The channel has practically abandoned its own content. Get up and look! How TV channels are fighting for the morning viewer


Wed early south. the beginning, the first time of the day, from the rising of the sun; all the time of the day, until noon; all the time until lunch, i.e. often until evening. Come in the morning, in the morning, Nov. in the morning He is sick in the morning, in the morning. The morning is wiser than the evening, we'll think tomorrow. Morning… … Dahl's Explanatory Dictionary

MORNING, morning (from morning, until morning), morning (by morning, in the morning), pl. morning, morning (rare), morning, wed. 1. The beginning of the day, the first hours of the day. Early morning. Clear morning. "From morning to evening." Nekrasov. “Until morning, his life is ready, monotonous and motley.” Pushkin. "TO… … Explanatory Dictionary of Ushakov

The beginning of the day, the first hours after sunrise (1) In the morning it was, when all the bishops and the elders of the people did it, as if to kill and. Island Ev., 163 about. 164 (1056-1057). And the morning was, the whole earth shook and devoured an innumerable multitude ... ... Dictionary-reference book "The Tale of Igor's Campaign"

One fine morning, from morning to night .. Dictionary of Russian synonyms and expressions similar in meaning. under. ed. N. Abramova, M .: Russian dictionaries, 1999. morning noun, number of synonyms: 7 early ... Synonym dictionary

morning- fragrant (Zhadovskaya); brilliant (Stanyukovich); pale (Konevsky); pale lilac (Tyrkova); squeamish (Serafimovich); blue (Corinthian, Lermontov); sky blue (Diganova); life-giving (Chernigovets); voiced (Sergeev Tsensky); greenish grey... Dictionary of epithets

morning- morning, kind. morning and permissible morning; pl. morning, born morning, date in the morning and in the morning. In prepositional and stable combinations: until the morning (sit, work, sleep, etc.), in the morning (go somewhere, start doing something), in the morning, in the morning (fall asleep), five o'clock ... ... Dictionary of pronunciation and stress difficulties in modern Russian

Bible. Old and New Testaments. Synodal translation. Bible encyclopedia arch. Nicephorus.

MORNING, morning (from morning, until morning, from morning), morning (by morning), pl. am, morning, morning (in the morning), cf. 1. Part of the day, replacing the night and passing into the day, the beginning of the day. At the next In the morning. Under at., by morning (before dawn). In the morning (in the morning). From… … Explanatory dictionary of Ozhegov

morning- morning, a and until morning a, in the morning a, dates. in the morning and in the morning, pl. am, morning, date in the morning and in the morning, creative. p. morning ami ... Russian spelling dictionary

morning- ’morning (Gen. 1:5, 8, 13, 19, 23, 31) see evening ... Complete and detailed Bible Dictionary for the Russian canonical Bible

Books

  • Morning, Ivan Zavaliy, Your attention is invited to a collection of stories "Morning" ... Category: Classical and modern prose Publisher: Young Guard,
  • Morning, Mehdi Hussein, The historical novel by the Azerbaijani Soviet writer Hussein Mehdi "Morning" is dedicated to the formation of the individual and the revolutionary struggle of Baku workers in 1907-1908 ... Category: Historical novels Publisher:

Osaka Camera

multi-chamber

Duration

165 minutes (Monday to Thursday) and 105 minutes (Friday)

Broadcasting TV channel(s) Image Format Audio Format

monophonic

Broadcast period Chronology Previous transmissions

Morning in a big country
Morning on the Fifth

Links

Morning at five- the morning infotainment program of the Fifth Channel, airing from Monday to Thursday, from 6:10 to 8:55, and on Friday from 7:10 to 8:55, with breaks for the programs "Case Scene" (6:55-7 :00,7:55-8:00) and "Now" (7:00-7:10, 8:00-8:10) .

In the St. Petersburg version of the channel, the program goes on air with a break (7:00-8:00) on the air of the Leningrad Regional Television Company.

About the transfer

In the studio, stylized as a St. Petersburg attic, whose windows overlook the Bolshaya Neva embankment, two hosts talk with invited guests on various topics related to science, culture, art, show business, etc.

Leaders and leadership

Top two leaders:

  • Felix Nevelev and Dasha Aleksandrova.

Second top two:

  • Roman Gerasimov and Tatyana Shilina.

The program is also presented by: Inna Karpushina, Vika Chumanova, Olga Gutnik, Ekaterina Nazarenko, Anna Rudikova, Stepan Ivanov, Anton Davydov, Valentin Kuznetsov, Ivan Tsybin, Ekaterina Huss, Maria Evnevich.
Left the project: Fedor Pogorelov, Alexander Ustinov, Anna Banshchikova, Oleg Savelyev, Elena Popova, Vika Chumanova.

