Business selling electrical goods: how to open a store. How to open an electrical store for a novice entrepreneur

Various types of specialized stores are becoming increasingly popular. They bribe customers with price and choice of product range. In this article, we will discuss how to open an electrical goods store from scratch and still make it profitable.

Business Features

Despite the presence of a huge number of large construction supermarkets, people often go to smaller retail outlets because they are satisfied with the price there. Indeed, when you come to a large store, you get a lot of things, but at the same time you overpay, and in a small store, in addition to the benefits, you can get advice from the seller and make the right choice. The trade in household electrical goods makes it possible to work in this format in the best possible way. In fact, we change sockets, lamps and light bulbs very often, since all this constantly breaks down. And when repairs begin, usually the issue of altering the electrical system is resolved radically by replacing it with a new one. It is these factors that generate demand for electrical goods.

The main factor is that you must be in the “topic” of this direction, understand which wires are suitable for what and what power bulb is best to install, for example, in a spotlight, etc. Consultations with a specialist when servicing in such a store play a very important role.

Selection of premises and equipment

You can open an electrical store anywhere, especially if you have low prices, then customers will find you based on recommendations from friends. But on the other hand, you need to select a place in order to quickly recoup your investments and make a profit. So, if you live in a small town, then you can select retail space near markets or other construction stores. The main thing is the high traffic flow of people. The truth is that the advantages of a small city are that if you open somewhere on the outskirts, then this is also not a problem, since the concept of being far away practically does not exist there. A big city is another matter. You need to be visible there, and it’s better to look for a place somewhere in public places. These could be shopping arcades, markets, or large residential areas.

The size of retail space for retail trade of electrical goods can start from 15 sq.m. and more. Everything will depend on the volume of the assortment.

Equipment you will need:

• racks and hanging shelves.
• special hanging display cases for light bulbs and display of other products.
• demonstration stands with sockets and lamps. In the case of lamps, they are connected to the network and their operation is demonstrated.
• furniture for the seller's workplace.
• testing table to check the functionality of the product.
• computer equipment for keeping records and printing warranty cards.

Documentation

Another step towards opening an electrical goods store is completing the paperwork and obtaining all the necessary permits.

Here are the main types of documents you will need:

• registration of individual entrepreneurs for activities.
• indicate the OKVED code. For Russia this is - 52.45 1 retail trade in household electrical goods and 51.43 . For Ukraine - 47.54 .
• obtain trade permits from the SES and fire service.
• decorate the buyer's corner.

Assortment and suppliers

In the business of selling electrical goods, it is very important to create a clear price list. You should offer solutions from both the cheap price segment and the more expensive ones. Clients are different, and everyone has different financial capabilities, and this must be taken into account when starting a business.

Here are the main product categories:

• sockets and switches;
• electrical panels;
• cable, wire;
• electricity meters;
• automatic switches, RCD;
• heated floors, convectors;
• UPS, inverters, batteries;
• video intercoms, wireless calls;
• lamps, lamps;
• grounding and lightning protection;
• tools and components.

These are the main categories, each of them has its own subcategories that can be expanded. Electrical goods are expensive, so for the initial investment, you can cross out some categories from this list and then add them.

Suppliers of this product can be found on the Internet. Find either wholesale bases of electrical goods or sales representatives who, in addition to everything, will provide you with delivery of goods.

How much money do you need to start?

To accurately determine how much it costs to open a business selling electrical goods, you need to take into account many factors, which will be different in each individual case. We indicate the main expense items, based on which you can make your calculations when drawing up a business plan.

• Room rental – $200 – $250
• Taxes - $150
• Salesperson salary - $200
• Initial purchase of goods – $10,000 – $15,000
• Purchase of equipment – ​​$1000 – $1200
• Signage and store design, plus promotional items - $150
• Transportation costs - $60.

How much can you earn?

Earnings will directly depend on the location of the store, level of service and breadth of assortment. All this is difficult to take into account and determine universal earnings, but we will still provide some figures.

The average markup on electrical goods is 50–60%. Some items of goods have a markup of 100–120%.

Conclusions. If you are thinking about whether or not to open an electrical goods store in your city, first analyze all of the above and draw conclusions whether all factors are taken into account to make the business successful.

Have something to say on this topic? We are waiting for comments on the article.

Electrical products are one of the most popular products today, so opening an electrical store is a very profitable and promising business.

It should be taken into account that the interest of buyers is most often focused on new products released annually by the most famous brands. Before you open an electrical store, you should make a thorough business plan. In order for such a business to bring good income, you must always be aware of all the features of the products of each brand manufacturer, you need to be able to navigate all modern electrical goods, this applies to both old and new models. This task is quite complex, but it is completely solvable if novice entrepreneurs approach it properly.

