The Like Nastya channel is an entertainment channel on Youtube, where you can see the life and rest of a cheerful five-year-old girl Anastasia Radzinskaya from Krasnodar (Russia). Together with her mom and dad, she talks about her impressions of visiting amusement parks and children's leisure centers, introduces her friends and shows all her adventures.

Based on December 2019 statistics channel Like Nastya has 15.1 million subscribers, which is an absolute indicator of overwhelming success on the network. The target audience of the vlog is children from 3 years old and their parents.

In parallel, Nastya and her parents have another channel - Like Nastya Vlog, where you can also see fun travels, endless entertainment, games and many, many funny episodes from the life of a girl.

Feature in uniqueness

Anastasia Radzinskaya's channel was created in January 2015 and has since won the love of subscribers.

Here you can see everything for yourself and your child:

unpacking toys;

parodies of the cartoon "Masha and the Bear";

description of the craziest amusement parks in the world;

Nastya will tell you about shopping in exotic countries, gifts for any holidays;

learn to sing fun songs together and play exciting games.

This is the unique feature of the channel in the Russian-language Youtube. To date, all the author's videos in this video blog have collected 4,889,909,543 views, and this figure is growing every day.

Traveling with the Radzinsky family

Over the three years of the existence of the Like Nastya vlog, the family managed to visit many countries, including Singapore, China, the USA, Malaysia, Italy, Spain, Germany, the United Arab Emirates, the island republics of Thailand, Indonesia (Bali) and other states.

Also on this Like Nastya channel you can find a whole series of experiments for children and scientific experiments that will interest any little tracker. Nastya loves and will gladly tell you about:

animals;

Baby Born dolls;

Peppa Pig;

about the cartoon about Masha and the Bear;

Elsa from Frozen and Paw Patrol.

High quality shooting and editing, bright locations and creative approach of videos on channel Like Nastya- those highlights that attract the attention of Nastya's fans. All videos are shot with soul and for the soul, and sincerity, spontaneity, artistry, sense of humor and creative ideas captivate the audience.

Join the site and discover the world of entertainment and unforgettable experiences! And don't forget to subscribe to channel Like Nastya ("Like Nastya").

The Like Nastya channel and her second project, a vlog, made a boom in Russian-language YouTube. More than 13 million users signed up for the first one, and more than 30 million for the second one. By the way, the girl is only 5 years old. The heroine of popular videos Anastasia Radzinskaya lives with her family in sunny Krasnodar. Many are concerned about the question of what is the success of the Like Nastya and Like Nastya vlog channels. How much does she earn and who are her parents? It is difficult to learn about the life of mom and dad, because the girl has an inactive Instagram. There is only one photo per profile. The Like Nastya group on the Vkontakte social network was suspended in 2017. But there is information of interest to readers.

What is the secret of Like Nastya's success. How the project was created

YouTube Like Nastya Vlog

Like Nastya's parents were engaged in business in Krasnodar. Anna Radzinskaya - the girl's mother, owned a wedding salon. She says that the monthly profit from it was 300,000 rubles. The father's name has not been released. It is only known that he owned a construction company. It had only 20 employees, but it brought more profit, however, it was unstable.

Nastya was born on January 27, 2014, and in 2015 her parents sold their companies. When their daughter was 2 years old, they created the Like Nastya channel. At the end of 2016, "Like Nastya vlog" appeared. The girl was still quite small. But even then she honed the skills of a future blogger. The plots of the videos were standard, and similar to many other children's channels. Nastya unwrapped boxes with toys, examined them, admired. This move did not bring many subscribers. Then the parents decided to change the tactics and approach to the project.

Changing the format is a worthwhile risk

YouTube Like Nastya Vlog

The following videos were released in a new format. The audience could see how the girl travels with her family to different amusement parks in the world. For 7 months she visited 6 countries: Thailand, Malaysia, Singapore, Hong Kong, UAE and Bali. Subscribers were wondering where the family got the money for such a vacation. An RBC article for 2017 reports that this required 1-1.5 million rubles a month. That is, for 7 months of travel, the family had to invest from 7 to 10.5 million rubles. In the early stages, parents took amounts from the family budget. But after a while, the Like Nastya channel began to make a profit. The YouTube Partner Program helped the channel grow.