Categories

Heading Description Mon WT SR Thu Fri
"Guidebook" since 2014 Author's rubric by Inna Karpushina
"Give me a paw!" since 2011 Author's heading by Stepan Ivanov
"Mama Katya" since 2011 Author's rubric by Ekaterina Nazarenko
"Made in Russia" Author's rubric by Anna Rudikova
"Bin of the Motherland" since 2011 Author's rubric by Ivan Tsybin
"Film News" News of domestic and world cinema
"Binding" Author's rubric by Olga Marami
"Line of Life" Charity Event
"I have the right" Author's rubric Maria Evnevich
"Quick and tasty" Author's rubric by Kirill Pishchalnikov
"Catch a Star" Author's rubric by Vika Chumanova

Predecessor programs

"Morning in a Big Country"

It went live on Channel Five from April 1, 2004 under the name Morning in the Big City. With the beginning of the all-Russian broadcasting of TRK Petersburg (since autumn 2006), the program became known as Morning in a Big Country. The program was hosted by: Andrey Zaitsev, Maria Ovsyannikova, Roman Nechaev, Anna Molchanova, Tatyana Egorova, Vladislav Boretsky, Yana Ermolaeva, Tatyana Semkiv.

"Morning on the Fifth"

It went live from September 14, 2008 to December 31, 2009 instead of the Morning in a Big Country program. The program was hosted by Roman Gerasimov, Mikhail Gendelev, Andrey Smirnov and Andrey Norkin.

The original format of the program was used from September 14 to November 5, 2008, then the transmission was interrupted every 15 minutes to the program "Now" at the beginning and middle of the hour, and to the program "Now about sports" at 15 and 45 minutes of the hour. At that time, the program gave reviews of the press and blogs, exchange rates, weather at world airports, information about the leaders of film distribution and music charts, as well as headings about money, fashion, cinema, culture, cooking, gadgets and more. On November 5, 2008, the format of the program changed and it became more news-oriented. In the late format, the program was not interrupted by news releases, and some sections were taken off the air. A feature of the program was the absence of a teleprompter. The total broadcast of the program (for all time zones broadcasting Channel Five) was 6.5 hours.

Contacts

Write a review on the article "Morning at 5"

Links

Notes

An excerpt characterizing Morning at 5

- You know, ma chere, I wanted to tell you this ... ma chere countess ... an officer came to me, asking me to give a few carts for the wounded. After all, this is all a matter of gain; But what is it like for them to stay, think! .. Really, in our yard, we ourselves invited them, there are officers here. You know, I think it’s right, ma chere, here, ma chere… let them take them… where is the hurry?.. – The count said this timidly, as he always said when it came to money. The Countess, however, was accustomed to this tone, which always preceded the deed that ruined the children, like some kind of construction of a gallery, a greenhouse, the installation of a home theater or music - and she got used to it, and considered it her duty to always oppose what was expressed in this timid tone.
She assumed her meekly deplorable air and said to her husband:
“Listen, Count, you have brought it to the point that they don’t give anything for the house, and now you want to ruin all of our - children’s fortune. After all, you yourself say that there is a hundred thousand good in the house. I, my friend, disagree and disagree. Your will! There is government on the wounded. They know. Look: over there, at the Lopukhins, everything was taken out clean on the third day. That's how people do it. We alone are fools. Have pity at least not on me, but on the children.
The count waved his hands and, without saying anything, left the room.
- Dad! what are you talking about? Natasha told him, following him into her mother's room.
- About nothing! What do you care! said the Count angrily.
“No, I heard,” Natasha said. Why doesn't mommy want to?
– What is your business? shouted the count. Natasha went to the window and thought.
“Papa, Berg has come to visit us,” she said, looking out the window.

