Selling works of art has never been so accessible to almost every artist. The reason for everything is the global network. The depth of penetration of the Internet is growing, as a result, the distances and boundaries between the seller and the buyer are erased. Already in the first hours after the creation of a painting, it can be demonstrated to the widest possible audience. You just need to register on the most popular sites and start selling a painting via the Internet.

What are the benefits of the Internet when selling paintings

Remember the time when the most effective sales tools were participation in exhibitions, art fairs, publications in magazines and newspapers? But now there is an optimal tool - the World Wide Web. And it has several advantages over traditional methods:

• Quick sale: completed the work, photographed, posted the photo on specialized resources, added a description and are waiting for a deal on the painting;
• Maximum coverage of potential customers: for this we use special online galleries, social networks, mailing lists to the database of gallery owners;
• Increasing the recognition of the artist and his work, which means gaining social weight;
• No costs for transportation and storage of paintings, their demonstration at exhibitions, in the form of a commission to intermediaries;
• The ability to spend as much time as possible on creativity.

This is the minimum of advantages that the Internet provides to artists in the implementation of the results of their work. But this is enough to master the tools of online sales. We present you a selection of the most visited resources.

The most visited resources for the sale of paintings

The more users a site has, the more likely it is to find potential buyers. Therefore, when choosing a platform for exhibiting your paintings, we recommend paying special attention to the attendance of the resource. Most importantly, do not limit yourself to the Russian-speaking segment of the Internet, consider foreign online galleries as a place of sale.

The most visited sites for the sale of paintings in Russia

The visitor statistics are not the most impressive, but the good news is that most of them are targeted visitors.

The most visited sites for the sale of paintings abroad

We bring to your attention the statistics of foreign online trading platforms where artists can sell their paintings:

As you can see, the attendance figures are higher, but the competition is tougher. However, one does not interfere with the other. Therefore, the same picture can be placed for sale on several resources at once. The only thing worth paying attention to is the price. Many sites put forward the condition of a uniform approach of the artist to the indication of the cost, that is, on the resources "A" and "B" it should be the same.

Promotion of the artist on the Internet

The first step towards the realization of the paintings has been made. The work is placed for sale on popular online platforms, including foreign ones. It's time to start promoting yourself as a talented, sought-after artist. To do this, we create accounts on social networks (if you are not there yet) and begin to introduce yourself and your work. Here are a few subtleties:

• Tell about yourself as if you are talking to a friend: simple and accessible sentences, more specifics;
• Share your experience: in what genres do you work, what kind of paintings do you write;
• Specify how you can be contacted (phone, e-mail);
• Post photos of works, create short and capacious descriptions for them;
• Invite users of your interests as friends, join thematic groups, participate in discussions, do not skimp on likes to friends, and they will thank you in kind.

Selling a painting?

We sincerely congratulate you! We are sure that it will become a worthy decoration of the interior of the buyer's house or apartment, it will take pride of place in a rich collection. But first you need to deliver the painting to the buyer! And this is where packaging comes into play. She is not just a tool for delivering the work to its destination safe and sound, but also the face of the seller. Competent, presentable packaging itself will become a real gift. Imagine how pleasant it is for you to look forward to a “meeting” with a candy at the moment of opening an attractive wrapper or opening a gift in a beautiful package ... A buyer experiences approximately the same feelings when a package from you arrives.

Packed, we choose a reliable transport company and send it to the buyer if he is from Russia. In the case of selling a painting abroad, do not forget to obtain an export permit from the territorial department of the Ministry of Culture of the Russian Federation.

How to quickly and reliably deliver a painting to a buyer

To avoid problems with low-quality packaging, to choose the best logistics route, to get, if desired, to insure the picture, the professionals of the ArtPost company will help.

You are engaged in creativity - we settle the technical issues of packaging and delivery of the result of your work to the collector. Inspiration to you! Contact us!

So, you are an aspiring artist and have decided to monetize your talent. But your work is not yet known to collectors or the general public, so cooperation with major galleries is postponed until better times. However, do not worry: many later famous artists suffered from a lack of orders and sales at the beginning of their career, but this did not stop them. Do not be afraid of difficulties and remember that great things start small!

