Beautiful French words for the name of the company. How to come up with a name for anything

Name the company correctly It means taking the first step towards success. Leaders set different goals in doing so. Someone wants to promote the brand, someone wants to perpetuate their name or add the name from the names of partners.

Someone generally leaves the semantic load in the new name. It is important, in fact, how the company will show itself later. Her activities will glorify any name. But, nevertheless, there are some guidelines in his choice.

1. To begin with, the scope is defined activities of the company and the range of its customers. For example, if a company provides services or sells premium goods, then there is no need to use the words “economy” or “cheap goods” in the name.
   This will scare away customers who want high-quality and expensive services and products. The title should give a clear reference to the content of the activity.
2. The use of names is not specific in informing the client. Moreover, this is inappropriate in the name of a construction organization.
3. The title should be easy to pronounce and read.. If you “break your tongue” about it, then customers will come up with it themselves. And this already introduces the risk of disinformation. You will simply be confused with someone else.
4. Comfortable name. If his potential client hears even by chance, becoming interested, he can become your client. For example, a person is looking for great deals on buying a home in a cottage village.
   What attracts him in the first place? Distance from the bustle of the city, picturesque nature. Therefore, he will certainly be interested in housing companies with a name like "Birch Grove", or "Golden Dune".
5. In the title reflect the occupation. When choosing a firm, the client wants certainty.

Choosing a name for a construction company (examples)

Future employees can help. This will force them to delve deeper and think about the concept of the enterprise and unite the team with a common idea.

This kind of brainstorming will give many options, from which the best one can be chosen by voting. For example, when choosing a name for a construction organization, it is necessary to emphasize the high level of service and reliability in cooperation.

Therefore, from the options - Domostroy, Capital Developer, Eternal Fortress, VashDomStroy, StroyDomService, MigDomStroy, the name StroyNadezhService is suitable. It reflects the main goals of the company to work with clients.

This is a reliable home building service. "ZhilStroy" is a suitable name for a house construction company, "Masterok" is a company selling building tools.

Choosing a company name based on its owner's name

This option takes place. But then the owner should just glorify his name as Ford, Porsche and the like. If you are confident that you can turn the name you want into a brand, go ahead and call the company with your own name or your personal choice.

Assigning a company name during registration

When registering a company need to know exactly What would you name your baby. For people who will use the services of the company, it is important to understand the nature of the activities and services provided by the name. The name should be easy to read, be euphonious.

If, for example, there are already 4 firms with the same name in the city, then it is better to name the fifth firm in a different way. Such firms differ only in registration number.

But people will not understand the registration number of your organization and can easily confuse it with competitors and go to them.

Another aspect against the same names. If the company - namesake will be fined in front of customers and it will go into disrepute, then a shadow can fall on you. Therefore, when registering in the state register, choose a capacious and original name for the new company.

The use of abbreviations for better memorability and easy perception of the name

Legalized upon registration both the full name of the organization and the abbreviated version. The first is used for paperwork, and the second option is for business correspondence, internal use. The law requires that the full name must be in Russian.

But the abbreviated version may include foreign words. After all, many companies operate in the international market. All names must be officially registered, otherwise they will be invalid in the documents. The use of abbreviations shortens and makes the information content of the name convenient.

The words Russia and Moscow fall under the prohibition of use. Their use requires permission from the Government and the payment of a state fee.

Coming to state bodies to register a company, you need to have several options in stock in order to avoid repetition of existing ones.

Regulations

The choice of the name of the organization is certainly an important aspect.. Preference is given to the most incredible titles. But there are regulations that govern this. When choosing the name of a new organization, get acquainted with the main provisions of the Civil Code of the Russian Federation.

There are special rules for the name of an LLC:

• The name shows the organizational and legal form;
• You can use foreign words in Russian pronunciation;
• Indication of territorial belonging to the Russian Federation or a certain region of it;
• You can not use the names of brand names of other organizations;
• It is necessary that the name does not contradict the principles of humanity and morality.

Definition in the name of the company of its main concept

Each construction company has its own profile activities in a wide range of construction works. Someone is engaged in construction, someone repairs buildings and facilities. Where possible, the profile should be "visible" in the title.

This will make it easier for the client to choose your company.. ZhilStroy, RegionStroy, UniversalStroy, StroyMaster, StroyGarant - these names show what the company does and how it does it - with a guarantee, universally.

The leaders are so anxious relate to the future of their business, that they resort to the services of astrologers and feng shui specialists to help them choose the right “magic” name for the enterprise.

They trust the development of a special logo that attracts good luck in business. Of particular importance is the color, in shades of which all advertising projects and even office premises of the company are designed.

What is quality naming?

Naming is the area of ​​expertise in choosing a brand name. Long-term developments and research have made it possible to identify a number of fundamental points in choosing a company name. Reflection of activity in names like "Windows-Grad" - the manufacture of windows in a broad aspect.