Berg, the son-in-law of the Rostovs, was already a colonel with Vladimir and Anna around his neck, and occupied the same calm and pleasant position of assistant chief of staff, assistant to the first department of the chief of staff of the second corps.
On September 1, he came from the army to Moscow.
He had nothing to do in Moscow; but he noticed that everyone from the army asked to go to Moscow and did something there. He also considered it necessary to take time off for household and family affairs.
Berg, in his neat droshky, on a pair of well-fed, savras little ones, exactly the same as those one prince had, drove up to his father-in-law's house. He looked attentively into the yard at the carts and, entering the porch, took out a clean handkerchief and tied a knot.
From the ante-room Berg, with a floating, impatient step, ran into the drawing-room and embraced the count, kissed the hands of Natasha and Sonya, and hurriedly asked about mother's health.
What is your health now? Well, tell me, - said the count, - what about the troops? Are they retreating or will there be more fighting?
“One eternal god, father,” said Berg, “can decide the fate of the fatherland. The army is burning with the spirit of heroism, and now the leaders, so to speak, have gathered for a meeting. What will happen is unknown. But I will tell you in general, dad, such a heroic spirit, the truly ancient courage of the Russian troops, which they - it, - he corrected, - showed or showed in this battle on the 26th, there are no words worthy to describe them ... I will tell you, dad (he hit himself in the chest in the same way as one general who spoke in front of him hit himself, although a little late, because it was necessary to hit himself in the chest at the word "Russian army") - I will tell you frankly that we, the bosses, not only did we not have to push the soldiers or anything like that, but we could hardly hold these, these ... yes, courageous and ancient feats, ”he said quickly. “General Barclay before Tolly sacrificed his life everywhere in front of the troops, I'll tell you. Our body was placed on the slope of the mountain. Can you imagine! - And then Berg told everything that he remembered from the various stories he had heard during this time. Natasha, not lowering her gaze, which confused Berg, as if looking for the solution of some question on his face, looked at him.
- Such heroism in general, which Russian soldiers showed, cannot be imagined and deservedly praised! - Berg said, looking back at Natasha and as if wanting to appease her, smiling at her in response to her stubborn look ... - "Russia is not in Moscow, it is in the hearts of all sons!" So, papa? Berg said.
At that moment, the Countess came out of the sofa-room, looking tired and displeased. Berg hastily jumped up, kissed the countess's hand, inquired about her health, and, expressing his sympathy by shaking his head, stopped beside her.
- Yes, mother, I will tell you truly, hard and sad times for every Russian. But why worry so much? You still have time to leave...
“I don’t understand what people are doing,” said the countess, turning to her husband, “they just told me that nothing is ready yet. After all, someone has to take care of it. So you will regret Mitenka. Will this end?
The count wanted to say something, but apparently refrained. He got up from his chair and walked to the door.
Berg at this time, as if to blow his nose, took out a handkerchief and, looking at the bundle, fell into thought, shaking his head sadly and significantly.
“And I have a big request for you, dad,” he said.
- Hm? .. - said the count, stopping.
“I’m driving past Yusupov’s house right now,” Berg said, laughing. - The manager is familiar to me, ran out and asked if you could buy something. I came in, you know, out of curiosity, and there was only a wardrobe and a toilet. You know how much Verushka wanted this and how we argued about it. (Berg involuntarily turned into a tone of joy about his well-being when he began talking about a chiffonier and a toilet.) And such a charm! comes forward with the English secret, you know? And Verochka has long wanted to. So I want to surprise her. I saw so many of these men in your yard. Give me one, please, I'll pay him well and...
The Count winced and sighed.
“Ask the Countess, but I don’t give orders.
“If it’s difficult, please don’t,” Berg said. - I would only really like for Verushka.
“Ah, get out of here, all of you, to hell, to hell, to hell, to hell!” shouted the old count. - My head is spinning. And he left the room.
The Countess wept.
- Yes, yes, mama, very hard times! Berg said.
Natasha went out with her father and, as if thinking something with difficulty, first followed him, and then ran downstairs.
On the porch stood Petya, who was engaged in arming people who were traveling from Moscow. In the yard, the laid wagons were still standing. Two of them were untied, and an officer, supported by a batman, climbed onto one of them.
- Do you know why? - Petya asked Natasha (Natasha realized that Petya understood: why father and mother quarreled). She didn't answer.
“Because papa wanted to give all the carts to the wounded,” said Petya. “Vassilyitch told me. In my…
“In my opinion,” Natasha almost suddenly screamed, turning her embittered face to Petya, “in my opinion, this is such disgusting, such an abomination, such ... I don’t know!” Are we some kind of Germans? .. - Her throat trembled from convulsive sobs, and she, afraid of weakening and releasing a charge of her anger for nothing, turned and quickly rushed up the stairs. Berg sat beside the Countess and kindly comforted her. The count, pipe in hand, was walking around the room when Natasha, with a face disfigured by anger, burst into the room like a storm and quickly approached her mother.
- This is disgusting! This is an abomination! she screamed. “It can't be what you ordered.
Berg and the countess looked at her in bewilderment and fear. The count stopped at the window, listening.
- Mom, this is impossible; look what's in the yard! she screamed. - They stay!
- What happened to you? Who are they? What do you want?
- The wounded, that's who! It's impossible, mother; it's not like anything... No, mummy, my dear, it's not that, please forgive me, my dear... Mummy, what do we need, what we're taking away, just look at what's in the yard... Mummy!.. It can't be !..
The count stood at the window and, without turning his face, listened to Natasha's words. Suddenly he sniffled and put his face close to the window.
The countess looked at her daughter, saw her face, ashamed of her mother, saw her excitement, understood why her husband did not look back at her now, and looked around her with a bewildered look.
- Oh, do as you wish! Am I bothering anyone! she said, not yet suddenly giving up.
- Mommy, my dear, forgive me!
But the countess pushed her daughter away and went up to the count.
- Mon cher, you dispose of it as it should ... I don’t know this, - she said, lowering her eyes guiltily.
“Eggs ... eggs teach a chicken ...” the count said through happy tears and hugged his wife, who was glad to hide her ashamed face on his chest.
- Daddy, mommy! Can you arrange? Is it possible? .. - Natasha asked. “We will still take everything we need,” Natasha said.
The count nodded his head in the affirmative, and Natasha, with the quick run with which she ran into the burners, ran down the hall into the hall and up the stairs to the courtyard.
People gathered near Natasha and until then could not believe the strange order that she transmitted, until the count himself, in the name of his wife, confirmed the orders to give all the carts under the wounded, and take the chests to the pantries. Having understood the order, people with joy and trouble set to a new business. Now it not only did not seem strange to the servants, but, on the contrary, it seemed that it could not be otherwise, just as a quarter of an hour before it not only did not seem strange to anyone that they were leaving the wounded and taking things, but it seemed which could not be otherwise.

