Who is involved in the organization of concerts. Concert business

The ability to organize an event is an important skill of every modern person. For a musician, a concert is the main format of his work and a source of income. Many creative people resort to the help of professionals. Agents and managers know how to properly organize an advertising campaign, find resources, and sell tickets. And the task of the artist is to light the hall with his inspired creativity. In the history of art, a natural symbiosis of a musician and a manager has developed.

I see the goal, I believe in myself

The simplest option - you want to introduce your friends to your music. How to organize concerts in this case? The easiest way is to hold a flat. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with the official culture and were forced to perform secretly.

Home concert, or Back to the USSR

In those days, there were traditions of the apartment house. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.

Today, it is possible to use sound recording equipment within the framework of apartment buildings. And the speakers and amplifiers will disrupt public order and interfere with the neighbors. The exception is private households. No official permission, no hall rent, no advertising, no expenses at all are needed to hold a house party. Enough free space, which one of your friends will provide free of charge. There is only one minus of the apartment house - the lack of income.

Help from a non-profit organization

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a little party. Tell the audience about your problem or arrange a presentation of the project. Set up a money box. It should look bright and attract attention. For those who prefer electronic payments, bank details should be printed. Hang the leaflet in a conspicuous place, and also distribute to each of those present.

Consider how your friends can control your spending. They need to understand where their money will go. How to organize concerts for charities and non-profit organizations? Here a simple apartment house is not enough. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.

What to show the viewer

Define the target audience. Studies show that people of all ages and social strata of society donate to charity, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a common advertising campaign for them.

How to organize a charity concert and determine your target audience? Do your own research. Start with an experiment. Try to hold a promotion in the main square of the city. She may look different. Hand out booklets and free artist demos to passers-by. Entertain walking people, and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unfussy drinks, calendars, magnets and other small items will attract the attention of the townspeople.

Target audience and repertoire

Pay attention to who donates the most. You can involve a special observer in the study. This is how you define your target audience. Such an advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.

Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Explore the musical tastes of your future viewers. To do this, it is enough to monitor social networks. Pay attention to profile communities. For example, ladies gather in groups dedicated to family, children, and culinary recipes. Check what other communities they are in, whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Speech structure

The musical tastes of the target audience have been studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain order. Do not forget that concert numbers should be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after the intermission, you will not count the number of spectators.

The image of the musicians and the tasks of the producer

Attention should be paid to the appearance of the artists. If you are interested in how to learn how to organize concerts, take care not only of the costumes and make-up of the group, but also of their manner on stage. For a young audience, abrupt movements and extravagant appearance of the musicians are appropriate. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.

How to organize concerts? It's difficult enough. There is a popular expression among managers and organizers: "If you want everything to be good, do it yourself." This wise aphorism captures the main problem of all leaders. Finding responsible performers is one of the most difficult tasks. Therefore, the organizer needs assistants who control different areas of work. It is desirable that you have complete trust in these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Do you want to know how to organize concerts in your city? Succeed in the field of production. Earn money for yourself and artists. And then the best musicians will contact you. Of these, the most talented and disciplined should be chosen. Then success is guaranteed.

Where to hold a concert

A separate problem is the rent of the hall. It's good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something like that. And you have money to rent. If there is no professional concert hall, you need to turn on your imagination. Do you want to know how to organize a concert of a rock or pop band? needs a rehearsal room. Most likely, the group already has a capacious garage or warehouse where they regularly meet. You can ennoble this room and hold a concert there. Each city has a large warehouse or production workshop. It needs to be cleaned well. And then it's perfect for a rock performance.

How to organize a concert of the group, will tell the practice of holding festivals of contemporary art. Often they are on the territory of abandoned factories and factories decorated in the loft style. Huge rooms have almost no partitions. Functional areas are distinguished only by meager decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food sheds. Try to adopt this practice. Lease part of the premises to merchants. To do this, you need to have official permission. To get it, you have to work hard. But you are guaranteed a profit.

