How to write an advertisement for the sale of an apartment?

Apartment for sale- a responsible matter, but it is also necessary to attract the attention of buyers. Usually there are hundreds of thousands of such ads in newspapers or the Internet, which means that you need to diversify the usual set of phrases with something.

Some people write in verse, others use humor to stand out from the crowd.

How to write an ad for the Internet?

There are several nuances to correctly place an ad on the World Wide Web. For example:

1. It is best to choose a site with a bulletin board;
2. Orient him by region of the country, city, select what you need, use the help of the "bulletin board" to the maximum;
3. Formulate a query in a search engine so that he himself finds the best place to place an ad. For example, bulletin board Moscow, apartment for sale.
4. Fill in all the sections offered on the site and do not forget your contact details so that the buyer can quickly find the seller.
5. It will be better if you attach a photo of the house itself from its best side and, possibly, the apartment from the inside, especially if there is a repair that you can boast of.
6. Do not forget to indicate the price, so those who want to buy housing inexpensively are immediately eliminated, but if you are in a hurry and you need to sell urgently, add the word “bargaining”.

Try to indicate all the advantages of the apartment, don't make the ad faceless, use adjectives: a cozy apartment, a green courtyard, a large parking lot nearby. The buyer must try on the new housing, he must like it.

How to write an advertisement for the sale of an apartment?

Be sure to include all the necessary information about the apartment. They can be taken in the passport for housing:

1. The ad must indicate the total area and number of rooms. If they are joint, please indicate that too;
2. Do not forget to write the area of ​​​​residence which house is offered for housing. If this is a Stalinka, then the price will be prudently different from Khrushchev or a new building;
3. Specify the floor of the entire building and the one where the apartment is located. For those houses where there is no elevator, this is essential;
4. In addition, indicate the size and availability of a balcony. or balconies, a shared bathroom or not, and of course the parameters of the kitchen.
5. Usually all this is indicated in abbreviated form., but it is quite understandable for others, for example: 36/18 + 16/6, bathroom. joint, balk. As you can see, the first will be the total usable area, two rooms and a kitchen. Sometimes they indicate the entire area of ​​\u200b\u200bthe apartment, but buyers are more interested in useful, because you will not live in the corridor.

What else can be of interest to potential buyers:

• Most often, an apartment is sold in good condition, so this fact can be indicated b. The presence of double-glazed windows, new wallpaper, laminate, all this will definitely become an advantage. Those who travel far often sell an apartment directly with furniture, this is also appreciated when buying, especially if it is good.
• Be sure to include infrastructure- the presence of a kindergarten or school, shops or other advantages nearby: parking, green yard.
• In large cities, it is very important to have a transport interchange nearby., therefore, proximity to the metro or public transport increases housing in price immediately.
• If desired, you can sell housing in a mortgage, though the cost is set there in full. It is so profitable to sell housing that is more than 3 years old. In this case, the owner does not pay tax.

Determine a place to stay

You can post this information anywhere, it is:

Naturally, each case has its own nuances. Radio, newspapers and television have high advertising rates, so it is not always profitable to place them there. Although if housing is sold like a cottage, then such an ad will pay off. Real estate agencies are trusted to sell by those who do not want to do it themselves and are looking for an intermediary, so get ready to pay a certain amount of money.

The street also has its own nuances and its own circle of people, so it is unprofitable to sell elite housing through ads at bus stops.

Basic data for the announcement of the apartment for sale

Most often, the buyer is only interested in a few things, so it makes sense to specify them in advance so as not to answer the same thing on the phone.

Put yourself in the buyer's shoes and ask yourself the question to get asked first.

So what we need to specify:

• City and region, if we give an ad on a regional scale, just a district, if in one city;
• House, what year of construction, type of housing: Khrushchev, Stalinka, block, panel, brick, and so on;
• Floors of the house and what floor is the apartment on. If there is an elevator, be sure to specify;
• Total and usable area of ​​the apartment, layout: adjoining or separate rooms, sizes of each.
• If there is a balcony or loggia, this is a bonus for an apartment, especially if they are glazed;
• The size of the kitchen and bathroom also matter., therefore, do not be shy and indicate. A shared bathroom is valued less, but if it is sold with a jacuzzi, then the price increases;
• You can beat everything, even the presence of built-in wardrobes and pantries. If possible and not limited by the number of characters, look for advantages in everything. You can read similar ads as an example;
• If you want to sell faster - compare prices of competitors, make it a little lower or write a more attractive text.