Abbreviated capacious and sonorous names are well remembered and interest the client. For example, a company that installs ceilings and doors - PiD. The territorial affiliation of the organization can also be in the name - "Saratov Windows".

Prohibited names

In fact, all methods and phrases prohibited in naming are reflected in the relevant articles of the Civil Code. It:

• It is forbidden to use full and abbreviated names of states;
• You can not use the names of power structures RF and its subjects;
• You can not use the names of international, intergovernmental and public organizations;
• Obscene, immoral, offensive for any strata of society, words cannot get into the official name of the company;
• Words similar in sound and spelling to well-known brands should also be excluded. This is copyright infringement.

Failure to comply with these standards may threaten the owner of the company with claims and litigation, as a result of which he may lose his promoted and well-known brand.

How to name a construction company

If you work with ordinary people, then the name should not scare them away. It should be simple, concise and clear. In this case, you should not resort to foreign words.

Introduction to the name of foreign words

If you are working with major partners, enter a foreign market, then the name should reflect the scale of your activities, the seriousness of your intentions.

In this case, it would be quite appropriate to name the company in such a way that foreign partners would be interested in it. Foreign words in the title will be clear and close to them.

It is inappropriate to call the company only by an abbreviation. It won't say anything to the general user.

For example, a modern housing company registered as SGS. The client will not delve into the decoding of letters, he will find a company with a clear name.

turn on the fantasy

For a capacious semantic filling of the name, dream up. Come up with original names with a play on words. For example, if a company is building housing or industrial facilities using accelerated technologies, call it ByStroy, ShuStroy, StroyMig.

Involve as many people as possible in this responsible decision. You can announce a competition for the best company name. Designate a cash prize. Encourage your employees to be creative about the very idea of ​​the company.

The name of the company is an important component of its success and image. The need for his choice appears along with the formation of a new business. Before anyone who wants to create their own business, the question arises: ? But even after its solution, many important tasks remain. One of them is the choice of a beautiful name for the LLC, which will bring success and prosperity to it. It should evoke positive emotions, be easy to remember and have the resources to become a brand. Having come up with a good name for the company (construction, legal, furniture, or any other), the owner will create an intangible asset, which over time will begin to work for its creator and bring him income.

How to come up with a brand name?

A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service brand that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass mind. This term can denote a name, sign, design, product, service for their identification from competitors' offers. It has a unique name and its own symbol.

Huge amounts of money are spent on the creation, improvement and distribution of brands, and the rights to use them become a source of large financial income, because almost every business founder is sure that a catchy logo and a successful name are one of the most reliable guarantees against failure in the competitive struggle. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to consider that it is formed as a commercial proposal based on a pronounced positive image of the product, offering unique opportunities to meet consumer needs.

Having come up with a good name for an LLC, it will be possible to save time at the stage of turning a small business into a large one. But if it is planned, for example, without development prospects throughout the country, then the requirements for the name can be slightly reduced and focus on the general rules. It will be useful to organize a survey among potential customers and hear their opinion about the names in the list of proposals of the owner.

Advice A: A brand is not a product. The name should not describe its essence, characteristics, but only disclose, show its differences from similar offers of competitors.

Name the company in a way that embodies its value, creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as efforts are constantly made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name should have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the commodity situation at the time of creation. What are the principles for choosing the right brand? Let's consider them in more detail:

1. It is necessary that it does not directly describe a product or service, because such a name should distinguish, not describe them (the latter function will be successfully performed by advertising, marketing, there is no need to duplicate this information in the title). In addition, a descriptive name limits the ability to promote it, especially if competitors start copying the product. Over time, this will lead to the transformation of the true trade name into a generic product (as is the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for the treatment, for example, ulcers are already being produced under various brands protected by a patent: Zantac, Tagamet.
2. A successful company name may not be related to product characteristics (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
3. When choosing a name, it is important to consider the time factor. Over time, the name should remain relevant. A list of examples of unsuccessful names: Radiola (from Latin the root of the word is translated as “heat”, and the product sold is associated with household appliances that are not based on heating), EuropAssitance (indicates a close connection with a certain region and prevents distribution around the world), Sport 2000 (linking to a year makes the product seem old-fashioned), Silhouette (translated as "silhouette", now promoting the idea of ​​​​drinking yogurt for health benefits, not weight loss). This rule is especially relevant when choosing a name for LLCs selling technology-related products.
4. The name should not interfere with the development in the international format. For example, Nike cannot be registered in some Arab countries, consumers sometimes confuse the products of the American company CGE with the offers of a competitor - GE (General Electric).

Now, individual approaches to creating a brand name are especially popular: syllables from surnames, names of the founders, combining the creator’s surname with the prefix K °, off, displaying the product theme in the name without direct mention - compare drops for washing the nose based on Dolphin sea water and many others names that focused on the root aqua, the theme of the sea and merged together - Aquamaris, Aqualor, Morenazal.

Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free "generators" of proposals, which give out a whole list of proposals. Another way out is to contact special agencies (they are engaged in naming, that is, they select good names), which will help to name the company correctly and beautifully, and offer creative ideas.

How to choose a business name that brings good luck?

Choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction, emotions. It is worth inventing those that will be understandable to the target audience. To confirm the success of a potential name, you can conduct a small survey among consumers.

When choosing a successful name for an LLC, first of all, you need to focus on the general principles of choice:

1. The names of the company in the proposed list should not cause unpleasant, double-digit, confusing associations (the Vityaz flower shop, the Elena Prekrasnaya cafe).
2. It does not have to contain information about the type of service or product. But it is imperative that the name is easy to pronounce and evokes positive emotions in the consumer.
3. It is better to name the company in such a way that it does not feel tied to a geographical point. This will allow at any time to expand the development prospects without renaming.
4. If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (Chevy Nova was not sold in the South American market due to the translation “does not go”, subsequently the name of the model sold in this region was renamed).

What not to do:

• call the enterprise (construction, furniture, legal) name, surname. There may be problems with a possible sale, personal negative associations of customers may form;
• come up with a complex name or containing a negative meaning;
• the name of the LLC should not be template based on hackneyed phrases;
• in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of the company cannot contain even abbreviated names of states, official names of Russian federal government bodies, local governments, public associations, contradict public interests, principles of morality, humanity.

Unlike the brand name, the name of a company that does not claim to develop on a very large scale can reflect the type of activity (for example, "Breeze" is a company engaged in the production and repair of air conditioners). But here it is important to feel the edge. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservis). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: the words Russian Federation, Russia and derivatives from them can be included in the name of the organization, but only after obtaining special permission. For this you will need to pay an additional state fee.

Transport company name - examples

The name of a successful transport company must comply with the general principles of choosing a beautiful name and be different from the names of competing firms. You can beat an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create the original name of an LLC, you can focus on the following list of directions:

• connection of parts of names and prefixes auto, trans - RusAl, AlRosa;
• beat associations with the road, speed - Traektoria, Smart transportation;
• use a metaphor (use in a figurative sense based on comparison, similarity) or beat a word, for example, Avis, that is, a bird;
• come up with derivatives of "transport, express, speed";
• use an abbreviation, for example, MTL (Management Transportation Logistics - Management Transportation Logistics);
• come up with a new word (neologism).

In any case, the name of the company (construction, legal, furniture, etc.) must be so that the name is easily pronounced, euphonious, not interpreted ambiguously, and also does not have floating stress and negative associations in sound, sense, causes pleasant visual comparisons.

Construction company name - examples

The name of a successful construction company should form in the mind of the consumer associations with reliability, comfort, and be easy to understand. Examples: Cozy House, RiMake, Domostroy, StroyService. It is necessary to avoid names that will be consonant with the names of competing firms, abbreviations. But in the name of the LLC, you can display the profile of work or services. Sample list: RegionStroy, StroyMaster, Safe House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMig, Build-ka, PoStroy), add a prefix (Derwold & Co). Recently, more and more company founders are opening their business online, but the importance of a correct and beautiful name does not change from this. building materials can be through ads, including online, on special sites.

Law firm name - examples

The name of a law firm must necessarily inspire trust, confidence in competence, a sense of reliability. It is desirable that it is not long and well remembered, for example, "Right". Often the owners decide to combine parts of surnames or names, including foreign ones. Here is an example list: SayenkoKharenko, White&Case, Yukov, Khrenov & Partners, Spencer & Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

• the name of the LLC should be sonorous, easy to perceive and pronounce;
• it is desirable that the name of the law firm does not contain more than 3 words;
• for work at home, it is best to come up with a name in Russian, it is possible in Latin, and only after that it is worth considering options in English;
• when using neologisms (new words), it is desirable to attach a transcript, for example, in the company's slogan, in order to form positive associations and outline the scope of the company;
• if the name consists of several words, it is necessary that their abbreviation be harmonious;
• it is better not to use legal terms, they sound trite and almost all beaten;
• if you use a common name, there may be problems with trademark registration.

The name of a law firm should be a mirror reflection of professionalism, personal values ​​of its owner and employees. It is also worth paying attention to the graphic design of the logo, colors.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on some aspects: style, luxury, leadership, comfort, all of which should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can beat the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStil or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Comfort Formula, Triumph, Residence, Soft Line, Furniture Formula. Another way out: add the prefix K °, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play around with the word a little: MebelYa, SoftZnak, Mebelius, Mebelion, or use the English base - MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or a name (Furniture from Petrov).

Names of accounting firms - examples

The name of such a company must be perceived positively, inspire confidence and indicate the solidity of the company. It is impossible to beat humorous names (for example, BUKA - AccountingConsultingAudit). The company should be named in such a way that the name indicates the type of activity, creates a positive image (ExpertPlus, Garant, AuditService, Your accountant, Openwork, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can beat English words, prefixes, for example, Account (account), TaxOff.