Part 1 - INTERNET

Vincent van Gogh, Red Vineyards at Arles, 1888 According to a common myth, only this painting was sold during the artist's lifetime. In fact, the sale of fourteen works has been established for certain. But Van Gogh didn't have the internet!

There are two ways to sell your work on the Internet: on your own and on intermediary sites. We recommend that a novice artist first of all pay attention to creative online trading platforms. There are many sites on the Internet with the ability to create your own store. But be aware that there is a commission on every sale. Its size may vary and depends on the popularity of the site. What are the benefits? Search engines give out pages of trading platforms first in the list, thanks to which the circle of your potential customers and buyers expands significantly.

Here you can create your profile for free, post images and get feedback, and learn useful information by reading articles. Like now, for example.

Every day we choose one picture to place on the main page of the site, where all visitors will see it. Sign up and maybe tomorrow you will be lucky!

The next step is to create a personal website. A business card site can be made independently in any designer and placed on a free hosting, but the traffic will be low. A full-fledged website dedicated to your creativity is better to order from professionals and pay for its promotion. This option is more suitable for those who have already achieved commercial success. Tip: don't count on the fact that a large investment in a personal website at the first stage of a creative journey will greatly affect sales. While your name is not known to anyone, it is better not to take risks and choose more affordable ways to make yourself known.

François Boucher, "The Artist in the Studio" (self-portrait), 1720

Speaking of promotion, don't neglect social media! Carefully fill out your pages on Facebook and Vkontakte, create groups and fill them with interesting content, open an Instagram store. Pay special attention to the quality of images and the style of profiles in general - sloppy, irregularly updated pages will not interest investors and art dealers, and the buyer may be repelled. Basically, you will communicate with collectors, gallery owners and customers through social networks, so describe your creative path in your profile information, share links to exhibitions in which you participate, accompany the posted works with text, and respond to comments. So you will gradually gather your audience, which will learn about your creative news in a timely manner and respond to them, and this is very important for a novice artist!

Salvador Dali with his painting Soft Self-Portrait with Fried Bacon, 1954.

Another popular way to sell your work via the Internet is to post ads on Avito. Indeed, for a novice artist who wants to make money, this option may seem the most attractive. However, it should be borne in mind that this is not a professional platform - at a high cost, most likely, they simply will not buy anything from you. In addition, art lovers do not visit this site in order to admire the paintings, chat and find new interesting authors, so you won’t be able to find your audience here. Conclusion: Avito and similar sites are a purely commercial distribution channel, and with a low profit, so you should not be limited to them.

Giovanni Boldini, The Connoisseur, 1870

In conclusion, we note that online sales have advantageous differences from cooperation with galleries. By publishing images of your work on the Internet, you do not risk anything, because the originals are stored with you and are always available, which is convenient. You can also use photos of works already sold or posted on other sites for your online portfolio. According to them, the customer or buyer will have a more complete picture of your work than several paintings in the gallery. But remember that the image never exactly matches the original, so you should upload only high-quality scans or photos that are as close to reality as possible. Important: be sure to protect the images with a watermark, otherwise they may be reproduced without your consent!

House Museum Claude Monet in Giverny. Artist's workshop

As you can see, through the Internet you can not only successfully sell works, but also carry out your own promotion without extra investments. An undeniable advantage is that you set the price yourself and control every stage of the transaction: interested parties can contact you directly and agree on a purchase on mutually beneficial terms. In addition, personal communication with those who have appreciated your work can bring real pleasure, and often develops into long-term cooperation and expansion of the contact base through recommendations.

In order to start using the site, you need to register and upload images of your work in your personal account.Instructions for loading work.

Now you can sell your paintings/sculptures in the following ways:

In this way, the buyer can purchase your work only if the site administrator has assigned the status of “Verified User” to your account. After assigning this status, your avatar on the job page will be highlighted with a red circle.

The buyer pays for the goods through the Robokassa service in any of the proposed ways.

3. The funds will go to the company's account "artdoart”.

4. Information about the fact of payment for the order will be sent to the mail that you indicated when registering on the site. Your personal manager will contact you to agree on the method of transferring funds to your account and the method of delivering the work to the buyer.