Yaroslav Andreev, the founder of the blogging agency WildJam, expressed his opinion on the account of Like Nastya's income in 2017. Presumably it could be in the region of 5 million rubles. This is the monthly income.

Also, videos based on cartoon plots and with favorite children's characters began to appear on the channel. For example, the domestic animated series Masha and the Bear. The girl continues to unpack surprises, play with dad and have fun on camera. But now the channel content is more interesting for viewers. It has fresh ideas for the children's YouTube segment.

Themes for the games are very different. On the channel "Like Nastya" you will not see banal games at the white table, of which there are a great many on the network. A real carnival takes place on the screen. Dad transforms into a pirate, a rock star, a prisoner and other characters. Like Nastya is also not far behind. During this time, she managed to change many recognizable outfits, which cannot even be counted. The girl was dressed in Belle's dress from the cartoon "Beauty and the Beast", as well as Rapunzel, tried on the image of a policeman, superheroes. Nastya Like plays detective, pirates, ice cream shop, car wash, farm, restaurant and animal clinic. By the way, other characters appear in the videos besides dad. Friends of the blogger girl and even animals are attracted to the shooting. Parents filmed an issue about the appearance of a kitten with a little YouTube star.

All this together led the channel and the vlog to success. Of course, parents turned to agencies for the "promotion" of bloggers. But if the concept is weak, then even they will not be able to help build an audience and revive the project.

Parents took risks by creating a children's YouTube channel. When money was invested from the family budget, it was difficult to predict whether their idea would pay off. Now we can say with full confidence that they were able to achieve their goal. The success of the channel determined the way parents look at creating videos. Professional shooting, experience of operators, high-quality editing and brightness of the picture made even adults watch videos.

The SocialBlade service, dealing with statistics and analytics, indicated that this year the Like Nastya channel has an income of 230,000 rubles to 3.7 million every month. The second project in the vlog format "Like Nastya Vlog" is even more successful. Every month he brings 2.2-36.5 million rubles to the family from Krasnodar.

Combo of popular bloggers in one video

3 months ago, a video appeared in Like Nastya Vlog in which you can see 3 stars of children's channels at once. This is not the first meeting of children's YouTube stars. The video shows how Nastya is going to Diana's birthday party. The birthday girl is a famous heroine of the Kids Diana Show. The audience may also be aware of her brother, who also has his own channel Kids Roma Show. The decision to combine popular bloggers in one video was able to attract even more viewers. It was a mutually beneficial promotion, after which subscribers of one channel could switch to another.

The gap in popularity between the channels of Nastya and Diana is small when compared to the audience as a whole. The first girl blogger has almost 31 million subscribers, while the Kids Diana Show has 33. The difference is almost 2 million people.

Growing views

"Like Nastya Vlog" has amassed nearly 113,956,993,920 views as of August 12, 2019. “Like Nastya” has a lot less views, but even this indicator can be envied by a teenager-vlogger in the lifestyle genre. The second channel of Anastasia Radzinskaya collected 4,352,824,820 views. Many cannot believe in such figures. How can a 5-year-old child be so interested in users. Yes, and what kind of users - kids with smartphones and tablets of their parents.

The high number of views can be explained by simply watching children's YouTube during the day. Even if your child is watching a series of a cartoon, the Like Nastya video may be displayed in the list of recommendations. The child is attracted by a bright picture on the screen saver and he clicks on the video. The second option is that after the end of the cartoon, the next video will automatically start, which, according to the video hosting, is interesting. This may be the next release of Like Nastya.

Moms say that children stare at colorful stories with fun music. Watch time goes by, and accordingly YouTube considers that the video is interesting. He again and again gives videos like Nastya in the list of recommended ones.