Recently, abbreviations are often used - BOND (Accounting Statements Tax Declarations), connect parts of the surname or names of the owners, of course, if the name turns out to be harmonious. Creating your own business, you can without problems. You need to register on the state portal, fill out the form using step-by-step instructions. Then a letter will be sent to the post office with the date when you can pick up the certificate at the tax office.

Frequently asked Questions

Consider the most common questions from users.

Is it possible to call a store the name of a cartoon (for example, Barboskins)?

A good name is the basis for building a successful business. Its creation can be entrusted to a specialized company, but it’s really possible to do it yourself, of course, after studying the theory and some practical points. The choice of name must be approached responsibly, because if you make a mistake, this will negatively affect the image of the organization and profits.

A lot of outlets are named after cartoon characters, but there is not always a legal basis for this. When choosing a name, it is important to first clarify whether copyright applies to it (according to Article 1259 of the Civil Code of the Russian Federation). It should be borne in mind that such objects also include processing of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, ideas, concepts and principles of implementation are not covered by copyright.

Important: if the entrepreneur decides to name the store by the name of the cartoon or the name of the character, it will be illegal, even if the copyright is not registered. But if the owner uses the plot of the cartoon and creates his own hero on its basis, there should be no complaints against him. But you cannot use the name of the character, cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of the store.

Where can I read about copyright? What is possible and what is not?

Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. A lot of useful information, practical advice is posted on legal forums, sites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the company name. The procedure and practical details are described in Art. 1474 of the Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name, in the documents he is listed as an "individual entrepreneur". But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to the already registered one, similar to it to the point of confusion, if entrepreneurs work in the same area.

To avoid unpleasant situations and losses, it is worth at the initial stage to clarify the presence of a name in the USRIP or USRLE, to agree on granting the rights to use the name of the cartoon character with its author. If this is not done and rush to start activities without prior agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in name, but also compensation, compensation for losses incurred.

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It will not even be able to fully function without a beautiful name. His choice is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be harmonious, easy to pronounce and evoke positive associations. To get professional help in creating a successful company name, you can contact special naming agencies, use name generators on special sites that will show an approximate list of proposals.

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"Whatever you call a boat, that's how it will float." This simple rule applies to business laws as well. When organizing your own business, it is worth remembering that choosing the right business name is the first step to success.

Importance of choosing the right company name

There are different approaches to choosing a company name. This is the promotion of the brand, which consists of derivatives of their own surname and name. Some argue that the secret to success is the use of industry specifics and the abstractness of the name. Someone even claims that the name may not have a semantic load.
After all, there are examples of companies that approached the choice of their name in this way, but still managed to win the love and devotion of consumers, as well as a stable position in the market. But even taking into account such contradictions, there are uniform rules and recommendations when choosing a name that will make it possible to turn it into a brand and ensure the company's competitiveness in the market for the provision of goods and services.

1. Carrying out marketing research. This is required in order to determine the target audience for which the company will continue to operate. It is necessary to focus the name precisely on the group of consumers who will be interested in the activities of the future company. But if external marketing research involves clarifying the preferences and needs of consumers, then internal marketing research involves studying the pricing policy, assortment and niche in the market that the company plans to occupy. For example, you should not use the words "Economy" and "low prices" if you plan to open a boutique or a store for very wealthy customers who care about the prestige of things and their quality. And it would not be entirely correct to make a sign about the availability of things for every taste, if the store only has women's or men's clothes, or only a certain wardrobe item (only dresses, for example).

2. Do not use names in the title. Call the company by your own name, the name of your beloved woman, daughter, etc. - this is inappropriate. Rather, this option will be perceived as the director's narcissism or a banal lack of imagination. Consumers want to be communicated in their own language. Moreover, firms with such nominal names are much more difficult to sell. And do not forget about the psychological component. For some people, names may be associated with some unpleasant or bad events in their lives, which means that this may push them away from visiting your company.

3. The name must be remembered. It is necessary to choose such a phrase or word as a name that will be simply perceived by a person and easy to remember. Such a name will create the reputation of the enterprise. If the choice of name is unsuccessful, then the consumers themselves will call your company a more convenient option, and this is already a risk.

4. Comfort. The name of your company should evoke positive associations in the consumer. A potential buyer should want to visit you on a subconscious level, if only out of interest. And in this case, the rule works: an occasional visit becomes permanent.

5. Occupation. Don't forget what your company is going to do. The market is very ruthless to those enterprises whose name does not correspond to their occupation. The title should not contain unnecessary descriptive information. A person can get lost in the descriptions and go to competitors with a simpler and more understandable name.

: nuances and examples.

Business without leaving home: native walls?