Leading means foreseeing

It is good to organize the sale of discs with the group's records at the entrance to the hall. If the group is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one has been able to download it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned production facility can cause some problems. For example, there may be no sockets for connecting audio equipment. All possible problems must be carefully studied long before the start of the concert. And try to eliminate them. A good manager anticipates all possible difficulties in advance.

distinguished guests

How to organize a concert of a star? And what is the cap on the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Novice managers should be aware that the costs will not be limited to the star's fee.

Large funds will be spent on the relocation of the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in the dining room. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drafting a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.

The artist's fee may vary depending on the circumstances. The date of the concert is of great importance. For example, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he has to perform. The number of viewers and the density of the star's tour schedule are taken into account. The larger they are, the more expensive the concert will cost the customer. If you still decide to invite a star, you should book performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.

Suppose you have idea to organize a party or a concert. And now you are faced with the questions of how you can save money for their implementation or even earn money.

So, in order to get money from a party, you need the very idea of ​​\u200b\u200borganizing a concert. You have thought over the plot, outlined the main star of the event ... What to do next? Remember the main points:

• Find a concert venue (be sure to inspect it and examine the equipment of the hall)
• Determine the audience (who will go?)
• Set price range
• Learns to convince

So, to choose a concert venue, estimate how many people will come to the concert. Determinecapacitysites. By the number of seats - we print the required number of tickets for the concert. Inspect the possible entrances (especially cunning security guards or hall employees can let them in for a pittance, or even free of charge, “left” visitors or their relatives). If you do not trust the local guards, put your own guards at all entrances and exits.

Let's not forget about Grandmother ticket scams- when a small money is shoved into an aunt who checks tickets and she lets everyone through. And at the concert, the hall will be full, and tickets will be sold a little bit. You yourself (or your friends) can try to go to the concert by giving her instead of a ticket, for example, 500 rubles. Missed - we replace it with our man.

Another trick is fake tickets. To fight them, put neon prints on them, do embossing, perforation.

Warn that only you and no one else will take the cash register. Decide on a price range: VIP , average, budget and tickets for partners.

Very good move - organize VIP -zone. Place guards near the tables or in the forefront, for especially “dear” clients. This is flattering to many, and even the inflated price for such tickets does not scare away.

In the era of modern technology, in order to invite a star, you do not have to look for it through second hands. Now on the Internet through the site you can find a connection with any artist. We learn to convince. Everyone has their own prices, but it is cheaper to invite an artist on tour (this way you will save on travel expenses). But on average, when organizing an event, all the money earned is divided approximately like this: 70% for the artist, 30% for the organizer of the proceeds. When starting negotiations with an artist, the main thing is not to worry and do not forget to bargain (there is nothing shameful in this).

In order to bring a star, consider concert expenses: fee, road share, household rider, technical rider - sound rental, hall rental, concert staff, payment to security. Afraid that you can't do it alone, hire personal assistant- one or two thousand per event, but you have someone to rely on. Since during your concert, you can simply be torn apart by all sorts of little things.

When printing posters and tickets, use offset printing to save money. Because it's the cheapest. And on one sheet you place posters, and tickets around the edges. The best colors for posters are black, white, red. In the largest letters we indicate the artist and the date of the performance, in smaller font - the rest of the information - the venue, price, points of sale, partners, the name of the concert, and so on.

Placement of posters can be commercial and free. Or activists who are ready to work for a ticket to this concert. Distribute 30-100 posters per person (depending on the price of a ticket to a party) and explain that each poster posted needs to be photographed. At what, photograph not the poster itself, but the place where it was pasted. Usually posters are hung up one month before the concert.

The legal side of the issue is taxes. They make up five percent.

When drawing up a contract with the hall, be sure to indicate the name of the site, its address and the time of the concert with a margin of at least five hours. We prescribe the technical staff of the site - the presence of an electrician, cleaning lady, water and thermal conditions throughout the event. We discuss issues related to tickets in the contract: who prints, who sells, the mode of sale, the percentage of the transaction. We indicate the operating mode of the cashier (only 30% of visitors come on time, the rest come later, so the cashier should sit almost to the end). So, when you stop selling tickets is up to you. Even if there are no numbers and the concert has begun, you should be asked if it is possible to end the sale of tickets. Specify who has the right to withdraw money from the cash register.