In this way, the buyer can purchase your painting / sculpture only if the site administrator has assigned the status “Verified user” to your account. After assigning this status, your avatar on the job page will be highlighted with a red circle.

Learn more about user types

1. The customer adds your painting/sculpture to the shopping cart and proceeds to the checkout page.

3. An invoice for paying for the order will be sent to the buyer's e-mail, which he indicated when registering on the site. The buyer pays the bill.

4. Funds will be credited to the company's account "artdoart”.

5. After receipt of funds to the company's account "artdoart” your personal manager will contact you to agree on the method of transferring funds to your account and the method of delivering the work to the buyer.

1. The customer adds your painting/sculpture to the shopping cart and proceeds to the checkout page.

3. A link is sent to your mail to confirm participation in a secure transaction. When you click on this link, you go to a page where you need to enter the payment details to which the Safecrow service will transfer funds after the transaction is completed: current account and bank BIC. ATTENTION: it is not necessary to indicate the salary card account - it is preferable to use only the current account of an individual.

4. After you confirm your participation in the transaction, information on how to transfer funds to the account of the Safecrow service will be sent to the buyer's mail.

5. Information about the fact of the transfer of funds by the buyer to the account of the Safecrow service will be sent to the e-mail address that you specified when registering on the site.

6. After transferring funds to your Safecrow account, go to your personal account, open the "Purchase / Sales History" tab. Next, open the order information page.

7. On the page with information about the order, you need to enter the data of the delivery service of the goods: Name of the delivery service, Track number to track the delivery status.

After entering and saving the data, the buyer will receive this information in his mail. This way, the buyer will know that you have shipped the item and will be able to track the delivery.

8. If the goods have been delivered and the buyer has no complaints, he must go to his personal account, open the “Purchase / sales history” tab. Next, go to the page with information about the order and click the "Delivered" button.

After that, the funds from the account of the Safecrow service will be transferred within 3 working days to your account, which you indicated when confirming your participation in the transaction.

Claim

9. If the goods were not delivered or the buyer has complaints about the condition of the goods, he can go to his personal account, open the “Purchase/sales history” tab.

Information about the opening of the claim will be sent to your mail.

If, as a result of communication with you, the buyer’s claim is removed, the buyer needs to confirm the delivery and absence of claims on the order page. The transaction will be successfully closed, the funds from the Safecrow service account will be transferred to your account within 3 working days.

If, as a result of communication with you, the buyer’s claim is not removed, the buyer needs to make a request for the return of the goods.

Information about the creation of the application will be sent to your mail.

On the order page, you can confirm or refuse to confirm the return of the goods.

If a refund is refused, the transaction will go to arbitration, and further communication between you, the buyer and Safecrow will be via e-mail or phone.

If you confirm the return, the buyer must indicate on the order page the shipping data of the returned goods: Name of the delivery service, Track number to track the delivery status.

On the order page, you must confirm the delivery of the returned product by clicking on the “Item delivered” button.

After confirming the delivery, the funds from the Safecrow service account will be transferred (returned) to the buyer's account within 3 business days.

In this way, the buyer can purchase your painting / sculpture only if the site administrator has not assigned the “Verified User” status to your account. In this case, your avatar will look like this:

Learn more about user types

1. The buyer adds your work to the cart and proceeds to the checkout page.

3. Next, the buyer contacts you to agree on the method of payment and delivery of the goods. You can see the contact details of the buyer on the order page. You can also contact the buyer by sending him a private message on the site.

How to buy a work

1. Directly with Artdoart. Payment through Robokassa

In this way, you can purchase a painting/sculpture only if the site administrator has assigned the seller's account the status "Verified User". After assigning this status, the author's (seller's) avatar on the work page will be highlighted in red. Learn more about user types

4. Select a checkout method"Directly with Artdoart. Payment through Robokassa”.

5. Click on the “ORDER” button and pay for the goods through the Robokassa service, using any of the proposed methods.

6. Information confirming the payment for the order will be sent to the mail that you indicated when registering on the site.