Company names LLC

In accordance with the law, when registering, both the full name of the LLC and its abbreviated version are indicated. The full name is used for official documentation, and the abbreviated name is used for business correspondence and internal documents. An example of the full name: Limited Liability Company "Magic Lamp", abbreviated - LLC "Magic Lamp".

Mandatory requirement of the law: the full name must be in Russian. But an additional abbreviation can be in a foreign language. This method is most often used by those firms that operate in the international market. All names must be indicated in official documents, otherwise they become invalid.

What can not be used in the name of LLC?

• The word "Russia" is banned, including derivatives from it (for example, the word "rose"). To use them, you will need permission from the Government of the Russian Federation, obtained in the prescribed manner, and pay a state fee.
• The ban also applies to the word "Moscow" (and derivatives), "federal (th)", "Russian Federation".
• You can not use the names of cities, subjects, regions of the Russian Federation.

When choosing a name for an LLC, one should start with the type of activity carried out. If we are talking about a hairdresser or a beauty salon, then you can pick up the name of a famous beauty or a beautiful goddess: Venus, Aphrodite, Marilyn. A good option would be to use the word "beauty". For example, "secrets of beauty."

If you have not yet decided on the range of activities, then it is better to choose something neutral: Triumph, Premier, etc.

Name for construction company

One way to quickly come up with a company name is to survey prospective employees. It is possible that one of them will be able to offer a completely suitable option. Such a survey will allow you to collect a decent database of options that you can work with. Using this brainstorming method, you can make a list of the most preferred options, among which you can choose the best one. The name for a construction company should contain sufficient semantic load. For example, the name "Dubovik" does not meet the specified requirement.

But the name "StroyNadezhService" is quite suitable. It emphasizes the reliable service and competitiveness of the company, coupled with the exact fulfillment of this task.

The following examples would be quite successful:

• "Slate" - building materials;
• "ReMake" - reconstruction services;
• "trowel" - tools;
• "ZhilStroy" - construction of houses.

Name for law firm

When choosing a name, remember that a law firm should be associated with clients with reliability and professionalism. Therefore, in the title you should use such words that indicate such qualities. The name should carry the message that the company employs real professionals who you can rely on. You should use simple words that would be heard. You can use legal terms to focus on the type of activity, but only unhackneyed names will do. The name “Legal Standard” will be successful, but “Verdict” and “Veto” will fail because of their banality and hackneyedness.

Suitable titles are:

• "Justina";
• "Consult";
• "PravoGrad";
• "Juvesta".

Name for furniture companies

It is worth starting with the definition of future consumers. You need to accurately represent the needs of your target audience. It is important to understand who, at what price and what will buy in your company. It is possible that media consumers will push you to the name of the company. The furniture market is in constant development. Therefore, in order to successfully name the company, it is necessary to avoid repetition. This will help a thorough study of competitors. It is worth making a list of already taken titles and trying to beat the ones you like.

To choose a name, you can use the furniture theme (words and phrases related to furniture). It will also be successful to focus on the scope of the furniture (what it is purchased for and where it will be used). In the second case, the use of verbs is allowed.

You should check the sound of the chosen name and how it will be pronounced when conjugated. This is important both for sellers and managers who will pronounce it many times during the working day, and for buyers. The title should be clear and concise, easy to understand.

Examples:

• "Residence" - a large furniture center;
• "Verona" - an Italian furniture store (the name is based on the place of production);
• "Count's Kitchen" - a store of kitchens to order;
• "Comfort" - furniture for the home.

Name for travel company

It should be suitable for the activity carried out (leisure, tourism, travel). The name should be associated with this area, but not be a template (the name “Tourism”, “Travel”, “Equator” will be unsuccessful). Banal titles are not only uninteresting, but have long been occupied. The name should indicate that the company is competent and ready to work with each client.

Examples:

• "Mont Blanc";
• "Oasis";
• "Rose of Wind";
• "Lagoon".

Using these simple rules, showing a little ingenuity, you can find a very original name for your future company. The brighter and fresher it is, the stronger your company's position in the market will be, and the faster consumers will be able to remember you.

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It is impossible to register a company without a name. It will also not be possible to open a bank account, enter an invoice or conclude a contract. The name of the company is an important component of the image and success of the business. It should be easy to remember, evoke only positive emotions from customers and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of the company after changing the name. The LLC name should become a strong marketing tool. Experienced specialists have long developed the principles and rules for compiling the optimal name of the enterprise.

But do not rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of a word in a person's life. Many will remember the words of Captain Vrungel: "As you call the ship, so it will sail." The second part of the article provides important information on the energy of words. It is described how to choose the right company name so that it reflects the scope of activities and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means a successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is able to create a holistic image of the product in the minds of people. It has a unique name and symbolism. Any goods and services can be a brand: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to follow the general rules. You can interview prospective clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense to create and promote brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the company's success and prosperity in a highly competitive market. A beautiful name should be a commercial offer, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A good LLC name can save you time when you expand your business significantly.

