subculture made up of fans of South Korean music groups. The name "Korean wave" was coined in China, where this wave, naturally, reached much earlier. We saw how some of your friends repost a picture on the wall with several Asian faces that are not distinguishable to the unprepared look and the caption “Someone is so cute! And someone again offends him! Nothing, someone will show them!”? This is exactly it.

What is the secret of the global popularity of Korean groups? Firstly, they are much larger in composition than we are used to: from five to ten people. And between all the participants there is a complex relationship, more complicated than in your favorite series. Everything is complicated by the fact that they often live in the same apartment - and each maintains a blog. "Home" photos of idols among fans are very much appreciated.

Representatives of the subculture use the word "oljan" to name models with big eyes, a small nose and lips. Such a puppet appearance is achieved thanks to plastic surgery, makeup and Photoshop.

As before, media culture continues to play a leading role in the formation, distribution and diversity of youth subcultures. At the present stage, it also performs a dual role, but this role is different from the previous one. In addition, media culture itself, directly generates new, previously unknown and even impossible varieties of youth subcultures. And modern youth subcultures of the 21st century are no longer so despotic.

We are talking about the so-called gamers, hackers, bloggers.

Modern subcultures of youth of the 21st century:

At first glance, these groups are difficult: they do not have such expressive external signs and behavior as hippies, punks, goths, emo or skinheads, etc. But the absence of external manifestations in cyber subcultures will not prevent us from seeing precisely modern, new youth subcultures.

Representatives of cyber subcultures do not have such an ideological orientation as white skinheads or a romantic outlook, like the Goths, but the behavioral orientation towards virtuality, mediated by multimedia technologies, to a greater or lesser extent means a departure from real life, a tendency to self-realization not in the traditional (virtual) form, slang language, specific interests, isolation of oneself, one's group of like-minded people from the public, certain status relations, etc. point to them precisely as a subculture.

Cyber ​​subcultures, respectively, have characteristic features. First of all, it is multimedia competence. Often, these groupings are precisely the subcultures of leisure. Let us recall at least rockers and bikers, whose representatives in life can engage in ordinary activities for society, but in, at their leisure (rock concert, bike rally), they profess other values, realize interests, ideas that are different from traditional ones, and, so to speak, release a portion of their essence.

The same is true, for example, for bloggers or hackers: in real life they can do ordinary things, and assert themselves, declare and implement their ideas through Internet technologies - in virtual reality. And here it is appropriate to recall the next sign of cyber subcultures - the inconsistency of their manifestation.

If the behavior/activities of groups of white skinheads professing national racist views or football fans with a focus on fights and riots in stadiums are unequivocally asocial, and the behavior of emo, goths is desocial, then the activities of the same bloggers can be both constructive and destructive .

So, it can be stated that the subcultures of youth at the beginning of the third millennium differ significantly from the subcultures of the second half of the 20th century. And not only in form, functions, ideas and goals, but also in the way of education, determined by the means of mass communication, which at different times influenced their appearance in different ways.

Summarizing all the above, we can say that media culture - as a natural result of the development of the general culture of mankind, mediated by the technical development of mass media, in a broad sense covers the production and consumption of media products and is closely connected with mass culture through its system of values ​​- forms, maintains existence and generates new subcultures, and youth in particular.

Subcultures as a socio-cultural phenomenon have always been, are and will be, because their emergence is due to objective psychological and social factors. In our opinion, they are precisely the social soup from which new forms of socio-cultural groups are born.

It is traditionally believed that youth subcultures distract young people from solving the problems of society, their own and provoke, bring them into the ranks of unusual, non-traditional groups (small social groups). But today, regarding subcultures, one can hear a slightly different opinion, not so unambiguous and negatively colored.

If the main function of youth subcultures is the socialization of a young person into society and the formation of oneself as a person at a certain stage of development, then youth subcultures, in particular, can be treated as various forms of manifestation of a person's knowledge of the world, his place in it. Youth subcultures are a stepping stone on the way to the individual development of a young being as a member of a mini-society.

Summing up, we can say that media culture, as a social phenomenon of production and consumption of information, significantly affects the formation of youth subcultures.

Along with the social, psychological reasons that determine the emergence and spread of youth mini-societies, media culture plays a very important role, which is to disseminate information about the emergence of informal youth movements.

Watch the video - a friendly festival of modern subcultures.

Modern subcultures of youth of the 21st century

Modern subcultures of youth of the 21st century Modern subcultures of youth of the 21st century Modern subcultures of youth of the 21st century

Media culture plays a leading role in the formation, distribution and diversity of youth subcultures. In addition, media culture itself directly generates new, previously unknown and even impossible varieties of youth subcultures. And modern youth subcultures of the 21st century are no longer so despotic. We are talking about the so-called gamers, hackers, bloggers and scumbags. At first glance, these groups can hardly be called subcultures: they do not have such expressive external signs and behavior as hippies, punks, goths, emo or skinheads, etc. Zapesotsky A. S., Fine A. P. “This is an incomprehensible youth ...: problems informal youth associations "- M: Profizdat, 1990. But the absence of external manifestations in cyber subcultures does not prevent us from seeing precisely modern, new youth subcultures in these social strata. Representatives of cyber subcultures do not have such an ideological orientation as skinheads, goths, but the behavioral orientation towards virtuality, mediated by multimedia technologies, to a greater or lesser extent means a departure from real life, a tendency to self-realization not in the traditional form, but with the help of slang language , specific interests, isolation of oneself, a group of like-minded people from the public, certain status relations, etc., pointing to them precisely as a subculture. Cyber ​​subcultures, respectively, have characteristic features. First of all, it is multimedia competence. These groupings are precisely the subcultures of leisure. Let us recall at least rockers and bikers, whose representatives in life can engage in activities that are common to society, but in their free time, at their leisure. They profess other values, implement interests and ideas that are different from traditional ones.

Likewise, for example, bloggers or hackers: in real life they can do ordinary things, and assert themselves, declare and implement their ideas through Internet technologies - in virtual reality. And here it is appropriate to recall the next sign of cyber-subcultures - the inconsistency of their manifestation. It can be stated that the subcultures of youth at the beginning of the third millennium differ significantly from the subcultures of the second half of the 20th century. And not only in form, functions, ideas and goals, but also in the way of education, determined by the means of mass communication, which at different times influenced their appearance in different ways.

Summarizing all the above, we can say that media culture - as a natural result of the development of the general culture of mankind, mediated by the technical development of mass media, in a broad sense covers the production and consumption of media products and is closely connected with mass culture through its system of values ​​- forms, maintains existence and generates new subcultures, and youth in particular. Along with the social, psychological reasons that determine the emergence and spread of youth mini-societies, media culture plays a very important role, which is to disseminate information about the emergence of informal youth movements. Summing up, we can say that media culture, as a social phenomenon of production and consumption of information, significantly affects the formation of youth subcultures.