2. Directly with Artdoart. Payment to current account

In this way, you can purchase a painting/sculpture only if the site administrator has assigned the seller's account the status "Verified User". After assigning this status, the author's (seller's) avatar on the work page will be highlighted in red. Learn more about user types

3. Add the work to the basket and go to the checkout page.

4. Choose a checkout method“Directly with Artdoart. Paymentto the current account” .

5. Click on the "ORDER" button.

6. An invoice for paying for the order will be sent to the mail that you indicated when registering on the site. Next, you need to make a payment on this account.

7. Information confirming the payment for the order, the administrator will send to the e-mail address that you specified when registering on the site.

3. Through Safecrow's secure transaction service. Payment through Robokassa

2. Add the work to the cart and go to the checkout page.

3. Select a checkout method"Through Safecrow's secure transaction service.Payment through Robokassa” .

4. Click on the "ORDER" button.

5. The seller confirms participation in a secure transaction. Information about how to transfer funds to the account of the Safecrow service will be sent to the email address that you specified when registering on the site.

6. Information about the fact of transferring funds to the account of the Safecrow service will be sent to the e-mail address that you indicated during registration on the website http://joxi.ru/KAg1OxC4Z4oxml.

7. The seller on the page with information about the order must enter the data of the delivery service of the goods: Name of the delivery service, Track number to track the delivery status. After entering and saving the data, you will receive this information to your mail.

8. If the goods have been delivered and you have no complaints, you must go to your personal account, open the “Purchase/sales history” tab.

After pressing the button, the funds from the Safecrow service account will be transferred to the seller's account within 3 working days.

Claim

9. If the goods were not delivered or you have complaints about the condition of the goods, you must go to your personal account, open the “Purchase/sales history” tab. Next, you need to open the order information pageand click on the "open claim" buttonand enter the text of the claim in the field that opens.

If as a result of communication with the seller your claim is withdrawn, you need to confirm the delivery and the absence of claims.

The transaction will be successfully closed, and the funds from the Safecrow service account will be transferred to the seller's account within 3 business days.

If, as a result of communication with the seller, your claim is not withdrawn, you need to make a request for the return of the goods.

The seller on the order page can approve or refuse to confirm the return.

If the seller refuses to return the transaction, the transaction will go to arbitration, and further communication between you, the seller and Safecrow will be carried out by e-mail or by phone.

If the seller confirms the return, you need to indicate on the order page the shipping data for the returned product: Name of the delivery service, Track number to track the delivery status.

Next, the seller must confirm the delivery of the returned goods on the order page. After the seller confirms the delivery, the funds from the Safecrow service account will be transferred (returned) to your account within 3 business days.

4. Directly between seller and buyer

3. Add the work to the basket and go to the checkout page.

4. Select the ordering method "Directly between the seller and the buyer."

5. Click on the "ORDER" button and contact the seller to agree on the method of payment and delivery of the goods. You can see the contact details of the seller on the order page. You can also contact the seller by sending him a private message on the site.

Delivery

Independent users themselves carry out the delivery of their paintings / sculptures, negotiating with the client directly, without the participation of ARTDOART. However, the user can use the site's delivery services at any time.

With our help, you can send your work both in Russia and abroad. Delivery of paintings / sculptures can also be carried out using such services as DHL, EMS, UPS and Russian Post.

Delivery of paintings/sculptures in Russia

Required documents

• passport if the senderindividual
• a power of attorney from a legal entity, certified by the signature of the head and seal, as well as a passport, if the senderentity

Painting packaging

You can pack the picture both at the post office immediately before departure, and at home. The client's corrugated cardboard packaging must be free of adhesive tape. If a picture is sent from a legal entity, then it is allowed to seal the packaging with company tape.

Painting insurance

At the post office, you can issue a declared value, which is a kind of "insurance". The service commission is 4% of the payment amount. If the painting is planned to be sent, for example, by EMS, then the “insurance” rate is 1%. There is one “but”: the declared value cannot exceed 500 thousand rubles both from the sender - an individual, and from the sender - organization.

The cost of a work of art is confirmed by a purchase receipt or a certificate from an appraiser.

If damage to the painting is allowed, delivery times change, or the work is lost, the recipient will be entitled to appropriate compensation.