It is a very profitable business, largely because such goods are extremely in demand by the population. Thus, the entire amount that was spent on organizing this business can be returned in the shortest possible time. There are a lot of nuances in such a business, but the main thing is the following - you need to offer the client high quality products at the most reasonable price. It should be noted that the turnover of small goods can bring much greater profit, since such products are always purchased in very large quantities, this will provide a good profit to the owner.

Opening an electrical store

When a business project is being drawn up to open an electrical store, a certain kind of sequence should be followed. The first step is to focus all your efforts on finding a suitable premises, and this task is not the easiest. If funds allow, then you can buy a suitable premises, but more often than not, beginning entrepreneurs do not have that amount of money, so they rent the premises. In this case, it is possible to agree that the premises are rented with subsequent purchase. This option is the most acceptable, since in case of failure a large amount is not lost, and instead of spending money on purchasing premises, it is better to use it to purchase quality goods. As for the location, it is best to open an electrical store in the most visited area of ​​the city; it must be located close to large retail outlets. If possible, it is best to open an electrical store on the ground floor of the building, which has a number of advantages: not all customers reach the upper floors, and it is also much more convenient to unload goods on the first floor.

Next, you need to make every effort to familiarize yourself with the offers of product suppliers. Recently, it has been very convenient and profitable to cooperate with large online stores that offer wholesale supplies of quality goods at reasonable prices. It should be taken into account that it is unlikely that it will be possible to conclude an agreement with a manufacturing company at the first stage of business development, since the manufacturing company considers only a developed enterprise as a dealership center. When an agreement is concluded with manufacturers, it is necessary to check the availability of certificates; they must comply with all GOSTs.

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The nuances of opening an electrical goods store

Before opening an electrical store, you should take into account that there is a lot of competition in this field, so in order to succeed, you need to try to stand out from the competition. In order to achieve this, you can come up with various kinds of marketing moves: in this regard, you need to focus on the name of the outlet, which should be clear, clear and memorable. It must be taken into account that only a light and bright name can be remembered by customers. After the name has been thought up, you should pay attention to creating a memorable slogan, you need to carry out an active advertising campaign, and then the name of the store will be on everyone’s lips. Attention should be paid to collecting and completing the necessary documentation.

In order to open such a store, you can get by with 15-10 thousand dollars, which by modern standards is not a large amount. As for the markup on goods, it averages 25-30%; you should take into account the payment for renting the premises (and this can be about 6-7 thousand dollars per month). Now we need to pay special attention to personnel selection. At the same time, you should not try to save money by hiring employees without work experience, as this will negatively affect the quality of the store’s work. When recruiting sales consultants, you need to give preference to those who have experience in this matter, are well versed in technology and can always tell customers what is best to buy. It should be noted that with a good sales consultant, not a single buyer will be able to leave without purchasing.

In order to stand out from your competitors, you should offer not just the sale of goods, but also consultations, delivery, and installation. All this will be very popular among clients, which will affect the level of income. When choosing premises for an electrical store, you need to take into account the availability of access roads and convenient parking; if there are railway tracks, this greatly increases the possibility of delivering goods.

In addition to the financial side of organizing such a business, there are a number of factors that influence profitability:

• the place where the electrical store is located;
• territory of the trading floor;
• relationships with partner suppliers;
• advertising policy of the company;
• level of personnel qualifications and focus on high performance results;
• organization of the trading process, how skillfully the exposition is created.

In the era of the popularity of construction hypermarkets, not the least important question for potential entrepreneurs in this area is: will a highly specialized store, for example, selling electrical goods, be popular? Statistics show that this is possible. But under certain conditions. In order not to make a mistake when starting such a project, we recommend reading our business plan for an electrical store. We are sure that this example will be a good help in the process of preparing your own planning.

Project Summary

There are several options for such a store:

• Retail outlet at the local construction market.
• An area in a shopping center specializing in building supplies and products for the home and office.
• The store is in a separate building.
• Shop on the ground floor of an apartment building.

In the process of studying the city for the most successful location of a retail outlet, it was revealed that there were already two large electrical goods stores on the local construction market. Direct competition with them in this case will be an unnecessary risk that should be avoided.

In one of the city districts, an area was discovered in which there are no such stores. The zone includes 10 blocks (apartment buildings built in the 1960s-1980s, ranging from 5 to 16 floors) and the private sector. According to an approximate estimate, at least 20 thousand people live in the direct coverage area. There is also the potential to capture the market of the entire region, which is home to about 80 thousand people.

The target audience can be characterized as follows:

• Different age categories (young families with and without children, middle-aged families with children, elderly people).
• By income level, families fall into the following categories: 20% - low income (less than 15 thousand rubles per month per person), 55% - below average (15-25 thousand rubles per month per person) and 25% - average (25-25 thousand rubles per month per person). 50 thousand rubles per month per person).