The federal Channel Five, which is part of the National Media Group (NMG), has practically curtailed the production of its own content. Previously released projects on it, including "Morning at 5" and "Open Studio", will move to another NMG channel - recently launched "78". According to market participants, the Pyatoy property complex in the center of St. Petersburg may become the basis of a major development project in the future.


Almost all formats of their own production have disappeared from the Channel Five broadcasting network. The exceptions are the news releases renamed to Izvestia and the final analytical program, which are released with reduced timing and are formed mainly from the content of the REN TV channel, which is also part of the NMG. The projects “Morning on 5” and “Open Studio”, which previously aired on Pyatom and were awarded TEFI, along with a number of previously closed formats, were moved along with their creators to the new NMG channel “78”. Its schedule also includes programs from the Fifth archive.

According to Mediascope, already last summer, compared to 2016, the volume of socio-political programs on Pyaty decreased several times, entertainment programs almost tripled, and news halved. The broadcasting grid of Channel Five is now filled with the rating TV series Sled and film products. The programs “Stories from the Future” by Mikhail Kovalchuk (brother of co-owner of NMG Yuri Kovalchuk) and the charity project “Angel Day” by third-party producers are preserved on the Sunday morning air. The channel's revenue in 2016 increased by 9% to RUB 6.84 billion, net profit amounted to RUB 902 million.

9 percent

amounted to the revenue growth of Channel Five in 2016

Broadcasting of "78" began on September 1 in St. Petersburg. According to the NMG, the launch of the channel was “part of the process of creating a television production cluster with a center in St. "Fifth". Izvestia MIC is headed by REN TV CEO Vladimir Tyulin, and his former deputy Yury Shalimov is in charge of Channel Five. "78" is positioned by NMG as "the main city channel" in St. Petersburg. It replaced the abolished Life 78 and broadcasts under the license of TV Kupol LLC, 25% of which belongs to NMG, and the rest to the structures of Sergei Rudnov, the heir to the owner of the Baltic Media Group, Oleg Rudnov.

The production facilities of 78 are not concentrated in TV and business centers owned by Channel Five, occupying more than 4 hectares on Chapygina Street in the center of St. Petersburg, but on leased space and in the historic Radio House, which is also owned by NMG, participants note market. At the same time, the "Fifth" now uses only one of its nine studios and rents out two more. According to Kommersant's information, structures close to Yuri Kovalchuk are now negotiating with the North-Western branch of Rostelecom on the purchase of its technological facilities located on the same territory. Rostelecom said that "they do not comment on the topic." Back in 2012, Yury Kovalchuk's Rossiya bank bought one of the buildings of the same television center from Channel Five. It has been reconstructed as an office for the management company ABR Management, where, in particular, Mr. Kovalchuk's office and a helipad are located. According to market participants interviewed by Kommersant, in the future, a large development project can be implemented on the site of the Channel Five property complex - for example, housing construction at a price of $ 7-10 thousand per square meter. m.