The amount of the declared value is indicated on the packaging in numbers, as well as in words (in brackets).

Delivery of paintings/sculptures abroad

Required documents

• passport if the sender is an individual
• passport and certified power of attorney
• customs declarations on forms CN22 and CN23, if the picture is valued at more than 28 thousand rubles.
• cover address form in the form of СР-71.Export Permit

Each painting is accompanied by an export permit. The document is drawn up at the Department of the Ministry of Culture of the Russian Federation for the Central Federal District.

In case of independent registration, it will be necessary to prepare a certain list of documents, photographs of the painting of the required size and resolution, submit an application with the package attached to an authorized expert, wait for his conclusion. After receiving an opinion on a work of art with an application and another package of documents, you need to contact the specialists of the Department of the Ministry of Culture of the Russian Federation for the Central Federal District to obtain a certificate or permission. The application can be considered up to a month.

When contacting Artpost, the company's specialists take care of all the bureaucratic procedures. In addition, the sender will save time, as we have the opportunity to more quickly go through all the stages of obtaining permission. Instead of a month, it could take three days, for example.

Painting packaging

The packaging rules for sending works abroad do not differ from the rules for domestic shipments. One has only to take into account that for parcels there are restrictions on dimensions depending on the country of receipt. So, for example, for China and Germany, the height of the picture, taking into account the packaging, cannot exceed 150 cm, and the width - 300 cm.

Painting insurance

Not all countries can send paintings with a declared value, which just serves as the “insurance” of a work of art. This issue must be clarified with postal service specialists, depending on where you want to deliver the parcel.

Pricing

The list of the most expensive paintings in the world opens with "The Savior of the World" (1499) by Leonardo da Vinci. It was sold for $450 million at Christie's in New York a year ago. The audience gave a standing ovation, the price seemed just crazy. We will never know who was ready to pay 30,056,310,000 rubles for da Vinci's work. This sale became a high-profile event in the art world, everyone began to wonder what is the real price of art?

Why, for example, two works by P. Picasso "A Boy with a Pipe" (1905) and "Portrait of Dora Maar" (1941) differ in price by 10 million dollars, although they were written by the same author?

What do buyers of works by Mark Rothko invest in, if “even a child can draw like that”? Why were the works "White Center" (1950), "No. 1" (1954), "Untitled" (1952) once sold for fabulous money?

Mark Rothko "White Center". 1950

So, the next question arises: how is the price of art formed? It is clear that the price of works by artists who have already passed away are determined by auction houses and galleries. And what about those who write their works now, in the 21st century, and want to sell them? How can an artist set a price for their work? Should the price of early works differ from later ones? Will works created in different styles cost the same? And if the artist is lucky, and his work appears in the state museum, the price of the rest of his paintings will increase?

Website www.site invites artists and sculptors to set their own prices, depending on how much they want to earn from the sale of the proposed work of art. Whereas in auction houses, an expert commission is engaged in the initial evaluation of works, and the final price after the auction is completely unpredictable.

And if the expert commission, when assessing the cost, is guided by vast experience, as well as many factors for evaluating well-known, world-famous artists, then what should an artist do when faced with the question of self-assessment?

There are two problematic points. The real value of a painting is always difficult to determine and most often it turns out to be subjective. On the other hand, the second point is that not all art becomes more expensive with time. And the last difficulty is in the individual approach to the formation of prices for art objects: even if all the paintings will become cheaper, the works of some artists may rise in price in a short time.

Adequacy of perception of own creativity

Buyers before purchasing a work, if it costs more than 30,000-40,000 rubles, usually study the art market. And if they can easily spend this money on work that they like purely aesthetically, having crossed the threshold of 40 thousand (the edge is 50,000), the purchase will seem impressive to them. Therefore, they will move on to studying the biography of the artist, most likely they will be interested in the creative path.

Cost of materials

Nowadays, being an artist is not cheap - paints, canvases, lacquer, brushes, framing a picture with a frame - all these moments flow into a decent amount. The artist spends several thousand on the "basis" of the picture. And if the canvas is large, the price multiplies at times. We must not forget about the payment of the artist himself. How long did it take him to complete the painting? One, two, twenty? Add to materials.

