Irada Zeynalova - biography, information, personal life. Where does Irada Zeinalova work now? Why did Zeinalova leave the Sunday time program?


TV presenter launches new project on NTV. After Zeynalova left the final program “Sunday Time,” which she hosted for four years, it was reported that the presenter would soon have a new project. This outcome seemed more than logical - over 13 years of work on First, she became one of the most recognizable faces of the channel, along with Leonid Yakubovich, and Konstantin Ernst himself. But, apparently, a worthy chair for Irada Zeynalova was never found. On November 2, the NTV press service confirmed that the presenter was moving to their channel. According to KP, Zeynalova will be the host of NTV’s final program. The first broadcast is planned after the New Year holidays. This is already the third federal channel, where the TV star works. Irada Zeynalova started on RTR (now Rossiya1) (1997-2003), then moved to First (2003-2016). The journalist started out as a simple editor, was a correspondent for a news service, and headed the bureau of Channel One in the UK and Israel. “Sunday Time” on Channel One, both under Zeynalova and with the new presenter Valery Fadeev, in the TV viewing ratings consistently lags behind the leader of the genre - the program “News of the Week” on channel “Russia 1”.

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Photo: Mikhail FROLOV

Instead of the charismatic journalist, the general director of Expert, Valery Fadeev, was appointed to host the program.

Experienced combat correspondent of Channel One Irada Zeynalova, who hosted the most stable program of all time, “Sunday Time,” resigned from her position as TV presenter of the project.

Now Valery Fadeev will report to the country about victories and achievements in the final program of the week. He is already familiar to TV viewers, because he hosts the later socio-political talk show “Structure of the Moment” on First. Readers know Fadeev as the general director of the Expert holding.

As a source told KP, one of the most unconventional presenters left the project due to a steady decline in the program’s ratings. Irada Zeynalova has hosted “Sunday Time” since 2012 - the peak of her form was 2014, when the presenter became a key herald of Russia’s triumph at the Olympics in Sochi, and then in Crimea. Fables were written about how Irad praised the country. They even dedicated miniatures to her in KVN.

But a year ago the numbers went down. No, Sunday Time is still the most popular final show. However, from “Russia 1”, the shadow of Vladimir Solovyov fell larger and larger on Irada Zeynalova - he leads “ Sunday evening" around the same time.

The extravagant manner of presenting the program probably exhausted the viewer's credibility. Needed an update. The candidacy of Valery Fadeev turned out to be ideal - a calm intellectual in a soothing manner will balance the restless hearts of the TV viewer on the eve of Monday.

And Irada Zeynalova, naturally, will continue to work on the channel, just in the position of a special correspondent - that is, she will return to what is closer to her. Last year, in an interview with KP, she admitted that she would happily go on a business trip.

Like looking into the water.

Let us remind you that Zeynalova has been working on Channel One since 2003 - she was a correspondent for the news service, then headed the bureaus in the UK and Israel. In 2006, she was awarded the TEFI Prize for her reporting work, and was also awarded medals of the Order of Merit for the Fatherland, I and II degrees.

Irada Zeynalova (Photo: Ekaterina Chesnokova/RIA Novosti)

In 2014, a scandal erupted around one of the stories shown in the Sunday program. The journalist interviewed a refugee from Slavyansk, who talked about how Ukrainian troops, having entered the city, allegedly staged a public execution of a three-year-old boy. Ukrainian and Russian media discovered factual inconsistencies in the story, and also drew attention to the fact that a similar story had previously been published on the blog of pro-Kremlin political scientist Alexander Dugin. Zeynalova later commented on the scandal surrounding the story, saying that the journalists had no evidence of the veracity of the story, but “this real story a real woman." In 2014, the TV presenter was included in the Ukrainian sanctions list.

One of the reasons for replacing the presenter is due to fierce competition with Dmitry Kiselev’s Vesti Nedeli, says Zeinalova’s colleague. Sunday “Vremya” was one of the most popular information and analytical programs in the country, along with “News of the Week” (aired on Sunday on channel “Russia 1”), according to data from TNS Russia. Rating latest issue Sunday's Vremya was 4.7%, and Vesti Nedeli was slightly behind - 4.4%. Prior to this, Kiselyov’s program managed to maintain its leadership position for three weeks in a row, but with a minimal advantage - 0.1-0.3 percentage points. But in general, the Kremlin had no complaints about Zeynalova’s work, says a federal official and a colleague of the TV presenter confirms.