Basic principles for choosing a name

The brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the value of the company, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if you make efforts to unify it. For example, Marlboro - reflects the area, Coca-Cola - composition. The name should be associated with the specifics of the product and focused on further development, regardless of the commodity situation.

1. You should not give a direct description of the product - the name should highlight, not describe. To disclose the characteristics of the product, advertising, marketing are used, the repetition of information in the title will be redundant. A descriptive title will limit marketing opportunities when copies of the product appear from competitors. In the future, the trade name may turn out to be a generic product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
2. A successful name may not reflect the characteristics of the product at all. This highlights its uniqueness for a long time (Apple).
3. The name should take into account the time factor and remain unique for a long period. Unfortunate examples include Radiola, which in Latin means "warmth", but in reality this household appliance is not based on heating. Sport 2000 is a reference to a year that may look old-fashioned in the future. EuropAssitance - binding to the region, which prevents the spread to other continents. Silhouette (silhouette) began to promote yogurt for the health of the body, not weight loss. This principle is especially important for medium-sized businesses.
4. The name should provide perspective development in the international market. For example, the American brand CGE is often confused with rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

• syllables or letters from the names (surnames) of the founders;
• surname + prefix K °, off;
• display in the part of the name of the subject of the product without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Name ideas can be found on specialized sites that generate lists of suitable names for free. You can also use the paid services of agencies - naming, which will select a creative name that brings good luck.

What name will bring good luck to LLC?

When choosing a name for a company, the reaction and emotions of potential consumers of the product are taken into account. It must be clear to the target audience. To make sure the name is successful, you can conduct a survey among future customers.

Naming specialists have deduced several important rules:

• The names in the list should be simple, pleasant and not misleading to consumers (Vityaz florist shop, Elena Prekrasnaya restaurant are inappropriate).
• It is not necessary that the name reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
• It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
• If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the South American auto market, as it literally translated "does not go."

1. Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
2. Use words of complex form or with a negative meaning.
3. Apply templates, hackneyed phrases.
4. The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, contrary to the principles of morality and humanity.

The use of the words "Russian Federation", "Russia" and derivative words requires a special permit and an additional state duty (10-50 thousand rubles) is paid.

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - "Breeze"). A sense of proportion is important. Hard-to-remember or pronounceable names will not bring good luck in business: Moskavtotransservis, Stroypromconsult. But a draft beer store can be safely called with the definition of product characteristics.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively affect profits and may lead to litigation for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name must be legible in the common languages ​​of the world. Words should at least remotely indicate the activities of the LLC - the consumer must understand what is offered to him.

An abbreviation would not be the best option for a name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Works).

Owners initials

The first option for the name is always the initials of the owners. The option is good if a person is respected and famous among others.

The names of the owners or their initials are popular companies: TM "Mersedes", "Honda", "Tinokov". We can recall the well-known company "Siemens", founded by Werner van Siemens and "Phillips" - the name of the founders of the business.

Wordplay

A good option might be a fusion of two words or an acronym from the first sounds. The Lego global company comes from the Danish phrase leg godt - "play well". Additionally, the name is translated from Latin as "collect". The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

Sports shoe manufacturer Adidas is named after the owner of the company, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often the names are boring and unattractive to customers. A creative name promotes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A striking example is "Canon" - the modified name of the Buddhist deity Kwanon. The owners of Blue Ribbon Sports have changed their name to Nike Inc in honor of the Greek goddess of victory.

There are also firms on the Russian market named after famous characters - Napoleon, Lincoln. Many brands have turned out to be a tool of popularity for their developers. Successful brands have made their owners into legends.

Associations and the environment

History knows successful variants of the name with a word that describes a natural phenomenon or an abstract concept that evokes associations with the company's product. "Hyundai" is translated as "modernity", and "Samsung" - "3 stars".

This category can conditionally include the name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning. There is a limit on the number of letters - no more than 5. The last must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - "sound", and in English it sounds like sunny - "sunny". However, in Japanese, sonny is a loss. This was the main reason for the rejection of one letter n in the middle of the word.

Transport company name examples

A successful transport company must have a beautiful name that stands out from the competition. English words can be used:

• artway - art + road;
• arrive - arrive;

It is allowed to combine the initials of co-owners or part of their surnames. The name of the company should sound easy: Azimu, AvtoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique name for an LLC, you can work in the following areas:

• connect prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
• associations with speed, transportation, road (Trajectory, Fast transportation);
• resort to metaphors or play around with words (Avis is a bird);
• use derivative words from "express", "trance", "speed";
• apply abbreviations (BNK - Quickly, Reliably, Qualitatively);
• neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations in pronunciation, and cause pleasant visualizations.

Construction company name

The name of the construction company should form a sense of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing firms and their abbreviations should be excluded as much as possible.