Uniqueness

Marcel Duchamp's ready-made works, for objective reasons, will be sold at auctions more expensive than works by Juan Miro or Sigmar Polke. After all, it was Duchamp who first began to create works in this technique - "Bicycle wheel" (1913), "Fountain" (1917). Or, for example, Picasso is the founder of cubism, obviously, his work in cubist technique will be more expensive than the work of Marevna, who went through this direction in her work.

M. Duchamp "Fountain". 1917

Exhibition activity

It is important for an artist to be talked about. Projects abroad, solo exhibitions abroad or at home, presentation of their work in online exhibitions, sale on live sites or on the Internet, interaction with other artists flows into the creation of collective exhibitions. A large list of exhibitions behind him gives the master a huge advantage over other artists, and the buyer of the art object the idea that the work of the selected artist is significant in the world.

Media mention

Articles on the topic of life and creativity, announcements of personal exhibitions, conversations about life, lectures at art universities in the country, master classes abroad, participation or even victory in international competitions. The reputation of an artist in our time largely depends on his recognition.

The rarity of the work gives an advantage

Even if the artist’s technique is unusually unique, but he puts up works for sale in a stream, this is not always good, because a large number of people will be able to possess them. The buyer usually wants the works in his collection to have value. And if the work has a common theme for many paintings, it should be noted how the work of this author differs from the rest, whether it has some kind of zest.

Another question arises when the author is no longer alive, then the price, of course, is completely different. As a result of closed sales "When is the wedding?" artist P. Gauguin was sold for a record 300 million dollars. Now it is impossible to say for sure, but it is likely that if Gauguin lived in our time, the price of his work would not be so exorbitant.

P. Gauguin "When is the wedding?". 1892

Getting works into private collections

The work can greatly increase in value if the artist's talent has already been appreciated by previous buyers. The popularity of paintings among collectors also increases the chance of success and even provides the buyer with stability and confidence in the investment.

Provenance - the history of ownership of the work

This aspect is one of the most important in determining both its price and authenticity. The cost can be influenced, for example, by the fact that a public figure owns an object of art or an interesting story associated with its writing. For example, paintings are often stolen - this fact, which gives the work some charm, can also affect the final cost. Often, even in the catalogs of state museums, such as the State Hermitage Museum, they indicate the entire path of the work before it enters the museum's collection.

So, for example, the work of Henri Matisse (1869-1954) presented below has the following origin: it was received in 1934 from the GMNZI. Previously: the Druet Gallery in Paris, collection of S.I. Shchukin, from 1918 - MNZZh-I; since 1923 - GMNZI.

Matisse A. “Still life. Vase, bottle, fruit. State Hermitage, St. Petersburg. Canvas, oil. 73x92 cm. 1906

Expert opinion

But it does not always mean the expertise of the museum. If we are not talking about a picture of an extra-class, which is world famous, the opinion of an external expert will be sufficient.

Degree of preservation

There is an obvious parallel: the better the painting is preserved, the more expensive it is. Paintings that need restoration will be priced cheaper, as this is associated with additional financial investments.

Education, experience

No wonder all artists strive to get an education in the capital's higher educational institutions. The top is made up of the Academy of Arts in St. Petersburg and the Moscow State Academic Art Institute. Surikov in Moscow, which have become classics, educational institutions with a long history, attract students from all over the world. It is very difficult to get there, but getting an education in such extra-class institutions guarantees that the artist has, if not talent, but definitely unique creative abilities.

Toquality

Even with excellent technique and originality, the picture must be written at a high level. There should be no paint stains, dirty lines, fading marks, paints should be well mixed. It is necessary to evaluate how high-quality the paints themselves and the canvas are. Even such moments as the successful selection of proportions and balance are important.

There is an irrefutable relationship between commercial value and artistic value. But the assessment of critics is not the Absolute. It will probably change over time. Summing up, I would like to emphasize that it is often very difficult to evaluate a picture. The cost of a painting will always directly depend on the personal impression of the buyer. Significant help to the artist are online work evaluation calculators, which, after filling in all the fields, will enter the price in a matter of seconds. They are designed to encourage artists to bet just the right amount.