With the artist in the contract, we indicate how many songs he performs, how many minutes. The payment procedure is prepayment, refund in case of cancellation of the concert due to the fault of the artist, payment after arrival.

Remember that the payment for the damage done goes to the guards' account, and not to yours. The arrival of the police is always free.

I hope these tips help you organize your event!

If you're thinking about throwing a dream concert but don't know how to get started, follow 15 tips from seasoned organizers and your concert will be doomed to success.

1. Register your business.Alas, an individual cannot organize a concert - for this you need to be an individual entrepreneur or a legal entity. Such cases will have to be registered.

2. Forget about your own musical tastes.Potential viewers may not like your tastes, so analyze social media and streaming services to get an idea of ​​the approximate audience that is ready to come to a particular artist.

3. Don't you dare forget about social media.Your viewers live there, and without regular notifications like “group Y is coming to city X”, people simply won’t know that you are organizing a concert of their favorite band in the sweat of your face. Do not skimp on advertising and occupy social networks - let everyone know about your organizational activities (but not immediately - see paragraph 10).

4. However, do not rely on polls in the spirit of "Which group would you bring?".Admirers of Shortparis, 1/2 Orchestra, Corpse-Eyed Toads and other less popular bands will shower you with likes and comments, but they may not come to the concert itself - in this case, you will be left with an empty hall and a gaping hole in your wallet.

5. Do not grab from the start for large projects.It is better to gain experience by making bumps on small moves than to make a big import, unknowingly make mistakes and fly into the cash.

6. Be as clear as possible on your estimated costs.Make an estimate of the event, remembering to include some amount for unforeseen expenses. And in general, provide yourself with financial safety net - remember about working capital.

7. Do not make events for the last money.Concerts cannot be considered as a joker that can rehabilitate your financial condition - you can be left without money at all. Yes, you need to be ready for flights - at first it is inevitable.

8. Get ready to waste time, money and nerve cells.Musicians, venue owners, managers, media representatives, "techies" and officials will piss you off with questions and demands, while making your wallet less dense at the same time. Accept it, but don't let yourself go over budget.

9. Discuss everything.Having decided on the group and the venue of the concert, agree with the musicians and the owners of the concert venue about the date and time of the event. Also, don't forget about the fee: discuss not only the amount, but also the form - some groups work for a percentage of ticket sales.

10. Don't rush to advertise.Before the tour license is issued, any advertising is prohibited. Due to the violation of this rule, the coldwave group , for example, never performed at Corpus last spring.

11. Get a tour.This is a certificate that allows you to hold concerts on the territory of the Republic of Belarus (yes, everything is complicated). To obtain such a certificate, you will have to apply to the city executive committee or the regional executive committee - drag an application for issuing a certificate, an event program, background information about the group and pray that your concert is not branded " ". "Tour" will be needed not only by foreign, but also by domestic musicians - in this case, everything is done in a simplified form, and you do not have to pay for the certificate itself. However, you should not relax - to compatriots, the ideologists of the Minsk City Executive Committee , as well as to foreign performers.

12. Control time.The “tour” is done for about five working days, and ten days before the sale of entrance tickets, you should have all the documents in your hands.

13. Follow the technical and household rider of the artists.But be prepared for the fact that these requirements can be very crazy things: Kanye West, for example, requires a towel from Versace, and The Rolling Stones indicate in their rider a separate room with a pool table. It's good that you don't plan to bring these guys to us...

14. Always think about the audience.They are the main link of the whole concert chain. Goof off with the sound, the dancefloor, the warm-up or the wardrobe, and you'll get massive hoots, a flurry of angry comments, and a bunch of dislikes.

15. Know it will be scary.What if the flight of your musicians is canceled or the drunk drummer loses his passport? And traffic jams can fly out in the middle of a concert and the vocalist will definitely break an expensive amplifier ... Remember that force majeure happens, and keep a plan of action in your head so as not to sit in horror with your head in your hands. If you have total problems with stress tolerance, find a more relaxed activity.