The press service of Channel Five told Kommersant that the concept of the channel's broadcast "has not changed." The content provider for the channel's news is the Izvestia Information Center, the news editorial office of Pyatoy is located in St. Petersburg, the press service noted. The refusal of some of the formats on Pyatoy is explained by “a management decision aimed solely at increasing the share of the channel”, noting that “the measure has already justified itself” and in July-August 2017 the channel took fourth place in the national broadcast rating. They also said that "in the near future it is planned to launch new formats" both by the channel and by third-party producers. As part of the restructuring, the creative team of the channel was “maintained in the required size”, some of the employees were transferred to the Izvestia Information Center. Questions about the loading of studio space and the prospects for their further use were left without comment.

Anna Pushkarskaya, St. Petersburg; Anna Afanasyeva

|
morning on 5 leading headings, morning on 5
infotainment transmission

The authors)

Tatyana Aleksandrova

Production

OAO TRK Petersburg

Presenter(s)

Felix Nevelev
Oleg Saveliev
Kirill Pishchalnikov
Sergei Ryabukhin
Tatyana Shilina
Dasha Alexandrova

Country of Origin

Russia, Russia

Language Production Filming location

St. Petersburg

Camera

multi-chamber

Duration Broadcasting TV channel(s)

Channel Five

Image Format Audio Format

monophonic

Broadcast period Chronology Previous transmissions

Morning in a big country
Morning on the Fifth

Links 5-tv.ru/programs/1000049/

Morning at five- the morning infotainment program of the Fifth Channel, airing on weekdays, from 6:10 to 9:45, with breaks for the programs "Position of the Incident" (6:55-7:00, 7:55-8:00, 8:55 -9:00), "Now" (6:00-6:10.8:00-8:10, 9:00-9:10) and "Online Now" (6:30-6:35.7 :30-7:35, 8:30-8:35, 9:30-9:35).

In the St. Petersburg version of the channel, the program goes on air with a break (7:00-8:00) on the air of the Leningrad Regional Television Company.

  • 1 About the transfer
  • 2 Leaders and leadership
  • 3 Categories
  • 4 Interesting facts
  • 5 Predecessor programs
    • 5.1 "Morning in a big country"
    • 5.2 "Morning on the Fifth"
  • 6 Contacts
  • 7 Links
  • 8 Notes

About the transfer

In the studio, stylized as a St. Petersburg attic, from the windows of which a view of the Bolshaya Neva embankment opens, three presenters discuss among themselves or with invited guests on a given “topic of the hour”.

Leaders and leadership

Top three leaders:

  • Felix Nevelev, Kirill Pishchalnikov and Dasha Alexandrova.

The second top three:

  • Dmitry Rudakov, Sergey Ryabukhin and Tatyana Shilina.

The program is also presented by: Inna Karpushina, Olga Gutnik, Elena Popova, Ekaterina Nazarenko, Anna Rudikova, Stepan Ivanov, Anton Davydov, Valentin Kuznetsov, Ivan Tsybin, Ekaterina Huss, Maria Evnevich, Vika Chumanova.
Left the project: Fedor Pogorelov, Alexander Ustinov, Anna Banshchikova, Oleg Savelyev.

Artistic director: Felix Nevelev.

Categories

Heading Description Mon WT SR Thu Fri
"Guidebook"
"In private" Author's rubric by Inna Karpushina
"Body to work!" Author's rubric by Elena Popova
"Give me a paw!" Author's heading by Stepan Ivanov
"Mom Katya" Author's rubric by Ekaterina Nazarenko
"You can eat!" Author's rubric by Anna Rudikova
"Binners of the Motherland" Author's rubric by Ivan Tsybin
"Homework" Author's rubric by Olga Gutnik
"Real world" Stories about the arrangement of everyday things
"Film News" News of domestic and world cinema
"Children's Council" Survey of children on the "topic of the hour"
"Binding" Author's rubric by Olga Marami
"Line of Life" Charity Event
"I have the right" Author's rubric Maria Evnevich
"Catch a Star" Author's rubric by Vika Chumanova
  • The first guest of the first broadcast of the program, which aired on television on June 6, 2011, was the President of St Petersburg University, linguist, Doctor of Philology Lyudmila Alekseevna Verbitskaya. The topic of the conversation was the problems of the modern Russian language.
  • In February 2012, Channel Five, together with the VKontakte social network, held the Vkontakte Star music contest. To participate in this competition, the team of the Morning at 5 program assembled their own musical group, whose frontman was Sergey Ryabukhin.
  • The author and head of the program "Morning at 5" Tatyana Alexandrova in March 2012 became the winner of the "Golden Pen" award.