The name of the LLC in this area can display the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to beat the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold & Co).

A large number of new construction companies in the network does not negate the importance of the name and the principles of its compilation.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The name should not be long, which prevents quick memorization ("Right").

The owners often combine their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

• use no more than 3 words;
• the search should begin with Russian words, then Latin ones;
• neologisms should be deciphered in the company's slogan to indicate the scope of activity;
• the abbreviation of the name of several words should be harmonious;
• avoid legal terms - trite and hackneyed;
• do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism, personal values ​​of employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

Furniture company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, the following methods are used:

• use georeferencing: Eden;
• beat foreign words: glass (glass) - Sanglass;
• basis "furniture": Mebelink, MebelStil;
• highlighting the scope of activities: Soft lines, Interior;
• emphasis on positive associations: Formula of Comfort, Residence;
• add prefixes or symbols: Prima-M, Glebov and Co.;
• beat the words: Furniture, Mebelius;
• foreign basis: MebelStyle;
• use a first or last name: Furniture from Ivanov.

Name of the accounting company

The name should indicate solidity, inspire trust and positive emotions. It is strictly forbidden to play with humorous names (AccountingConsultingAudit - BUKA). With the name, the type of activity and the seriousness of the organization should be clear: ExpertPlus, Glafbuh, guarantor, Balance, Accountant, Your accountant. It is allowed to beat foreign words: TaxOff, Account (account).

Modern names often contain abbreviations (Accounting Statements Tax Returns - BOND), parts of the names of the owners in an euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly seen in the table.

To determine the energy of the name, the digital names of the letters are combined until a common number is obtained. For a clear example, let's analyze the name "Elite":

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After a miscalculation, you can proceed to decipher the name:

• UNIT - the beginning of the beginnings. It brings good luck to companies that bring new and unusual products to market. The names are suitable for innovative developments, new technologies. The new brand will be easy to promote, it will win the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
• TWO is suitable for organizations whose mission is to take care of people (kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscaping, gardening), hairdressing, manicure, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
• TROIKA improves the well-being of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural centers, etc. Helps in the production and supply of food: cafes, pizzerias. Troika will ensure the success of the acting studio, advertising agencies, and design studios. Her patron is Jupiter, the merging of opposites, their interaction and union. Thus, the name will carry balance and perfection.
• FOUR - the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have a name consonant with the four. It is ideal for design bureau, construction firms. The protector will be Uranus, stable and manageable.
• FIVE has a favorable energy for companies in the field of recreation and sports: a fishing and sports shop, a fitness club, SPA, baths and saunas, sanatoriums. Will contribute to the active development of tourism organizations and guides. Will bring profit to the salon of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
• SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique shop, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor salons) will be among them. Success is guaranteed to beauty salons, clothing, cosmetologists, medical centers. Venus will help in development. Six reflects the ideal of human perfection.

• SEVEN - elite. It is favorable for expensive shops and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
• EIGHT - the patron of large financial companies with a large cash flow. Brings good luck to banks, accounting and audit companies. Saturn will help, combining the ultimate materialism and infinity.
• NINE will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. The patron is Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful titles

To see the importance of the energy component, consider a few examples of successful companies:

• Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
• Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
• Russian Sea - 3;
• Euroset - 1;
• Megaphone - 6;
• Tape - 1;
• Gazprom - 8;
• Yandex - 9;
• Pharma - 2;
• Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is ensured, they should not be neglected. Use the recommendations above and calculate the chosen name options.

Any successful business does not fully function without a beautiful name. Its definition is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of an LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An excellent option would be an associative word.

If you can’t choose a beautiful name on your own, then you can contact agencies specializing in naming. For their services, specialists may require up to 30 thousand rubles. A free source of ideas will be sites with name generators that will give you a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

Real examples of choosing the original company name.

Before you start choosing the name of your future or existing business (a name change is required), we bring to your attention an informative selection of materials on how the "great" companies chose or changed the names.

Those great ones who, by their work, by their life in business, have proved that they need to be equal and take all the best from their experience.

Take a closer look at their decisions and stories. Perhaps these examples will inspire you to such successful creativity that will make your choice your right, final and will live with your business for many years.

Creative company names. History of 3M.

Back in 1902, five entrepreneurs from Minnesota decided to found a company and began to decide what to name their new offspring. The first and simplest thing that came to their mind was the Minnesota Mining and Manufacturing Company (Mining and Manufacturing Company from Minnesota).

But the founders of the company wanted to stand out in the market not only with their innovative products, but also with the name. Then they replaced the boring and long Minnesota Mining and Manufacturing Company but simple and original - 3M (Three initial letters of the words included in the original name).

Today's 3M name stands for innovative business around the world. Abbreviations and abbreviations are the ideal means of expressing long and complex names in a company name.

How to choose a name for a company. The history of Apple or the struggle of perceptions.