We express our respect to Ivan Vasilyevich, Yan Popkov, Pavel Bogdanovich, Oleg Chubakov and Sergey Polazhenko for their help in preparing the material.

It's no secret that in the world of music there is always competition. But, despite this, people still appear who are interested in organizing concerts and music festivals. And if you also sometimes thought about how to make a concert, then it will not be superfluous for you to familiarize yourself with a simple scheme for organizing concerts for beginners.

To get started you will need:

• No budget
• Knowledge of local groups or contacts through which stars can be invited
• Friends willing to offer help
• Sociability, without it nothing
• The designer who will be busy with the artwork
• Computer with internet access

Instructions for organizing a concert

• Before organizing a concert, it is necessary to conduct a small analysis of music venues and teams. To do this, you will need a computer with Internet access, thanks to which you can go to specialized sites where you will learn a lot of information about groups and even find contacts to contact them.
• It is necessary to think carefully about the genre of the concert itself, and which venues will be more relevant for it, because the organization of concerts of stars has a completely different focus.
• Decide on the teams that will directly perform at your event. Prepare a list of bands that are most interested and write them an offer letter asking them to perform at your concert.
• Further, when you already have a list of bands and some venues for performing, you need to decide on the date of the concert. Weekends are considered the best time for absolutely any concert.
• Simply indispensable for the organization of any concert are promotional materials. These include flyers, posters, posters, etc. And just the designer will help to develop them, because who can know better how to make a concert poster. You should make sure that you give the designer accurate information about the teams, dates, name and location of your event.
• The bands that will be participating in the concert can also help you. Just give them a certain number of tickets to resell, naturally offer them a percentage of the tickets sold. This will help attract as many people as possible to the event.
• Activities should be promoted as actively as possible, using posters and a variety of leaflets. They can be given out to musicians, who in turn will distribute them to their friends and fans. Also, don't forget to put up a poster at the venue of the concert itself.

Important points for organizing concerts

Security is probably the most important point in organizing concerts. That is why all the thoughts of the organizers about how to properly organize a concert should first of all be directed to organizing all the necessary security measures for this event. And all because holding any kind of mass events carries a certain hidden threat, because there is a very large amount of equipment at the concert, which makes you think at least about fire protection.

In addition, even decorations are dangerous, because if their fastenings are not of high quality, then they can collapse at any moment, which can subsequently harm the guests themselves. Often, in the productions of their concerts, the organizers use fire and light shows, which require more caution and compliance with special safety rules.

Group concert organization

If you are thinking about how to organize a band concert, then you should know two main points that the concert attendees do not know, but you, as the organizer, must know.

• The first is the fee, namely, how much will the work of this or that group on stage cost you.
• The second is the rider, or in simple terms technical and living conditions. Usually it depends on the popularity of the team.

Classification of performing groups

• Widespread popularity in wide circles. Groups of this kind gather stadiums, their fees are very high, the conditions of the rider are almost impossible, but they will undoubtedly gather a full hall, from babies to pensioners.
• Widespread popularity in narrow circles. These are mostly successful bands that work in any style other than POP. Their fees are usually quite acceptable, and the riders include several points.
• Narrow popularity in wide circles. They have less success than the groups from the first point, however, their fees are higher than those of the groups from the second point, and the riders are painted on several sheets.
• Narrow popularity in narrow circles. Almost no one knows about them, although they probably have two released albums and one video clip in their piggy bank, which was shown a couple of times on music channels.

And if you are thinking about how to organize a concert with the participation of groups, then first you should use the services of groups that are widely popular in narrow circles. And if the event looks like a fest or session, then groups that have a narrow popularity in narrow circles will do.

Of course, so that your event does not consist of mistakes and shortcomings, it is better to turn to trusted organizers - professionals in their field. The cost of organizing a concert may not reach the mark of $ 1,000, or may exceed a million, so before starting work on organizing a holiday, you will need to decide from the very beginning on the amount of money that you are willing to spend.