The need for electrical goods for this target audience is assessed as quite high. In houses over 35 years old, problems with internal wiring are periodically observed, and the increased needs for the number of electrical appliances require its complete renovation.

Thus, it is planned to satisfy people’s need for electrical wiring by offering a wide range of goods in the “economy” and “middle class” categories. Preference is given to products made in Russia, China and Turkey.

Decor

To register a business, it is planned to obtain individual entrepreneur status. The preparation of documents for the tax office is carried out by the entrepreneur himself; accordingly, only 800 rubles of state duty will have to be spent.

You do not need to obtain a license to operate.

Among the mandatory measures, a bank account is opened (RUB 1,000) and an individual entrepreneur stamp is ordered (RUB 1,500).

Also, for work it is necessary to install modern cash register equipment (15,000 rubles) and a terminal for accepting bank cards (10,000 rubles).

As a result, 28,300 rubles should be spent on these purposes.

Since the retail area exceeds 50 sq. m, UTII will be impractical; the simplified tax system (income minus expenses) is chosen as a form of taxation.

OKVED: 47.53 “Retail trade of household electrical goods in specialized stores”; 47.59.3 “Retail trade in lighting fixtures in specialized stores.”

Search for premises

The premises are selected on the ground floor in the first line of houses on a well-travelled street in the area. Since it is planned to open a store with a wide assortment, a retail space of at least 100 square meters will be required. m. The cost of such premises in this area is estimated at 75 thousand rubles. A lease agreement is concluded for 3 years with a one-time payment of 150 thousand rubles for the first 2 months.

Zoning is done in the room:

• Sales area (65 sq.m.).
• Warehouse (15 sq. m.).
• Technical room for personnel (8 sq. m.).
• Manager's office (7 sq. m.).
• Bathroom (5 sq. m.).

Cosmetic renovations are being carried out in the sales area: floor coverings, suspended ceilings are being installed, walls are being painted, and electrical wiring is being carried out. 200 thousand rubles are allocated for these purposes.

Racks for storing electrical goods and equipment are purchased for the warehouse. It will take 20 thousand rubles.

For the staff room, lockers for storing uniforms and personal belongings (3 pieces), chairs, a table, a microwave, and a kettle are purchased. For these purposes, 50 thousand rubles will be required.

The manager's office is being redecorated and furniture is being purchased (table, chair, filing cabinet, computer, safe for storing cash and important documents). For these purposes, 100 thousand rubles will be required.

To equip the bathroom you will need 30 thousand rubles.

A sign is purchased for the facade - 20 thousand rubles.

In total, upon launch, 570 thousand rubles will be required for rent and preparation of premises.

Purchase of equipment

The advantage of an electrical goods store is that there is no need to purchase any special equipment. You can get by with simple shelves and display cases. This allows you to save on this part.

In total it is planned to purchase:

This selection of equipment will be sufficient to implement all trading tasks.

Hiring staff

Selection of qualified personnel will be one of the serious problems when organizing this type of business. The fact is that the work of a manager requires the ability to understand a wide range of electrical goods. The advantage of specialized stores over general hypermarkets is often the higher level of sales consultants.

In the provinces, it is not easy to find sellers who already understand electrical goods. Therefore, it will be a big advantage if the creator of the business himself has serious experience in this area (in sales of electrical goods). In this case, you can simply hire salespeople and train them on the assortment in the process.

At the first stage, it is planned to hire three salespeople who will work in pairs, 10 hours a day, with floating days off.

The staffing schedule will look like this:

With such a schedule, you can achieve the most useful use of working time. When planning your own work, it is recommended to make calculations for the month and adjust the work schedule so as to avoid overtime (and, as a result, the need to pay employees additionally).

The optimal work schedule is formed based on the results of an analysis of attendance in the first months of work.

Remuneration system: official salary (10,000) + bonus (1% of revenue for each day of work). On average, each seller will earn 35 thousand rubles per month, excluding payments to funds.

An employment contract is concluded with all sellers. The salary is paid in white. 105 thousand rubles will be required per month for these purposes. The amount for a month in advance is planned to be included in the start-up costs.

The entrepreneur himself will undertake administrative and accounting work.

In addition, an agreement is concluded with a security agency for the installation of a panic button and store security.

Starting purchase

Since the assortment of an electrical goods store requires a lot of items, it is planned to expand it gradually, allocating a certain percentage of the profit for these purposes.

At launch, the following items are purchased:

Please note that the first purchase includes approximately 30% of the planned assortment of the store. The rest will be purchased during the first six months from profits.

In addition, it is planned to supply electrical underfloor heating systems to order according to the catalogue.

Advertising and Marketing

Thanks to the chosen location, investment in advertising will be minimal. Most residents of the surrounding areas learn about the store on their own in a short time.