A better place than the State Duma

An acquaintance of Fadeev gives two reasons why the choice fell on him: according to him, on the eve of the presidential elections (planned for 2018), the Kremlin wants to see a new person on television who will inspire more confidence among the conservative electorate. Fadeev is more suitable for this role, says RBC’s interlocutor. The second reason is the Kremlin’s desire to compensate Fadeev for his loss in the United Russia primaries. Fadeev was promised a place on the Moscow lists " United Russia", but in last moment due to the reluctance of the capital’s authorities, he had to run in the primaries in Komi, which was unfamiliar to him, his acquaintance claims. He lost the primaries and ultimately did not make it onto the list of candidates.

Fadeev has been the editor-in-chief of Expert magazine since 1998, and in 2006 he also became general director media holding of the same name. He was a member of the Public Chamber and is still a member of the Supreme Council of United Russia. Together with deputy Vladimir Pligin, he leads the liberal platform of United Russia. He was Putin's confidant in the presidential elections and joined the central headquarters of the All-Russian Popular Front (ONF).

He already has experience as a TV presenter: since 2014, he has been hosting the “Structure of the Moment” program on Channel One.

The host of an evening program on the main TV channel should be a person of an emotional and heartfelt nature, while Fadeev pretends to be intellectual, says Evgeniy Minchenko, head of the Minchenko Consulting holding. “If we are talking about generating trust among the population, then it must be a different type of person. This is not Fadeev’s role,” says the political scientist.

It recently became known that the host of the program “ Good morning" and "Voice. Children" Svetlana Zeynalova will no longer be on the air. According to the publication “7 Days”, she is expecting a child and in a few months will become a mother for the second time. The father of the future baby is the actual husband of the TV presenter Dmitry, who long years He looked after her beautifully and helped her in everyday life. Svetlana repeatedly rejected him, but the man who younger than Zeynalova for several years, was able to conquer her with his reverent attitude towards her child. For several years now, Svetlana has not hidden the fact that her daughter has autism. One of the young men who tried to look after her, according to her, was scared away precisely by the fact that she had a special child.

A post shared by svetlanazey zeynalova(@svetlanazey) on Dec 27, 2017 at 4:38am PST

However, such speeches from Svetlana could not push Dmitry away from her, and he continued to seek her favor. Now the lovers live in harmony and complete mutual understanding. And the news that they will soon become parents provoked rumors about their imminent wedding. Fans of Zeynalova are sure that next to her is worthy man, and wish the lovers a happy and long life together. Let us remind you that the daughter of the TV presenter was diagnosed with autism from her husband Alexei Gaizatov when the baby was only one and a half years old. Then, according to Svetlana, her life changed dramatically: her husband left, and she had to cope with all the problems alone.

Irada Zeynalova’s colleagues are not aware of the changes, since the program has not been broadcast since mid-July. “The season will begin on September 4. We are all on vacation now, we don’t know anything,” RBC quotes Oksana Rostovtseva, editor-in-chief of Voskresnoye Vremya.

ON THIS TOPIC

Other employees of Channel One turned out to be more knowledgeable and said that the host of the program could be the general director of Expert, Valery Fadeev, who is auditioning. It is possible that Zeynalova will remain on First. She may be offered to host some talk show.

Among the reasons that influenced the decision to replace the host of the Vremya program is strong competition with the information and analytical program Vesti Nedeli with Dmitry Kiselev on the Russia 1 channel. NFor several weeks, although with a minimal gap from “Time,” it held the lead in the ratings.

However, there were no complaints about Zeynalova’s work, sources familiar with the situation noted. Replacing the presenter can also be explained by other reasons, for example, the desire to introduce a new person to viewers on the screen.

Irada Zeynalova began hosting the program “Sunday Time,” the name of which was later shortened to “Time,” in 2012, replacing Peter Tolstoy. Valery Fadeev has been the editor-in-chief of the Expert magazine since 1998, and in 2006 he became the general director of the holding company of the same name. He also has experience as a TV presenter - since 2014 he has been hosting the program “Structure of the Moment”, which airs on Channel One.

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