As a rule, promoting your own creativity takes no less effort than creating it. So don't expect the audience's attention to fall on your head on its own. Think about how to organize a concert, collect information about how creative people in your direction did it, for whom it really helped. After all, you don’t want the works created on the wave of wonderful feelings and lovingly improved by labors to gather dust on a shelf or in a drawer.

One spirit will not be full

The attention and love of the fans is a wonderful thing that every artist aspires to. Even if you are primarily interested in purely creativity, it is always nice to see that your ideas are shared. It is especially valuable that there are like-minded people nearby, and you are the spokesman for their feelings, and in a sense they are grateful for this.

Many artists make art for themselves. But if you ask if they would like to speak, many give a positive answer. The same goes for money. A novice artist needs to figure out how to organize a concert in his city and recoup the effort with some bonus.

Ideally, each person should do what he loves. If this is music for you, figure out how to make a dream come true, and a hobby into a profession. All of us humans are interconnected. So without the support of the public, you are unlikely to be able to become popular and rich, no matter how technical and thoughtful your compositions are. The masses need to be able to interest. You can hold both a solo concert and a joint concert with some well-known or the same beginner group.

Where to begin?

In order to understand how to organize a band concert, even the most exalted minds will need to get down to earth and look at the issue from a purely practical point of view. You will have to negotiate with many people, learn how to solve organizational issues and understand the wishes of others. If by nature you are not only a creator, but also a talented leader and organizer, you will be able to understand how to organize a concert.

It is necessary to think over the type of event: it will be a solo performance or a festival. To be successful, to see an enthusiastic crowd in the hall, and not two half-asleep beer drinkers, you need to figure out how to properly organize a concert. The event must be of high quality and original in order to win positive ratings and attract attention to you in the future.

First steps towards the goal

Let's say you already have a rough idea of ​​​​what the upcoming event will be like, you can organize a concert in a club or in an open area. Now you need to carefully consider the list of speakers, take care of good advertising. Of course, if you do not yet have a producer ready to help financially, you will have to resolve this issue on your own. Nobody said it would be easy. But this is your dream, so fight for it.

How to organize a concert of an artist if he has little material and few people know him? It would be good to enlist the support of more experienced and beloved by the public musicians. Of course, they must also have good reasons to perform on the same stage with you. This is either a fee that you share with them, or other interesting conditions. If you are roughly on the same level, it will be a win-win deal where both the cost with liability and the profit can be shared equally.

If you really are not very experienced yet and are thinking about how to organize a concert, it’s better to gather musicians who can hook more not with image and promotion, but with originality. In general, those who are in approximately the same conditions as you. They may already be famous in your city, but not big stars on the national scene. It is with such people that it will be convenient for you to go shoulder to shoulder and learn from their experience. At this stage, the most important thing is to organize everything qualitatively so that they want to see you again.

Specify the place and time

How to organize a band concert will become clearer when you agree with the club managers on the time of your event. If you don't know how to contact them, check out their official website. You will most likely find all the information you need there. You need to talk with the administration about the place where the event will be held. Also important details are the fee, form of payment, requirements for speakers. The date must be agreed in advance. It is advisable to make an advance payment in order to avoid force majeure.

The location must be chosen very carefully. Carefully study all possible options, find out how much you will need to pay for the rent, how many people will be able to go there, whether the transport interchange will be convenient. Ideally, if there are bus stops, fixed-route taxis or metro nearby. Remember that in the event that the concert is not scheduled for the weekend, you can negotiate a discount with the owners of the institution.

Get support

How to organize a concert without significant damage to the wallet? In such cases, it is best to have a sponsor. Music and art are also in their own way a commodity, the subject of bidding, purchase and sale transactions. So your work must be presented in the most favorable light.

You or your patron will have to spend money, but there are many ways to cover part of the costs. For example, by renting a bar, you can become a subtenant and provide advertising services using the premises, toilet cubicles, stage surfaces on the side and back. You can also hold contests and promotions, allow flyers to be distributed during the event, and sell goods in specially designated places. Even on your own poster for a fee, you can place someone's text, promote audio and video advertising, take some time for a press conference.