Stand out from the many ads for the sale of apartments

Naturally, everyone wants to stand out from the background of others, so the texts are different. Someone writes with humor, others try to use diminutive words or adjectives.

• Men usually give either laconic announcements or with humor and overtones.
• Women rarely use humor, preferring to embellish the text with such words: cozy, beautiful, big, comfortable.
• The most important thing is that the text does not contradict the bulletin board, and looks appropriate.

What can be used to remember:

1. Interesting title;
2. Successful presentation of information;
3. If space in the text is not limited, write as much as possible about the apartment;
4. It’s not worth lying and embellishing too much, it’s easy to check;
5. Imagine your buyer, each apartment has its own level of solvency of the client, focus on it;
6. Start with the global and the best, end with small nuances. With a large living area, a small kitchen may not be so badly perceived;
7. Try to give as many ads as possible to different sources;
8. Don't forget to attach a photo;
9. Be sure to specify a price or a bargaining limit, this will cut off the curious;
10. There are words that should not be mentioned in the ad at all. (For example, that there is a railway nearby, a noisy freeway, a smoking enterprise);
11. The ad must have a happy ending and naturally call for buying a home. For example, as an option: "I will faithfully serve you for many years, your apartment."

Create a mood in the ad

It is necessary to set different tasks when writing an ad because buyers are also different. You can write the same text with different moods, using different words.
For some, it will be pleasant to read a short, concise text, others like an emotional description more.

Just imagine who you see as the buyer of your apartment, and focus on that.

Always indicate that you are selling housing yourself, without an intermediary, this especially attracts the attention of citizens. No one wants to overpay, and be deceived too, so this will give sincerity to the words and confidence in a future purchase.

What can be indicated from the benefits to like:

• 24-hour security or concierge;
• Convenient parking;
• Sunny side of windows;
• There is a 24-hour supermarket nearby;
• An entertainment shopping center nearby, or vice versa a quiet courtyard.

Each house has its own attractive sides, the main thing is to beat them correctly:

1. For busy and business people more like parking, 24/7 supermarket and mall.
2. For those who are aged- quiet courtyard and security.
3. For persons with children- a playground in the yard and the proximity of a kindergarten or school, and almost everyone likes it, not far from the metro house.
4. In addition, be sure to indicate the convenience of planning, if available, the age of construction, especially if the apartment is in a new building.
5. If you are selling a furnished home, you can make the inscription "we call in and live."

Write more clearly, do not use vague general phrases, otherwise the buyer will not understand. Let it be written to the metro station 5 minutes walk, 100 meters from the bus stop, and it will immediately become clear.
We write the same thing about housing: repairs in such and such a year, there are counters. By the way, not everyone loves them, but it is necessary to indicate this.

Do not use abbreviations, otherwise it will not be clear among the set of letters what exactly is being sold.

Ad size

Size does not always matter, so if it is not limited to 300 characters, we write as much as we want. The more detailed it is, the more likely it is to sell. In this regard, the Internet is more profitable than other media, since the ads on the boards are free.

Tips:

• Re-read the text before posting, remove the excess;
• Think about whether you yourself would buy such an apartment and what can be added and what can be changed;
• Use different fonts, highlight what you need, all this is in almost all Word documents. You can first type the text, and then copy it, so as not to make mistakes;
• Specify the method of communication that is most convenient. If it is not possible to constantly answer phone calls, write an email.
• Limit calls to time frames, otherwise you will have to answer at 6 am on a weekend, some people are not tactful at all;
• Do not be afraid to show imagination and skill, you also need to sell housing, so stay in the role of a seller in the market, however, in the real estate market.

Dmitry Balandin

Real estate specialist. Author of publications on mortgages, maternity capital, buying and selling apartments. Advises on legal issues related to HOA and housing and communal services