According to some parents, the videos of the little girl's travels with her family have become quite informative. You can choose which country you can go on vacation and have a good time with your children.

Criticism of the children's channel "Like Nastya"

Despite the fact that "Like Nastya" is a children's channel, it is criticized. Every parent has their own way of raising children. The heroine in the frame can defiantly play pranks, knock over a cake on the floor or fight with toys. Nastya on the video is not scolded for this, which of the children would like to watch this? Opponents of this believe that their child may misjudge the girl's behavior. If they then repeat this in life, then they are counted and forbidden to behave this way. The child becomes offended, why can’t he, but Nastya can? Parents are trying to protect their child and do not subscribe to the channel. But it still "pops up" in the list of recommendations. The only way out is to manually hide it from impressions.

It is interesting that adherents of the opinion that Nastya can interfere with education give children early access to watch the latest releases. One of the mothers in the reviews says that if the child likes it, then you can watch the video together. An adult can simply comment on what is happening on the screen. Explain why you should not behave this way. The easiest way is to remove the channel from the tape, but will this help the child? You can not prohibit, but simply communicate with the child. How else does he learn what is good and what is bad, if not from his parents.

Another category of moms and dads are concerned about the financial side of the channel. The video contains beautiful outfits, interesting games, toys and amusement parks. Not everyone can afford such a child. In addition, even if she managed to save up for one similar toy, Nastya will have a new one next week. The child will demand new purchases from the parents. On the other hand, such a situation may arise not only because of this channel. There are many child bloggers on the net who are exclusively engaged in the analysis of toys. "Like Nastya" has a variety of content that is not only focused on purchases.

"Like Nastya": educational videos

Nastya's parents listen to the opinion of subscribers. They added useful videos for children to the channel. For example, how to swim correctly, how children should not behave. Separate two issues are devoted to the rules of conduct. It turns out that little viewers grow up and learn the world together with the girl on the screen. Another video shows a dad getting his daughter ready for school to a fun song. True, it is performed in English. The plot is simple and will be understandable for children who do not know a foreign language. Some parents, on the contrary, like that a number of videos are accompanied in English. This helps kids learn it from an early age.

To the question: “Who is the most popular blogger in Russia?” - most of the growing viewers of the domestic YouTube segment will shed tears and proudly name Ivangai, Max +100500, Brian from TheBrianMaps channel or the creator of the SlivkiShow project. But do not rush, because recently the so-called crown of Russian video blogging has passed to five-year-old Anastasia Radzinskaya, who in a fairly short time managed to gather almost 30 million subscribers under her banner. About who is behind the success of a little girl from Krasnodar, how she managed to win the hearts of YouTube regulars and why parents rebel against such content - in the material

PewDiePie never dreamed

The casual viewer who inadvertently stumbles upon a YouTube channel looking for good content Like Nastya Blog, will be able to find out that the account of the young Radzinskaya was created in December 2016 - at that bright time when the future star was not even three years old. From the description of the channel, it will become very clear to the user that his psyche will face tests from the category of "children's vlogs and the online life of a little girl", "real life of the family and the brightest moments of life", as well as "a lot of entertainment for children, new toys and games for children, travel and the most interesting places.

All of the above in colors illustrate videos with names "Nastya and dad make slime from a bright shiny worm" , "Nastya and a beauty salon for princesses" and for example "Nastya and dad play a talent show with musical instruments". In the video, barely speaking Radzinskaya, together with her father, masterfully plays various roles in the best traditions of the heroines from the Ranetki series to a cheerful accompaniment. It is especially worth highlighting the acting talent of dad Like Nastya - a man easily reincarnates from an overage senile who has fallen into childhood into a rock star or a stylist with an extremely unconventional sexual orientation.

Like Nastya Vlog / YouTube

On this interesting note, the acquaintance of a conditional viewer with the Like Nastya channel could have ended if it were not for the numbers under the video, subtly hinting that 30 million people are watching the unpretentious work of a five-year-old girl and her parents with pleasure. By the way, not every foreign YouTube star can boast of such results.