Potentially, the store can capture the market of the entire area, since it contains only electrical goods stores with a small assortment, and accordingly, it is possible to lure their clientele. Promotion to the market of neighboring areas does not seem necessary. There is a construction goods hypermarket with a large assortment of electrical goods and a construction market.

BTL campaigns are held at public transport stops in the area to attract customers to the new store.

In addition, the following discount programs are planned to be launched:

• Bonus program. For a one-time purchase of 10 thousand rubles, the client receives a card with a 5% discount on the entire range.
• Special conditions are offered for electrical installation crews for purchases in the store in the amount of 5%.

Income and expenses

Starting expenses

Let's calculate the starting costs in the table:

Since the required amount is not available when starting an enterprise, it is planned to use 500 thousand from our own funds and borrow 660 thousand rubles from a bank at 20% per annum for 3 years. The monthly payment will be 24,500 rubles (calculated using an online loan calculator).

Monthly expenses

The main costs in the first months will be rent and wages. It is also planned to allocate 70,000 rubles per month for the first six months to expand the range of main items in addition to replenishment to replace what was sold.

Income

For a more accurate picture, income is calculated based on estimated data after a year of operation, when there are no costs for expanding the range, the initial purchase will be exhausted and sales will be fully considered taking into account the costs of paying suppliers.

The specificity of operating an electrical goods store is that the average bill must be calculated for several items. First, small purchases are considered (this includes sales of batteries, light bulbs, goods for minor repairs, etc.). Secondly, large purchases (chandeliers, heaters, fans, etc.) are considered. Thirdly, purchases of goods for complex renovation of rooms, apartments and houses are considered.

Let's look at the income in the table:

Please note that this table presents weighted average indicators for the year. The electrical goods store operates with significant seasonality. During the cold season, the number of repairs is reduced to a minimum, and accordingly, the number of sales for items necessary for them also decreases. However, during this period the number of sales of electrical heating appliances increases. In autumn, the demand for underfloor heating systems increases.

The number of sales by small checks is approximately the same at any time of the year.

Another feature of the calculations is a fairly high markup. On average, the markup on electrical goods, depending on the item, ranges from 15 to 100%. The smallest markup is observed on heating appliances (on average, 15-30%), the highest – on small goods (light bulbs, terminal blocks, sockets/switches), from 100 to 300%.

With marginality, everything is exactly the opposite. It is more profitable to sell one chandelier than several dozen sockets or other small goods.

Let's calculate the costs for suppliers based on an average markup of 70%:

445,000 x 0.3 = 133,500.

After this payment, 311,500 rubles will remain.

Subtract fixed costs and calculate net profit:

311,500 – 239,500 = 72,000 rubles.

Let's calculate the profitability:

(72,000 / (239,500 + 133,500)) x 100% = 19.30%.

This profitability can be considered good for the first year of operation. It is planned to increase it by eliminating credit payments from expenses and further stimulating the number of sales and increasing the average check. The normal figure for the industry is 30%. It can provide the entrepreneur with good profitability.

From the 7th month it is planned to use part of the profit for early repayment of the loan. It is planned to repay it ahead of schedule, and the full payback period will be 16-20 months. After this, you can count on a yearly weighted average monthly income of around 150 thousand rubles.

Risks and overcoming them

Working in the sales of electrical goods involves the following risks:

1. Incorrect calculation of the number of target audience (level – low). Before launching the project, the entrepreneur personally conducts a marketing study of the city and selects the most suitable place to work.
2. Incorrect selection of goods for initial purchase (level – low). The entrepreneur has the necessary competence in the field of sales of electrical goods and knows what the assortment of such a store should be and in what quantity they should be purchased.
3. Poor choice of supplier (level – medium). The risk lies in the presence of defective and counterfeit products, inflated prices for them, a small assortment, and poor-quality logistics. It is planned to study the available information about suppliers, compare several commercial offers and select the potentially best one. If necessary, you can change the supplier.
4. The emergence of competitors (level – medium). Since the area is quite large, it is possible to open a construction hypermarket in it with a competing assortment at lower prices. This risk cannot be predicted. As a priority measure, intensive work will be considered to optimize the assortment, eliminating obviously losing positions from it and adding goods that will not be in the hypermarket. The last resort would be to move the store to another area of ​​the city.

Business prospects

Highly specialized construction stores are not in demand in the franchising market, so you should not count on entering the markets of other regions. At most, you can open branches in another area of ​​the city.

Increasing business profitability is possible by expanding the range of related products:

• Electrical appliances (welding equipment, hammer drills, angle grinders, etc.).
• Household goods (stepladders, clocks, etc.).

Subject to an increase in retail space (if the building allows), it is possible to open departments for goods in other areas (hardware, plumbing, etc.).