Predecessor programs

"Morning in a Big Country"

It went live on the Fifth Channel from April 1, 2004 under the name "Morning in the Big City". With the beginning of the all-Russian broadcasting of TRK Petersburg (since autumn 2006), the program became known as Morning in a Big Country. The program was hosted by: Andrey Zaitsev, Maria Ovsyannikova, Roman Nechaev, Anna Molchanova, Tatiana Egorova, Vladislav Boretsky, Yana Ermolaeva, Tatiana Semkiv.

"Morning on the Fifth"

It went live from September 14, 2008 to December 31, 2009 instead of the Morning in a Big Country program. The program was hosted by Roman Gerasimov, Mikhail Gendelev, Andrey Smirnov and Andrey Norkin.

The original format of the program was used from September 14 to November 5, 2008, then the transmission was interrupted every 15 minutes to the program "Now" at the beginning and middle of the hour, and to the program "Now about sports" at 15 and 45 minutes of the hour. At that time, the program gave reviews of the press and blogs, exchange rates, weather at world airports, information about the leaders of film distribution and music charts, as well as headings about money, fashion, cinema, culture, cooking, gadgets and more. On November 5, 2008, the format of the program changed and it became more news-oriented. In the late format, the program was not interrupted by news releases, and some of the headings were taken off the air. A feature of the program was the absence of a teleprompter. The total broadcast of the program (for all time zones broadcasting Channel Five) was 6.5 hours.

Contacts

Links

  • Official website of Channel Five
  • Program page on the Channel Five website
  • Video archive of the program "Morning at Five" on the website of Channel Five
  • Video archive of the program "Morning on the Fifth" on the website of Channel Five

Notes

  1. 1 2 Inna Karpushina and Felix Nevelev returned to Channel Five. pressing.spb.ru. Retrieved June 6, 2011. Archived from the original on August 2, 2012.
  2. Release June 6, 2011. Video archive of Channel Five. Archived from the original on August 11, 2012.
  3. The hosts of "Morning at 5" are looking for musicians and poets for the "Stars of VKontakte". Lenizdat.ru. Retrieved May 6, 2012. Archived from the original on August 2, 2012.
  4. The Grand Prix of the "Golden Pen" was awarded to the head of the program "Morning at 5" Tatyana Aleksandrova. Lenizdat.ru. Retrieved May 6, 2012. Archived from the original on August 2, 2012.
  5. Lenizdat.ru: Channel Five program for April 1, 2004
  6. Official site of the TRC "Petersburg", version dated October 10, 2004. Internet archive.
  7. Official website of the TRC "Petersburg", version dated November 1, 2005. Internet archive.
  8. Andrey Norkin in the Teleguard program. Echo of Moscow. Archived from the original on August 11, 2012.

morning at 5, morning at 5 heading

Morning at 5 Information About

One of the hosts of the Good Morning program on Channel One, Olga Ushakova, has been preparing for broadcasts since night: a tea bag takes its place in a mug (all that remains is to add water), a toothbrush and paste are prudently waiting in the wings on the sink, and an ironed set of clothes is on hanger. At 05:30 you already need to be in makeup in order to go live at 07:00. I overslept only once - for 20 minutes, but given that the alarm clock is always set early, this made it possible not to be late.

Having become the host of the morning broadcasts, Olga noticed how hardened she was. Literally. In the morning, even in summer, it is still noticeably cool outside, and in the frame you need to appear in light clothes, so hardening occurs naturally. Plus, physical stamina develops.


“During the shooting, the presenters sometimes need to quickly get from one point to another,” says Olga. - The mobile studio works in parks, estates, at VDNKh, Red Square - can you imagine what kind of territories there are. You can't run fast in heels! That's why I always have slippers. While a news release or a story is on the air, I take off my heels - and go!

As for clothing, there are separate requirements. When I was the host of "News", which is filmed in the studio, I almost always sat at the table in slippers - the viewer still does not see the legs. Conventionally, you can sit in one shirt and jacket - the operator removes only the upper half of the torso. This number will not work in Good Morning. Be sure to need shoes, heels. As for clothes, we have stylists who can pick up the necessary sets, but I prefer to dress myself. Over the years of work on TV, I have studied well what suits me and what does not. About not wearing a small strip and a cage in the frame, and so everyone knows. We only agree with our male colleagues on what color scheme we will be wearing today. By the way, Sergei Babaev has a collection of ties - more than a hundred pieces. It is generally not difficult for him to choose something to match the clothes of the co-host.