For example, the infamous American blogger Logan Paul, at the beginning of 2018 to the whole world with a video mocking the corpse of a suicide, nervously tramples on the sidelines along with its miserable 19 million viewers. Frankly inferior to Like Nastya in the number of views and the most popular youtuber, known under the pseudonym PewDiePie(97.7 million subscribers). On average, each Kjellberg video is watched by about 10 million people. Radzinskaya's videos easily overcome the mark of 30 and even 40 million views. What can we say about Max +100500 and other Ivangay.

A blow in the stomach to allegedly popular YouTube bloggers is the most successful video on the Like Nastya Blog channel. Video "Nastya and papa sleeping at sheep farm Video for children Nastya and papa sleeping at farm sheep" scored over 695 million views. For comparison - most famous video PewDiePie barely passed 206 million.

Like Nastya Vlog / YouTube

Where do legs grow from?

It is quite possible that the fact is that neither Chelberg, nor Paul, nor even Ivangai were produced by their own parents. But Anastasia Radzinskaya from the city of Krasnodar has a completely different story - her first channel, which is simply called Like Nastya, in January 2016 was created by Anna Radzinskaya, mother of Like Nastya. Apparently, then the woman was not satisfied with the income from the wedding salon, which, according to her, brought her about 300 thousand rubles a month, and she decided to try her luck on YouTube.

To be honest, the content of the main channel is practically no different from the Blog version. Like Nastya still rides roller coasters, goes to visit Santa Claus and unpacks New Year's gifts with her ubiquitous father, who carefully maintains anonymity and introduces himself simply as "dad".

Like Nastya Vlog / YouTube

The only thing known about the girl’s father is that before his daughter’s popularity boom, he allegedly ran a construction company that “would be many times more profitable, but in reality the income was very unstable,” follows from the Wikipedia article dedicated to Like Nastya, which, most likely , scrupulously edited by her parents, noting each new success of their child.

After all, most of the audience of Like Nastya are children who were abandoned by their parents to the mercy of fate in the vast expanses of YouTube. Judging by the popularity of the girl's account in "In contact with", the reality of which is confirmed by the presence in the “Friends” tab of Yoola employees (a media network that works with thousands of bloggers, helping to develop, produce and distribute content), out of almost 30 million Like Nastya Blog viewers, only a thousand people have grown to start your own social media account.

The Radzinsky couple began conquering a young audience with the most ordinary unpacking of toys, which, unfortunately, did not interest connoisseurs spoiled by a huge amount of children's content. The parents made a strategically correct decision: to visit all kinds of amusement parks and shoot it on video - literally in a matter of months the channel gained more than 2.5 million subscribers.

During her still short life, Like Nastya has already managed to visit children's parks in Singapore, Hong Kong, Thailand, Bali, Malaysia and the United Arab Emirates, as well as pretty empty her parents' wallets. Nevertheless, the costs were justified. According to the SocialBlade service for 2019, the Like Nastya channel monthly brings the Radzinsky family from 230 thousand to 3.7 million rubles, and the Like Nastya Blog project - from 2.2 million to 36.5 million rubles.

Like Nastya Vlog / YouTube

It is worth noting that in the videos shot by the parents of the growing blogger, there is no open advertising of any brands. Sometimes, however, in them you can find an unobtrusive demonstration of products from a particular company.

Such childish content

The lack of direct advertising can be explained by a very tense relationship between the administration of the video hosting and parents who earn or try to earn on the popularity of their children. The fact is that in November 2017, YouTube had many lucrative contracts with major brands, whose management did not like that the service showed their ads during inappropriate videos involving children.