It is also possible to open your own electrical installation department, but there is no fundamental need for this. These are additional difficulties, and one should not count on a significant expansion of the clientele under current conditions.

In the future, it is possible to open an online store of electrical goods with delivery throughout the city.

Eventually

A business selling electrical goods will be an excellent choice for an entrepreneur who is knowledgeable in this area and knows the product range well. Otherwise, the risk of erroneous selection of goods for initial purchase will increase significantly, and this is unacceptable in this case. Without possessing the required competence, it is not worth taking on such a task. If you doubt your abilities, you should first go to work as a hired sales manager in a hypermarket in the electrical goods department or another similar store.

If you are familiar with this field of activity, go for it! Our electrical store business plan with calculations will answer the basic questions you need to consider before entering the market, or help you create your own plan.

More and more entrepreneurs are exploring the question of how to open an electrical goods store. If you take care of the details, you can quickly make your business self-sustaining.

♦ Capital investments – 750,000 rubles.
♦ Payback – 6–10 months.

Everyone always needs electrical goods.

Stores selling light bulbs, lighting fixtures, cables, sockets, voltage stabilizers and other things are frequented not only by electricians or professional builders, but also by ordinary people who make sure their homes are lit.

The constant demand for this group of products has led to more and more entrepreneurs studying the issue.

They are not afraid of either the high level of competition, or the relatively low markup on goods sold in electronics stores, or the many nuances of this business.

Experienced businessmen know that if you take care of the details, you can make your business self-sustaining quite quickly.

Two options for businessmen who want to open an electrical goods store

As already mentioned, the level of competition in this sector is very high, so even at the stage of writing a business plan, you need to take care of creating competitive advantages and thinking through all the details (location, product range, staff), and the concept of your store.

The concept of an electrical goods store largely depends on what kind of customers you are going to target:

1. For wholesalers, professional electricians and builders who purchase everything they need to complete their order in one store, from cables to power plants.
2. For retail clients who do not leave large sums of money in the store, but who take goods (light bulbs, sockets, flashlights, etc.) quite often.

You need to choose a concept based on the location of the future store, the range of goods that you are going to sell in it, and the pricing policy.

If you are going to set prices that will be slightly lower than those of your competitors and open a mini-supermarket that sells all kinds of electrical goods, then you can focus on wholesalers.

According to experienced entrepreneurs, it is better to combine these two options: look for connections to companies that will make wholesale sales for you, but also do not forget about retail.

How to open an electrical goods store: competitive advantages

The period of its self-sufficiency, the speed of formation of a customer base, profit and much more depend on how competently you form the competitive advantages of your electrical goods store.

Those businessmen who decide to open an electrical goods store will have a difficult time, given the high level of competition in this sector.

Competitive advantages that will work for you could be:

1. Convenient location: in an area with high traffic and away from direct competitors.
   So, your potential customers simply won’t have a choice where to buy electrical goods: they will come to you.
2. Low prices.
   Even if you set prices for your products ten rubles lower than in other stores, you can increase the number of customers.
3. Various payment methods: cash, card, transfer, etc.
4. Qualified and extremely polite sellers.
5. Availability of a website with a list and cost of electrical goods sold in your store.
6. Possibility of home delivery if the client purchases products for a large amount.
7. Issuing discount cards to regular customers, etc.

How to open an electrical goods store: advertising

Interesting fact:
In the small American town of Livermore (California) there is a handmade 4 W incandescent lamp. This lamp has been burning since 1901. People call it the “Hundred Year Light Bulb”.

In order for as many potential customers as possible to know that a new electrical goods store has opened, you need to actively advertise your market.

You can do this using:

• flyers and leaflets;
• announcements in the media, social networks, public transport, on specialized forums;
• banners and posters.

Make sure to order a large and bright sign that can be seen from a distance.

This way you can be sure that no customers will pass by your store.

To make your sign as effective as possible, you should think about what to name your electronics store.

The name should be short, memorable and easy to use for promotional products.

How to open an electrical goods store: calendar plan

Opening an electrical goods store is not too different from opening a grocery or hardware store.

The registration procedure is the same.

You also need to take care of a favorable location, renting premises at an affordable price, hiring smart sellers, beneficial cooperation with suppliers and other nuances.

If you don’t encounter any unexpected obstacles along the way, you can open an electronics store in 5–6 months.

How to open an electrical goods store: phased implementation of a business plan

Before you start launching a startup, you need to write a competent business plan, supported by real numbers, and only then begin to implement it.

If you do not prepare this springboard for starting a business, you will not be able to avoid unpleasant surprises, for example, you may not have enough start-up capital to implement your idea or you may forget about something very important.

Before opening an electrical goods store, you need to study the market in order to understand what is most profitable to trade, what are the prices for products in the shops of your direct competitors, what mistakes do other businessmen make when setting prices or the range of goods, etc.