Sergei Babaev and Olga Ushakova, hosts of Channel One, saw the scenery on Red Square and immediately decided to find out what was in the bags. Curiosity is a professional trait. Photo: Press Service of Channel One

An on-air partner is a person who can not only pick up any phrase behind you or fill in a pause that has suddenly arisen, but also literally support you.

- Somehow Roma Budnikov stumbled on the steps, selflessly telling the audience about exchange rates, - continues Ushakova. I managed to grab his arm just in time. It is more difficult for cameramen, because they walk backwards with a camera on their shoulder and also run the risk of stumbling and falling. Here people who carry wires nearby help out.

And the huge blue van of the First Channel, which is a mobile studio, is affectionately called by the film crew "sausage". It has a control room, a dressing room, a kitchen with tea and coffee and bagels for guests. The Good Morning hosts say they are welcome everywhere. Well, except that in the winter on Red Square, the drivers of snowplows did not like the Channel One group on Red Square: the blue “sausage” loomed in front of them like a red rag, making it difficult to clean the area. The TV people among themselves called it the morning bullfight.


TV presenters, in principle, are divided into those who know how to improvise, and those who still need a prompter. Svetlana Zeynalova is clearly one of the first.

“Live broadcast is work in combat conditions, because the microphone may turn off or the signal may be lost, or there may be a problem with the cable,” says the TV presenter. - Plus, you constantly keep the timing in your head: the director (using a special earpiece) tells you how many seconds are left before the commercial or the release of the plot. Therefore, it happens that you say to a person: “Please answer the question ... But no, no! Our time is up, thank you!" (Laughs.) But, in spite of everything, every time you feel that you are in the thick of things, you see how the city is waking up. I remember once a group of schoolchildren suddenly appeared in the frame - at 07:30 they got off the buses and headed in a column to the Alexander Garden. Well, how do you react? I waved at them - they say, come here, you will shout to the country: "Good morning!" Did it.

Ideal presenter: beautiful and silent

It’s really impossible to prepare for force majeure, agrees Roman Gerasimov, host of the Morning on 5 program on Channel Five. More recently, literally an hour before the broadcast, it turned out that his partner Tatyana Shilina could not speak - she had lost her voice. What to do? We decided to print on A4 sheets ... emoticons - a modern way to demonstrate your emotions to the world. That morning, Gerasimov spoke exclusively, and Tatyana pulled out a suitable face each time. For which she received a compliment from a colleague: “The ideal woman: beautiful, smart and silent!”

But you can’t spoil Shilina: in one of the programs, a guest karate coach taught her how to neutralize a bully with the help of an ordinary ladies’ scarf.

The presenters assure that they love experiments very much and use every opportunity to try something during the broadcast. Once they baked bread in a bread machine. The result obtained can hardly be called successful - the mass simply did not bake, but they did not hide it from the audience. And they laughed at themselves. Correspondents, however, have no chance of failure. The presenters never tire of admiring their colleague Lyuba Nalivaiko, who is in charge of the “Be in shape” column, who will either plunge into the hole with the employees of the Ministry of Emergency Situations at their regular exercises, or take the place of a pilot.

The hosts of the show "Morning on" 5 "(Channel Five) Roman Gerasimov and Tatyana Shilina are always ready to insure each other. Photo: Channel Five press service

Guests of the morning broadcast can also encourage experiments.

“I was very impressed by the meeting with Vyacheslav Polunin in our studio,” says Roman Gerasimov. — An interesting interlocutor, a wise man. He shared his advice: once every few years he goes to the bank of a river, sits down with his feet in the water - in this way a complete zeroing occurs. Having told this, Polunin immediately poured a glass of water on his head - Tanya Shilina and I were delighted!


Sergei Bezrukov was pleasantly surprised by his enthusiasm and energy.

- The actor recently staged a performance based on Gogol's Notes of a Madman and came to St. Petersburg to conduct several tours of Gogol's places, - continues Gerasimov. - And I not only love Nikolai Vasilievich, but also live at the address: Kazanskaya, 39, where the writer lived. So, if it weren't for the tight airtime limits, we would have talked until the evening!

Guests sometimes do not come alone. The studio still remembers the monkey trainer who wanted to prove that a primate had the mind of a five-year-old child. TV presenters were convinced of this when he first turned over a cup of coffee on the table, then ran behind the scenery, found and ate all the bananas in the studio - in general, he was a hooligan, like a little child.

Daria Aleksandrova has been leading Morning on 5 together with her colleagues for four years now. Photo: Channel Five press service

Residents of St. Petersburg have known the presenters for a long time (in the team there is only Tatyana Shilina, a Muscovite, who has been coming to St. Petersburg for the past four years specifically to conduct broadcasts) on other projects that they all led.