One of the reasons for the tragedy was the "creativity" of the Martin couple - American bloggers Mike and Heather, who won the hearts of hundreds of thousands of viewers with sophisticated bullying and mockery of their children. As a result, after numerous complaints and the deathly silence of YouTube, unfortunate YouTubers of parental rights were given a suspended sentence. the largest channel in the CIS with 9.4 million subscribers is Vlad Crazy Show, the authors of which have been repeatedly accused of inappropriate treatment of children.

But the administration of YouTube did not stop there. As a matter of urgency, new and very strict posting rules for authors of children's content were introduced. According to the direct competitor of Like Nastya's parents - Andrey Tvardovsky, who oversees the channels Mister Max (13.6 million subscribers) and Miss Katy (14 million subscribers), - following the new rules, his children Max and Katya are forbidden to act in swimsuits, there are harmful sweets on camera, arrange pranks and touch sharp objects.

It may very well be that this is why both Tvardovsky and the Radzinsky couple deny themselves direct advertising of brands and close comments on videos, thereby protecting YouTube from the invasion of hordes of potential pedophiles who discredit the good name of video hosting in front of reputable advertisers.

Youtube needs it

Despite the fact that the ability to comment on the work of the Kuban girl on YouTube is completely absent, on the open spaces of the network you can find very controversial reviews of the so-called "Mommies" about the content of the Radzinsky family. “But the thing that I don’t like is nonsense,” admits a spectator with the nickname dolly-slob. “Nastya does what she wants: pours shower gel into the bathroom, then throws it on the floor, throws the cake on the floor, fights with toys. They don't do anything to her. They don't scold, they don't shout. What for? They have a different goal - as many views, likes, money as possible! And our children believe in this impunity, then they do the same in life and cannot understand why - Nastya didn’t have anything, ”she summed up indignantly, noting that she nevertheless likes the installation of the Like Nastya project.

Nastya Like is in the top of the highest paid YouTube bloggers. According to the World Jam agency, she receives more than 1.5 million rubles every month.

What is her channel about? An evil person will answer that about nothing special.

Kids play in an inflatable pool with balls, Nastya with her mom and dad travels to children's entertainment centers and amusement parks ...

Children and cats are the kings of the Internet community. They are the ones who get a lot of views. Anna Radzinskaya decided so, and created a channel for her three-year-old daughter.

Biography of Nastya Like

Nastya was born in Krasnodar in a family of businessmen. Nastya's mother Anna is the owner of a wedding salon. My dad ran a construction company that had only 20 employees at the time of writing the blog.

In 2015, the foreign policy crisis began, and the income of the girl's parents fell sharply. Anna noticed that they no longer buy expensive dresses, weddings are arranged with less glamor, or even postponed until later, until better, non-crisis times. There were also few construction orders.

Anna began to look for a new type of business, because the family is used to living in abundance. In an interview with the RBC agency, the mother of a young blogger does not hide her income. In good times, the wedding salon brought 300,000 rubles net.

Anna does not voice the income of her husband's company. But during the crisis, the family decided to sell their shares in the business and promote the video blog of Nastya's daughter.

The young parents had no blogging experience and knew only good operators and those who could promote an Instagram account. Anna hired a cameraman and began filming the usual children's videos - unpacking toys, costume shows, and games.

At first, the blog only took Anna's personal savings. He did not bring income, there were few views. Yes, Nastya is a cute child, and her parents tried to come up with different stories, but there was no progress.

On Youtube video hosting

YouTube lives by its own laws. It is extremely difficult to promote a channel by simply ordering advertising even from popular bloggers. It is necessary that the viewer catches his eye on some kind of “trick” and stays on the channel.

What can be done with a child? Toys unpack everything, everyone plays games too, everyone does something together with mom and dad again. How to be?

Anna decided to go for broke and travel around all the popular children's amusement parks in the world with little Nastya. All the savings of the family went to this business. To shoot a video, for example, at Disneyland in Paris costs at least one and a half million rubles, because you need to pay the team, fly to France, and arrange filming.

But it was this desperate idea that made the Radzinsky family very rich. Just a couple of such stories, and the number of views exceeded 2.5 million. The Nastya Like channel went to the top of YouTube, and it stays there to this day. Nastya is growing, the plots for the commercials do not end.