Electronics store registration

Having chosen one of two forms (individual entrepreneur or LLC) and having understood the tax system, begin collecting documents to obtain permission to open an electronics store.

The SES, Fire Service, Rospotrebnadzor, City Council and other organizations must give you permission.

This process is quite lengthy, so you can entrust it to a law firm, and deal with other important issues yourself: finding premises, concluding contracts with suppliers, equipping a store, conducting interviews with job applicants, etc.

Premises and location of the electronics store

A lot depends on the choice of location for opening an electrical goods store.

The only time you don’t have to worry about which area to launch a startup is if you are going to sell a unique product that no one else sells in your city.

There are plenty of markets selling lamps, light bulbs, switches, cables and other electrical goods in any city, so you must find a strategically advantageous place for trading: the central part, densely populated residential areas, markets, etc.

Make sure that your direct competitors are not located in close proximity.

But the requirements for the premises of a future electrical goods store are not too high. To open a store, an area of ​​30–50 square meters is required.

You can do without repairs at all if the condition of the premises is satisfactory.

Commercial equipment for an electrical goods store

When buying commercial equipment, remember that you will be selling goods of various shapes and sizes and you need to demonstrate each sample in the most favorable light.

The number of racks, shelves, display cases and other things directly depends on the retail space and the range of products that you are going to sell.

To open an electrical goods store with a small area (up to 30 square meters), you need at least a minimum set of commercial equipment:

Expense item	Qty	Price	Amount (in rub.)
Total:			200,000 rub.
Glass showcase	3	8 000	24 000
Open shelving	3	10 000	30 000
Display counter	1	30 000	30 000
Demonstration stands for small goods	5	5 000	25 000
Suspension mount for lamps	1	15 000	15 000
Sconce stand	1	6 000	6 000
Shelves	5	4 000	20 000
Cash machine	1	15 000	15 000
Computer	1	20 000	20 000
Chairs for sellers	2	5 000	10 000
Other			55 000

Staff for an electrical goods store

When hiring salespeople, consider the gender and age of your potential customers.

About 70% of the customers in electrical goods stores are adult men, so you should hire men as salespeople: they will inspire more trust among your customers, and they will be much more knowledgeable about the product than the fair sex.

The age of the consultants is not too important; you can easily hire men from 25 to 55 years old.

It’s not worth hiring completely green youths.

To ensure normal customer service for even a small market, you need to hire at least two salespeople per shift.

If you are thinking about how to open an electrical goods store with several departments, then you need to look for a consultant for each department and a cashier.

It is better for your store to be open seven days a week with a schedule from 8.00 to 20.00, which means you will have to form two shifts of sales consultants.

Also, for the normal operation of the market, we need: a cleaner, a part-time accountant and a manager.

If you open a small electronics store, then take on administrative and accounting functions yourself.

The staff of a small (up to 30 square meters) electronics store that is open seven days a week should be as follows:

Electronics store assortment

Electrical goods are a very broad concept that includes lighting fixtures (from chandeliers to hand-held flashlights), various lighting lamps, tools, power stations, extension cords, heaters, related products (sockets, switches, covers, fuses, electrical tape, batteries) and much more. other.

Before creating an assortment of electrical goods in your market, analyze:

• what exactly is in demand among buyers;
• which manufacturers do customers trust;
• expensive or cheap products are more in demand, etc.

Well, of course, remember that the richer the range of electrical goods, the greater the chance that the purchase will be made from you.

About what types of light bulbs there are and how to choose them,

the video will tell:

How much does it cost to open an electrical goods store?

The amount of capital investment needed to launch such a startup depends on the city in which you are opening a store (in metropolitan areas there are the same prices for rent and staff salaries, in small provincial cities they are completely different) and the actual size of the market itself.

If we are talking about developed regional centers, then it is quite possible to spend 700–750,000 rubles, and this is even taking into account the annual rent.

Naturally, in Moscow you will have to pay much more to launch a startup.

To secure your business at first, invest in capital investments the amount necessary to maintain an electrical goods store for 3 months, which is approximately 100,000 rubles:

How much profit can an electrical goods store generate?

The payback period, the percentage of profitability, the potential profit of an open market depends on how many people will make purchases from you and on the amount of the average check.

The markup on electrical goods can range from 30–200%: on cheap samples the markup should be maximum, on expensive ones – minimal.

It is very important that trade is uninterrupted, so try to have a two-month supply of goods in the warehouse.

To do this, you need to remove the remaining products once a month and replenish the shortage.

According to the data provided by the owners of electrical goods stores, it is quite possible to make a cash register per day in the amount of 5–10,000 rubles.

If your market generates a profit of at least 7–8,000 rubles daily, then you can earn 210–240,000 rubles per month.