“The audience usually say thank you for the mood in the morning, sometimes they throw up topics for stories, share their experience,” says Gerasimov. We also try to use them. Once, Yuri Ivanovich Kombolin, a famous St. Petersburg collector, came to visit us. In its bins there are thousands of outlandish postcards, including pre-revolutionary ones. He showed, for example, samples on which you could see a miniature fur boa - a real one! My colleagues and I, inspired, also printed our own postcards. And then we sent them to all viewers who left requests on our pages in social networks, by mail. They scattered all over the country.

sweet ether

There are no celebrities among the guests of the Morning of Russia broadcast, and this is a fundamental point. And there is no culinary section either. Early in the morning they discuss topical, often social, problems that are commented on by relevant experts.

About two hundred people work on the creation of each program: in addition to the presenters, they are correspondents, cameramen, producers, editors, administrators, directors, their assistants, stylists and many others. Recently, "Morning of Russia" lasts five hours - this is the fifth part of the channel's total airtime.

TV hosts Elena Nikolaeva (left) and Denis Stoykov are always ready to congratulate our athletes on their victory. With World Figure Skating Champion Evgenia Medvedeva. Photo: Press service of Russia 1 TV channel

Not only correspondents are sent on business trips - presenters also like to work in the fields. Now Vladislav Zavyalov travels most of all. I recently returned from Argentina: I brought an interview with the Russian Ambassador to this country and delicious gifts - my colleagues appreciated it.

During breaks, when the news is broadcast, the presenters have breakfast.

“In fact, Nastya Chernobrovina, Lena Lander, Vladislav Zavyalov, Andrey Petrov, Lena Nikolaeva and Denis Stoykov are even thinner in life - the camera is full,” says Elena Ivlieva. - Therefore, everyone comes to the broadcasts with containers in which a pre-prepared dietary breakfast. Follow the figure. Very rarely they allow themselves to eat candy - in our studio, delicious sweets such as bird's milk are bought for guests, they are popular. In my memory, only one person refused them - Alexei Popov, a well-known Formula 1 commentator. When he came to us to share his impressions of the newly built race track in Sochi, he remarked with surprise at my suggestion to try the candy before the broadcast: “Men after forty are forbidden to eat sweets!” That's the kind of discipline.

You can easily recognize the visiting team of the morning show of the Russia channel on the roads of the city. Photo: Press service of Russia 1 TV channel

From owl to lark

Singer Mark Tishman also switched to the new regime: together with Olga Zhuk, alternating with Anastasia Zavorotnyuk and her husband Peter Chernyshev, he hosts the New Morning program on NTV. The show comes out in an updated format, with new headings and presenters.


“I got into the habit of getting up early,” says Tishman. - Before that I was an owl, and now two weeks a month I am a lark. Several alarm clocks ring at once, I know that I need to wake up in a good mood and cheerful mood. According to the old Gitisian habit, I pronounce a series of tongue twisters for clear articulation, have breakfast with something sweet, two or three cups of coffee - and I am ready to wake up the audience.

Yulia Vysotskaya has recently been talking with guests of the New Morning program on NTV in an outdoor studio. Photo: NTV channel press service

A lot of emotions are given to the TV presenter by the "ear" - an earpiece, with the help of which communication with the director is carried out.

“Thanks to this device, you hear what is happening in the control room,” Mark continues. - Sometimes you joke, and the control room laughs. There is a real hysteria, and you have ether, and you can hardly restrain yourself so as not to burst out laughing too. But it happens that you get angry if someone forgot to turn off their phone, for example. You are talking with a guest on an important topic, and someone in your ear in parallel with his mother reports how and what he had breakfast.

Since March, Mark Tishman and Olga Zhuk have been waking NTV viewers in the morning. Before that, be sure to have breakfast with something sweet and a few cups of coffee. Photo: NTV channel press service

Recently, Tishman surprised everyone by saying that the notorious meldonium is often prescribed to singers when they are given "ligament hypotonicity."


- The vocal cords are the same muscles, and when they get tired, the artists use this drug to restore, - the presenter explains. “I myself also learn a lot of new things in the process of filming. For example, I had a long-standing argument with friends who assured me that coffee was terribly harmful. And from Yulia Vysotskaya, who leads the author's column in the program, I heard that coffee is good as a prevention of cardiovascular diseases and is good for memory. Avid coffee drinkers are less likely to suffer from Alzheimer's disease. And from some rubric, I took note that there is a lot of sugar in dried fruits, and now I warn my friends about this when they replace sweets with them. In general, in the morning you can learn a lot of useful things.

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