How much does he earn

Anna Radzinskaya does not hide the fact that she approached the creation of the channel in this way. She does not say in an interview that she “just wanted to upload a video of her cute daughter somewhere for friends and relatives to watch,” as most of these bloggers do.

It was decently invested in the business, I had to abandon the main project and work "full-time" as a video mother of a juvenile blogger.

Nastya Like today brings from 1.5 to 3 million rubles a month. This, according to Anna Radzinskaya, is twice as much as the family had before the crisis and all this story with YouTube.

• advertising places of entertainment and children's leisure;
• promotion of games and toys;
• promotion of other products related to the blog topic

Nastya Like is a developing business project, and in an interview with RBC, Anna says that the whole family is so carried away by blogging that she will only do projects in this area.

Content

Yes, kid bloggers are millionaires. But their age, according to experts, is not long. Now the first generation of YouTube heroes is growing up, and in other countries, children's blogs are losing popularity with the growth of their owner.

Old videos are reviewed, but not so actively as to support income. A teenager has a completely different target audience, and the situation when viewers grow up with a blogger is quite rare.

Basically, teenagers are moving into the lifestyle genre, where the competition is the highest and the cost of advertising is the lowest. Russian-speaking lifestyle bloggers are especially unpromising financially.

In the case of Nastya, it is hardly worth fearing ruin. The girl is still small, five years old, the children's audience will be able to enjoy her adventures. Parents-businessmen during this time will find a way to multiply investments.

Popularity

Popular is not Nastya Radzinskaya herself, but her mother Anna. She is invited for an interview by leading news agencies, Anna talks about how to run a popular children's blog, about her investments in business.

The girl is quite frank. She says that the unpacking of Chinese toys filmed on a cheap camera is of no interest to anyone now. Games with children are watched only if they are really artistic children, and fun games.

Well, visiting a local pizzeria and some kind of children's entertainment center with a slide will also not collect millions of views. The blog needs a feature, a concept, some way to stand out.

Yes, Nastya Like earns millions, but a lot was also invested in the blog. First of all, the video must be shot on a professional camera. The operator is needed alive, since the child will have to be filmed in motion.

A camera on a tripod will not solve this problem. Travel costs money, so does travel. In addition, no one cancels the usual expenses of a young family.

Therefore, those wishing to repeat the success of a young blogger should know that they are unlikely to succeed without a studio, equipment and a plot for videos. Blogging is becoming a business, and requires investment, like any other business of your own.

Anna Radzinskaya says that the family was able to improve their living conditions and buy a new car only with the income from the video blog. Now they are setting new goals for themselves, while children's blogs on YouTube are still in trend, and Nastya is popular. Perhaps it will be a line of children's clothing, or toys, who knows?

At birth, Nastya was diagnosed with a severe form of cerebral palsy (CP) - the doctors said that the girl would not walk or talk. Parents threw all their strength into treatment, and after a few years the signs of the disease disappeared. One of the methods of therapy was to work on camera: this is how Nastya's parents taught Nastya to interact with the outside world. Today the total number of subscribers of Nastya's five channels exceeds 87 million people, her videos are watched in Russian, English, Arabic and Spanish. Simple videos about how a girl is going to school (in the USA you can start training from the age of 5), eats, rejoices in new clothes, is naughty and jumps on a trampoline, bring hundreds of thousands of dollars a month to the young actress. In an interview with Forbes, Nastya's parents told how a Russian child in three years became richer than the heads of many international corporations.

Treat with love

Future Internet millionaires 34-year-old Anna and 42-year-old Yuri Radzinsky began dating through a dating site. For several months they talked at a distance, and then Anna moved from her hometown of Tuapse in the Krasnodar Territory to Greece, where Yuri then lived. Back in the late 90s, he moved to the island of Naxos with his parents, where he developed several small businesses (“here and there, nothing concrete”), and Anna arranged a vacation for herself in honor of the successful graduation from the institute. “I swam and sunbathed for a year,” the girl recalls.