A little more than half will go to business maintenance, taxes and replenishment of inventory, the rest is your profit.

If you are seriously thinking about how to open an electrical goods store, but you don’t have the courage to implement a business plan, then perhaps a serious argument for you will be the fact that successful electronics markets become self-sustaining within 6–8 months after opening.

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If you are looking for an interesting retail niche that will always generate sales, then considerThis option is suitable for settlements of any size; it does not require major investments and quickly pays for itself with the right approach.

Advice for businessmen opening an electrical goods store

Electrical goods are an interesting and practical niche for retail sales. Every day you will have customers: one needs to buy a light bulb to replace a burnt one, the second needs a cable to connect a washing machine or install wiring, the third needs a carrier, the fourth needs a lamp, etc. The assortment of a good store consists of 2–3 thousand items of products and fully covers people’s needs in electrical goods.

Electrical goods store brings stable profits

Let's look at some tips on how to act correctly to quickly open and make a good profit. The options are as follows:

1. If you do not have your own premises, then rent, rather than buy the property. Thanks to this, you will save on start-up capital, and if the business does not take off, you will be able to do something new without any problems.
2. The wider the assortment, the more sales, do not forget about the Pareto rule. Try to expand the range by finding out what exactly customers are missing.
3. You must have a good understanding of products in order to be able to advise the client on the things he needs. This does not require any special knowledge, but try to understand at least the basic concepts and terms.
4. At first, you can work on your own to save on hiring a salesperson and get a quick return on your investment. Subsequently, it is better to hire employees to expand the network.
5. Look for suppliers based on reviews and try to get personal discounts from them as you become a major buyer. If possible, contact the manufacturer directly to avoid chains of intermediaries.

Competitive advantages of business

Before you composeYou should consider what competitive advantages the business has. First of all, you need to choose the proposed opening location (we'll talk about how to do this later) and study it for competitors. If they exist, be sure to visit the stores and purchase several inexpensive products in them to understand exactly how they work, what range they offer, and what advantages and disadvantages they have. Think about how exactly you can compete with them, what you can offer to customers. Try to ensure that your assortment coincides with theirs by no more than 25–30%.

Attention:The main competitive advantage of a business is its versatility. You can serve both the public and contractors by offering them attractive discounts.

How to open an electrical goods store

Many novice businessmen are hesitant to open their own electrical goods store if there is competition in the city in the form of a hypermarket. But practice shows that the majority of the population prefers small themed stores, and there are several explanations for this. Firstly, the atmosphere in them is more friendly and informal. Secondly, you can get normal advice there, compare products with different characteristics, etc. Thirdly, in such stores prices are often lower than in large markets due to lower rent, savings on staff, etc. Therefore, we will consider , how exactly to open a retail outlet and what needs to be done for this.

A wide range is the key to stable sales

Registration and legal aspects

To open a retail outlet, there is no need to obtain a patent or other permitting documents. All you have to do is go to your local tax office and register with them. Registration can be of two types:

1. As an individual entrepreneur. The best option for simplicity and ease of doing business. Requires minimal costs (a fee of 800 rubles is paid), allows you to work using a simplified system, without an accountant and filing regular reports.
2. As a limited liability company. This option is preferable for those who are planning to open with a partner - an LLC allows you to distribute shares, appoint a general director and opens up other opportunities, but at the same time complicates the registration procedure and further reporting.

During the registration process, you will need to select OKVED - 52.42.1 is suitable for you - retail trade in household electrical goods. You can also choose other codes related to your business - for example, wholesale, etc.

Attention:It is not necessary to carry out activities according to the codes that you chose during registration, but if you decide to engage in a new direction, and OKVED is not available, you will have to contact the tax office again.

In addition, you will need to obtain permission to open from the fire inspectorate and sanitation station, as well as enter into an agreement for the removal of solid household waste, disposal of mercury lamps and issue a medical record.

Choosing a store location

Composing you need to think in advance where exactly it will be located. Places with high traffic (for example, markets, central streets, supermarket entrances, etc.) are suitable for you. Residential areas are also a good idea: you will serve thousands of people living in them. But office buildings and business areas are not the best choice, since they employ busy people who often do not even do home renovations themselves.

Retail store equipment

In order to function normally, you need a room of at least 20m2. Moreover, it needs to be divided into two parts - the sales floor itself and a small room for staff. You will need:

1. Laptop with accounting program.
2. Several racks (according to the area of ​​the room) and hanging shelves.
3. Showcases for small electrical goods.
4. Stands with sockets, lamps and switches.
5. Two tables to accommodate the seller.
6. Cash drawer and cash register.
7. Chairs for the seller and a small table for checking and packing goods.