When Steve Jobs decided to start a computer manufacturing company, almost no one knew anything about computers at the time.

Therefore, when it came to choosing a name for his new business, Steve realized that the name of the company should be simple, catchy, friendly and would attract the attention of many people with its unusual semantic load.

Steve chose the name "Apple" (Apple). Subsequently, the co-founder of the company, Steve Wozniak, recalled that Jobs was prompted by his stay in the Oregon apple orchard for this name.

The unexpected decision played a big role in promoting Apple products not only through innovative products, but also through an unusual and such a “delicious” name.

Pronounced company names. BAPE: "Bathing a monkey in warm water."

The name of the company for the production of fashionable youth clothes Bape has become a real sales force.

The fact is that the founder of the company, music producer DJ Tomoaki “Nigo” Nagao knew very well how to attract the attention of a part of the youth, to whom the brand’s business was directed, and therefore came up with an unusual and sonorous name.

In 1993, Japanese sayings were fashionable among young people. One of these sayings inspired DJ Tomoaki's name: "Bathing Monkeys". Derived from the old Japanese saying "Bathing a monkey in warm water".

This name suited the audience that was originally defined as selfish and self-confident. Therefore, when choosing a company name, first of all, think about who this name will serve, who will be interesting.

An example of a successful company name. Kodak: The Power of the K.

George Eastman, the founder of the world-famous company Kodak, loved the letter "K" since childhood. In 1892, Eastman decided to create a new company to offer the market a completely new, innovative product.

Eastman understood that for such products it was necessary to choose an unusual, modern but simple name. He decided that the name would begin and end with the letter "K".

Moreover, he quite rightly thought that the name should be memorable, not mean anything and should not be distorted. After much experimentation with words and names, the name "Kodak" was chosen.

This name, like the company, existed for more than 100 years and became known to all mankind. The name is firmly entrenched in the minds of people as a symbol in the world of photography and pop culture.

The best name for a company. Nike Inc instead of Blue Ribbon Sports.

In 1971, Bill Bowerman and Philip Knight, the founders and owners of Blue Ribbon Sports, were preparing to launch a new line of Carolyn Davidson-branded swoosh football boots, and they needed a new and very catchy name.

This name was supposed to excite the minds of sports fans, and as the owners considered, this could be done by drawing parallels with Greek mythology. Nike is the winged Greek goddess of Victory.

Everyone liked this name and attracted much more attention from consumers than the boring Blue Ribbon Sports. As a result, it was decided to officially change the name of the entire business in 1978 to Nike Inc.

Beautiful name - Samsonite. "It's never too late to change."

The Shwayder Trung Manufacturing Company, founded in 1910 by Jesse Shvyndar, produced excellent leather suitcases and briefcases that emphasized durability and strength.

However, the company was later named after the biblical Samson, whom God endowed with supernatural powers to defeat his enemies, fight lions, and smash entire armies.

In 1941, Shwayder first began using the "Samsonite" brand name in a separate product line, and completely changed his company name in 1966. The large suitcases that the company produced were associated with heaviness, and those who moved such heavy things, in turn, were associated with the biblical hero.

Very nice and good solution.

Watch the video: The Story of 3M Scotch® Tape.

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The most interesting titles Virgin: Good challenge in the market.

Virgin (Virgo, Madonna, virgin). When 20-year-old entrepreneur Richard Branson was preparing to create his own company and announce it to his first clients, he thought for a long time how to name it correctly.

The case helped. According to a biography of Richard Branson, one of his employees said: “We are completely virgin in this market, and in business in general. Name the company Virgin.

Richard liked this proposal so much that he immediately agreed, and the company with such an unusual name was registered in 1970. And since then, the company has become one of the most famous companies in the world, and the Virgin brand has become one of the most recognizable.

Just nice words for a title. Haagen-Dazs: Look it up in a dictionary.

One example of business owners using meaningless words in their name is the company name Haagen-Dazs.

Look in any dictionary - this name does not mean anything. However, in 1961, the owners of the new ice cream company, Reuben and Rose Mattus, chose this name for their business and in less than ten years made these meaningless words the most recognizable among many people and consumers.

The fact is that ice cream was originally sold in a store with the same name in the Bronx, where people of different nationalities lived and many simply did not understand the meaning of the words written in English. The meaningless name played an excellent service to the entire business.

Interesting company names. Google: Great mistakes.

Google is the name of the company that initially made grammatical errors. "Googol" - this is how the name of the world famous company should have sounded.

Googol (from the English googol) - a number, in the decimal number system, represented by a unit with 100 zeros. When such a name was chosen, it was thought that it was supposed to symbolize the titanic amount of information on the Internet that the company sought to systematize with the help of its new search engine.

But, unfortunately for the owners of the new business, the domain name: Googol.com was already taken. It was then that it was decided to use the distorted Google.com. Now in all dictionaries of the world there are two concepts: Googol and Google.