In 2008, the couple decided to return to Russia to start a family business. Anna and Yuri moved to Tuapse, got married and opened a construction tool rental company. Soon this business grew into a construction company: Yuri led a team that completed orders on a contract basis. Anna launched her own holiday organization project, and then also a wedding salon. Each business brought in several million rubles in revenue per year, the spouses felt stable.

At the birth of little Nastya, a severe form of cerebral palsy was diagnosed-doctors said that the girl would not walk and talk

In 2014, their daughter Nastya was born. Doctors made a terrible diagnosis - a severe form of cerebral palsy, which arose due to intrauterine trauma. “We were told that Nastya would not walk and talk,” Anna recalls. Together with her husband, they threw all their strength into the treatment of their daughter - they drove to the doctors, talked with the child around the clock. By the age of two, it became clear that the girl was developing normally. “Either the treatment and our love helped, or the doctors made a mistake with the diagnosis,” Radzinskaya shrugs.

To consolidate the result, the parents decided to develop acting skills in Nastya. “We looked at what YouTube has for children, saw that videos about how a child unpacks gifts are very popular, and decided to try to shoot Nastyusha,” says Anna. According to her, "there was absolutely no information on the Internet - nowhere did they write who a blogger is and how to make money on it." We decided to act on intuition: we bought several toys for Nastya, took a hand-held camera that was at home, and began to film the girl's reaction. The video was posted on a channel called Like Nastya. Two-year-old Nastya did not even think to be embarrassed: she laughed and was sincerely surprised at the contents of the boxes. “We didn’t even tell her what to do: we just filmed the child as he is. Children are cute, ”says Radzinskaya.

By 2016, the children's segment of YouTube was already quite well developed - only in Russia there were more than a dozen channels on which boys and girls unwrapped gifts.“Children's segment on YouTube is a huge area with a large loyal audience. Especially for the children's audience, we launched a separate YouTube Kids app,” says Elizaveta Lykhina, Head of YouTube Partner Relations in Russia and the CIS. “We were not the first, but very quickly began to gain popularity. I think it helped that Nastya always behaved naturally in the frame. This is a child who is fully involved in the process, which sincerely enjoys. It was nice to look at her,” says Anna. The audience was mostly children who watched videos about Nastya's life instead of boring cartoons.

“Nastya began to be recognized on the streets: children from Thailand, Malaysia, Indonesia pointed to their daughter and said: “Oh, you are from YouTube!”

The turning point happened six months after the blog was launched. Once a Day from YouTube to the Radzinsky account20,000 rubles came. “We realized that everything will only grow further: today 20,000 have come, tomorrow there will be even more. At such a rate, we would earn about $10,000 per month - this is a good income, ”the spouses reasoned then.

They decided that they were already on their feet enough to develop more creative formats. A trip to Asia helped to diversify the content. “It’s winter in Russia, it’s cold, the child doesn’t go to school yet, we are mobile - why not go to a warm country?” Anna explains her decision. The trip dragged on for 9 months, during which the Radzinskythe blog was completely redrawn: they began to shoot story videos about how Nastya rides rides, chooses what to wear, tries local food. The number of subscribers reached a million, and revenues began to amount to tens of thousands of dollars. “Nastya even began to be recognized on the streets: children from Thailand, Malaysia, Indonesia - wherever we were, they pointed to their daughter and said: “Oh, you are from YouTube!”, called by name, asked to be photographed, ”says Anna.

“You can come up with a script in a minute, or you can sit on it for a month”

By that time, the couple closed the wedding salon and the company for organizing holidays - the projects took a lot of time and effort, and practically did not bring profit. The construction company remained, but its management was given to the manager. The main source of income for the family was the channel of the three-year-old Nastya.