The store requires special stands

Range

It is quite difficult to talk about the assortment, since in each specific case it may differ. We will discuss only the key positions. Firstly, you should have different offers in terms of price and quality: budget models and better quality and more expensive options. Secondly, the wider the range, the better. Showcases must include:

1. Various types of switches and sockets.
2. Various types and types of cables and wires.
3. RCD, automatic switches.
4. Electrical panels.
5. A complete set of light bulbs with different bases and wattages.
6. Electric meters.
7. Classic and wireless calls.
8. Lightning protection, grounding, etc.
9. Wide selection of power tools (grinders, drills, screwdrivers, jigsaws, etc.).
10. Installation tools: screwdrivers, testers, pliers, etc.

If desired, the range can be increased through the sale of video surveillance equipment, kits for laying heated floors, electric convectors, inverters, uninterruptible power supplies, etc.

Expand your range of products for electricians

Staff

Next, let's look at the staff. To begin with, you can work independently: it is quite possible to service a small store with an area of ​​20–40 m2 independently with an average flow. If you can’t cope or don’t want to stand behind the window, then hire yourself a sales consultant. If the store is large, 50–100 m2, then you may need 2–3 salespeople per shift.

Advertising and Marketing

In order to attract customers, you will need to think over a high-quality marketing system. First, think about quality signage and outdoor advertising. You may be able to decorate the room in an appropriate design by placing not only a sign, but also advertising on the windows, composite sheets on the facade, etc.

It is also advisable to make a discount for regular customers and try to attract local electricians so that they buy goods from you at a discount or receive a kind of “kickback” from orders. Experienced electricians buy goods worth hundreds of thousands of rubles a month, providing repair services for apartments, offices, etc. Regularly organize sales, offer discounts on stale goods, advertise on social networks and local forums: the more people know about you, the more people will contact you.

Initial Investment

Let's consider how many investments you need to make to open:

1. Registration and execution of various permits - 10,000 rubles.
2. 4 showcases for displaying goods - 25,000 rub.
3. 3 racks - 30,000.
4. Laptop with accounting program - 30,000.
5. Other furniture - 20,000.
6. Repair - 50,000.
7. Shelves - 30,000.
8. Stands - 20,000.
9. Rent of premises - 15,000.
10. Taxes and utility costs - 5,000.

That is, in total you will spend 235 thousand rubles on equipment and opening. You will also need to purchase goods to fill the display cases. To do this, you will need approximately 600-800 thousand rubles if we are talking about a store with an area of ​​20-30 m2, and about one and a half million if we are talking about a store with an area of ​​50-60 m2. That is, to open you will need approximately 1 million if it is a small retail outlet, and approximately 1.6 million if it is a full-fledged department that will sell not only retail, but also wholesale.

Try to attract electricians and companies for wholesale purchases

Estimated profit and payback

Next, we’ll look at how long it will take for your investments to pay off, and how much you can earn. The average trade margin on electrical goods is 35%. The average cash register in a small store is 15,000 rubles, in a large one - 30,000, respectively, the profit is 5 and 10 thousand rubles per day or 150 and 300 thousand rubles per month. Rent, utilities and taxes eat up 30 and 60 thousand rubles, respectively.

Attention:in a small store you can work independently, so you don’t have to pay a salary, but in a large store you will have to hire salespeople, which will deduct approximately 50 thousand rubles from your income.

It turns out that a small store brings in 120 thousand rubles a month, while a large department brings in 190,000. But it should be taken into account that a large department can work with wholesalers and electricians, where one transaction can cost hundreds of thousands of rubles. Therefore, it is difficult to calculate real income: it all depends on how many large clients you win over from your competitors. It may well be that you will even work for them, creating a kind of warehouse for electrical goods and providing local stores with products. In any case, with the right approach, a large outlet brings more profit than a small one, but not everyone can get an investment of more than a million rubles. If you don’t have enough money, then nothing prevents you from renting a room a little larger, but developing only part of it, and then, as profits grow, increase the volume of goods and create a warehouse for wholesale sales. Accordingly, the payback for the points is around 10 months, but in fact we recommend considering a year, since from the first day you will not be able to ensure large sales, you will have to lure customers and transfer them from the casual category to permanent status.

conclusions

So, above we talked abouthow to register and develop it. Does such a discovery make sense if today there are supermarkets on every corner that offer a huge selection compared to a small retail outlet? As we said above: people prefer small stores because they can easily choose products without being distracted and consulting with sellers. The payback period for such a business is about 12 months, after which it brings a stable profit. It has good prospects - development into a wholesale center or opening new points in other areas of the city. You can even capture new cities: the technology has been proven, suppliers are available, opening a new point quickly pays off. The only thing is that it is necessary to ensure strict control over them in order to prevent a drop in the level of service. Also, if you have multiple locations, you will need an accountant.

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