American dream

After the Asian vacation, it became clear that videos with Nastya are interesting for children from all over the world.“Children's content is multilingual. Despite the fact that the video can be filmed in Russian, children from other countries will also watch it, emotions are important for them, ”explains this phenomenon, the founder of the WildJam blogging agency Yaroslav Andreev, better known as the Elf Trader. The plot of the videos really was understandable without words, but in order to increase the loyalty of the foreign audience, the Radzinskys began to translate each video. To do this, they hired translators who dubbed the lines of Nastya and her dad Yuri - another constant hero of the scenes - and re-voiced the video. Started with English, then added Spanish to cover Latin America, and Arabic.“Currently, content export is a very important area for Russian-speaking creators. It is necessary not only to translate your content into global languages, but also to localize it, taking into account the specifics of the audience in new markets, - warns Elizaveta Lykhina from YouTube. “In particular, the focus on content quality becomes especially important: in competitive English-speaking markets, the audience is very picky about this and has very high expectations.”

From a handicraft family video, the filming process turned into a full-fledged business: the Radzinskys began to release videos every day, hire editors and special effects specialists, and look for suitable props - unusual toys, clothes, accessories, mannequins. “There are big problems with this in Russia: you can’t find anything, large sites like Amazon don’t deliver almost any goods to us,” Anna complains. Tired of the limited assortment and the Russian winter, the RadzinskyAt the end of 2017, they decided to move to America. “We also considered London, as there is a very strong education, but we don’t want to freeze. In Miami, there is no winter, no sudden changes in temperature, there is Amazon, where we buy everything. So while we are warming up and learning, ”says Nastya's mother.

Tame YouTube

“In one of the videos, Nastya jumped on a trampoline, and the edge of her underwear lit up on the video. Our lawyer immediately said that they wouldn’t let it through, we had to reshoot it.”

To survive the blocking time (after a few months, YouTube returned Like Nastya the right to work),The Radzinskys have registered several new channels. According to Anna, they practically did not feel any drawdown in views. “A small child - the main viewer of Nastya - will not go in and drive the exact name of the channel into the search bar. He can write “Nastya” or simply pick up an iPad and click on a familiar picture in the “recommended” one, says Anna.

“It just seems from the outside that blogging is easy. One has only to miss one day, the number of views immediately drops, and hence the income.

The fact that their daughter earns more than their businesses ever brought in, Radzinskydoes not surprise. “It just seems from the outside that blogging is easy. In fact, this business is a hundred times more complicated than construction and wedding, - Anna believes. - Firstly, here is the creative process - you can come up with a script in a minute, or you can sit on it for a month. Then you have to combine the work of a screenwriter, director, editor and cameraman. In addition, in any other job, you can arrange a day off for yourself, turn off the phone and go to rest, leave everything to the managers. And here you only have to miss one day, the number of views immediately drops, and hence the income.

“The situation is the same as with child movie stars. Often this destroys their fate: a sharp fall in popularity can greatly affect how a child perceives the world.

The day of the mother of a young blogger is scheduled by the minute: getting up early, writing a script, filming, organizational issues, watching video material. “Everyone is surprised - the child does nothing and earns millions. And the child is only an actor, - says the businesswoman. “Our channel is our work from dawn to dusk, this is the work of a huge team, without which nothing would have happened.”

Mikhail Karpushin from GetBlogger warns that the desire to make money on the visual image of a child can be fraught with psychological problems for the child himself. “The situation is the same as with child movie stars. Often this destroys their fate: a sharp fall in popularity can greatly affect how they perceive the world, through what prism they look at it, he believes. “Yes, children's YouTube is a profitable business, but for example, I would not want my children to become bloggers.” Nastya's parents are not worried about this: according to them, the girl enjoys the process and does not experience any negative consequences of her popularity. “We only make videos that our daughter wants to be in. We show her: Nastya, today we will shoot about dresses, you will change them. That’s it, she’s already running happy, she doesn’t need anything anymore, ”Anna assures. According to Nastya herself, when she grows up, she dreams of becoming "a businessman and maybe an actress."